PoshFest 2017: Key Marketing & Branding Takeaways

Want to know how to take your Poshmark business to the next level? Marketing and branding are the keys to success! We had some marketing mavens and branding all-stars share their tips and tricks at PoshFest, read on to learn more!

Think of marketing in three areas to help your business hit different goals:

Growth Marketing:
How to attract new customers and grow your current business

  • New arrivals lists: create a listing in your closet as a place to tag and let your customers know when you’ve uploaded new merchandise.
  • Build relationships with repeat customers: Notice someone has been repeat-buying from your closet? Reach out and build a stronger connection!
  • Outbound communication: Get your closet name out there! Not only in the app, but out there in the world of social media as well! *stay tuned for an upcoming blog post on this*|
    #PoshTip: “I share my sold listings to catch eyes of new customers and reassure them I’m a great seller!” –@theamandaweiss

Product Marketing:
How to use the marketing tools built into Poshmark to leverage the existing community

  • Sharing to Posh Parties: Take note of when our daily Posh Parties are happening. Sharing to these parties will gain increased exposure for your listings.
  • Utilizing the Dressing Room: Take our shiny new feature, the Dressing Room, for a spin! There you can style your buyers, offer them private bundle discounts, and more.
  • Price Drop Notification Strategy: Wait until your listing hits critical mass aka you’ve built up your likes, then drop the price at strategic times to trigger a price drop notification.

Brand & Content Marketing:
How to find your niche and building a brand that people recognize & love (As @katjo says, “marketing is the push, branding is the pull!”)

  • Social Media: Find your niche and start promoting your brand on social media to that audience.
  • Creative Marketing: Get creative in your marketing approach! Try using videos to showcase your listings on social media. Offer styling tips in your descriptions. Get the creativity flowing!
  • Visual Branding: Find your style and stick to it.
    You know your branding is strong when a Posher can look at a Covershot and instantly tell it’s yours. “Don’t get overwhelmed thinking you need a special camera or lighting kit to take killer Covershots. Just focus on clear photos and good lighting.” -@everydeystyle 

    Stay tuned for more key insights from PoshFest 2017!

Posh Tip: How to Become a Posh Ambassador

Are you passionate about Poshmark? Do you love welcoming & educating new members as they become part of our amazing community? Then we have just the right opportunity for you— become a Posh Ambassador! Read on to see how you can reach this coveted status:

What are the expectations of a Posh Ambassador?
We look to Posh Ambassadors to help set the tone in our Poshmark community. As a mentor, Posh Ambassadors are expected to:

  • Maintain an active closet
  • Participate in the Poshmark community
  • Provide great customer service to their buyers
  • Be in good standing with our Community Guidelines and Terms of Service

What are some of the benefits of being a Posh Ambassador?
Members of the Posh Ambassador program get some sweet perks:

  • Get recommended to new Poshers
  • Receive an exclusive newsletter with sneak peeks
  • Unlock access to fun programs and special opportunities

This sounds like me! How do I join?
You can join right within the Poshmark app! We are looking for Poshers who have a history of spreading #PoshLove and have a stellar sales history. To qualify, you must meet all of the criteria below:

  • Community Shares: Share at least 5,000 items from other Poshers’ closets
  • Self-Shares: Share your own items at least 5,000 times to the community
  • Available Listings: Have at least 50 available listings in your closet
  • Listings Sold: Made at least 15 sales
  • Average Rating: Have an average rating of at least 4.5 stars
  • Average Ship Time: Have an average ship time of less than 3 days

Once in the program, Posh Ambassadors are given monthly goals to hit on an ongoing basis. You can monitor your monthly progress under your Posh Stats.

To find out more about the Posh Ambassador program, be sure to read through Poshmark’s Support Center.

