When we’re not Poshing, you can often find us pinning – or both! We can’t be alone in our app addictions, yet is it so bad when it can mean cash in your pocket?
Today we wanted to share the inside scoop on how to market your closet on Pinterest. After all, the more eyes seeing your drool-worthy items, the more likely you are to get them sold! There’s a reason why Pinterest has been shown to boost sales for traditional retailers, so why not tap into that pinning power when it comes to selling your closet? Here are some ways to get started.
1. Share From Your Closet
In the app or on web, open your listing and click share. Under the social options, click Pinterest and follow the steps to add the item to a Pinterest board.
2. Create a Shop My Closet Board
In your Pinterest account, create a new board called Shop My Closet. If you have certain styles or brands that you typically sell, be sure to include this in the board description as it helps make your board searchable.
3. Spread the Word to Your Friends
Let your followers on your other channels – like Facebook, Instagram, Twitter and Poshmark – know that you are on Pinterest. Share your pins when possible and be active on the site. When you work to grow your social networks, even more potential buyers can see your items!
4. Take Advantage of Pinterest’s Price Drop Notifications
Just like Poshmark, Pinterest utilizes Price Drop Notifications! When you have pinned an item that features a price, Pinterest will alert those who have pinned the item when you lower the price.
5. Ensure Your Photos Are Pin-Worthy
For an image-rich channel like Pinterest, it is imperative that your photos stand out from the rest. As always, ensure good lighting, composition and styling to entice buyers. Need inspiration? Check out our Covershot Inspo board on (where else?) Pinterest!