Level Up LIVE: Use These Tools to Drive Poshmark Sales

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We’re back with another panel for our series Level Up LIVE on YouTube! Join us each week as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses. 

This week, we went live with @jewelbutterfly, @allthatglows, and @ashleyhwheeler8 to chat about tips on ways to make your listings stand out, which promotions to take advantage of, and how to make the most out of My Inventory Report. Check out the highlights below:

Adrienne
Poshmark Closet: @jewelbutterfly
Instagram: @jewelbutterflystyle
Location: Arizona  
Posher since: 2018

Q: What information do you make sure to include in your listings?
A: When it comes to listings, the title and description are really important because people are searching on Poshmark and Google for a certain item and your listing can pop up in the search results just based on what you write (hello, SEO value!). I first include the brand, followed by style names, special materials, and size. 

In the description, I include measurements and suggest where the customer can wear the item. Think about what your customer is searching for and test it out to see where your listing populates in the search results. For people with skin sensitivities, details such as materials are important to include.

Q: Can you talk more about how you check comps (aka price comparables)?
A: I check comps primarily on Poshmark. I tend to price my items in the top range in the pricing spectrum to allow wiggle room for Offer to Likers or for an upcoming Closet Clear Out. Every quarter, I have a 3 for $30 sale in my closet so I have to find a price point that accounts for the discounts.

Q: You use the information in your My Inventory Report in a number of ways. How do you put this information to work?
A: I have an analytical background, so I’m able to apply my analytical skills to my Poshmark business. 

  • Listing Date: Has your item been in your closet for too long? Maybe it’s time to relist an item, mark the price down, or donate the item. 
  • Departments: Am I running low on items in a particular department or category? 
  • Brands: Are you running low on your top selling brands? If so, those brands will be at the top of my shopping list the next time I source. 
  • Sizing: I like to see if I have enough of my top-selling sizes or decide whether I need to diversify my size offerings. 
  • Likes: Look at your likes and plan for Closet Clear Out. Items with the most Likes receive a shipping discount. 
  • Lowest Listing Price: Look at this to determine if it’s time to relist an item because you can’t drop the price any further. 
  • Current listed price and the date the item was listed: This helps me determine if the item isn’t selling because the item is priced too high. 

There are so many ways to use the My Inventory Report!

Hannah
Poshmark Closet: @allthatglows
Instagram: @hannahposhes 
Location: Pennsylvania 
Posher since: 2015

Q: What do you make sure to add in your descriptions? 
A: I like to be able to tell a story with my listings. So obviously you want to get the practical information out there like: measurements, fabric content, if there are any special instructions like dry cleaning or if it needs to be hand-washed. But if it’s a really special piece, I like to talk about where I got it from. 

For example: my grandmother has the most amazing vintage closet in the world. And she’s slowly been giving me things to sell for her. So I’ll mention “My grandmother wore this in the ‘70s! It has these amazing sequins, you can just picture it on a night out back then!” Now, those may not be words people are searching for, but if you can draw them into the world of that clothing piece, that can definitely help you close that sale. 

Q:What’s your method for pricing a listing?
A: I always make sure to sort by size. If I’m selling Free People jeans in size 26, and the only ones available on Poshmark are size 27 and 28, I know I have the only pair in that size. So you have a little more of an advantage there, and can price up. However, if you’re one of 35 size 6 white H&M shirts, you might want to bring that price down if you want to get that item out the door. 

Another thing I have been doing is that I have been a little more lenient with my pricing. I have also been accepting lower offers more. This is a tough financial situation for people, and also more people are shopping. If I can bring in some money, and maybe it’s $2 less, I’ll take the loss. 

Q: Do any of you play with pricing based on seasons?
A: I like to relist my items pretty frequently. However, I won’t bother relisting a Christmas sweater, they’ll just be hanging out after the price dropped a few times until December. If someone wants to come snap it up again at that 3x discounted price, that’s great. But once November rolls around, you can bet that I will be deleting those listings, making them nice and fresh, and bumping them up to see what I can do with some offers. People might be willing to pay a little more, thinking about what’s selling at retail stores. So if you have a bunch of chunky knit sweaters and it’s July, it should be discounted because that’s what retailers will be doing with those sweaters.

