Poshmark Canada Turns Three, a Report by Poshmark

A Note from Maria Morales, General Manager, Canada

This month, we are thrilled to be celebrating our third anniversary in Canada. Together we’ve built, grown, and nurtured a powerful, fun, and supportive community of over 4 million sellers, buyers, secondhand-lovers, and entrepreneurs across all provinces and territories in Canada. Collectively, you’ve listed close to 1 billion dollars worth of inventory in your Posh closets! Just think about how many items you’ve given a second, third, fourth, and even a fifth life, how many new generations of entrepreneurs and shoppers you’ve supported, and how you’ve helped reduce environmental impact. In fact, in 2021, you helped us plant 30,000 trees in New Brunswick, Canada as part of our partnership with tentree. This is just the beginning of the impact our community will have as we continue to work towards creating a more circular and sustainable future together. 

Whether you’re on Poshmark to earn a bit of extra money, change up your wardrobe, or clean out items you simply don’t use anymore, our culture of sellers helping sellers no matter what Posh journey they’re on is where we thrive. It’s truly what makes the Poshmark community you’ve helped establish so special. You have passionately shown up for each other since day one, and as we navigated the ups and downs of the past few years together, you successfully continued to maintain a welcoming and encouraging Poshmark community. Whether forming your PFF circle by attending one of the 100+ virtual and in-person events, or engaging in the more than 2.6 billion social interactions on Poshmark (that’s a lot of sharing, commenting, following, and liking each other’s listings!) you have all connected, mentored, and supported each other in remarkable ways. Watching you establish and grow your relationships has never been more rewarding—it’s the fuel that keeps us going.

Happy birthday to you, Poshmark Canada. Thank you for embracing Poshmark, our team, each other, and for making this platform the leading social marketplace for new and secondhand styles for women, men, home, and more. Most importantly, thank you for making this a place where everyone is welcome and anyone can thrive. Cheers to celebrating all of your accomplishments and the many more to come!

All across Canada, our Poshmark community is proudly represented from north to south and east to west, with Poshers buying and selling across all 13 provinces and territories.

How has Poshmark positively impacted your life?

It’s been my dream to have my own vintage store and Poshmark has helped create the framework for this goal by transforming something I enjoy into a business that helps me financially.

What’s the most rewarding part about Poshmark?

Having a closet filled with awesome items and being able to find them a new home. It always puts a smile on my face knowing I’ve helped someone find something they’ve been searching for.

What’s your favourite part about having a closet full of vintage goods? 

Being able to offer people unique clothing they would never find at the mall. With vintage clothing, you’re purchasing a piece of art and history that you can wear. 

Any vintage styles you’ve noticed that are trending in your closet right now?

Trends come and go FAST, and nowadays the spotlight is more on styles than brands. The baggy fit is in right now, and styles like baggy cargo pants will sell fast. Some others to keep your eye on include shackets, cottagecore styles, Coogi-like sweaters, Carhartt jackets, aviation jackets, military jackets, wildlife shirts and sweaters, and of course, band tees—they will never go out of style.

Why is shopping secondhand important to you? 

Purchasing secondhand allows me to take myself out of the equation of environmental and social impacts and means that I’m rescuing an item from going into landfills or an incinerator, which are neither good for the planet nor our health! Plus, buying secondhand helps support someone’s small business, and that always feels good too.

How have you benefited from using Poshmark? 

As a content creator focused on fashion and body confidence, I regularly create videos showcasing how to style new trends, so having a rotating secondhand closet is important to me. I shop on Poshmark because it’s easy to shop and search, and being a bigger girl, it has way more cuter options than the average thrift store. Selling on Poshmark also means that when I am done with a trend, I can sell that item knowing it’s going to a good home where it will be cherished and worn more! 

What’s your favourite Poshmark closet to shop from?

Lulubootyique @lulubootyique and Cida’s Closet @punkyinpink.

Part of what makes Poshmark such a thriving community are Poshers like you who love to connect. Since launching in Canada, you’ve proven that collaborating, sharing, and supporting one another is at the core of what you do. Selling and shopping is simple, social, and fun when working alongside your PFFs!

