How to Prep for PoshFest 2020

With PoshFest 2020 just around the corner, we’re getting you prepped so you don’t miss a thing. Our annual conference looks a little different this year, and whether it’s your 1st time attending PoshFest or your 8th, we want to make sure you’re set. 

Create your space 
You’ll want to be comfortable for 2 days worth of networking, attending sessions, and all the Posh Love! Get creative and set up your own PoshFest corner. Whether it’s decorating your Posh Office or creating a sign to let the people you live with know you’ll be busy (i.e. Do Not Disturb, Currently Poshing), create your ideal setup so you can tune in easily and comfortably. 

Pick your style
You know we love a good #PoshStyle! Put on your party shoes—the best part about our annual conference being virtual is that you get to choose between PJs or wearing your latest Posh find. Better yet, why not wear the PoshFest shirt that was specially delivered in your swag box? 

Prep your tech
Make sure you have your tools READY. 

  • Keep your charger on hand so you’re fueled up the entire day
  • Make sure you have a strong WiFi connection
  • Install the latest version of Zoom ahead of time

Download your background
Show your devices some Posh love—download official Poshmark mobile, desktop, and Zoom backgrounds!

Fuel up
It’s going to be a long morning! Make sure to keep your favorite snacks (or brunch!), drinks, and goodies on hand while you listen to our stellar lineup of community and guest speakers. We recommend a cup of coffee so you can Posh and sip your morning away. 

Plan ahead
Don’t wait until the last minute! Make sure you map out your PoshFest and choose your breakouts ahead of time so you know exactly where to go. Note: All items are listed in Pacific Time. (Here’s a time zone converter just in case!) 

Get social
While we wish we could see you IRL, we still want to see where you’re tuning in from! Here’s just a few ways to stay in the loop: 

  • CONNECT: with your fellow Poshers on Instagram to see how they’re preparing for our virtual event. Don’t forget to tag us @poshmark and use the official hashtag, #PoshFest2020, for the chance to be featured in our Instagram Stories throughout the day. 
  • SHARE: a photo of your setup, your #PoshStyle, or however you’re celebrating the weekend and share it on social media. 
  • PLUS, stay tuned for exciting announcements and giveaways. 

First time attending PoshFest? 
We are so excited for you to experience PoshFest for the first time! Get ready to soak up the Posh knowledge, learn tips and tricks to level up your business, and meet new PFFs. Need some #PoshTips for prepping? Think about any questions you have and areas of your business you want to grow. Grab a notebook and take lots of notes! We recommend connecting with other Poshers during and after PoshFest to keep the conversations going.  

We’re so excited to kick off PoshFest 2020!

PoshFest 2020: From IRL to URL | Dates, Tickets, & More

PoshFest 2020 is coming to a couch near you.

Our annual conference looks a little different this year but our goal remains the same—to connect and inspire our community. For this reason, in addition to our paid premium access tickets, we’ll be livestreaming all main sessions for free on our YouTube page.

Get ready for the annual keynote speech from our CEO, sneak peeks into new app features, and more! You’ll also learn business growth tips from top Seller Stylists, network with the community, and celebrate all things Poshmark from the comfort of your home (yes, you can wear your PJs). 

Don’t miss out on all the exclusive perks—snag your premium access ticket now!

P.S. Posh Ambassadors—are you interested in sharing your story at PoshFest? Learn more about speaking opportunities here.

Questions? Visit the official website for full details. 

Leveling up your Poshmark Business with @fabfashion123 @fashionboost @styled_by_sena

Kaycie  
Poshmark Closet:  @Fashionboost
Instagram: @anything.is.poshable  
Location:  California 
Posher since:  2016

Q: Let’s talk sourcing. Where do you get your inventory and how has your strategy evolved recently?  
A: Before COVID-19, I did a lot of thrifting at local thrift shops. I like supporting the mom and pop stores around me. I also went to the Goodwill outlet centers, called “the bins.” I was fortunate enough when COVID-19 hit I had a huge “death pile” (aka clothing that hasn’t been listed yet). I also started sourcing online [like David did]. I found multiple closets that do 5 for $25, mystery boxes, or reseller boxes and I’ve purchased a few of those. By selling one item you can triple the money you spent, don’t sleep on Poshmark guys!

Q: What strategies do you have for making a sale?
A: Definitely using the new Copy Listing feature. Going through and relisting my stuff constantly has really helped pick up sales!

Q: What is one thing you wish you knew when you first started on Poshmark?
A: A big thing I always say, is that you don’t have to have the biggest and the best equipment. Since we’re all college students, it’s really hard to have a bunch of money to get ring lights and have a gorgeous set up.