Q: How are you strategically using promotion events (CCO, Make a Deal Days, etc.)?
A: I try to send out offers within the hour of getting the like. I am on my phone kind of a lot, not to push the teenager stereotype! As a shopper on Poshmark, I try to think about what I like as far as sellers sending offers to me. I like being reminded about an item pretty quickly that I liked when casually scrolling through my feed, and then getting that notification really brings my attention back to the item. It makes me think about whether or not I really want it.

Ashley
Poshmark Closet: @ashleywheeler8 
Instagram: @ashleywheelerof8
Location: Oregon
Posher since: 2015

Q: How do you think about trends and seasonality?A: I love to see what’s in and what people are enjoying. I would Google that season, say ‘Spring 2020’ and ‘fashion trends’. I also like going to Instagram and paying attention to what the influencers are talking about as they generally talk about trends before the season hits. Regardless if we’re in season or not, I’ll still keep the item up as you never know. In fact, I had a Christmas sweater that I sold just a month ago! People want to get into different spirits at different times.

Q: What is your strategy with Offer to Likers?
A: I strategically send out Offer to Likers on Thursdays because it’s payday for most people. Offers are good for 24-hours long and so my offers will also roll into Fridays!

Q: How are you utilizing features like My Inventory Report & My Sales Report?
A: I love that they both tell the story: what’s happening in your store and what to prepare for in the future. I found that I was selling a lot of shoes and breaking it down more, I saw that I have sold a lot of ankle boots. In current events and having to do a lot of sourcing online, I’m able to focus exactly on what sells well in my closet versus going into a thrift store, seeing what they have to offer, and deciding whether I want to sell it or not in my closet.

Q: What does your sharing schedule look like?
A: I have definitely created a habit for myself. I share in the morning before my kids get up at around 6-7am. I’m on PT time and it’s 3 hours ahead on the East Coast so it’s still morning for them. I also share once more in the night time. I used to share during lunch time but find that is when I am teaching my kids so I’m now sharing in the morning and at night.

Join us for the next Level Up LIVE. 
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New Poshmark Seller Tool: Bring Your Listings to Life with Posh Stories

Say hello to Posh Stories, a new seller tool that takes Poshing beyond the closet and helps you bring your listings to life! With Posh Stories the possibilities are endless—it’s a powerful way to sell, connect, and shop all through VIDEO. Everyone has a unique story and we can’t wait to see yours on Poshmark.

Learn how it works:

Bring Your Listings To Life

Showcase and sell your listings in short videos and photos that disappear in 48 hours. Plus, more exciting features are coming soon!

 

Make Your Stories Shoppable 

Tag your listings to make it easy for shoppers to discover and shop your items right from Stories. When you tag a listing or Posher, your Story will automatically appear on their Story.

 

Connect With Your Community

Support and connect with other Poshers by liking and sharing their Stories to spread the #PoshLove.

Ready to bring your closet to life? Head over to the Feed  in the app to get started.
Questions? Head over to the Support Center for full details.

Level Up LIVE: Poshmark Photography Tips

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We’re back with another panel of our series Level Up LIVE on YouTube! Join us each week as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses. Follow along and learn something new on a topic you want to learn more about! 

This week, we went live with @chevah, @desireluxe, and @merileean to chat about how they take listing photos, capture the perfect Covershot, and more. Check out the highlights below.

Chevah
Poshmark Closet: @chevah
Instagram: @chevah
Location: California
Posher since: 2017

Q: Do you have a dedicated space for taking photography?
A: I have a dedicated space in my living room and it’s very versatile, so I can pack away [my photography stuff] when I have people over. My space consists of assembled hardwood composite tiles that I placed on top of my existing tile. I’m fortunate to have a nice brick wall that adds a great backdrop and I can store everything under the couch and out of the way. You only need a pack [of tiles] and you can find it at any supply hardware store.

Q:  How do you prepare for taking photos?
A: I try to take photos during the daytime, but my schedule dictates my time. I’ve been making a lot of use of the Drafts feature lately. If you’re running short on time, rather than focusing on descriptions, take a bunch of pictures, then go back to add details to the listing when you have time and don’t need light. If I know which items I’m going to photograph the following day, I can build out a listing draft the night before and add the photos the next day. I also try to take photos of the same type of items at one time to get in the zone and make sure the angles and lighting are consistent. For example, if I have a few hats, I’ll photograph them on the same day. I’ll try to do this most of the time, but sometimes I prioritize getting favorite items out quickly. 