After nearly 2 years of exclusively connecting online, we were finally able to bring our community together in person during the later half of 2021. Despite the time apart, you all jumped head first into opportunities to reconnect, showing that community truly is the heart and soul of Poshmark. New friendships were forged, mentorship opportunities were realized, and previous virtual interactions finally had the flexibility to take place in whatever situation was most comfortable for you.

Tell us about how you use social media to your advantage when it comes to your Poshmark business. 

Social media is a very powerful tool because it gives small business owners access to many potential buyers. It’s important to create interesting content and find ways to incorporate your business into it. I stay on top of social media trends by following other Poshmark resellers and fashion bloggers. If you stay true to yourself, it won’t be difficult to create a trendy post or video in your own fun and inspiring way! 

What’s one actionable tip you’d give someone to get started if they want to utilize social media for their business? 

Educate yourself! Social media changes very quickly, new trends replace the old ones, old techniques become outdated. To get started on the right foot, watch other accounts to gather insight about what works and what doesn’t.

What’s one word to describe the Poshmark community you’ve built on Instagram and why? 

Authentic! We have built a community of real people who believe, just like me, in sustainable fashion and the importance of social media.

How did you meet with your PFF (Posh Friend Forever)? 

Jenn: We met each other through our mutual love for shopping. After a few years of knowing each other, a house came up for sale just across the street from me and that was an easy “YES” decision for Michelle! Neighbours AND friends? Amazing! 

How has your PFF impacted your Poshmark business? 

Jenn & Michelle: Having a PFF really keeps us motivated. We set aside a day every other weekend and have a Poshing marathon! We work together to play off each other’s strengths: Jenn is incredible at quality control and staging items to photograph, and Michelle works away at adding the best descriptions by pulling in background research, great adjectives, and details. We’re a fun team—the stories, the laughs, the snacks, and the catch-up time we have together is such a great bonus.

For both of you, what’s one word to describe your PFF? Why? 

Michelle: Jenn is “uncompromising” – she has a great eye for quality. 

Jenn: Michelle is “expressive”- her bubbly personality brings our descriptions to life!

How do you work together to ensure that your businesses thrive?

Jenn & Michelle: Jenn has a great strategy to optimize Closet Clear Out days. Michelle is an active sharer and we encourage one another! We check in with each other often to make sure we’re both staying on track to meet our goals.

In the world of social media, some trends come and go so fast that you barely have time to add that perfect trendy piece to your wardrobe. A single cultural moment can send the internet into a spiral, clamoring for the same buzzy piece (enter: Beyonce’s moment with the Telfar bag last summer). Among these moments of fashion chaos, you’ve turned to us to find those must-have items, filling our search bars with queries ranging from “Jillian Harris” to “Star Wars.” Week after week, we saw these items sneak into our top searches.

Most-Searched Items

Lululemon is a forever favourite among Canadians, and the Everywhere Bag is no exception. Combining the athleisure aesthetic with overall functionality, this belt bag made it big last spring and its momentum hasn’t slowed one bit, topping our trending search queries month after month.

 What’s old is new again, and the versatility of the vintage crewneck will never get old. Channel the ever-classic Princess Diana “uniform” by pairing it with chunky sneakers and biker shorts, or dress it up with platform boots and a micro mini.

After years of the beloved skinny jeans dominating the chart, the events that took place the past 2 years have reminded us that our clothes don’t have to be tight to look fabulous. Enter: the Aritzia Effortless Pant. The wide legs and super flattering waist make it no surprise that shoppers can’t get enough.

 We told you about Squishmallows in our 2021 Holiday Trend Report, and we are here to let you know that these delightfully squishy stuffies are STILL a big deal. Taking up space every month in our trending search queries, it seems your favourite plush toy is here to stay.

This past year has been all about making up the time we lost during the worst of the pandemic. We’re ready to be seen in bright hues and nostalgic silhouettes and hit the town. The baguette shape and candy colours of the newly-released Coach Tabby made it an instant hit on TikTok, and you wasted no time scouring the app to snag one for yourself. 

Top Style Tags

Since launching in 2021, Style Tags has been a key way to get your listings in front of more shoppers, give customers outfit inspiration, and more. Tagging items with terms ranging from vintage, to the latest TikTok micro trend, this handy tool has helped change the way shoppers find and discover items they love.