I love sharing the story of my dorm, from one wall to the other wall, it was 6 ft. I stood up on my dorm bed and on the other side of the wall, I had a little shelf and I put my phone up there on a timer and opened my window for some natural light, and stood up on my bed and did some awkward model shots. That was my set up. You can’t necessarily always afford the best things, but get creative, be confident in yourself, and find your own style.

David  
Poshmark Closet:@fabfashion123  
Instagram: @fashionthegagakat6
Location: Seattle, WA 
Posher since: 2016 

Q: Where do you get your inventory and how has your strategy evolved recently?  
A: Since COVID-19, I have purchased one bundle box from a Poshmark seller I follow on Instagram. Purchasing bundles on Poshmark is a great way to source while COVID-19 is happening and is also a great way to support a fellow Posher while acquiring inventory at a low cost. Now I’m back reselling my own items along with other family members while waiting out COVID-19. 

Q: What is your top sourcing tip?
A: I love a good deal and anything that catches my eye. When sourcing, I’m always hunting for good name brands at good prices to resell while having a large selection of women’s items. 

Q: What strategies do you have for making a sale?
A: Aside from providing new listings, I really focus on the overall customer experience to all the Poshers who are looking at and shopping in my closet. Great customer service is very different on Poshmark via in-person (totally different dynamic).

I have taken all my learnings from my in-person training and have applied them online to Poshmark. If someone likes an item, I will go to the Bundle Feature and add the liked item (or items) into a bundle with a personal comment letting them know a about a sale or answer any questions while providing a great customer experience.

Q: What are your favorite Poshmark tools or features and why?
A: I really love the new Copy Listing feature on the app! This is a great way to give a listing “New Life” update without having to keep dropping the price. Also, this is a great way to create a new listing without redoing all the info, size, pictures. It’s so easy! 

Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you?
A: What sets Poshmark apart from all others is the community and the millions of users but we’re still so tight-knit. All the events and programs really help bring the community together.

Being part of Poshmark has taught me to be my own manager, finance team, merchandiser, fulfillment, and supply-chain. These skills have taught me so much responsibility to apply in my real world. I consider this part of my professional profile! Poshmark has also taught me so much about customer experience, the fashion industry, marketing/branding, and time management. Along with putting myself out there while setting goals! 

Serena 
Poshmark Closet: @styled_by_sena 
Instagram: @styled_by_sena 
Location:  Atlantic City, NJ
Posher since:  2014

Q: Where do you get your inventory and how has your strategy evolved recently?  
A: My inventory comes from my own closet. I like to rotate my wardrobe a lot, and I usually buy my personal pieces off Poshmark. As soon as the season changes, I’ll list the items that I’m ready to part with. I’m a big fan of supporting small businesses, and it’s important to recycle clothes until they can no longer be used so there is less textile waste. 

Q: What are your favorite Poshmark tools or features and why?
A: I like the Bundle Feature because it lets you talk to buyers on a personal level. The comments don’t have to be public. I’ve had a buyer provide me their exact measurements, and I was able to advise her accurately if something would fit her based on that personal information. You can customize your pricing just for the buyer too. It’s a great way to connect personally. 

Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you?
A: My second semester I became a rep, and it changed my entire college experience. We would do photoshoots in our Posh On Campus sweaters, and it was really fun. The community of Poshmark resellers is the most supportive group. We have a huge group chat with 100+ resellers, and we all support each other’s closest and sales. We get so many opportunities on Poshmark that not all resellers get, which makes it unique. All the Posh On Campus reps come from such different backgrounds and majors, so there are a lot of unique perspectives. 

Q: What’s one goal you want to achieve by the end of 2020?
A: I want to have more listings by the end of 2020. I have a smaller closet right now, so I really want to grow that. Poshmark is my portfolio, so the more I grow it, it shows that I’m serious about this. I have 300 right now, but I want to get to 500 by the end of the year. 

Join us for the next Level Up LIVE.
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Level Up LIVE: How to Grow Your Poshmark Business Through Social Media & Content

We’re back with another panel for our series Level Up LIVE on YouTube! Join us as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses. 

This week, we went live with @memyselfdonuts, @girlygrrlstyle, and @stylishbear to chat about ways to market your Poshmark business and how to use social media to make sales. Check out the highlights below:

Tracy
Poshmark Closet: @memyselfdonuts 
Instagram: @memyselfdonuts 
Location: Massachusetts   
Posher since: 2018

Q: How did you decide to double down on your marketing strategy?
A: I started on Instagram a couple of years ago and I really wanted to find my place in the Poshmark community there. Once I figured out my following and which posts worked for me, it helped shape what I was going to do. 

Q: What’s your hashtag strategy?
A: Take some time to look up which hashtags are trending and use hashtags that other Poshers in the community are using. There are plenty of sites that help you generate sets of hashtags for you. 

