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Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.
Few items in fashion have as much staying power or mass appeal as the cardigan. With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite neighbor Fred Rogers—the cardigan is a menswear classic.
Like many fashion staples, the cardigan of today originated out of necessity. The cardigan emerged as a variation of a military jacket in the 1850s and is now considered a must-have item.
James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.
Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.
President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.
Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.
Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.
Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.
Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.
President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.
Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction.
Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.
TYLER, THE CREATOR
Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.
We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release. Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹
Red cardigans, a favorite of Mister Rogers, have been particularly in-demand, with purchases jumping since the premiere of the film.¹
Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²
Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.
Find one to suit your own personal style by checking out these Poshmark-approved pieces now:
And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³
1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019. 2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019. 3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.
Since the NBA instituted a dress code in 2005, the leagues’ best players have also become the biggest style icons. We took a look at how shoppers were inspired by players’ street style, just in time for the start of the 2019-2020 season. Here’s what we found.
The NBA’s best-dressed players have been flexing in coveted sneakers both on and off the court. From flashy to sophisticated, fans gravitated towards their favorite players’ kicks. To no surprise, Poshmark saw a surge in sneaker purchases and listings over the past year. What were the top-selling sneaker brands on Poshmark during the 2018-2019 NBA season? Nike, Jordan, and Adidas led the charge, followed by Vans and Converse.
With nearly every NBA player making a statement with their footwear, players with brand partnerships boosted the sales of specific sneaker brands on Poshmark. Stephen Curry and James Harden helped drive sales for Under Armour and Adidas respectively, while P.J. Tucker, the NBA’s “Sneaker King,” drove interest in the most-hyped Nikes.
Who had the greatest impact on a brand based on the numbers? Stephen Curry and his partnership with Under Armour helped the brand climb three spots to the 7th most-purchased sneaker on Poshmark.
How players embraced business casual varied—from rocking florals and fedoras to turning out in vibrant glasses and button up shirts. Players like Iman Shumpert and Lebron James not only made “Best Dressed” lists, but also used tunnel fashion to elevate their brand off the court. Some of our favorite looks included hoodie-and-blazer pairings and full denim outfits.
The DeMatha look, also known as the hoodie-and-blazer NBA trend that Lebron James often rocks, also saw a boost on Poshmark. Listings of the two items increased 109% and 100%, respectively, compared to the year prior.
White denim was already hot, with purchases on Poshmark rising 56% in the last year—but Iman Shumpert made it even hotter. After his Vogue x GQ video shoot with wife Teyana Taylor, white denim sales climbed an extra 10%.
Player style was more attainable than ever with brand collaborations on the rise. Whether players were launching their own lines or partnering with established brands, fashion provided another opportunity for athletes to diversify their interests.
One of the most noted collaborations from the past year included Kevin Love’s BR/K.LOVE-18 Banana Republic menswear collection, with suit jackets standing out. Following the release, purchases of Banana Republic suit jackets increased 87% on Poshmark.
Golden State Warriors’ Stephen Curry embraced his inner dad vibe going all-in on the golf aesthetic with an Under Armour collaboration. Purchases of polos increased 72% on Poshmark with Ralph Lauren, Nike, and Under Armour topping sales.
Get ready for the start of the season by shopping these looks and more on Poshmark now.
Data compares U.S. purchases and listings on Poshmark from Sept. 1, 2017 – Aug. 31, 2018 to Sept. 1, 2018 – Aug. 31, 2019.
From the NBA Finals to Queer Eye’s second season to shotgun celebrity engagements, these were the moments that defined men’s style this season.
Where, when and what did men shop for this summer season from coast-to-coast? Poshmark has the scoop.
Temperatures may be dropping, but these items stayed hot all summer long, rising to the top of the list as the most in-demand items purchased by men this season.
Men in California, Texas and New York shopped the most on Poshmark this season and men in every state spent more $$$ per purchase than women. The Sunday Scaries are real. Men shopped the most on Sundays, with a quarter of all purchases made between 7:00 – 11:00 p.m.
Want to make some serious cash this fall? It’s time for an end-of-summer closet purge. These best-selling men’s brands will earn sellers the most money next season.