PoshFest 2017: Key Marketing & Branding Takeaways

Want to know how to take your Poshmark business to the next level? Marketing and branding are the keys to success! We had some marketing mavens and branding all-stars share their tips and tricks at PoshFest, read on to learn more!

Think of marketing in three areas to help your business hit different goals:

Growth Marketing:
How to attract new customers and grow your current business

  • New arrivals lists: create a listing in your closet as a place to tag and let your customers know when you’ve uploaded new merchandise.
  • Build relationships with repeat customers: Notice someone has been repeat-buying from your closet? Reach out and build a stronger connection!
  • Outbound communication: Get your closet name out there! Not only in the app, but out there in the world of social media as well! *stay tuned for an upcoming blog post on this*|
    #PoshTip: “I share my sold listings to catch eyes of new customers and reassure them I’m a great seller!” –@theamandaweiss

Product Marketing:
How to use the marketing tools built into Poshmark to leverage the existing community

  • Sharing to Posh Parties: Take note of when our daily Posh Parties are happening. Sharing to these parties will gain increased exposure for your listings.
  • Utilizing the Dressing Room: Take our shiny new feature, the Dressing Room, for a spin! There you can style your buyers, offer them private bundle discounts, and more.
  • Price Drop Notification Strategy: Wait until your listing hits critical mass aka you’ve built up your likes, then drop the price at strategic times to trigger a price drop notification.

Brand & Content Marketing:
How to find your niche and building a brand that people recognize & love (As @katjo says, “marketing is the push, branding is the pull!”)

  • Social Media: Find your niche and start promoting your brand on social media to that audience.
  • Creative Marketing: Get creative in your marketing approach! Try using videos to showcase your listings on social media. Offer styling tips in your descriptions. Get the creativity flowing!
  • Visual Branding: Find your style and stick to it.
    You know your branding is strong when a Posher can look at a Covershot and instantly tell it’s yours. “Don’t get overwhelmed thinking you need a special camera or lighting kit to take killer Covershots. Just focus on clear photos and good lighting.” -@everydeystyle 

    Stay tuned for more key insights from PoshFest 2017!

Posh Tip: How to Become a Posh Ambassador

Are you passionate about Poshmark? Do you love welcoming & educating new members as they become part of our amazing community? Then we have just the right opportunity for you— become a Posh Ambassador! Read on to see how you can reach this coveted status:

What are the expectations of a Posh Ambassador?
We look to Posh Ambassadors to help set the tone in our Poshmark community. As a mentor, Posh Ambassadors are expected to:

  • Maintain an active closet
  • Participate in the Poshmark community
  • Provide great customer service to their buyers
  • Be in good standing with our Community Guidelines and Terms of Service

What are some of the benefits of being a Posh Ambassador?
Members of the Posh Ambassador program get some sweet perks:

  • Get recommended to new Poshers
  • Receive an exclusive newsletter with sneak peeks
  • Unlock access to fun programs and special opportunities

This sounds like me! How do I join?
You can join right within the Poshmark app! We are looking for Poshers who have a history of spreading #PoshLove and have a stellar sales history. To qualify, you must meet all of the criteria below:

  • Community Shares: Share at least 5,000 items from other Poshers’ closets
  • Self-Shares: Share your own items at least 5,000 times to the community
  • Available Listings: Have at least 50 available listings in your closet
  • Listings Sold: Made at least 15 sales
  • Average Rating: Have an average rating of at least 4.5 stars
  • Average Ship Time: Have an average ship time of less than 3 days

Once in the program, Posh Ambassadors are given monthly goals to hit on an ongoing basis. You can monitor your monthly progress under your Posh Stats.

To find out more about the Posh Ambassador program, be sure to read through Poshmark’s Support Center.

 

Introducing Listing on the Web


You’re not dreaming! We just released new features from the top of your list:

List on the web: Yes, you heard that right. You can now list on the web! Got tons of stuff to add to your closet our boutique? This feature will making uploading huge quantities of stuff a breeze. Even better, add your listing title and we’ll automatically fill out your category, subcategory, brand, and color! Head over to poshmark.com and click on Sell on Poshmark on the top right corner!

Upload multiple photos on the app: Say goodbye to uploading one picture at a time. Tap up to 8 photos at once and upload them in a snap!

With the ability to list on the web and new updates to listing on the app, listing is quicker and easier than ever!

Ready to list up a storm? Head over to poshmark.com/sell or click on Sell on Poshmark at the top of your page to get started!