Q: How do you decide whether to separate your personal and business Instagram account?
A: I started off as a personal account and switched over to a business account. I noticed that my following changed, especially when I stopped posting more personal posts. That’s where trial and error comes into play. Figure out what works best for you. I use my feed for more Poshmark-related items and utilize IG Stories for more personal posts. 

Q: How do you approach your content and do you have a strategy?
A: I used to schedule my posts, but curating so much brought me a lot of anxiety. It’s important to not post sporadically and some structure is good to have. There are certain posts that my followers enjoy a lot, so I make sure to include those in a balanced way such as tips, packages, and posts about my parents because my audience loves those. 

Q: How did you develop your personal brand?
A: Everyone knows me as donuts, so I wanted to focus on something that I love that is also relatable. I’ve played with color theory, fonts, and different design elements.

Tori
Poshmark Closet: @girlygrrlstyle
Instagram: @girlygrrlstyle 
Location: Washington 
Posher since: 2018

Q: How do you pick a social media channel for your business?
A: You have to pick a social media platform you’re excited about. Don’t be afraid to try something new. If it doesn’t work, try something new and find what excites you. Instagram is an easy way to market yourself if you don’t want your face out there. YouTube is great if you do want your face out there. TikTok is on the come up so I’m very excited to try it. Do what you love!

Q: How do you market your videos on YouTube?
A: Make sure you have a title that has great information, and have a clear description. Make sure your hashtag is searchable. There’s a tool called TubeBuddy. See how different hashtags are performing with other videos that use the same hashtag you do. Try not to use hashtags that are overused.

Q: How do you leverage different content for different platforms?
A: That was a question I had when I was first figuring out the different platforms. I keep the content separate. I find that on Instagram, I have a different audience than YouTube. On YouTube, they’re willing to sit through a 30-minute video, but Instagram is more geared for photos. I utilize the tool based on what the audience is there for. For example, I did a video for the copy feature on YouTube, but did a post for it on Instagram. 

Q: How do you structure your content on YouTube?
A: Know who you are as a brand, and what you’re representing. On YouTube, we have a weekly live and we talk about reselling. We do a lot of thrift hauls, as well as ‘what sold’ videos because that’s what our subscribers want to see. I also do a lot of videos on money because that’s what I was interested in when I first joined. As things come up, I can be more flexible with the content I put out in-between, like with the copy-feature video. Just make sure it’s on brand.

Meaghan
Poshmark Closet: @stylishbear 
Instagram: @stylishbearcloset
Location: Oregon
Posher since: 2019

Q: How do you pick what channels work for you?
A: It’s all about what makes you comfortable. If you’re a writer, think about starting a blog. If you want to show humor, maybe consider TikTok because you can really excel there. If you enjoy teaching, think about using YouTube and explain things there. Start with something familiar and then consider branching out later.

Q: Have there been things that you’ve tried that didn’t work?
A: It’s trial and error for myself. For TikTok, you really have to batch check. My first 3 videos were very structured that didn’t get much traction. On my 4th video, I was zooming up and down my background and explained my setup quickly. This video almost has a million views and 70k likes! I had no idea this was going to happen but I gave it a shot and it worked out.

Q: Throughout all of the years of social media, there are different channels that have risen in popularity, like TikTok. How would you summarize what TikTok is?
A: Amazing. I love it so much and it’s a lifestyle. You can learn anything there. The thing I love the most is you can be what you want to be and not what you think you have to be. The more authentic you are, the more followers you get which is why I think it escalated so quickly.

Q: Social media burnout is real. How do you avoid that?
A: I honestly just took a burnout break. It sounds really cliche but if you’re not feeling it? Cancel. Don’t worry about it. Having multiple platforms is great. If you’re burned out with taking photos, go on TikTok and watch some dog videos. Step back and be yourself. Chill out and relax. Social media will still be there when you’re ready to come back.

Check out the full panel below: 

Join us for the next Level Up LIVE. Want to be a participant in an upcoming Level Up Live? Sign up here!

How to Get Started on Social Media to Drive Poshmark Sales

Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.

What channel is right for you?

With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel: 

  • Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark. 
    • Tell your story through behind-the-scenes action via Instagram Stories. 
    • Use IGTV to share short-form video content you want to live on.
  • YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration! 
  • Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing. 
  • Twitter is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? Twitter is the right platform for you!
  • Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how! 
  • TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z. 

It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.

How does social media drive traffic to your Poshmark closet? 
Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.

Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin. 

Helpful Tips to Keep in Mind

So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts. 

Link in Bio
For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere. 

Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.   

Hashtags
Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.

Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:

  • #MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community. 
  • #PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
  • #FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
  • #PoshmarkCanada—For all things Poshmark Canada! 
  • #PoshMan—Poshmark’s official men’s hashtag.
  • #ThePoshLife—Capture your day-to-day Poshmark lifestyle.

Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!

Instagram | Twitter | Facebook | YouTube | LinkedIn | Pinterest | TikTok