Our annual conference looks a little different this year but our goal remains the same—to connect and inspire our community. For this reason, in addition to our paid premium access tickets, we’ll be livestreaming all main sessions for free on our YouTube page.
Get ready for the annual keynote speech from our CEO, sneak peeks into new app features, and more! You’ll also learn business growth tips from top Seller Stylists, network with the community, and celebrate all things Poshmark from the comfort of your home (yes, you can wear your PJs).
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P.S. Posh Ambassadors—are you interested in sharing your story at PoshFest? Learn more about speaking opportunities here.
Q: Let’s talk sourcing. Where do you get your inventory and how has your strategy evolved recently? A: Before COVID-19, I did a lot of thrifting at local thrift shops. I like supporting the mom and pop stores around me. I also went to the Goodwill outlet centers, called “the bins.” I was fortunate enough when COVID-19 hit I had a huge “death pile” (aka clothing that hasn’t been listed yet). I also started sourcing online [like David did]. I found multiple closets that do 5 for $25, mystery boxes, or reseller boxes and I’ve purchased a few of those. By selling one item you can triple the money you spent, don’t sleep on Poshmark guys!
Q: What strategies do you have for making a sale? A: Definitely using the newCopy Listing feature. Going through and relisting my stuff constantly has really helped pick up sales!
Q: What is one thing you wish you knew when you first started on Poshmark? A: A big thing I always say, is that you don’t have to have the biggest and the best equipment. Since we’re all college students, it’s really hard to have a bunch of money to get ring lights and have a gorgeous set up.
I love sharing the story of my dorm, from one wall to the other wall, it was 6 ft. I stood up on my dorm bed and on the other side of the wall, I had a little shelf and I put my phone up there on a timer and opened my window for some natural light, and stood up on my bed and did some awkward model shots. That was my set up. You can’t necessarily always afford the best things, but get creative, be confident in yourself, and find your own style.
Q: Where do you get your inventory and how has your strategy evolved recently? A: Since COVID-19, I have purchased one bundle box from a Poshmark seller I follow on Instagram. Purchasing bundles on Poshmark is a great way to source while COVID-19 is happening and is also a great way to support a fellow Posher while acquiring inventory at a low cost. Now I’m back reselling my own items along with other family members while waiting out COVID-19.
Q: What is your top sourcing tip? A: I love a good deal and anything that catches my eye. When sourcing, I’m always hunting for good name brands at good prices to resell while having a large selection of women’s items.
Q: What strategies do you have for making a sale? A: Aside from providing new listings, I really focus on the overall customer experience to all the Poshers who are looking at and shopping in my closet. Great customer service is very different on Poshmark via in-person (totally different dynamic).
I have taken all my learnings from my in-person training and have applied them online to Poshmark. If someone likes an item, I will go to the Bundle Feature and add the liked item (or items) into a bundle with a personal comment letting them know a about a sale or answer any questions while providing a great customer experience.
Q: What are your favorite Poshmark tools or features and why? A: I really love the new Copy Listing feature on the app! This is a great way to give a listing “New Life” update without having to keep dropping the price. Also, this is a great way to create a new listing without redoing all the info, size, pictures. It’s so easy!
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: What sets Poshmark apart from all others is the community and the millions of users but we’re still so tight-knit. All the events and programs really help bring the community together.
Being part of Poshmark has taught me to be my own manager, finance team, merchandiser, fulfillment, and supply-chain. These skills have taught me so much responsibility to apply in my real world. I consider this part of my professional profile! Poshmark has also taught me so much about customer experience, the fashion industry, marketing/branding, and time management. Along with putting myself out there while setting goals!
Q: Where do you get your inventory and how has your strategy evolved recently? A: My inventory comes from my own closet. I like to rotate my wardrobe a lot, and I usually buy my personal pieces off Poshmark. As soon as the season changes, I’ll list the items that I’m ready to part with. I’m a big fan of supporting small businesses, and it’s important to recycle clothes until they can no longer be used so there is less textile waste.
Q: What are your favorite Poshmark tools or features and why? A: I like the Bundle Feature because it lets you talk to buyers on a personal level. The comments don’t have to be public. I’ve had a buyer provide me their exact measurements, and I was able to advise her accurately if something would fit her based on that personal information. You can customize your pricing just for the buyer too. It’s a great way to connect personally.
Q: You’re all reps in our Posh On Campus program. How has getting involved with the community helped you? A: My second semester I became a rep, and it changed my entire college experience. We would do photoshoots in our Posh On Campus sweaters, and it was really fun. The community of Poshmark resellers is the most supportive group. We have a huge group chat with 100+ resellers, and we all support each other’s closest and sales. We get so many opportunities on Poshmark that not all resellers get, which makes it unique. All the Posh On Campus reps come from such different backgrounds and majors, so there are a lot of unique perspectives.
Q: What’s one goal you want to achieve by the end of 2020? A: I want to have more listings by the end of 2020. I have a smaller closet right now, so I really want to grow that. Poshmark is my portfolio, so the more I grow it, it shows that I’m serious about this. I have 300 right now, but I want to get to 500 by the end of the year.