From snagging the perfect pair of shoes to finding styles to complete your look, to items for pets, home decor, accessories, beauty, and beyond, you have made Poshmark your top destination for new and secondhand items.

Poshmark makes selling and bundling items for buyers extremely easy, which helps make larger sales. I appreciate the amount of support Poshmark gives sellers, and I can always count on them to help me out when I need it. 

I’ve been on Poshmark full time since April 2021, and if you want to step up your business, my best tip is to be consistent on the platform. Listing and updating your closet on a regular basis allows shoppers to find your closet. If you treat it like a full-time job and work the same amount of hours as one, you will be very successful.

What’s your favourite part about being on Poshmark full-time?

I love being my own BOSS! The flexibility of Poshmark allows me to never miss a moment with my young children as I am able to work when it’s convenient for me.

Tell us how Poshmark has benefited you financially—how have you spent your Poshmark earnings?

Poshmark has greatly impacted my family’s life by providing us with more financial freedom. We’ve been able to pay off student loans and meet financial milestones. We’ve been able to go on family vacations, create a Poshmark office, and it allowed our family to get a part-time nanny. Poshmark is just incredible and so user-friendly—I personally think ANYONE can use it and make a few extra bucks (or a flexible full-time income).

What’s a piece of advice you’d give someone who wants to be a full-time Posher?

Just do it! If your numbers and knowledge from part-time selling are adding up and you find yourself thinking about Poshmark all the time instead of your day job, take a bet on yourself! Poshing full time has been so rewarding and I am so grateful I have made the change. 

Data represents purchases, listings, searches and engagements from May 29, 2019 – April 30, 2022.

Posh for the Planet: Invest in Secondhand, Invest in Your Future

Together, we’re reimagining the future of shopping by putting sustainability, circularity, and connection at the heart of everything we do.

This Earth Week, we’re celebrating and spotlighting you, and the impact this community has on shaping the sustainable, secondhand fashion industry.

From using eco-friendly packaging and upcycling, to keeping vintage and unique clothing in circulation, to building awareness for sustainable brands and using the Reposh feature, the Poshmark community puts sustainability at the forefront and redefines what the fashion industry could be. 

Can you guess how many items have been Reposhed since this powerful tool launched? Or what items are the most popular to Reposh? We’re reflecting and celebrating the impact of the Poshmark community (aka all of you!) has made in fueling the circular economy and reducing fashion’s footprint in this special Earth Month Data roundup!

Community Secondhand Style ‘Zine 

Our community is made up of secondhand sellers, fashion gurus, creatives, thrifters and upcyclers with a passion for sustainability. 

Meet some members of the Poshmark community that #PoshForThePlanet through their amazing secondhand style, and head to the caption below to explore their Instagram and Poshmark profiles.

Meet these Poshers (from left to right!): @VintijMarqui of @style_marqui, @gardenvintageshop of @gardenvintage, @missmadisonlynn of @missminniemuse, @alexisamundson of @shop_relovely, @aresellerspassion of @ireworkedit & @aresellerspassn, @th3ymak3m3smil3 of @th3ymak3m3smil3, @infinitelyposhla of @infinitelyposh, @brittzacko of @brittzacko, @akdkasana of @ak_poshmama, @betweenthebells of @aprilstyle4, @nicoleeremy of @nicoleeremy

How to Celebrate Earth Week with Poshmark

Sustainability is always something to celebrate. Join us all week long for livestreams, in-app Posh Parties and more this Earth Week.

4/18 Community Sustainability Insights Report | Click here to check it out.

4/19 Sustainable Brands Posh Party & Instagram Live | Join  sustainably-minded community members hosting the in-app Sustainable Brands Posh Party, for an IG Live talking about all things sustainable fashion with an added bonus – giving out host picks to those who join! 

4/20 Community Style ‘Zine | Celebrate the community’s secondhand style with a special #PoshForThePlanet Style ‘Zine. Poshers will be featured in Posh Stories, PM_Editor and across social media, rocking their perfect #PoshStyle. Be sure to show them all the love!

4/21 We love to see your sustainable #PoshPackages tips! How do you keep things eco-friendly when shipping out your packages? Check back on 4/21 on @poshmark’s Instagram for community tips on recycled Posh packages.

