Our annual conference looks a little different this year but our goal remains the same—to connect and inspire our community. For this reason, in addition to our paid premium access tickets, we’ll be livestreaming all main sessions for free on our YouTube page.
Get ready for the annual keynote speech from our CEO, sneak peeks into new app features, and more! You’ll also learn business growth tips from top Seller Stylists, network with the community, and celebrate all things Poshmark from the comfort of your home (yes, you can wear your PJs).
Don’t miss out on all the exclusive perks—snag your premium access ticket now!
P.S. Posh Ambassadors—are you interested in sharing your story at PoshFest? Learn more about speaking opportunities here.
Q: Let’s talk sourcing. Where do you get your inventory and how has your strategy evolved recently? A: Before COVID-19, I did a lot of thrifting at local thrift shops. I like supporting the mom and pop stores around me. I also went to the Goodwill outlet centers, called “the bins.” I was fortunate enough when COVID-19 hit I had a huge “death pile” (aka clothing that hasn’t been listed yet). I also started sourcing online [like David did]. I found multiple closets that do 5 for $25, mystery boxes, or reseller boxes and I’ve purchased a few of those. By selling one item you can triple the money you spent, don’t sleep on Poshmark guys!
Q: What strategies do you have for making a sale? A: Definitely using the newCopy Listing feature. Going through and relisting my stuff constantly has really helped pick up sales!
Q: What is one thing you wish you knew when you first started on Poshmark? A: A big thing I always say, is that you don’t have to have the biggest and the best equipment. Since we’re all college students, it’s really hard to have a bunch of money to get ring lights and have a gorgeous set up.
I love sharing the story of my dorm, from one wall to the other wall, it was 6 ft. I stood up on my dorm bed and on the other side of the wall, I had a little shelf and I put my phone up there on a timer and opened my window for some natural light, and stood up on my bed and did some awkward model shots. That was my set up. You can’t necessarily always afford the best things, but get creative, be confident in yourself, and find your own style.
Q: Where do you get your inventory and how has your strategy evolved recently? A: Since COVID-19, I have purchased one bundle box from a Poshmark seller I follow on Instagram. Purchasing bundles on Poshmark is a great way to source while COVID-19 is happening and is also a great way to support a fellow Posher while acquiring inventory at a low cost. Now I’m back reselling my own items along with other family members while waiting out COVID-19.
Q: What is your top sourcing tip? A: I love a good deal and anything that catches my eye. When sourcing, I’m always hunting for good name brands at good prices to resell while having a large selection of women’s items.
Q: What strategies do you have for making a sale? A: Aside from providing new listings, I really focus on the overall customer experience to all the Poshers who are looking at and shopping in my closet. Great customer service is very different on Poshmark via in-person (totally different dynamic).
I have taken all my learnings from my in-person training and have applied them online to Poshmark. If someone likes an item, I will go to the Bundle Feature and add the liked item (or items) into a bundle with a personal comment letting them know a about a sale or answer any questions while providing a great customer experience.
Q: What are your favorite Poshmark tools or features and why? A: I really love the new Copy Listing feature on the app! This is a great way to give a listing “New Life” update without having to keep dropping the price. Also, this is a great way to create a new listing without redoing all the info, size, pictures. It’s so easy!
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: What sets Poshmark apart from all others is the community and the millions of users but we’re still so tight-knit. All the events and programs really help bring the community together.
Being part of Poshmark has taught me to be my own manager, finance team, merchandiser, fulfillment, and supply-chain. These skills have taught me so much responsibility to apply in my real world. I consider this part of my professional profile! Poshmark has also taught me so much about customer experience, the fashion industry, marketing/branding, and time management. Along with putting myself out there while setting goals!
Q: Where do you get your inventory and how has your strategy evolved recently? A: My inventory comes from my own closet. I like to rotate my wardrobe a lot, and I usually buy my personal pieces off Poshmark. As soon as the season changes, I’ll list the items that I’m ready to part with. I’m a big fan of supporting small businesses, and it’s important to recycle clothes until they can no longer be used so there is less textile waste.
Q: What are your favorite Poshmark tools or features and why? A: I like the Bundle Feature because it lets you talk to buyers on a personal level. The comments don’t have to be public. I’ve had a buyer provide me their exact measurements, and I was able to advise her accurately if something would fit her based on that personal information. You can customize your pricing just for the buyer too. It’s a great way to connect personally.
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: My second semester I became a rep, and it changed my entire college experience. We would do photoshoots in our Posh On Campus sweaters, and it was really fun. The community of Poshmark resellers is the most supportive group. We have a huge group chat with 100+ resellers, and we all support each other’s closest and sales. We get so many opportunities on Poshmark that not all resellers get, which makes it unique. All the Posh On Campus reps come from such different backgrounds and majors, so there are a lot of unique perspectives.
Q: What’s one goal you want to achieve by the end of 2020? A: I want to have more listings by the end of 2020. I have a smaller closet right now, so I really want to grow that. Poshmark is my portfolio, so the more I grow it, it shows that I’m serious about this. I have 300 right now, but I want to get to 500 by the end of the year.
