How to Get Started on Social Media to Drive Poshmark Sales

Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.

What channel is right for you?

With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel: 

  • Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark. 
    • Tell your story through behind-the-scenes action via Instagram Stories. 
    • Use IGTV to share short-form video content you want to live on.
  • YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration! 
  • Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing. 
  • Twitter is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? Twitter is the right platform for you!
  • Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how! 
  • TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z. 

It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.

How does social media drive traffic to your Poshmark closet? 
Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.

Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin. 

Helpful Tips to Keep in Mind

So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts. 

Link in Bio
For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere. 

Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.   

Hashtags
Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.

Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:

  • #MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community. 
  • #PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
  • #FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
  • #PoshmarkCanada—For all things Poshmark Canada! 
  • #PoshMan—Poshmark’s official men’s hashtag.
  • #ThePoshLife—Capture your day-to-day Poshmark lifestyle.

Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!

Instagram | Twitter | Facebook | YouTube | LinkedIn | Pinterest | TikTok

The Poshmark Merchandising Guide

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Learning the ins-and-outs of merchandising will help you maximize your closet to its fullest potential. Not to mention, help you get those sales rolling in. In this guide, we’ll cover why trend forecasting is important when it comes to listing including how to strategically price your items to guarantee you’re profiting off your #PoshFinds!

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Look ahead with trend forecasting

Listing items that you already own in your personal closet is the perfect way to get familiar with Poshmark. If you are looking to take things one step further, think about what’s trending in the fashion world that potential buyers would love to get their hands on. One great way to do this is by subscribing to The Trend Report on YouTube, (shameless plug!) the perfect resource to learn everything about what’s trending on Poshmark aka what you should be listing right this moment. Give your buyers incentive to head to your closet to buy what they’re actively looking for. 

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Seasonality is everything

Knowing what to list is a great start, but keeping in mind when you’re listing certain items is even better! The best way to look at it is to ask yourself, “Would you wear shorts in the middle of winter?” Probably not. During summer, you might want to think about listing sandals, tanks, and everything or anything that’ll be perfect for the summer heat! Updating your listings regularly not only keeps your closet fresh but will have your customers coming back for more.

Titles and Descriptions are key

Photos can only tell so much so make your descriptions a good one! When drafting your description, think about how you would describe your item to someone who can’t see or touch the item. Providing measurements, exact colors, and noting flaws allows for full transparency for the buyer. Fewer questions they have to ask = more likely they are to hit Buy Now quickly. Does your item have a boat neckline or do the shoes you’re listing run a bit wide? Add that in! Don’t forget to include more keywords for a better chance for your items to appear in Poshmark search. Posh Tip: when your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%! 

Yes: NWT Madewell long sleeve top. Women’s size medium. Turtleneck, dolman long sleeves. 100% wool. Looks great paired with skinny jeans and booties.

No: Size small from Madewell.

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The price is right with a pricing strategy

Photos, check. Descriptions, check. Now it’s time to think about getting your pricing strategy right. You’re free to price your items at you discretion but here are two strategies to put to the test:  

  • Check out the comps (short for comparables). Simply put, do a bit of research on the similar previously sold items on Poshmark to see how much they were sold for and base your price off their listings. Overall, pricing is up to you but this strategy is smart and will help you to move your merchandise more quickly.
  • List your item higher than the lowest price you’re comfortable selling at. Once listed, share your item and watch those Likes come in! After a few people have expressed interest in your item by Liking it, lower the price and we’ll send a notification to all Likers, incentivizing them to hop in on the deal! 

One more thing… Take advantage of the My Inventory Report feature! It’s the perfect tool to keep track of all your listings in one place. Pay special attention to the Number of Days Listed column. This may signal that it might be time to relist your item with fresh new Covershots to entice anyone browsing. 

Get noticed within the app

Party with your PFFs in-app and participate in Posh Party, which happens 4 times per day (also are the times of day with the most traffic in the app)! Parties are the best time to shop and share items to a bigger audience. Not to mention, this is a perfect opportunity to potentially list your items to cater to each party theme: 

  • 9am PST–Brand Party: The community’s favorite brands such as Madewell, Gucci, Patagonia, and more. 
  • 12pm PST–Category Party: Centered around different categories such as “Best in Dresses, Skirts & Suits”
  • 4pm PST–Department Party: These parties are specifically geared towards different departments (i.e. Everything Petite, Men’s, Kid’s)
  • 7pm PST–Style Party: Focus on sharing your items around different styles and trends

Another great strategy is to look to the Shop Tab for our top trending Showrooms. Shop, explore and discover new listings that buyers have searching for. These rotate daily so don’t forget to refresh to know what’s in!

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Keep your merchandise moving 

Keep the sales momentum going by taking advantage of special promotions right in the app and also market any promotions you may be running outside of Poshmark!

  • Make a Deal & Closet Clear Out (limited time events)
    Closet Clear Out: Head to your Poshmark closet and drop the price of your items by at least 10% of the lowest historical price. This will send a six-hour-long shipping discount to all your Likers!

    Make a Deal Day: To participate, tap the Price Drop button on any listing and select Offer to Likers. Next, drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. Plus, you’ll be automatically entered to win prizes! (U.S. Only)

  • Offer to Likers
    Notice a lot of likes on a particular item? Send them a deal they can’t refuse. Tap the Offer / Price Drop button on any listing and select Offer to Likers (private). You’ll need to drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. All offers expire in 24 hours! To be successfully sent, the offer must be at least 10% below your lowest offer in the last 90 days.
  • Social Media
    Connect your social media accounts to Poshmark to easily share your listings to all your platforms with the tap of a button. Tap the Account tab > Sharing Settings to adjust your settings. Add your Pinterest, Twitter, and Tumblr accounts and let the sharing begin. 