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We’ve expanded our catalog to include personal care and more. Now, you can buy and sell a variety of beauty items including skin care, hair, bath, and body products—plus, select toys, games, and more. Check out the full list of items included below.
Questions? Head to the Support Center for US and Canada for full details on our updated policy.
P.S. As we continue to monitor developments related to the COVID-19 health crisis, your health and safety remains our top priority. Poshmark does not support the sale of any used personal care products. Visit our blog for more info on the steps we’re taking to protect the community during COVID-19.
*Refers to non medical grade fabric masks. Please note, medical grade masks, such as the N95 masks, remain unsupported on our platform. Personal care products must be new, alcohol-free, and aerosol-free. Any liquid products must be in their original sealed packaging. Sellers are responsible for carefully packaging liquid items and Poshmark is not liable for any items damaged in transit as a result of poor packaging. If you receive an item that is not as described, please visit My Purchases > Problems/Order Inquiry.
We’re back with another panel for our series Level Up LIVE on YouTube! Join us as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses.
This week, we went live with @memyselfdonuts, @girlygrrlstyle, and @stylishbear to chat about ways to market your Poshmark business and how to use social media to make sales. Check out the highlights below:
Q: How did you decide to double down on your marketing strategy? A: I started on Instagram a couple of years ago and I really wanted to find my place in the Poshmark community there. Once I figured out my following and which posts worked for me, it helped shape what I was going to do.
Q: What’s your hashtag strategy? A: Take some time to look up which hashtags are trending and use hashtags that other Poshers in the community are using. There are plenty of sites that help you generate sets of hashtags for you.
Q: How do you decide whether to separate your personal and business Instagram account? A: I started off as a personal account and switched over to a business account. I noticed that my following changed, especially when I stopped posting more personal posts. That’s where trial and error comes into play. Figure out what works best for you. I use my feed for more Poshmark-related items and utilize IG Stories for more personal posts.
Q: How do you approach your content and do you have a strategy? A: I used to schedule my posts, but curating so much brought me a lot of anxiety. It’s important to not post sporadically and some structure is good to have. There are certain posts that my followers enjoy a lot, so I make sure to include those in a balanced way such as tips, packages, and posts about my parents because my audience loves those.
Q: How did you develop your personal brand? A: Everyone knows me as donuts, so I wanted to focus on something that I love that is also relatable. I’ve played with color theory, fonts, and different design elements.
Q: How do you pick a social media channel for your business? A: You have to pick a social media platform you’re excited about. Don’t be afraid to try something new. If it doesn’t work, try something new and find what excites you. Instagram is an easy way to market yourself if you don’t want your face out there. YouTube is great if you do want your face out there. TikTok is on the come up so I’m very excited to try it. Do what you love!
Q: How do you market your videos on YouTube? A: Make sure you have a title that has great information, and have a clear description. Make sure your hashtag is searchable. There’s a tool called TubeBuddy. See how different hashtags are performing with other videos that use the same hashtag you do. Try not to use hashtags that are overused.
Q: How do you leverage different content for different platforms? A: That was a question I had when I was first figuring out the different platforms. I keep the content separate. I find that on Instagram, I have a different audience than YouTube. On YouTube, they’re willing to sit through a 30-minute video, but Instagram is more geared for photos. I utilize the tool based on what the audience is there for. For example, I did a video for the copy feature on YouTube, but did a post for it on Instagram.
Q: How do you structure your content on YouTube? A: Know who you are as a brand, and what you’re representing. On YouTube, we have a weekly live and we talk about reselling. We do a lot of thrift hauls, as well as ‘what sold’ videos because that’s what our subscribers want to see. I also do a lot of videos on money because that’s what I was interested in when I first joined. As things come up, I can be more flexible with the content I put out in-between, like with the copy-feature video. Just make sure it’s on brand.
Q: How do you pick what channels work for you? A: It’s all about what makes you comfortable. If you’re a writer, think about starting a blog. If you want to show humor, maybe consider TikTok because you can really excel there. If you enjoy teaching, think about using YouTube and explain things there. Start with something familiar and then consider branching out later.
Q: Have there been things that you’ve tried that didn’t work? A: It’s trial and error for myself. For TikTok, you really have to batch check. My first 3 videos were very structured that didn’t get much traction. On my 4th video, I was zooming up and down my background and explained my setup quickly. This video almost has a million views and 70k likes! I had no idea this was going to happen but I gave it a shot and it worked out.
Q: Throughout all of the years of social media, there are different channels that have risen in popularity, like TikTok. How would you summarize what TikTok is? A: Amazing. I love it so much and it’s a lifestyle. You can learn anything there. The thing I love the most is you can be what you want to be and not what you think you have to be. The more authentic you are, the more followers you get which is why I think it escalated so quickly.
Q: Social media burnout is real. How do you avoid that? A: I honestly just took a burnout break. It sounds really cliche but if you’re not feeling it? Cancel. Don’t worry about it. Having multiple platforms is great. If you’re burned out with taking photos, go on TikTok and watch some dog videos. Step back and be yourself. Chill out and relax. Social media will still be there when you’re ready to come back.
Check out the full panel below:
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