App Update Alert: Engage and Close Customer Leads with My Shoppers

Did you hear? We just announced an exciting suite of brand NEW seller tools at PoshFest’s Hackathon! Each of these powerful tools was carefully developed and designed to give our seller community even more resources to drive business growth.

My Shoppers is one of the three major features in this suite of tools. My Shoppers is a first-of-its-kind, customer-focused tool that enables sellers to identify, engage, and close the sale—including both potential shoppers and past buyers. 

HOW IT WORKS

Poshmark will generate a personalized list of past and potential shoppers based on who have liked, commented, or bundled within your closet. 

You can filter and sort this list to target shoppers with certain characteristics. For example, you can filter this list based on if you want to see only past likers, past bundlers, or even past buyers. You can also sort based on things like most recent activity, most likes, or most items in Bundle. 

With these insights on who your shoppers are, you can then perform mass actions on the personalized list to drive those shoppers down the purchase pipeline. These mass actions include:

Adding shoppers’ likes to Bundle

Create personalized Bundles for all shoppers at once based on their past likes.

Sending offers to those Bundles

Sweeten the deal by offering your shoppers a discount on the personalized Bundles.

Sending comments to those Bundles

Close the sale by reaching out to your shoppers directly and giving them great customer service.

HOW YOU CAN USE MY SHOPPERS

Understand your customers.
You can leverage information about who engages and purchases from your closet to develop marketing strategies, promotions, and inventory planning. Use your personalize My Shoppers list to:

  1. Dive into customer details: With this list, you can quickly and easily tap through to buyers’ profiles to better understand how long they’ve been on Poshmark, where they live, and more.
  2. See what shoppers are interested in what inventory: Use the customer list and likes information to see what types of shoppers are drawn to what inventory in your closet. For example, new shoppers may shop for certain brands while veteran shoppers focus on others.

Supercharge your customer acquisition strategy.
Customer acquisition is the process of bringing new shoppers to your closet and converting them to buyers. You can use My Shoppers to do this by:

  1. Welcoming first time shoppers: You can make your customer service stand out by using Send Comment to Bundle to greet new likers at once and provide information about your closet.
  2. Simplifying the shopping process: Consolidate shoppers’ likes in one place with Add Likes to Bundle, so that you can streamline their shopping experience. Then, use Send Comment to Bundle to initiate conversations with these shoppers.
  3. Providing private discounts: Quickly and easily Send Offers to Bundles to show shoppers that you’re serious about closing the sale.
  4. Follow up to drive urgency: After creating Bundles, use Send Comment to Bundle to let shoppers know that you will be sending exclusive offers with reduced pricing.

Turn past buyers into repeat buyers.
Re-engage previous customers with personalized offers and communications. My Shoppers can help you do this through:

  1. Running a win-back campaign: Filter your shopper list according to past buyers, and then use Send Comment to Bundle to give them a compelling offer, such as “I know you’ve purchased from my closet before. As a thanks, I can offer you 30% off of your next purchase!”
  2. Giving special access to promotions: Offer exclusive closet-wide sales for past buyers by reaching out to them via Send Comment to Bundle, such as “I’m running a weekend sale! Add any two items to this Bundle and I’ll give you a private 50% discount.”

Ebony Beckwith Joins Poshmark’s Board of Directors

We’re excited to announce that we’ve appointed Ebony Beckwith, Chief Philanthropy Officer at Salesforce and CEO of the Salesforce Foundation, to Poshmark’s board of directors. 

Ebony brings over two decades of experience in technology, operations and philanthropy. At Salesforce, she’s responsible for the company’s philanthropic investment strategy and leads Salesforce’s community response to pressing issues, including co-leading a task force committed to racial equality and justice. Ebony also has a strong connection to the brand — she is an avid Posher and has been a part of the Poshmark community since 2014. 

We asked Ebony a few questions about why she’s joining our board, here’s what she had to say:

Q: What drew you to joining Poshmark’s board of directors? 

A: I’ve been a loyal Posher since 2014 so I’ve experienced firsthand how special this community is. I love that there’s a strong emphasis on sharing and community building. Even the most successful Poshers take the time to be part of the community. And that’s because they recognize the value to both their business and their relationships with other Poshers. I also admire what Manish has built, alongside an incredible team and board. I believe in their vision and could not be more excited to define the future of shopping together.

Q: A majority of Poshmark users are women. How do you see Poshmark supporting women’s empowerment and economic opportunity more broadly?

A: I read a recent report that women’s participation in the workforce is the lowest it’s been in 30 years, which is really scary to think about. COVID placed extraordinary demands on women, particularly mothers, and what they need most is flexibility. This is a huge opportunity for Poshmark. Women can build a successful business on their terms, allowing them to prioritize whatever they need to…whether that’s helping their kid with online learning, or caring for a family member, or attending to their mental health. The future of work is all about balance and that’s exactly what Poshmark can offer.

