NBA Style Icons – By The Numbers, a Report by Poshmark

Since the NBA instituted a dress code in 2005, the leagues’ best players have also become the biggest style icons. We took a look at how shoppers were inspired by players’ street style, just in time for the start of the 2019-2020 season. Here’s what we found.

The NBA’s best-dressed players have been flexing in coveted sneakers both on and off the court. From flashy to sophisticated, fans gravitated towards their favorite players’ kicks. To no surprise, Poshmark saw a surge in sneaker purchases and listings over the past year.
What were the top-selling sneaker brands on Poshmark during the 2018-2019 NBA season? Nike, Jordan, and Adidas led the charge, followed by Vans and Converse.

With nearly every NBA player making a statement with their footwear, players with brand partnerships boosted the sales of specific sneaker brands on Poshmark. Stephen Curry and James Harden helped drive sales for Under Armour and Adidas respectively, while P.J. Tucker, the NBA’s “Sneaker King,” drove interest in the most-hyped Nikes.

Who had the greatest impact on a brand based on the numbers? Stephen Curry and his partnership with Under Armour helped the brand climb three spots to the 7th most-purchased sneaker on Poshmark.

How players embraced business casual varied—from rocking florals and fedoras to turning out in vibrant glasses and button up shirts. Players like Iman Shumpert and Lebron James not only made “Best Dressed” lists, but also used tunnel fashion to elevate their brand off the court. Some of our favorite looks included hoodie-and-blazer pairings and full denim outfits.

The DeMatha look, also known as the hoodie-and-blazer NBA trend that Lebron James often rocks, also saw a boost on Poshmark. Listings of the two items increased 109% and 100%, respectively, compared to the year prior.

White denim was already hot, with purchases on Poshmark rising 56% in the last year—but Iman Shumpert made it even hotter. After his Vogue x GQ video shoot with wife Teyana Taylor, white denim sales climbed an extra 10%. 

Player style was more attainable than ever with brand collaborations on the rise. Whether players were launching their own lines or partnering with established brands, fashion provided another opportunity for athletes to diversify their interests.

One of the most noted collaborations from the past year included Kevin Love’s BR/K.LOVE-18 Banana Republic menswear collection, with suit jackets standing out. Following the release, purchases of Banana Republic suit jackets increased 87% on Poshmark.

Golden State Warriors’ Stephen Curry embraced his inner dad vibe going all-in on the golf aesthetic with an Under Armour collaboration. Purchases of polos increased 72% on Poshmark with Ralph Lauren, Nike, and Under Armour topping sales.

Get ready for the start of the season by shopping these looks and more on Poshmark now.

Data compares U.S. purchases and listings on Poshmark from Sept. 1, 2017 – Aug. 31, 2018 to Sept. 1, 2018 – Aug. 31, 2019.

Summer Style Recap: Men’s Edition

MDR 1MDR 2
From the NBA Finals to Queer Eye’s second season to shotgun celebrity engagements, these were the moments that defined men’s style this season.
MDR 3MDR 4
Where, when and what did men shop for this summer season from coast-to-coast? Poshmark has the scoop.
MDR 5MDR 6
Temperatures may be dropping, but these items stayed hot all summer long, rising to the top of the list as the most in-demand items purchased by men this season. 

MDR 7MDR 8
Men in California, Texas and New York shopped the most on Poshmark this season and men in every state spent more $$$ per purchase than women.
MDR 9MDR 10The Sunday Scaries are real. Men shopped the most on Sundays, with a quarter of all purchases made between 7:00 – 11:00 p.m.
MDR 13.png

MDR 11Want to make some serious cash this fall? It’s time for an end-of-summer closet purge. These best-selling men’s brands will earn sellers the most money next season.

MDR 12

The Meghan Markle Effect on Fashion, a Report by Poshmark

MM Report 1

It’s no secret that anything worn by Meghan Markle becomes instantly iconic, so Poshmark analyzed shopping and listing data based on the most popular looks Meghan has worn since the Royal Engagement, uncovering that coats and handbags worn by the soon-to-be duchess are the most in-demand items across the pond.*

MM Report 2

MM Report 3
Poshmark has the scoop on the most sought-after items Meghan Markle has worn since the Royal Engagement in November 2017.
MM Report 4

MM Report 5The results are in: Georgia, Massachusetts, Illinois, Florida, Pennsylvania, Michigan, Texas, New York and California are the most Markle-obsessed states from coast-to-coast. Poshmark data unveils that Gucci mini bags, Mulberry satchels, Mackage peacoats and Burberry peacoats had the largest increase in purchases across the U.S.

MM Report 6

MM Report 7
With Markle-approved handbags and coats in high-demand, Poshmark listings of Gucci mini bags, Prada clutches, Burberry trench coats and Burberry peacoats worn by the fashion icon have also increased since the Royal Engagement.

MM Report 8

MM Report 9.png

The New Year Closet Clean-Out Report

newyear1

Most-Listed Items From the Closets of America

From coast to coast, these are the most popular categories and brands that Poshmark’s community of over 3 million Seller Stylists are listing in their closets.

Screen Shot 2018-01-11 at 11.06.19 AM

MOST-LISTED MEN’S ITEMS

Midwest Northeast South West
The North Face Jackets Patagonia Jackets Nike Jackets Adidas Jackets
Rock Revival Jeans True Religion Jeans Lucky Brand Jeans Levi’s Jeans
Nike Shirts Brooks Brothers Shirts Vineyard Vines Shirts Supreme Shirts
Adidas Shoes Nike Shoes Jordan Shoes Converse Shoes

MOST-LISTED WOMEN’S ITEMS

Midwest Northeast South West
LuLaRoe Dresses Zara Dresses Lilly Pulitzer Dresses Free People Dresses
Miss Me Jeans J Brand Jeans Joe’s Jeans Levi’s Jeans
Victoria’s Secret PINK Tops J. Crew Tops Anthropologie Tops Lululemon Tops
Coach Bags Michael Kors Bags Kate Spade Bags Gucci Bags

The More Ya Know

You heard it here first, this is the Poshmark closet breakdown amongst regions.

newyear3

Clear Out, Ca$h In

We have the inside scoop on the most in-demand brands with great resale value on Poshmark right now, so list these items on the app to start the year with cash in your pocket!

newyear4

Poshmark’s 2017 Spring Cleaning Report

Spring is right around the corner and we’re celebrating the change of season by releasing an in depth, spring cleaning trend report! Like all our Trend Reports, we’re giving you the inside scoop on what’s hot on Poshmark (just in time for spring cleaning, right?!)

 

#PoshStyle by City
We collected data from some of the most fashionable cities in the U.S. (in no particular, of course!) and here’s what’s most in demand:

Trending Now
These are are most sought-after categories on the app right now (psst if any of these items are sitting in your closet, now’s the time to list)!
Brands That Make Us Dance
Did you know that one in 100 fashion items purchased in the U.S is resold on Poshmark? These five brands are the top searches on Posh:
#PoshTips Straight from the Source
Follow these Posh Tips and set yourself up for spring cleaning success!

Let’s get social!
1486694701_social_media_circled_network-14 1486694698_social_media_circled_network-01 1486694694_social_media_circled_network-06 1486694692_social_media_circled_network-111486694697_social_media_circled_network-04