Q:  For anyone looking for lighting kits, what are your recommendations?
A: I recently caved and bought a selfie ring light and I’ve noticed a difference in the quality of my photos. You can also make due with what you have around the house. Before purchasing the ring light, I was using two lamps with bright, white light. Find what works best for you and your space. You don’t have to invest a lot of money to get great results. 

Q:  How do you decide which props you use and how do you use them to enhance the item in your Covershots?
A: I use an acrylic stand to prop items up and capture them at a better angle so that the item that I’m selling is slightly elevated and stands out more. Also, my Covershots include 4 items that are also in my closet. I get so many messages from people asking if an item in the Covershots is available. It’s a great way to advertise other listings in your closet. I like to create a vibe and outfits in my Covershots to give buyers an idea of the potential of the item.

Anna
Poshmark Closet: @desireluxe
Instagram: @shopdesireluxe
Location: Indiana
Posher since: 2016

Q: What is a step you make sure you do to capture the perfect Covershot?
A: I’m all about natural light. Try to get all the photographs first and then measure later. Getting measurements do not require lighting and you can take your time with that after.

Q: What happens when you don’t have natural lighting?
A: I try not to use my studio lighting and I’ll honestly go outside. I may use an umbrella light to boost the lighting in my closet. You do not need a lighting kit but it helps with taking photos during off times. I will also add that I like the way lightboxes look and it makes everything white instead of yellow.

Q: Do you do any editing after you take your photo?
A: I like to use the built in iPhone editor. The tools I use the most are black points, contrast, and shadows. Sometimes, I’ll lightly use the brilliant tool but that may make photos look yellow so you’ll have to be careful.

Q: With the 8 photo listing option, how do you dictate what photos to use? 
A: I definitely utilize the 8 photos every time. I make sure I have pictures of the care tags, measurements, fabric, and flaws if applicable. In the end, you’re being honest to your buyer. If you need to go beyond 8 photos, you could create a collage or create another listing.

Q: What is your top tip for someone who wants to revamp their Covershots?
A: Do your research! Browse other places to find inspiration and see if you want to replicate it and make it yours. There are so many boutiques other there and figure out what draws you to that listing.

Merilee
Poshmark Closet: @merileeann 
Instagram: @merileeann
Location: California
Posher since: 2015

Q: Do you have a dedicated space for taking photography?
A: I take pictures all over the place, I’m all about finding natural light. So depending on the time of day I have a hook on my porch, sometimes I’m in my master bedroom that has tile that looks like wood. It sits right by a window and is a beautiful tile that’s so neutral and works really well for me. Wherever I can take a picture where the lighting is the best, that’s where I am. 

Q:  How do you prepare for taking photos?
A: This is my best Posh tip, I’m not even kidding! One day in a Poshmark Facebook group, I posted a photo of a shirt before I cleaned my [phone] lens, and after I cleaned it and people were shocked. People don’t think about it, but it’s in your pocket all day. A huge thing to remember after lighting is a clean lens before you start. 

Q:  How do you decide which props you use and how do you use them to enhance the item in your Covershots?
A: When you have too much in a picture it’s hard to tell what’s for sale. If I’m going to add a pair of shoes, I sneak them in. I’ll sort of cut off the back of the shoe or only half of it, just so it’s obvious that I’m selling the item taking up the most space. 

Q: What is your top tip for someone who wants to revamp their Covershot?
A:  Steam or iron your clothes and make sure your item looks like someone would want it. Don’t forget you’re selling to a stranger. I’ll even rotate my Covershots—I’ll have a mannequin form shot and a flat lay shot and I’ll sometimes swap it. A lot of times it’ll get new likes. If you have 2 Covershots, don’t be afraid to periodically switch them around. 

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Level Up LIVE: Inventory Management

We’re back with week two of our brand-new series, Level Up LIVE on YouTube! This week, we spoke with Poshers @beckypark, @elducho, and @poshingwithmona on how they manage their inventory and what systems work for them. From organization tips to processing inventory and utilizing Poshmark tools, check out the highlights below.

Becky
Poshmark Closet: @beckypark
Instagram: @beckyparkonposhmark
Location: Illinois  
Posher since: 2017

Q: How were you managing your inventory in the beginning?
A: I had piles of stuff along the wall and then my inventory started to take over my daughter’s room. It would take me hours to find an item that sold. That’s when I realized that I need a better system because it shouldn’t take me this long to find something.

