Posh For The Planet: Poshmark Celebrates Earth Month

Did you know it takes about 7,500 liters of water to make a single pair of jeans? Or that the average consumer throws away 60 percent of clothing within a year of purchase? This Earth Month, we celebrate Poshers that are helping to preserve the Earth’s precious resources by promoting circularity and shopping secondhand. 

Each and every one of you is helping to fuel a new, more sustainable way to shop — one where products go on to live second, third, fourth lives, and beyond! This exciting shift to secondhand is growing, particularly among younger generations who want to reduce their consumption and support a more sustainable future. As of 2019, secondhand items comprised 74 percent of items sold on Poshmark and new features like Reposh have made it easy for you to recirculate these items again and again, in just one click. 

Circularity is good for our closets and the planet. The more wear we get out of a pair of jeans, for example, the fewer jeans we need to produce. According to the United Nations Environment Programme, switching to circular models — including resale and secondhand — could help the fashion industry cut around 143 million tonnes of greenhouse gas emissions in 2030. Since Poshmark’s founding in 2011, we’ve made a lot of progress growing consumer adoption of secondhand shopping — but there is still a lot to do to make secondhand shopping everyone’s first choice.

The Scoop on Secondhand Style Today

One of the ways we stay at the forefront of emerging trends is looking at what each of you are buying and selling. Over the past year, we’ve seen just how you are leading the shift to secondhand. Y2K throwbacks, streetwear staples and cozy intimates topped our list for most popular secondhand styles, particularly among Gen Z, proving that secondhand is continuing to take up more space in our closets. But even more exciting is how secondhand is branching out beyond our closets into other parts of our home and life, with kitchen items like coffee and tea essentials, home accents and dining each growing nearly 3x from the year prior. 

Information is Power: Educating and Empowering Our Community of Secondhand Champions

Poshmark shoppers and sellers are proof that you don’t have to compromise style to support sustainability. As a thank you for helping to drive secondhand shopping and selling, and to continue to foster awareness and education about the benefits of secondhand, we are inviting members of the Poshmark community to join a special climate change awareness training. If you’re interested in joining, RSVP here. Stay tuned for more details.

Now through Earth Day on April 22nd, we’re hosting conversations, providing eco-friendly tips, and highlighting Poshmark sellers who source and sell secondhand styles. Here’s this week’s lineup, check back for more content and resources. Wishing everyone a Happy Earth Month and we celebrate YOU as we Posh for the Planet together!

Join us virtually for a conversation about sustainability with three amazing Poshers on April 20th at
4:30pm PT. RSVP here.
Coming soon! Get ready to sell and discover
some sustainable, secondhand items at
this special Posh Party.

Join the #PoshForThePlanet conversation on social media!

Poshmark Joins the PASS Coalition: Using Our Voice to Advocate for Our Seller Community

Today, Poshmark announced it has joined a number of other industry-leading marketplaces to advocate for small online sellers as new eCommerce legislation comes to the forefront. 

We believe there is an important voice missing from key policy decisions that are progressing in state legislatures around the country — and the ramifications will undoubtedly be felt by millions of people who use marketplaces like ours to sell online. 

That’s why we’re proud to be part of a newly formed coalition of leading eCommerce platforms alongside eBay, Etsy, Mercari and Offer Up, who have joined forces to advocate for our sellers. The Coalition to Protect America’s Small Sellers (PASS Coalition) is proudly representing the interests of millions of small online sellers who depend on eCommerce to compete and thrive in the digital age.

eCommerce has seen a remarkable uptick over the past year as a result of COVID – as millions of individuals, small businesses, and entrepreneurs joined eCommerce marketplaces to save and make money. At the same time, legislation that does not adequately protect the rights of these sellers has advanced across the country.

There is an urgent need for the rights and interests of small online sellers to not only be heard by policymakers across the country, but also understood. That is where the PASS Coalition comes in. For example, new marketplace verification and disclosure requirements (often referred to as “INFORM Acts”) would jeopardize the privacy of millions of small online sellers by requiring them to publicly disclose their full name, address, phone number and email address if they are considered a “high-volume seller” (defined as having made 200 or more discrete sales in a 12-month period amounting to $5,000 or more).

