This week the community team brings you a Posh Tip for navigating your way through the app and finding other Poshers. With fabulous members constantly joining Poshmark, we know how important it is to be sure you’re finding and following your friends – new and old!
There are a couple of ways to land on the “Search” page:
1. Click on the “Search” tap on the bottom of the feed.
2. Select “People”
3. Type in the username of the Posher you are looking for!
Don’t be shy about using the search toolbar to look for someone by their username or their first or last name if you know it. Fun little tip: The search bar will save your last 100 searches. Handy!
We hope this opens up a whole new community of closets to you!
So you downloaded Poshmark, now what? Here are some easy ways to get your new listings marked with a SOLD banner and fast!
1. Style Your Covershot
Your Covershot is the very first photo of your listing and remember, first impressions count! Make sure your Covershot is well-lit and clear. Experiment between flatlays and modeled photos to give your potential buyers a clear idea of what they’re buying.
2. Describe Your Items Accurately
Take time to accurately describe the item you are listing. Include info such as the condition the item is in, if it runs true to size, and tips on what to pair it with. Answering your potential buyers’ questions up front will help them decide to hit that “Buy” button quicker.
3. Attend Posh Parties
Posh Parties are real-time virtual shopping events where fashion lovers (like you!) meet up in the Poshmark app to shop, share, and sell clothing and accessories. Posh Parties
4. Be Responsive & Engage with Others
When someone posts a question about your listing, respond promptly. If you wait too long, your potential buyer could lose interest. Remember, your Newsfeed is your friend!
Also, Poshmark is very much a social marketplace. Find others with the same shoe size and follow them. Share others’ listings that you think are fantastic. Trust us when we say that the love you help spread will get returned…and could result in a sale!
Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.
What channel is right for you?
With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel:
Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark.
Tell your story through behind-the-scenes action via Instagram Stories.
Use IGTV to share short-form video content you want to live on.
YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration!
Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing.
X is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? X is the right platform for you!
Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how!
TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z.
It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.
How does social media drive traffic to your Poshmark closet? Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.
Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin.
Helpful Tips to Keep in Mind
So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts.
Link in Bio For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere.
Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.
Hashtags Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.
Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:
#MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community.
#PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
#FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
#ThePoshLife—Capture your day-to-day Poshmark lifestyle.
Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!
One of the biggest questions we get is: How can I make more sales on Poshmark? We dug into some seller data and created the following guide to share key insights for seller success.
Timing matters. Stock up for seasons ahead of time to capitalize on peak sales.
Shoppers look for seasonal items before that season starts—don’t miss a key opportunity to have what they’re looking for, when they’re looking for it.
#POSHTIP: Turn on Trends push notifications in the Account tab to get the scoop on new trends every morning—this can help you forecast for next season’s must-have items.
Stock up on a variety of trending brands. Capture shopper interest by adding trending brands to your closet. Here are some signs you should keep an eye out for to know when a brand is trending:
Brands that gain momentum slowly and surely over time are usually safe bets to source for your closet.
When brands have collabs or a major cultural moment, their sales peak and slow fast—catch them right before the spike!
Social media trends translate into Poshmark sales—stay ahead of the game by keeping your eye out for the next big thing.
List fresh inventory. New listings that shoppers have not yet seen are 2X more likely to sell in a given period over copied and relisted listings. They also show up when shoppers filter their search by ‘Just In,’ and may be featured in Poshmark marketing emails or posts!
Rotate your closet with Reposh.Reposhed listings sell 30% faster than fresh listings!
#POSHTIP: Review your past purchases and use the Reposh feature to cycle through items with proven shopper interest.
Give copied or relisted listings a refresh. Increase your copied or relisted listing’s visibility with new shoppers by optimizing your listings. The more detail you provide, the more information a shopper has to make their purchasing decision. Here are some #POSHTIPS to help your listings stand out:
Add photos with a white or simple background so shoppers can accurately visualize your item. Check out our Photography Guide for inspo!
Add relevant, descriptive keywords like style terms, trends, patterns, and materials that shoppers may be searching for.
Add up to 3 applicable Style Tags so it has a chance to show up in Poshmark marketing and social media.
Check out Today’s Trends on the Shop tab to see what shoppers are searching for, and add those keywords and Style Tags to your relevant listings!
List consistently. In a given week, 94% of Poshmark sales go to sellers who have listed that week!
Embrace your offers. Shoppers love deals.
67% of all sales on Poshmark happen through offers. Send Offer To Likers to engage shoppers with a can’t-miss discount.
50% of daily Poshmark sales are from listings that a shopper sees for the first time that day. Act swiftly and send offers when shoppers are most interested!
30% of all lowball offers (50% less below listing price) result in a sale when countered. Respond to all buyer offers.