Q: What does your inventory process look like as soon as you get new items? 
A: I’ll photograph the item and set it aside to organize later. I’ve tried to come up with a system that’s as efficient as possible because I don’t have a lot of spare time. I have numbered bins where I store the items and each bin has a corresponding spreadsheet. Once an item has been listed, I’ll store the item in a gallon bag that is numbered and place it in a bin. Later, I’ll dedicate time to updating my spreadsheets with the new items placed in a bin. I make sure to reuse my inventory supplies too.

Q: What does your process like when you make a sale?
A: When an item sells, I’ll search in my spreadsheets for the item and locate the item in its corresponding bin/bag. I’ll package the item using the free USPS supplies and any supplies that the buyer can repurpose such as tissue paper and yarn. 

Q: How are you utilizing the private inventory fields that are available in the listing?
A: I was so excited when this feature launched and thought it is such a game changer, but I have yet to use it. If I had more time, I would probably use those fields to track the buy/cost expenses, which would help determine my potential profit when I get an offer. I definitely see the value of it!

Q: What roadblocks did you encounter while developing your process?
A: I’ve had many days where I’ve had to go through every bin trying to locate an item I’ve sold and I also have a student that photographs my items, so it’s difficult to keep track of who has the item and where it is. I took a lot of inspiration from other resellers and how they approach their inventory system.

Q: For anyone considering getting organized or evolving their system, what advice would you give them?
A: It’s important to be honest about how much time you’re willing to invest and evaluate how feasible an inventory system is for your lifestyle. Also, clear bins make a huge difference because you can peak through and find an item without digging through everything. Lastly, use this time to find a system that will set yourself up for success. 

Denali
Poshmark Closet: @elducho
Instagram:  @elduchothrift
Location: Washington 
Posher since: 2017

Q: How were you keeping track of your inventory at the beginning?
A: I had bins but it still wasn’t the best. The reason is because I had 60 or so items in each bin and so looking for items was a challenge.

Q: What does your process look like after you purchase your item?
A: When I bring my loot home, I first photograph the item. I’ll do them in batches and knock out 40 items at a time. I’ll sit at my desk, measure the items, and put in the inventory in my Google spreadsheet. I have a virtual assistant so I have to be clear and give as much detail as I can so that they can help me create descriptions. 

Q: How are you utilizing the private fields?
A: I input the date in the sku. I know some people will add their buy cost. I don’t do that but this is a great place to do that. 

Q: For anyone that’s looking to evolve their system, what advice do you have or them?
A:  Be proactive in being organized right away so you don’t run into this problem. There’s a lot of content out there for resellers. I recommend watching those videos, cherry-pick what you like, and add your own spin to see what works for your space. You don’t have to wait until you have 500+ items in your closet to start your inventory process. Do that now as it’s easier to add to your inventory process than to work backwards. In addition, always be willing to evolve as your inventory is evolving.

Mandy
Poshmark Closet: @poshingwithmona
Instagram: @poshingwithmon
Location: Texas
Posher since: 2013

Q: How can you compare your inventory process from when you started Poshing to what it’s like now?
A: In the beginning, I honestly would just take my inventory and throw it in the closet. Yes, it was a chaotic mess. I realized that it wasn’t sustainable so I moved towards having an actual inventory process. Now, I use bins so that I can locate my inventory easily.

Q: What does your process look like after you purchase your item?
A: I prefer writing it down in my notebook. Once I do that, I describe it, steam my item, take the pictures, and put it in a bag. I try to do all the work prior to the sale so that when I make the sale, I can just pull the item, put it in a box, and ship it immediately.

Q: What benefits do you see tracking in a notebook vs a spreadsheet?
A: My laptop is currently dead. Using a notebook is what works best for me. I used to do everything on the laptop but find it being easier working through my notebook. In scenarios like this, it’s great to have a reliable backup.

Q: For anyone that’s looking to evolve their system, what advice do you have or them?
A: Do what works for you and find something that makes it easy to locate your inventory. It’s ok to do it differently. Don’t get overwhelmed or you’ll burn yourself out quick. Using bins works for me but if that doesn’t work for you, then that’s ok. Also, take into consideration the space you have. If you don’t have a lot of space, consider getting compartments to store under your bed.