We believe this type of public disclosure compromises our sellers’ privacy, security, and ability to thrive. We are actively working with fellow members of the PASS Coalition to push for amendments that both consider and protect small online sellers.  

If you would like to learn more, please visit the PASS Coalition website, where you’ll find more information about current and pending legislation that may affect Poshmark sellers. You’ll also find ways you can take action and use your voice to influence pending legislation.

We believe it is possible to find solutions that address eCommerce policy concerns while also supporting and protecting the needs of small online sellers.

Poshmark and Marie Kondo Partner Together to Spark an Endless Cycle of Joy

Have you ever visualized a tidier lifestyle? Look no further. We’re excited to announce that we’ve partnered with the master of tidying up and organization, Marie Kondo. Together with her brand KonMari, we’re bringing you an exciting sweepstakes all about decluttering! List the items that no longer spark joy for you and let them spark joy for someone new. Every item you list is an entry to win BIG, with SIX grand prizes of $1,000 and a virtual meeting with a certified KonMari Consultant.

As part of this partnership, we’re also launching a new television ad series featuring Marie Kondo, in which she encourages gratitude and sparking joy through resale. Check it out below:

How to Tidy Up Using the KonMari Method™

You’re ready to start decluttering, but don’t know where to begin? Here are some KonMari tips to get you started.

  • Visualize your ideal lifestyle and how organized you’d like it to be
  • Tidy by category starting with clothing. This category is really where you learn what truly sparks joy.
  • Gather all the items from around the house in each category, put them in a pile, and go through every item, piece by piece
  • Choose what to keep, not what to get rid of, by picking up each item and asking yourself if it sparks joy
  • If it does, keep it! If it doesn’t, let it go with gratitude by listing it on Poshmark
  • Let it spark joy for someone new and thank it for its service and enhancing your life

Ready to spark an endless cycle of joy? List now for your chance to win BIG.

Updated April 2021: Grand prize winners of the List With KonMari Sweepstakes

@byvytran @lperdiur @socothrift @kelliemags1 @vickinov @oh_wear_this

P.S. Check out our hourly winners here. Grand Prize winners will be announced on the blog soon, so stay tuned!

NO PURCHASE NECESSARY. Open to residents of the 50 United States, Washington D.C. and Canada (excluding Quebec) who are at least 18 years old. Begins 12:00 AM PDT March 20, 2021 and ends 11:59 PM PDT March 22, 2021. To enter, list an item on Poshmark’s App or the Site. 192 winners will each receive $100 (in local currency) in Poshmark store credit and 6 winners will each receive $1000 (in local currency) in Poshmark store credit and a virtual consultation with a KonMari consultant, with an approximate aggregate retail value of $31,200. Winners will be announced on the blog following the sweepstakes end date and once winner fulfillment is complete. For full Official Rules, visit http://bit.ly/3rWv4Tf. VOID WHERE PROHIBITED. Sponsor: Poshmark, Inc. Chances of winning a prize depend on the number of eligible entries received. Canadian residents must also answer a mathematical skill-testing question to win a prize. 

App Update Alert: Seller Discounted Shipping

This highly requested seller tool is the newest way to offer a shipping discount and to draw in potential buyers.

  • Customize your  listings. Select your preferred discount as you create your listing.
  • Make sales. Sell in a snap with your discount visible to all buyers.
  • Bring buyers back. Create loyal customers and increase your sales.

Edit or create a new listing and select Discounted Shipping to try it out now.

App Update Alert: Introducing Listing Videos on Poshmark

Introducing listing videos, an even easier way to style, showcase, and sell your items. 

  • Bring your listings to life: A quick video can do what 8 pictures do in 1 take—show it off in motion, modeled, and more!
  • Attract buyers: Add the video directly to your listing to draw buyers in as they browse. 
  • Get more exposure: We’ll automatically post your listing video to your Stories to give you even more visibility.

Add a video to a new or existing listing now.