Q: What elements of your experience are you excited to bring to Poshmark?

The world of work is changing quickly, and we’re realizing that areas like philanthropy, CSR, and ESG are no longer “nice to haves” for companies…they are non-negotiable. Employees and consumers expect the companies they work for and the brands they love to step up and help address the challenges we face as a global community. My expertise is in applying a data-driven, business mindset to these areas to drive real, meaningful, and measurable impact for all stakeholders. And those can include our employees, our customers, our communities, our shareholders, and our planet. Poshmark has been community-first from Day 1 so I’m excited to partner with the team to drive its next phase of growth and impact.

You can hear more about Ebony’s experience with the community from her #MeetthePosher video here.

Poshmark Canada Turns One, a Report by Poshmark

Since launching in May 2019, Poshmark has built a vibrant community of over one million Canadians across the country who’ve collectively listed over C$100M worth of inventory. The Poshmark Canada community is creating inspiring side-hustles and full-fledged businesses, while also helping to accelerate the circular economy.

Meet some of the Seller Stylists powering Poshmark Canada.

Meet Lora, a fashion-lover since a young teen, who has made her passion her everyday by dabbling in luxury resale. After getting her start the day Poshmark launched in Canada, Lora has maintained a closet filled with new and pre-loved luxury handbags—most notably, her favourite sale of a black YSL Large College bag. 

Lora’s #PoshTip for reselling designer items: 
Photos! Clear images that accurately display the item say a thousand words, so you don’t have to! This leads to less questions, and buyers are able to make more confident purchase decisions.”

Goal for year two:
“As we adapt and navigate through 2020, I hope to inspire others to use the Poshmark platform as an opportunity to generate supplemental income from home.” 

Side-hustling on Poshmark since August 2019, Vivian loves the creative process of styling and shooting outfits for her listings and giving people that “gotta have it” moment when shopping her closet. 

Vivian’s #PoshTip for turning Poshmark into a side hustle: 
Great communication! Include as much info as possible regarding size, quality, and feel of the garment (measurements are the BEST thing you can include)! This will save you plenty of time later by not having to go back into your inventory to reinspect or measure an item.” 

Goal for year two:
“Connect with more Canadian Poshers and inspire more people to shop second hand. Also, to hit 1,000 listings!”

Selling on Poshmark since the Canada launch, Mayette has taken her business from a fun side-hustle to a full-time job. She has learned to stay organized by “establishing a routine that is easy and comfortable for me to follow.” 

Mayette’s #PoshTips for taking the plunge into full-time Poshing: 
“Keep yourself updated on the current fashion trends. Know what sells, when it sells,  how much it sells for, and where to get this inventory at the lowest possible costs so you can get the best margins.” 

Goal for year two:
“Double my sales and add more luxury items to my closet!” 

Meet Sanela, an avid-thrifter who’s constantly on the hunt for unique vintage pieces. Whether she’s on the lookout for “romantic pieces with an edgy touch” or “detail and authenticity,” Sanela has been reselling vintage clothing on Poshmark since day one. Her favourite flip this year? A vintage Celine cross-body bag.

Sanela’s #PoshTip for navigating a thrift store:
Use your time wisely. When thrifting, I first quickly make my way through the store and see if there are any gems that will catch my eye. I’m looking for unique patterns, prints, and colours. After that, if I have the time, I will go back through the aisles one more time.”

Goal for year two:
“Grow and refine the style of my closet to be more curated with unique vintage items and modern basics.”


Data represents purchases, listings, and engagement on Poshmark Canada from May 29, 2019 – April 24, 2020

Poshmark’s 2020 Social Commerce Report

Our 2020 social commerce report is now live—uncovering the impacts social shopping and resale have on the retail industry. Find out what generational trends have been influencing shoppers this past year and other insights that shape the way we buy, sell, and connect. 

Learn why 2020 is the year of social shopping—check out the full report now!
Go Now

Name a More Iconic Duo: Mister Rogers & the Cardigan, a Report by Poshmark

Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.

Few items in fashion have as much staying power or mass appeal as the cardigan.
With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite
neighbor Fred Rogers—the cardigan is a menswear classic.

Like many fashion staples, the cardigan of today originated out of necessity.
The cardigan emerged as a variation of a military jacket in the 1850s and is now considered
a must-have item.

1854

James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.

1968

Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.

1977

President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.

1993

Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.

2016

Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.

2019

Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.

FRED ROGERS

Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.

JIMMY CARTER

President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.

KURT COBAIN

Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction. 

RYAN REYNOLDS

Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.

TYLER, THE CREATOR

Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.

We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release.
Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹

Red cardigans, a favorite of Mister Rogers, have been particularly in-demand,
with purchases jumping since the premiere of the film.¹

Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²

Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.

Find one to suit your own personal style by checking out these
Poshmark-approved pieces now:

And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³


1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019.
2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019.
3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.