Join us every Tuesday @ 6pm PT for Level Up LIVE. 
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Level Up LIVE: How to creatively source for your Poshmark Closet

Did you hear the news? We kicked off a brand-new series, Level Up LIVE on YouTube! Join us each week as we connect with fellow Posh entrepreneurs and have them share their personal experiences and all the unique ways they’ve grown their Poshmark businesses. Follow along and learn something new on a topic you want to know more about! Whether it’s managing your inventory or gaining marketing tips, there are sure to be conversations that’ll inspire you to level up YOUR business.

This week, we went live with @violet507, @haleys_hanger, and @brickroadco to chat about ways you can creatively source for your Poshmark closet. Check out the highlights below.

Jazmin
Poshmark Closet: @violet507
Instagram: @violet_507
Location: Pennsylvania 
Posher since: 2014

Q: How have you had to adapt your sourcing strategies in recent weeks and what tips can you give to your fellow Poshers?
A: I’ve been cleaning my closet, my husband’s closet, my kid’s closet, and [went] through different things I have around the house. If I haven’t worn it in a while, it’s going up on Poshmark. Before I started looking outside, I thought, “This is a good opportunity to go through my own things and see what I could get rid of.” 

Q: Where else online are you sourcing from? 
A: I think nowadays, a lot of the retailers have to turn online. This is a great opportunity to sign up for emails or promotions with your favorite store. They’re sending out offers every day (ex: free shipping)! 

Q: What are your thoughts on Mystery Boxes?  
A: You can ask the seller on Poshmark what’s included in the mystery box. Get an idea of what brands and see if it’s something you’d carry in your closet. Most sellers are very responsive. Don’t be afraid to reach out to a seller and ask any questions that you might have about that mystery box.

Haley
Poshmark Closet: @haleys_hanger
Instagram:  @haleys_hanger
Location: Minnesota
Posher since: 2017

Q: How have you had to adapt your sourcing strategies in recent weeks and what tips can you give to your fellow Poshers?
A: I have done a lot of sourcing on Poshmark. My grandma jokes everyday that it’s Christmas because I have a package every day on my doorstep. A lot of people are having really good sales in their closet, wanting to move inventory. People are at home trying to sell on Poshmark for the first time too so they’re listing to get rid of things and get them out of the house. People are accepting good offers and sending good offers.  

Q: Are you getting to work with your friends and family’s items? 
A: I posted something on my personal Instagram a couple of weeks ago. I said that if they were doing some spring cleaning and are looking to get rid of their clothes, I would love to do a curbside pick up. All that I ask is that if they didn’t let me pay for it was that they at least let me bring them their favorite Starbucks drink and drop that off in place of the clothes. Just a little thank you to show how appreciate I am for their donations and their clothes. 

Q: For those who are using this time to tackle their “death piles” or to put a positive spin on that, their “opportunity piles,” what tips can you share for getting their items listed quickly and well?
A: Set reasonable goals for yourself. That’s one thing I always have a hard time with. I can look at [the deathpile] and be discouraged and think, “I don’t even want to start that.” But, if I tell myself, “I want to do ten things today” and once I get those ten things, if I feel like I could do another ten more, then that’s great. 

Q: How have you been a part of or seen #PoshLove spread recently?
A:  Everyone has been so creative in the ways that they’ve been supporting one another. A big thing I’ve been seeing is that people just want to see how you’re doing and what they can do to help. It’s been really fun to see tons of #PoshLove going around.

Mandy
Poshmark Closet: @brickroadco 
Instagram: @brickroadco
Location: Colorado
Posher since: 2013

Q: Are you getting to work with your friends and family’s items? 
A: The app, Nextdoor, has been fruitful for me in the past. It’s been nice to see that people are willing to go through their own closet for you if it’s something that they haven’t done. You just kind of have to think outside the box right now for a little bit and draw upon those resources you have around you. 

Q: For those who are using this time to tackle their “death piles” or to put a positive spin on that, their “opportunity piles,” what tips can you share for getting their items listed quickly and well?
A: I had a groove and it was great. Kids were in school, I work from home so I had the house to myself. I had my set number that I could really pump out as far as listing or relisting.

For me, I’m trying to find a way to redefine what that looks like but also give myself permission that if it doesn’t work out, that’s OK too.

Right now I’m really trying to stick with 5 listings a day. If I could list 5 with everything that’s going on, I’m OK with that. It’s setting that small attainable goal for me and sticking with it. 

Join us every Tuesday @ 6pm PT for Level Up LIVE. Want to be a participant in an upcoming Level Up Live? Sign up here!