 

Introducing Listing on the Web


You’re not dreaming! We just released new features from the top of your list:

List on the web: Yes, you heard that right. You can now list on the web! Got tons of stuff to add to your closet our boutique? This feature will making uploading huge quantities of stuff a breeze. Even better, add your listing title and we’ll automatically fill out your category, subcategory, brand, and color! Head over to poshmark.com and click on Sell on Poshmark on the top right corner!

Upload multiple photos on the app: Say goodbye to uploading one picture at a time. Tap up to 8 photos at once and upload them in a snap!

With the ability to list on the web and new updates to listing on the app, listing is quicker and easier than ever!

Ready to list up a storm? Head over to poshmark.com/sell or click on Sell on Poshmark at the top of your page to get started!

If you’re listing on the app, download the newest version to get started. If you don’t see the multi-photo upload feature, hang tight! It will be available to all users in a few days.

If you don’t see web listing available on poshmark.com, pop into the app first to unlock the feature.


Let’s get social!
1486694701_social_media_circled_network-14 1486694698_social_media_circled_network-01 1486694694_social_media_circled_network-06 1486694692_social_media_circled_network-111486694697_social_media_circled_network-04

#PoshTip: Keep your account secure via text message

You might already know that we use your email address for account verification, but using text message is faster, more convenient, and reliable. (Important emails stuck in spam folders, anyone?!)

Here’s How
First, make sure you have the most recent version of the app. Then, follow these steps to enable text message verification:

  1. Visit Account Settings > My Profile
  2. Tap Account Info at the bottom of the page
  3. Tap Add Phone Number (You’ll need to verify your account via email to make this change!)
  4. Add your phone number, including area code

From the web, click your profile picture in the top right corner of the page and select Account Settings > Account Info, then follow steps 3 and 4 above.

You’re all set! For more details on account verification and why it’s important, check out our FAQs.


Let’s get social!
1486694701_social_media_circled_network-14 1486694698_social_media_circled_network-01 1486694694_social_media_circled_network-06 1486694692_social_media_circled_network-111486694697_social_media_circled_network-04

Posh Tip: How to Get Started with Wholesale


Hey, we get it. The whole Wholesale thing can seem a little complicated! Here’s the good news: it’s really not! We put together some of the most frequently asked questions about shopping Wholesale on Poshmark.

What is Wholesale?
Wholesale is a place within Poshmark where you can buy bulk inventory direct from brands. This inventory is sold in multi-item packs at a reduced rate for you to sell at prices that you set in your Poshmark boutique. For example, you could buy a pack of 5 leggings for $50 ($10 each), and sell them each for $20 thus turning a pretty sweet profit!

Ok so I buy wholesale inventory. Then what?
After you buy your wholesale inventory, the brand will ship you your merchandise. Once you get the product, you can photograph it and style it how you see fit. Next, list it in your boutique by tagging it as “Boutique” in the listing details.

When it’s time to select quantity, be sure to hit “multiple” and then click the number of available styles you have. For example, if you bought a pack of 4 sunglasses, you would put “4” available.

What about pricing the inventory?
You set the price! Luckily, most brands provide a MSRP or Manufacturer’s Suggested Retail Price, which is calculated so that you get the most value.

Whoa this sounds awesome! Can anyone buy from Wholesale?
Yes! All you have to do to gain access to Wholesale is to have 10 successful sales on Poshmark under your belt and have a 4.5+ rating. Once you meet these criteria, you’ll automatically gain access to Wholesale!

Where is Wholesale located in the app?
Great question! Wholesale is located on the Shop Tab. Remember, you won’t be able to see or shop Wholesale until you meet the above criteria. Once you’re eligible, Wholesale will automatically appear in your Shop Tab!

Seems awesome. What are the perks of shopping Wholesale?
So many! First and foremost, it’s fun and easy. You don’t need a retail license or to travel to a trade show— you have access to tons of brands with hand picked inventory just for you! Secondly, purchasing from Wholesale is a way to grow your business on Poshmark and make money! Whether you’re looking for a side hustle hobby or a whole new career, Wholesale on Poshmark is the easiest way to get going!