If you’re listing on the app, download the newest version to get started. If you don’t see the multi-photo upload feature, hang tight! It will be available to all users in a few days.

If you don’t see web listing available on poshmark.com, pop into the app first to unlock the feature.


Let’s get social!
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#PoshTip: Keep your account secure via text message

You might already know that we use your email address for account verification, but using text message is faster, more convenient, and reliable. (Important emails stuck in spam folders, anyone?!)

Here’s How
First, make sure you have the most recent version of the app. Then, follow these steps to enable text message verification:

  1. Visit Account Settings > My Profile
  2. Tap Account Info at the bottom of the page
  3. Tap Add Phone Number (You’ll need to verify your account via email to make this change!)
  4. Add your phone number, including area code

From the web, click your profile picture in the top right corner of the page and select Account Settings > Account Info, then follow steps 3 and 4 above.

You’re all set! For more details on account verification and why it’s important, check out our FAQs.


Let’s get social!
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Posh Tip: How to Get Started with Wholesale

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You’ve seen it on your Shop Tab, but what is Wholesale all about? We put together some of the most frequently asked questions about shopping Wholesale on Poshmark.

What is Wholesale?

Wholesale is a place (right in the app!) where you can buy NEW inventory in bulk, directly from brands. We have over 100 emerging brands—including many brands you know and love! 

What are the perks of shopping Wholesale?

Whether you’re looking for a side hustle or a whole new career, Wholesale is the easiest way to grow your business on Poshmark. Unlike traditional wholesale, where you need a retail license to buy inventory, anyone on Poshmark can buy inventory in bulk for a discounted price. Not to mention, you have access to tons of brands with a huge selection of inventory to choose from—right at your fingertips.

What items are sold on Wholesale?

We have a huge selection of categories to choose from, including Women, Men, Kids, and Plus! From jeans to jewelry, you are guaranteed to find something you love.

What is a pack?

Wholesale inventory is sold in multi-item packs with various sizes and colors at a discounted rate. When you list the items in your boutique or closet, you set the price. For example, you could buy a pack of 5 sunglasses for $50 ($10 each), and sell each pair for $20.

How do I price my new inventory?

You set the price! Luckily, most brands provide a MSRP or Manufacturer’s Suggested Retail Price, which is calculated to help you get the most value.

Can anyone buy from Wholesale?

Yes! To gain access to Wholesale, you must have 10 successful sales under your belt and have an average 4.5+ rating. Once you meet this criteria, you’ll automatically gain access to Wholesale!

If you haven’t met the criteria yet, please email retail@poshmark.com with why you’d be a good fit.

Where is Wholesale located in the app?

Wholesale is located in your Shop Tab. Remember, you won’t be able to see or shop Wholesale until you meet the above criteria. Once you’re eligible, Wholesale will automatically appear in your Shop Tab!

Ok so I buy inventory from Wholesale. Then what?

After you buy your wholesale inventory, the brand will ship your merchandise within 7 days (most brands ship out their orders within 3 days of purchase!). Once you get the items, photograph and style them to fit your Boutique. Next, list it in your closet by tagging it as Boutique in the listing details.

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When it’s time to select quantity, be sure to select Multiple and then tap Size & Availability and select the number of available styles you have. For example, if you bought a pack of 4 sunglasses, you would select 4.

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And boom, you’re on your way to being a bonafide business owner.

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Are you a brand looking to join Poshmark Wholesale?

Please email retail@poshmark.com with your answers to the following questions:

  • What is your brand’s story?
  • Describe your design and manufacturing process.
  • How often do you purchase or create new inventory?
  • Please send us a line sheet with item pictures, wholesale price per unit, and MSRP.
  • If you are currently a user on Poshmark, please send us your username.

 

The Listing Guide: Women’s Edition

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Have so much stuff that you don’t even know where to begin? We know the feeling, and it means that it’s time to get busy listing on Poshmark. Here’s the 411 on the department that started it all: Women’s.

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Want more? Be sure to check out the #PoshMan Listing Guide , the #PoshMini Listing Guide and our closet cleaning tips to get the listing rolling!

The Listing Guide: Kids’ Edition

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Is the #PoshMini in your life growing out of their clothes faster than you can keep up with? Well, the Kids’ category on Poshmark is growing just as fast! Check out these insider Posh Tips to make your closet or boutique a smashing success:

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Want more? Be sure to check out the #PoshMan Listing Guide we released last week and the closet cleaning tips we’ve put together for you! Stay tuned for the final edition of the Listing Guide coming next week — this is one YOU definitely do not want to miss!