Looking for photo tips? Check out the Poshmark Listing Photography Guide.

The Poshmark Listing Photography Guide

 

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Your listing photos on Poshmark are arguably the most important deciding factor for potential customers to hit that Buy Now or Offer button. In this guide, we’ll cover how to photograph your listings with focus on the basics such as style, composition, lighting, equipment and editing. In addition, we’ll walk through what photos to include in your listing to make sure you’re stepping in the right direction (towards a sale!)

Types of Photos in a Poshmark Listing

A Covershot is the first photo in a listing and serves as the very first impression of the item you’re selling, your closet, and your style.  And like any first impression, you want to have your item stand out to potential buyers and entice them to click and buy.

Detail photos are what we call all the other photos in your listing (note: you can add up to 8 photos) that come after the Covershot. Detail photos are—you guessed it— where you want to provide photos of details of your item. Take a photo and represent your item from all sorts of different angles—the back, the front, laid full out. You should also include photos of any possible rips, stains, or signs of wear, the tag so the buyer can reference the sizing, your item next to something else for scale, a close up of the texture or cool details, etc.

Think About Composition & Lighting 

Composition
Whether you’re an experienced photographer or just beginning, one Posh Tip is to learn how to effectively compose your shot. One simple way to get started is to get a plain background to shoot your items on. We recommend you use a plain white sheet or you can pick up some white posterboard or even a roll out backdrop.

Listing photography is the perfect medium to incorporate your own personal style. Doing so can help set you apart and make your personal brand come to life. All you need is any additional props or backdrops that fit your personal brand’s aesthetic. Here are a few amazing closets that are already doing this!

Lighting
Lighting is essential to listing photography. When you photograph your items with proper lighting, it allows buyers to see clear details of your listings. Take advantage of the natural light in your home! Open up all the curtains or blinds, set up near a window and let that natural light shine through. Lacking the natural light? Try out a ring light to get that light just right.

Equipment

The beauty about listing on Poshmark is that the only equipment you truly need is a smartphone, but you can definitely level up your shots with the following equipment: 

  • A smartphone or camera: both are great to capture your listing photos.
  • A backdrop: great for making your photos look very clean.
  • Artificial lighting: does the trick in case you’re in a space with low natural light. These come in many forms such as ring lights and box lights.
  • A tripod: super helpful if you’re shooting multiple listings in one session.

Editing 

Once you’ve snapped the perfect photos for your listing the next step is to edit. Editing is definitely optional, but a simple touch-up will go a long way (especially with Covershots!) The great thing about editing is that there are many free options out there to help you get the job done. We suggest Lightroom, Snapseed or VSCO for simple touch-ups. Here are our top 3 editing tips to look at when editing:

Brightness 
When editing your photos the first thing you want to edit is the brightness. There are various ways to edit the lighting but the simplest way is experiment by increasing or decreasing the brightness and/or exposure until desired. Posh Tip: don’t overdo it on lighting or your photos will appear grainy or overexposed.

Shadows 
Shadows can be a damper when shooting your items, thankfully the shadow tool is here to the rescue. Editing shadows is similar to editing the brightness, you want to start by slowing decreasing the shadows on the picture until desired. Posh Tip: Always make sure you edit brightness first and then edit your shadows second to avoid harsh grains.

Crop
The crop tool is the easiest tool that can make a real difference. If you’re shooting your own photos on your phone or camera it’s important to note that your images will only fit in square size. Therefore, you will need to edit and crop your photos to square size or 1:1. Posh Tip: if shooting on your smartphone camera, adjust your settings to shoot in a 1:1 ratio, that way you don’t need to crop manually!

 

Name a More Iconic Duo: Mister Rogers & the Cardigan, a Report by Poshmark

Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.

Few items in fashion have as much staying power or mass appeal as the cardigan.
With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite
neighbor Fred Rogers—the cardigan is a menswear classic.

Like many fashion staples, the cardigan of today originated out of necessity.
The cardigan emerged as a variation of a military jacket in the 1850s and is now considered
a must-have item.

1854

James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.

1968

Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.

1977

President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.

1993

Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.

2016

Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.

2019

Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.

FRED ROGERS

Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.

JIMMY CARTER

President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.

KURT COBAIN

Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction. 

RYAN REYNOLDS

Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.

TYLER, THE CREATOR

Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.

We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release.
Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹

Red cardigans, a favorite of Mister Rogers, have been particularly in-demand,
with purchases jumping since the premiere of the film.¹

Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²

Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.

Find one to suit your own personal style by checking out these
Poshmark-approved pieces now:

And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³


1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019.
2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019.
3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.

Posh Party LIVE | Atlanta Recap

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Atlanta, you’re a peach! You were ready to Posh Party LIVE the moment we landed and we had so much fun with you all! Shoutout to the community members who joined us for the fun event. Missed out?  Check out all the major moments below!

Highlights from Atlanta

What’s your top #PoshTip for new sellers?
“One thing that has helped me a lot when I have a lot of sales and I don’t want to drive to the post office, you can create an account online [at USPS] so they can pick up your package. That’s awesome!“ – @magnuships 

The key to making sales:
“I share to parties. That’s the key! I share 3x a day: 12pm, 3pm, and 9pm.” – @houseofchenelle

What’s one thing new Poshers should know?
“Slowly but surely, the men’s category on Poshmark is really building up!” – @spb481

Straight from the Attendees

Want to attend Posh Party LIVE? Stay tuned for where we’ll be heading to next!



Check out the photos from the event: Facebook Album