Price competitively. Do competitive pricing research and price within the ranges that shoppers can filter by when they search.
Share your listings at least 3x a day. Shopper searches default to ‘Just Shared,’ so sharing your listings consistently bumps them in your follower’s feeds.
Q: Let’s talk sourcing. Where do you get your inventory and how has your strategy evolved recently? A: Before COVID-19, I did a lot of thrifting at local thrift shops. I like supporting the mom and pop stores around me. I also went to the Goodwill outlet centers, called “the bins.” I was fortunate enough when COVID-19 hit I had a huge “death pile” (aka clothing that hasn’t been listed yet). I also started sourcing online [like David did]. I found multiple closets that do 5 for $25, mystery boxes, or reseller boxes and I’ve purchased a few of those. By selling one item you can triple the money you spent, don’t sleep on Poshmark guys!
Q: What strategies do you have for making a sale? A: Definitely using the newCopy Listing feature. Going through and relisting my stuff constantly has really helped pick up sales!
Q: What is one thing you wish you knew when you first started on Poshmark? A: A big thing I always say, is that you don’t have to have the biggest and the best equipment. Since we’re all college students, it’s really hard to have a bunch of money to get ring lights and have a gorgeous set up.
I love sharing the story of my dorm, from one wall to the other wall, it was 6 ft. I stood up on my dorm bed and on the other side of the wall, I had a little shelf and I put my phone up there on a timer and opened my window for some natural light, and stood up on my bed and did some awkward model shots. That was my set up. You can’t necessarily always afford the best things, but get creative, be confident in yourself, and find your own style.
Q: Where do you get your inventory and how has your strategy evolved recently? A: Since COVID-19, I have purchased one bundle box from a Poshmark seller I follow on Instagram. Purchasing bundles on Poshmark is a great way to source while COVID-19 is happening and is also a great way to support a fellow Posher while acquiring inventory at a low cost. Now I’m back reselling my own items along with other family members while waiting out COVID-19.
Q: What is your top sourcing tip? A: I love a good deal and anything that catches my eye. When sourcing, I’m always hunting for good name brands at good prices to resell while having a large selection of women’s items.
Q: What strategies do you have for making a sale? A: Aside from providing new listings, I really focus on the overall customer experience to all the Poshers who are looking at and shopping in my closet. Great customer service is very different on Poshmark via in-person (totally different dynamic).
I have taken all my learnings from my in-person training and have applied them online to Poshmark. If someone likes an item, I will go to the Bundle Feature and add the liked item (or items) into a bundle with a personal comment letting them know a about a sale or answer any questions while providing a great customer experience.
Q: What are your favorite Poshmark tools or features and why? A: I really love the new Copy Listing feature on the app! This is a great way to give a listing “New Life” update without having to keep dropping the price. Also, this is a great way to create a new listing without redoing all the info, size, pictures. It’s so easy!
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: What sets Poshmark apart from all others is the community and the millions of users but we’re still so tight-knit. All the events and programs really help bring the community together.
Being part of Poshmark has taught me to be my own manager, finance team, merchandiser, fulfillment, and supply-chain. These skills have taught me so much responsibility to apply in my real world. I consider this part of my professional profile! Poshmark has also taught me so much about customer experience, the fashion industry, marketing/branding, and time management. Along with putting myself out there while setting goals!
Q: Where do you get your inventory and how has your strategy evolved recently? A: My inventory comes from my own closet. I like to rotate my wardrobe a lot, and I usually buy my personal pieces off Poshmark. As soon as the season changes, I’ll list the items that I’m ready to part with. I’m a big fan of supporting small businesses, and it’s important to recycle clothes until they can no longer be used so there is less textile waste.
Q: What are your favorite Poshmark tools or features and why? A: I like the Bundle Feature because it lets you talk to buyers on a personal level. The comments don’t have to be public. I’ve had a buyer provide me their exact measurements, and I was able to advise her accurately if something would fit her based on that personal information. You can customize your pricing just for the buyer too. It’s a great way to connect personally.
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: My second semester I became a rep, and it changed my entire college experience. We would do photoshoots in our Posh On Campus sweaters, and it was really fun. The community of Poshmark resellers is the most supportive group. We have a huge group chat with 100+ resellers, and we all support each other’s closest and sales. We get so many opportunities on Poshmark that not all resellers get, which makes it unique. All the Posh On Campus reps come from such different backgrounds and majors, so there are a lot of unique perspectives.
Q: What’s one goal you want to achieve by the end of 2020? A: I want to have more listings by the end of 2020. I have a smaller closet right now, so I really want to grow that. Poshmark is my portfolio, so the more I grow it, it shows that I’m serious about this. I have 300 right now, but I want to get to 500 by the end of the year.
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