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We’re back with another panel for our series Level Up LIVE on YouTube! Join us as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses.
This week, we went live with @memyselfdonuts, @girlygrrlstyle, and @stylishbear to chat about ways to market your Poshmark business and how to use social media to make sales. Check out the highlights below:
Q: How did you decide to double down on your marketing strategy? A: I started on Instagram a couple of years ago and I really wanted to find my place in the Poshmark community there. Once I figured out my following and which posts worked for me, it helped shape what I was going to do.
Q: What’s your hashtag strategy? A: Take some time to look up which hashtags are trending and use hashtags that other Poshers in the community are using. There are plenty of sites that help you generate sets of hashtags for you.
Q: How do you decide whether to separate your personal and business Instagram account? A: I started off as a personal account and switched over to a business account. I noticed that my following changed, especially when I stopped posting more personal posts. That’s where trial and error comes into play. Figure out what works best for you. I use my feed for more Poshmark-related items and utilize IG Stories for more personal posts.
Q: How do you approach your content and do you have a strategy? A: I used to schedule my posts, but curating so much brought me a lot of anxiety. It’s important to not post sporadically and some structure is good to have. There are certain posts that my followers enjoy a lot, so I make sure to include those in a balanced way such as tips, packages, and posts about my parents because my audience loves those.
Q: How did you develop your personal brand? A: Everyone knows me as donuts, so I wanted to focus on something that I love that is also relatable. I’ve played with color theory, fonts, and different design elements.
Q: How do you pick a social media channel for your business? A: You have to pick a social media platform you’re excited about. Don’t be afraid to try something new. If it doesn’t work, try something new and find what excites you. Instagram is an easy way to market yourself if you don’t want your face out there. YouTube is great if you do want your face out there. TikTok is on the come up so I’m very excited to try it. Do what you love!
Q: How do you market your videos on YouTube? A: Make sure you have a title that has great information, and have a clear description. Make sure your hashtag is searchable. There’s a tool called TubeBuddy. See how different hashtags are performing with other videos that use the same hashtag you do. Try not to use hashtags that are overused.
Q: How do you leverage different content for different platforms? A: That was a question I had when I was first figuring out the different platforms. I keep the content separate. I find that on Instagram, I have a different audience than YouTube. On YouTube, they’re willing to sit through a 30-minute video, but Instagram is more geared for photos. I utilize the tool based on what the audience is there for. For example, I did a video for the copy feature on YouTube, but did a post for it on Instagram.
Q: How do you structure your content on YouTube? A: Know who you are as a brand, and what you’re representing. On YouTube, we have a weekly live and we talk about reselling. We do a lot of thrift hauls, as well as ‘what sold’ videos because that’s what our subscribers want to see. I also do a lot of videos on money because that’s what I was interested in when I first joined. As things come up, I can be more flexible with the content I put out in-between, like with the copy-feature video. Just make sure it’s on brand.
Q: How do you pick what channels work for you? A: It’s all about what makes you comfortable. If you’re a writer, think about starting a blog. If you want to show humor, maybe consider TikTok because you can really excel there. If you enjoy teaching, think about using YouTube and explain things there. Start with something familiar and then consider branching out later.
Q: Have there been things that you’ve tried that didn’t work? A: It’s trial and error for myself. For TikTok, you really have to batch check. My first 3 videos were very structured that didn’t get much traction. On my 4th video, I was zooming up and down my background and explained my setup quickly. This video almost has a million views and 70k likes! I had no idea this was going to happen but I gave it a shot and it worked out.
Q: Throughout all of the years of social media, there are different channels that have risen in popularity, like TikTok. How would you summarize what TikTok is? A: Amazing. I love it so much and it’s a lifestyle. You can learn anything there. The thing I love the most is you can be what you want to be and not what you think you have to be. The more authentic you are, the more followers you get which is why I think it escalated so quickly.
Q: Social media burnout is real. How do you avoid that? A: I honestly just took a burnout break. It sounds really cliche but if you’re not feeling it? Cancel. Don’t worry about it. Having multiple platforms is great. If you’re burned out with taking photos, go on TikTok and watch some dog videos. Step back and be yourself. Chill out and relax. Social media will still be there when you’re ready to come back.
Check out the full panel below:
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Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.
What channel is right for you?
With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel:
Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark.
Tell your story through behind-the-scenes action via Instagram Stories.
Use IGTV to share short-form video content you want to live on.
YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration!
Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing.
Twitter is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? Twitter is the right platform for you!
Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how!
TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z.
It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.
How does social media drive traffic to your Poshmark closet? Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.
Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin.
Helpful Tips to Keep in Mind
So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts.
Link in Bio For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere.
Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.
Hashtags Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.
Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:
#MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community.
#PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
#FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
We’re back with another panel for our series Level Up LIVE on YouTube! Join us each week as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses.
This week, we went live with @jewelbutterfly, @allthatglows, and @ashleyhwheeler8 to chat about tips on ways to make your listings stand out, which promotions to take advantage of, and how to make the most out of My Inventory Report. Check out the highlights below:
Q: What information do you make sure to include in your listings? A: When it comes to listings, the title and description are really important because people are searching on Poshmark and Google for a certain item and your listing can pop up in the search results just based on what you write (hello, SEO value!). I first include the brand, followed by style names, special materials, and size.
