Name a More Iconic Duo: Mister Rogers & the Cardigan, a Report by Poshmark

Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.

Few items in fashion have as much staying power or mass appeal as the cardigan.
With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite
neighbor Fred Rogers—the cardigan is a menswear classic.

Like many fashion staples, the cardigan of today originated out of necessity.
The cardigan emerged as a variation of a military jacket in the 1850s and is now considered
a must-have item.

1854

James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.

1968

Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.

1977

President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.

1993

Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.

2016

Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.

2019

Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.

FRED ROGERS

Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.

JIMMY CARTER

President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.

KURT COBAIN

Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction. 

RYAN REYNOLDS

Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.

TYLER, THE CREATOR

Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.

We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release.
Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹

Red cardigans, a favorite of Mister Rogers, have been particularly in-demand,
with purchases jumping since the premiere of the film.¹

Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²

Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.

Find one to suit your own personal style by checking out these
Poshmark-approved pieces now:

And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³


1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019.
2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019.
3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.

Posh Party LIVE | Atlanta Recap

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Atlanta, you’re a peach! You were ready to Posh Party LIVE the moment we landed and we had so much fun with you all! Shoutout to the community members who joined us for the fun event. Missed out?  Check out all the major moments below!

Highlights from Atlanta

What’s your top #PoshTip for new sellers?
“One thing that has helped me a lot when I have a lot of sales and I don’t want to drive to the post office, you can create an account online [at USPS] so they can pick up your package. That’s awesome!“ – @magnuships 

The key to making sales:
“I share to parties. That’s the key! I share 3x a day: 12pm, 3pm, and 9pm.” – @houseofchenelle

What’s one thing new Poshers should know?
“Slowly but surely, the men’s category on Poshmark is really building up!” – @spb481

Straight from the Attendees

Want to attend Posh Party LIVE? Stay tuned for where we’ll be heading to next!



Check out the photos from the event: Facebook Album

PoshFest 2017: Key Marketing & Branding Takeaways

Want to know how to take your Poshmark business to the next level? Marketing and branding are the keys to success! We had some marketing mavens and branding all-stars share their tips and tricks at PoshFest, read on to learn more!

Think of marketing in three areas to help your business hit different goals:

Growth Marketing:
How to attract new customers and grow your current business

  • New arrivals lists: create a listing in your closet as a place to tag and let your customers know when you’ve uploaded new merchandise.
  • Build relationships with repeat customers: Notice someone has been repeat-buying from your closet? Reach out and build a stronger connection!
  • Outbound communication: Get your closet name out there! Not only in the app, but out there in the world of social media as well! *stay tuned for an upcoming blog post on this*|
    #PoshTip: “I share my sold listings to catch eyes of new customers and reassure them I’m a great seller!” –@theamandaweiss

Product Marketing:
How to use the marketing tools built into Poshmark to leverage the existing community

  • Sharing to Posh Parties: Take note of when our daily Posh Parties are happening. Sharing to these parties will gain increased exposure for your listings.
  • Utilizing the Dressing Room: Take our shiny new feature, the Dressing Room, for a spin! There you can style your buyers, offer them private bundle discounts, and more.
  • Price Drop Notification Strategy: Wait until your listing hits critical mass aka you’ve built up your likes, then drop the price at strategic times to trigger a price drop notification.

Brand & Content Marketing:
How to find your niche and building a brand that people recognize & love (As @katjo says, “marketing is the push, branding is the pull!”)

  • Social Media: Find your niche and start promoting your brand on social media to that audience.
  • Creative Marketing: Get creative in your marketing approach! Try using videos to showcase your listings on social media. Offer styling tips in your descriptions. Get the creativity flowing!
  • Visual Branding: Find your style and stick to it.
    You know your branding is strong when a Posher can look at a Covershot and instantly tell it’s yours. “Don’t get overwhelmed thinking you need a special camera or lighting kit to take killer Covershots. Just focus on clear photos and good lighting.” -@everydeystyle 

    Stay tuned for more key insights from PoshFest 2017!

Posh Tip: How to Become a Posh Ambassador

Are you passionate about Poshmark? Do you love welcoming & educating new members as they become part of our amazing community? Then we have just the right opportunity for you— become a Posh Ambassador! Read on to see how you can reach this coveted status:

What are the expectations of a Posh Ambassador?
We look to Posh Ambassadors to help set the tone in our Poshmark community. As a mentor, Posh Ambassadors are expected to:

  • Maintain an active closet
  • Participate in the Poshmark community
  • Provide great customer service to their buyers
  • Be in good standing with our Community Guidelines and Terms of Service

What are some of the benefits of being a Posh Ambassador?
Members of the Posh Ambassador program get some sweet perks:

  • Get recommended to new Poshers
  • Receive an exclusive newsletter with sneak peeks
  • Unlock access to fun programs and special opportunities

This sounds like me! How do I join?
You can join right within the Poshmark app! We are looking for Poshers who have a history of spreading #PoshLove and have a stellar sales history. To qualify, you must meet all of the criteria below:

  • Community Shares: Share at least 5,000 items from other Poshers’ closets
  • Self-Shares: Share your own items at least 5,000 times to the community
  • Available Listings: Have at least 50 available listings in your closet
  • Listings Sold: Made at least 15 sales
  • Average Rating: Have an average rating of at least 4.5 stars
  • Average Ship Time: Have an average ship time of less than 3 days

Once in the program, Posh Ambassadors are given monthly goals to hit on an ongoing basis. You can monitor your monthly progress under your Posh Stats.