4/22 Happy Earth Day! Thank you for Poshing for the planet not just today, but everyday. Keep the sustainability celebration going with us on Instagram.

Catch it all on social media.

@poshmark Instagram

@poshmark TikTok

@poshmarkmens 

@poshmarkcanada 

@poshmarkau 

@poshmarkindia

Spring Into Poshmark: Everything You Need to Know to Turn Your Closet Into Cash

Spring is here—whether it’s your annual tradition or simply time to say goodbye to the pieces that no longer serve you, this season is all about renewal. According to a recent Poshmark study* on spring cleaning habits, we found that 78% of people wear less than half of the clothes in their wardrobe on a regular basis. That’s an untapped opportunity to free up precious closet space and earn some extra cash—all while doing your part to help promote more sustainable shopping.

Your closet is a treasure trove and shoppers are looking for hot buys at great prices. We’re here to help our community members make the most of this season by turning their closet into cash. 

We’ve pulled together some of our top findings about spring cleaners and what they plan to buy and sell, along with key insights to give you some inspiration on what to list. 

Spring Cleaning Survey Highlights:

  • Among the general population, about 3 in 4 consumers (74%) plan to participate in spring cleaning this year.
  • Among those who plan to participate in spring cleaning, over half (56%) want to clean out their closets to get rid of ill-fitting clothing. 
    • Nearly two-thirds of spring cleaners (59%) claim to have experienced a weight change in the past year and want more comfortable-fitting clothing.
  • Nearly a quarter of spring cleaners (24%) plan to refill their closets with at least some secondhand items.
    • Vintage clothing appears to be popular among Gen Zers in particular, as they are more likely than other generations to refill their wardrobe with secondhand items (40%). 
  • About 1 in 4 spring cleaners (27%) say they are extremely or very likely to resell the items they clear out of their closet.
    • The younger generation of spring cleaners—namely Gen Zers (44%) and Millennials (35%)—and those with higher incomes of $100K+ (34%) are more likely to resell their items, highlighting key reseller audiences to keep an eye on.
    • About 1 in 4 Gen Zers (24%) who plan to resell their items want to clean out their closet for bolder and brighter clothing, showing how this generation is still experimenting with their style to find what suits them best.
  • Among all spring cleaners, only 5% plan to clean out the outfits they wore for Zoom meetings (mix of business on top and casual on the bottom) and only 10% plan to clean out the staples that got them through the pandemic.

Keep reading for a few helpful tips for Poshers looking for how to get the most cash out of their closet this spring cleaning season. 

Tip 1: Get Ahead of Popular Trends

With a new season comes new trends. For the 2022 spring cleaning season, vacation wear, dopamine dressing (bold and vibrant colors), occasion wear (bridesmaid dresses, prom dresses), and homeware are the top trends you’ll see consumers looking to shop secondhand this year. We made a few predictions for spring trends in 2022 based on top trending brands and categories to spark inspiration on what to list ahead of spring cleaning. 

  • With summer and swimsuit season just around the corner, it’s no surprise that ‘Swim’ was the second top-trending category in February based on year-over-year order volume growth. Not only are shoppers gearing up for long-awaited vacays, but they’re also preparing for the return of live events with more interest in festival wear and occasion wear.
  • In terms of color palette, consumers are getting bolder and brighter than ever with ‘dopamine dressing‘. Think the brighter the color, the better. We predict that saffron and marigold among other warm hues will be the trending colors of spring. 
  • Textures are at the forefront of our spring 2022 trend predictions with fabrics, specifically terry cloth and padded pieces, increasing in popularity. 
  • We’re also seeing the return of two unique styles: modern preppy (gingham, pearls, sweater sets, ultra-high platform shoes, etc.) and new bohemian (crochet tops, maxi skirts, espadrilles, etc.).

We also expect Home, Art, and Design to be some of the most popular spring cleaning categories again this year. As people begin returning to the IRL office, it’s a great time to reevaluate your home office setup and declutter your space. 