In the description, I include measurements and suggest where the customer can wear the item. Think about what your customer is searching for and test it out to see where your listing populates in the search results. For people with skin sensitivities, details such as materials are important to include.
Q: Can you talk more about how you check comps (aka price comparables)? A: I check comps primarily on Poshmark. I tend to price my items in the top range in the pricing spectrum to allow wiggle room for Offer to Likers or for an upcoming Closet Clear Out. Every quarter, I have a 3 for $30 sale in my closet so I have to find a price point that accounts for the discounts.
Q: You use the information in your My Inventory Report in a number of ways. How do you put this information to work? A: I have an analytical background, so I’m able to apply my analytical skills to my Poshmark business.
Listing Date: Has your item been in your closet for too long? Maybe it’s time to relist an item, mark the price down, or donate the item.
Departments: Am I running low on items in a particular department or category?
Brands: Are you running low on your top selling brands? If so, those brands will be at the top of my shopping list the next time I source.
Sizing: I like to see if I have enough of my top-selling sizes or decide whether I need to diversify my size offerings.
Likes: Look at your likes and plan for Closet Clear Out. Items with the most Likes receive a shipping discount.
Lowest Listing Price: Look at this to determine if it’s time to relist an item because you can’t drop the price any further.
Current listed price and the date the item was listed: Thishelps me determine if the item isn’t selling because the item is priced too high.
Q: What do you make sure to add in your descriptions? A: I like to be able to tell a story with my listings. So obviously you want to get the practical information out there like: measurements, fabric content, if there are any special instructions like dry cleaning or if it needs to be hand-washed. But if it’s a really special piece, I like to talk about where I got it from.
For example: my grandmother has the most amazing vintage closet in the world. And she’s slowly been giving me things to sell for her. So I’ll mention “My grandmother wore this in the ‘70s! It has these amazing sequins, you can just picture it on a night out back then!” Now, those may not be words people are searching for, but if you can draw them into the world of that clothing piece, that can definitely help you close that sale.
Q:What’s your method for pricing a listing? A: I always make sure to sort by size. If I’m selling Free People jeans in size 26, and the only ones available on Poshmark are size 27 and 28, I know I have the only pair in that size. So you have a little more of an advantage there, and can price up. However, if you’re one of 35 size 6 white H&M shirts, you might want to bring that price down if you want to get that item out the door.
Another thing I have been doing is that I have been a little more lenient with my pricing. I have also been accepting lower offers more. This is a tough financial situation for people, and also more people are shopping. If I can bring in some money, and maybe it’s $2 less, I’ll take the loss.
Q: Do any of you play with pricing based on seasons? A: I like to relist my items pretty frequently. However, I won’t bother relisting a Christmas sweater, they’ll just be hanging out after the price dropped a few times until December. If someone wants to come snap it up again at that 3x discounted price, that’s great. But once November rolls around, you can bet that I will be deleting those listings, making them nice and fresh, and bumping them up to see what I can do with some offers. People might be willing to pay a little more, thinking about what’s selling at retail stores. So if you have a bunch of chunky knit sweaters and it’s July, it should be discounted because that’s what retailers will be doing with those sweaters.
Q: How are you strategically using promotion events (CCO, Make a Deal Days, etc.)? A: I try to send out offers within the hour of getting the like. I am on my phone kind of a lot, not to push the teenager stereotype! As a shopper on Poshmark, I try to think about what I like as far as sellers sending offers to me. I like being reminded about an item pretty quickly that I liked when casually scrolling through my feed, and then getting that notification really brings my attention back to the item. It makes me think about whether or not I really want it.
Q: How do you think about trends and seasonality?A: I love to see what’s in and what people are enjoying. I would Google that season, say ‘Spring 2020’ and ‘fashion trends’. I also like going to Instagram and paying attention to what the influencers are talking about as they generally talk about trends before the season hits. Regardless if we’re in season or not, I’ll still keep the item up as you never know. In fact, I had a Christmas sweater that I sold just a month ago! People want to get into different spirits at different times.
Q: What is your strategy with Offer to Likers? A: I strategically send out Offer to Likers on Thursdays because it’s payday for most people. Offers are good for 24-hours long and so my offers will also roll into Fridays!
Q: How are you utilizing features like My Inventory Report & My Sales Report? A: I love that they both tell the story: what’s happening in your store and what to prepare for in the future. I found that I was selling a lot of shoes and breaking it down more, I saw that I have sold a lot of ankle boots. In current events and having to do a lot of sourcing online, I’m able to focus exactly on what sells well in my closet versus going into a thrift store, seeing what they have to offer, and deciding whether I want to sell it or not in my closet.
Q: What does your sharing schedule look like? A: I have definitely created a habit for myself. I share in the morning before my kids get up at around 6-7am. I’m on PT time and it’s 3 hours ahead on the East Coast so it’s still morning for them. I also share once more in the night time. I used to share during lunch time but find that is when I am teaching my kids so I’m now sharing in the morning and at night.
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