And that’s a wrap on #PoshPartyLIVE for 2019! 🎉 We had the best time with you, St. Louis + Orlando. Our hearts are full of #PoshLove. Weren’t able to make it? Check out all the highlights below.
Highlights from St. Louis
What are your tips for new Poshers? “Be creative. I always feel like whenever I see something, I always think, ‘Can I repaint this?’ Then, somebody else can buy it and they can be creative too. The other thing is to be very thorough in your descriptions.” – @cactusandpeony
What keeps you going?
“I have a note. […] It says, ‘Believe in your hustle.’ I want everybody out there to believe in your hustle. You can do this.” – @eddiej314
Highlights from Orlando
Why Thursday is the best day to send an Offer to Likers: “Friday is usually payday. I know Friday someone can say, ‘Oh, my check came in?’ and ‘Oh, someone sent me an offer for a good deal!’ How convenient.” – @thecurlycactus
Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.
Few items in fashion have as much staying power or mass appeal as the cardigan. With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite neighbor Fred Rogers—the cardigan is a menswear classic.
Like many fashion staples, the cardigan of today originated out of necessity. The cardigan emerged as a variation of a military jacket in the 1850s and is now considered a must-have item.
James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.
Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.
President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.
Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.
Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.
Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.
Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.
President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.
Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction.
Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.
TYLER, THE CREATOR
Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.
We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release. Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹
Red cardigans, a favorite of Mister Rogers, have been particularly in-demand, with purchases jumping since the premiere of the film.¹
Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²
Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.
Find one to suit your own personal style by checking out these Poshmark-approved pieces now:
And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³
1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019. 2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019. 3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.
PoshFest 2019 was one for the books. From hearing your inspiring stories to learning about all the NEW features coming out, there were so many exciting and notable moments during our biggest PoshFest ever. Couldn’t make it? No problem! We’re breaking down all the key takeaways from each session right here.
State of the Posh Union
Wondering what’s next for Poshmark? We got the inside scoop from our fearless leader, Manish Chandra, during the annual State of the Posh Union. “In the last seven years, not only have we changed retail but each one of you has gone out and re-invented retail in a big way…and the world is starting to recognize it.” Manish also touched on some major accomplishments from the past year including the launch of Canada and the Home Market. To top it off, there was a special (virtual) appearance from our very own Poshmark board member, Serena Williams.
We’re constantly striving to create technology to help you make more sales and shop smarter. This year, we announced a couple of NEW features that will be coming out soon including:
Posh Stories.Soon, you’ll be able to film and post short videos right on Poshmark. This feature will help showcase your brand and style in a fresh new way.
My Inventory Report. This seller tool will help you to take a closer look at your current inventory and manage it more closely. You’ll be able to see the cost price, days listed, and more for each of your listings.
There were also tons of tips and tricks shared around existing features:
Posh Markets. Markets are a great way to reach new shoppers and grow your business. Simply share your listings and the product will surface them to the most relevant, high-intent buyers in each respective Market.
Posh Bundle. Bundles are now social, making it easier than ever to chat with your shoppers. Bundles are 2 times more likely to sell when you leave a comment.
My Sales Report.This report provides you with endless insights into your business. For example, you can use the data to figure out where the majority of your shoppers are located and develop a strategy around the ideal time to send offers.
Showrooms. Whether you’re a pro at sourcing inventory or just starting out, showrooms are a great way to get an idea of what brands and items are trending.
Build Your Brand Outside of Poshmark
In today’s ever-changing digital world, the power of building a cohesive brand and perfecting your content strategy can completely change the way you run your business. We heard from multiple Poshers who have taken their digital footprint to the next level. Learn more by checking out session recaps below.
Discoverability. It’s important to have relevant YouTube titles, descriptions, thumbnails, keywords, and Instagram hashtags to make sure that you’re reaching the right audience.
Content Marketing. Whether your content is educational, inspirational, or entertaining, make sure your message resonates with your audience.
Consistency. Do your best to post at a regular time and day. If you’re finding it hard to stay consistent, using a scheduling platform and figuring out a cadence that works for you is a good start.
Easy Ways to Level Up Your Business
Want to take your Poshmark business to the next level? We learned firsthand from Posh Bosses on what strategies they use to grow their businesses.
Covershots. Take the time to edit the brightness, contrast, and clarity of your photos, so that your listings stand out.
Listing Description. When your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%.
Retention. Always focus on giving your customers the best experience possible so they’ll want to purchase from you again. It’s worth taking a few extra minutes to package things nicely and write a personalized thank you card.
Goals. Set a sales goal and break it down by month, week, and day. This gives you a clear idea of how your business is growing and keeps you on track.
Connect. Put yourself out there and connect with the community. You’ll learn tons of tips and different strategies that you can incorporate into your business. It also helps you feel like you are working with other people towards a common goal.
We felt the #PoshLove, Seattle! ❤️️ Thank you to all the Seller Stylists who joined us for Posh Party LIVE! Couldn’t make it this time around? Check out all the highlights below.
Highlights from Seattle
“When sourcing, I’m looking for something where the comparables are good. So basically you’re going to wanna go in on Poshmark and look at the sold listings. Comparables are where you’re going to find what your item is really worth.” – @elducho
“Look at your price range! We tend to bump up the price up into submitting offers. And I think that’s valid but don’t bump it up so high that it might seem out of price range.” – @thecolorcoder
“I prefer Offer to Likers over Closet Clear Out only because I tend to have items that are a lower price. So if I have something that is only $20, I don’t publicly drop that. So I love Offer to Likers, because I send the same offer privately every couple of weeks.” – @ohthatssnazzy
Straight from the attendees
Want to attend Posh Party LIVE? Stay tuned for where we’ll be heading to next!
You sure know how to party, Montreal! Thank you to all of our Montreal Poshers for coming out last week to Hotel William Gray. We hope you learned helpful tips from your local Seller Stylists, @nawelsfn & @shanti_closet, and got the chance to meet Team Posh! Couldn’t make it to the party? Check out all the highlights below and stay tuned for upcoming events in your area.
Atlanta, you’re a peach! You were ready to Posh Party LIVE the moment we landed and we had so much fun with you all! Shoutout to the community members who joined us for the fun event. Missed out? Check out all the major moments below!
Highlights from Atlanta
What’s your top #PoshTip for new sellers? “One thing that has helped me a lot when I have a lot of sales and I don’t want to drive to the post office, you can create an account online [at USPS] so they can pick up your package. That’s awesome!“ – @magnuships
The key to making sales: “I share to parties. That’s the key! I share 3x a day: 12pm, 3pm, and 9pm.” – @houseofchenelle
What’s one thing new Poshers should know? “Slowly but surely, the men’s category on Poshmark is really building up!” – @spb481
Straight from the Attendees
Want to attend Posh Party LIVE? Stay tuned for where we’ll be heading to next!
It’s tough to kiss summer goodbye when this one was full of fresh and fun Posh N Sips. We loved the creativity and seeing all the new faces this past month. It’s time to usher in the season of cozy scarves, crunchy leaves, and pumpkin-flavored everything! We can’t wait to see what’s in store for our community in September.
We’ve got another round of 5th milestone Posh N Sip hosts to recognize this month. Huge congrats to @mimisdbest, @jenn_sd, @poshglamgirl and @jill555! We are so thankful for you ladies and all you do for our Poshmark community.