If you need further inspiration, here are the top-trending brands and categories that have historically driven year-over-year order volume on Poshmark: 

Note: Based on 2021 data

Tip 2: Maximize Sales

There are a few key steps you can take to optimize your Poshmark closet and maximize sales, including taking quality photos and providing detailed item descriptions. Attractive photos will help capture buyers’ attention. Check out the guides below for helpful tips on listing photos and merchandising:

Tip 3: Connect with the Community

The Poshmark community helps make selling and shopping simple, social, and sustainable. Being active within the community is the best way to make more sales this spring season. 

Don’t shy away from joining Posh Parties, too! During these real-time virtual shopping events, Poshers meet up in the Poshmark app to shop, share, and sell clothing and accessories. This is a great way to build your network, followers, and ultimately your sales. You might even make a new PFF (Posh Friend Forever). Check out more information on Posh Parties and connecting with your community:

We hope these survey highlights and tips help you have the most successful spring clean yet!

*Survey conducted by Morning Consult and commissioned by Poshmark

An Update on Search

We’ve been hard at work iterating on our search experience to help buyers more easily find what they’re shopping for while driving more traffic to listings and increasing sales for our sellers. Recent tests centered around this have shown an increase in sales, likes, and traffic to listings across the board. With these results and your valued feedback in mind, we have moved back to an optimized version of just shared as the default sort for all users. 

Our commitment to you is to honor what makes Poshmark unique as a social-marketplace: our community. We want to connect shoppers with the most relevant inventory to their searches and in turn, reward sellers for the effort they’ve put into marketing and crafting quality listings, with an increase in sales and visibility. We encourage sellers to continue leveraging the power of sharing and to enrich listings with titles, descriptions, style tags, and multiple photos to help match their listings to the most interested and relevant buyers.

Through ongoing testing, we will continue optimizing to drive more traffic and orders to your listings. Stay tuned, as we will be offering education for Posh Ambassadors focused on how they can improve the discoverability of their listings. As always, we are here to listen! Please comment below to share feedback and we appreciate your patience as we monitor. 

For more information on our recent search updates, see here.

Poshmark’s 10th Birthday Recap: A Decade of #PoshLove!

This year, we celebrated a major milestone—a DECADE of Poshmark! From our community-hosted Posh N Sips, to a global virtual celebration, and even an IRL event at PMHQ, you all made this monumental birthday extra special. 

We are so grateful for our community who has been with us since the very beginning. Thank you so much to every single Posher who has made this decade absolutely amazing. The best is yet to come! 

Check out what happened behind the scenes at some of our birthday bash activities:

We’re also sending a huge thanks to all the Posh N Sip hosts who helped bring our community together from around the globe.

@omgitskia@kaocloset@katjo@ccargo
@frenchie_foolio@bsociale@glamonbuget@spicyitalianz
@sharonnichols42@pinkdivastudio@evolvingalways@splendourlily
@retrospectives@murrayedlife@peatandrepeat@designerd
@makersgirl78@myersmall@resellersister@kellerby
@moongoddess7@sentbycupid@mizfabulousity@bloomingbrands
@kf_curated@perrythrift@maryfashionista@biancacosmetics
@thedealmama@poshambjen73@sea_la_vie@redgirlstyle
@visiblysolid@teremontes@luv2shop438@selfcarebybrie
@penelopejean@emcc1@policewifehtx@athingortwo
@lovelystyles2u@passionboutique@51twenty@ness_monet
@fionas_attic@thrifty206@bellanblue@jill555
@fashionista21@veestylish@sellordiet@covetedcloth
@ryfearless@jenn_sd@stayathomegirl@standoutstaples
@ornamentalstone@hannah@ex_globetrotter@keepinitrad
@infinitelyposh@jenniegirlsclos@sophiaroseshop@ediza
@jgbravo@jgrox@wickedrosevtg@moderngal
@claremontstreet@divineduchess@fbcmcconnell@momandsonduo
@wrenski02@hotposhfashions@theposhpetal@justpeep
@southtexastrash@amym700@metoyouwithlove@thenapathrifter
@lynemma@aresellerspassn@posherdudex@blackturtle7
@jenniferann220@southshorebtq@rvgii@dfarrell7089
@melxnda@valeriesboutiqu@styleonsale_sos@mimisdbest

Had a great time attending a Posh N Sip? Tell us about your experience.