NBA Style Icons – By The Numbers, a Report by Poshmark

Since the NBA instituted a dress code in 2005, the leagues’ best players have also become the biggest style icons. We took a look at how shoppers were inspired by players’ street style, just in time for the start of the 2019-2020 season. Here’s what we found.

The NBA’s best-dressed players have been flexing in coveted sneakers both on and off the court. From flashy to sophisticated, fans gravitated towards their favorite players’ kicks. To no surprise, Poshmark saw a surge in sneaker purchases and listings over the past year.
What were the top-selling sneaker brands on Poshmark during the 2018-2019 NBA season? Nike, Jordan, and Adidas led the charge, followed by Vans and Converse.

With nearly every NBA player making a statement with their footwear, players with brand partnerships boosted the sales of specific sneaker brands on Poshmark. Stephen Curry and James Harden helped drive sales for Under Armour and Adidas respectively, while P.J. Tucker, the NBA’s “Sneaker King,” drove interest in the most-hyped Nikes.

Who had the greatest impact on a brand based on the numbers? Stephen Curry and his partnership with Under Armour helped the brand climb three spots to the 7th most-purchased sneaker on Poshmark.

How players embraced business casual varied—from rocking florals and fedoras to turning out in vibrant glasses and button up shirts. Players like Iman Shumpert and Lebron James not only made “Best Dressed” lists, but also used tunnel fashion to elevate their brand off the court. Some of our favorite looks included hoodie-and-blazer pairings and full denim outfits.

The DeMatha look, also known as the hoodie-and-blazer NBA trend that Lebron James often rocks, also saw a boost on Poshmark. Listings of the two items increased 109% and 100%, respectively, compared to the year prior.

White denim was already hot, with purchases on Poshmark rising 56% in the last year—but Iman Shumpert made it even hotter. After his Vogue x GQ video shoot with wife Teyana Taylor, white denim sales climbed an extra 10%. 

Player style was more attainable than ever with brand collaborations on the rise. Whether players were launching their own lines or partnering with established brands, fashion provided another opportunity for athletes to diversify their interests.

One of the most noted collaborations from the past year included Kevin Love’s BR/K.LOVE-18 Banana Republic menswear collection, with suit jackets standing out. Following the release, purchases of Banana Republic suit jackets increased 87% on Poshmark.

Golden State Warriors’ Stephen Curry embraced his inner dad vibe going all-in on the golf aesthetic with an Under Armour collaboration. Purchases of polos increased 72% on Poshmark with Ralph Lauren, Nike, and Under Armour topping sales.

Get ready for the start of the season by shopping these looks and more on Poshmark now.

Data compares U.S. purchases and listings on Poshmark from Sept. 1, 2017 – Aug. 31, 2018 to Sept. 1, 2018 – Aug. 31, 2019.

Summer Style Recap: Men’s Edition

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From the NBA Finals to Queer Eye’s second season to shotgun celebrity engagements, these were the moments that defined men’s style this season.
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Where, when and what did men shop for this summer season from coast-to-coast? Poshmark has the scoop.
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Temperatures may be dropping, but these items stayed hot all summer long, rising to the top of the list as the most in-demand items purchased by men this season. 

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Men in California, Texas and New York shopped the most on Poshmark this season and men in every state spent more $$$ per purchase than women.
MDR 9MDR 10The Sunday Scaries are real. Men shopped the most on Sundays, with a quarter of all purchases made between 7:00 – 11:00 p.m.
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MDR 11Want to make some serious cash this fall? It’s time for an end-of-summer closet purge. These best-selling men’s brands will earn sellers the most money next season.

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We’re Excited for a New Snapchat x Poshmark Partnership

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Oh Snap! Poshmark has been selected as the first retail partner for Snap Kit, Snap Inc.’s new platform for developers. What does that mean? Some seriously cool new capabilities between Poshmark and Snapchat are coming your way!

Alongside our community of Seller Stylists, we’re taking social commerce to a whole new level. With this partnership, we’ll be creating a seamless social shopping experience where our community of 4 million Seller Stylists can easily shop and share listings!

We’re constantly thinking of new ways to push our boundaries, and this partnership with Snap Kit will do just that. Get ready for this new, exciting experience coming to Poshmark in the near future!

The Meghan Markle Effect on Fashion, a Report by Poshmark

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It’s no secret that anything worn by Meghan Markle becomes instantly iconic, so Poshmark analyzed shopping and listing data based on the most popular looks Meghan has worn since the Royal Engagement, uncovering that coats and handbags worn by the soon-to-be duchess are the most in-demand items across the pond.*

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Poshmark has the scoop on the most sought-after items Meghan Markle has worn since the Royal Engagement in November 2017.
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MM Report 5The results are in: Georgia, Massachusetts, Illinois, Florida, Pennsylvania, Michigan, Texas, New York and California are the most Markle-obsessed states from coast-to-coast. Poshmark data unveils that Gucci mini bags, Mulberry satchels, Mackage peacoats and Burberry peacoats had the largest increase in purchases across the U.S.

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With Markle-approved handbags and coats in high-demand, Poshmark listings of Gucci mini bags, Prada clutches, Burberry trench coats and Burberry peacoats worn by the fashion icon have also increased since the Royal Engagement.

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Make a Deal Days

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Guess what never goes out of style? Making $$$. Make a Deal Days are BACK. Today and tomorrow only, use Offer to Likers and automatically be entered to win BIG.

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To get started, tap the
Price Drop button on any listing and select Offer to Likers. Next, drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. Plus, you’ll be automatically entered to win!

Each time you make an offer to Likers, you earn an additional entry—so there’s no time to lose. What are you waiting for?! Start using Offer to Likers now!

Winners announced HERE, so be sure to follow along! Giveaway ends April 24, 2018.


WINNERS

Day 1
@meowmeowowmeow
@klynn0828
@mnwarrick
@giaangelena
@scoombe08
@marisanorris
@johntanner407
@sellerkate31
@gkstore
@akgeldbach

Day 2
@threadbaregypsy
@kristy_padgett
@kristenscribner
@jaxandharrison
@emmaseanmom
@keikibeach
@godsabundantone
@camicardona
@bolenk
@linzjjones

GRAND PRIZE WINNER 
@tia_terrell


All prizes credited in the form of Posh Credit. To qualify, offer to Likers must be at least 10% below the current listing price and include discounted shipping, paid by the seller. Likers will only receive your offer if it is at least 10% below your lowest offer in the last 90 days. Offer to Likers made between 4/23/18 – 4/24/18 are automatically entered to win. One winner per device. Winners chosen at random. No limit to entries, each time you submit a valid offer to Likers, you submit a new entry. No purchase necessary to enter or win. Offer valid 4/23/18 – 4/24/18 11:59 PM PT. See Official Rules for details.