To find out more about the Posh Ambassador program, be sure to read through Poshmark’s Support Center.

 

Introducing Listing on the Web


You’re not dreaming! We just released new features from the top of your list:

List on the web: Yes, you heard that right. You can now list on the web! Got tons of stuff to add to your closet our boutique? This feature will making uploading huge quantities of stuff a breeze. Even better, add your listing title and we’ll automatically fill out your category, subcategory, brand, and color! Head over to poshmark.com and click on Sell on Poshmark on the top right corner!

Upload multiple photos on the app: Say goodbye to uploading one picture at a time. Tap up to 8 photos at once and upload them in a snap!

With the ability to list on the web and new updates to listing on the app, listing is quicker and easier than ever!

Ready to list up a storm? Head over to poshmark.com/sell or click on Sell on Poshmark at the top of your page to get started!

If you’re listing on the app, download the newest version to get started. If you don’t see the multi-photo upload feature, hang tight! It will be available to all users in a few days.

If you don’t see web listing available on poshmark.com, pop into the app first to unlock the feature.


Let’s get social!
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#PoshTip: Keep your account secure via text message

You might already know that we use your email address for account verification, but using text message is faster, more convenient, and reliable. (Important emails stuck in spam folders, anyone?!)

Here’s How
First, make sure you have the most recent version of the app. Then, follow these steps to enable text message verification:

  1. Visit Account Settings > My Profile
  2. Tap Account Info at the bottom of the page
  3. Tap Add Phone Number (You’ll need to verify your account via email to make this change!)
  4. Add your phone number, including area code

From the web, click your profile picture in the top right corner of the page and select Account Settings > Account Info, then follow steps 3 and 4 above.

You’re all set! For more details on account verification and why it’s important, check out our FAQs.


Let’s get social!
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Posh Tip: How to Get Started with the Wholesale Market

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Curious about the Wholesale Market? Check out our most frequently asked questions about shopping the Market.

What is the Wholesale Market?
The Wholesale Market is your go-to source for buying inventory. We have over 200 emerging brands—including many brands you know and love!  

What are the perks of shopping the Wholesale Market?
Whether you’re looking for a side hustle or a whole new career, stocking up on inventory from the  Wholesale Market is the easiest way to grow your business on Poshmark. Poshmark gives you access to merchandise from over 200 brands with tons of inventory to choose from.

What items are sold in the Wholesale Market?
We have a huge selection of categories to choose from, including Women, Men, Kids, and Plus! From jeans to jewelry, you are guaranteed to find something you love.

What is a pack?
Inventory is sold in multi-item packs with various sizes and colors. When you list the items in your boutique or closet, you set the price. For example, you could buy a pack of 5 sunglasses for $50 ($10 each), and sell each pair for $20.

How do I price my new inventory?
You set the price! Luckily, most brands provide a MSRP or Manufacturer’s Suggested Retail Price, which is calculated to help you get the most value.

Can anyone buy from the Wholesale Market?
Yes! You must have 10 successful sales under your belt and an average 4.5+ rating. Once you meet this criteria, you’ll automatically unlock access to the Wholesale Market!

If you haven’t met the criteria yet, please email retail@poshmark.com with why you’d be a good fit.

Where is the Wholesale Market in app?
Tap the menu on the top left of the app and select Wholesale. Remember, you won’t be able to shop the Wholesale Market until you meet the criteria above.

Ok so I buy inventory from the Wholesale Market. Then what?
After you buy your inventory, the brand will ship your merchandise within 7 days (most brands ship out their orders within 3 days of purchase!). Once you get the items, photograph and style them to fit your Boutique. Next, list it in your closet by tagging it as Boutique in the listing details.

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When it’s time to select quantity, be sure to select Multiple and then tap Size & Availability and select the number of available styles you have. For example, if you bought a pack of 4 sunglasses, you would select 4.

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And boom, you’re on your way to being a bonafide business owner.

Are you a brand looking to join the Wholesale Market?
Simply fill out an application and we’ll get back to you as soon as possible. Got more questions? Head over to the Support Center for more information or feel free to email retail@poshmark.com.