Welcome to the 2024 Holiday Trend Report—a deep dive into this year’s data and insights on Poshmark, designed to keep you on the pulse of what’s trending this holiday season. From viral fashion moments and products, to sustainable shopping and the rise of influencer-owned brands, this report is packed with tips to help you curate your closet so that you can connect with your buyers, and make the most of the busiest shopping time of the year.

Holiday gift buying is already in full swing and with ecommerce sales expected to grow from 7% to 9% this year, shoppers are balancing smart budgeting with thoughtful choices—prioritizing gifts that reflect their values, like supporting small businesses and embracing sustainability.

With so many opportunities on the horizon, staying ahead of trends is key. That’s where we come in! This guide is your holiday game plan—packed with insights to help you stock your closet with must-have items, maximize your profits, and create memorable connections, all season long.

Throughout the report, be on the lookout for expert insights and tips from Poshmark’s Merchandising Expert, Chloe, who’ll drop fun facts along the way to help you turn insights into action!

Holiday Market Opportunities: Early Sales, Secondhand Scores, & Luxury for Less

Shoppers are preparing to spend big—this year’s total holiday sales are projected to reach $1.78 trillion, marking an 8% increase YoY, according to Deloitte’s 2024 holiday retail survey¹. However, shoppers are looking for more budget-friendly alternatives, with 75% planning to shop promotional events, shoppers are prioritizing value over brand loyalty.

Sustainable gifting is becoming a standout trend this holiday season, with 69% of shoppers saying they are very open to receiving secondhand gifts from friends and loved ones. For those seeking unique and meaningful options, secondhand items like clothing, vintage finds, and designer bags are at the top of wishlists. Additionally, 36% of shoppers are very likely to buy secondhand gifts, as they look for special items with added character and value².

Search Demand: Sweater Weather & Holiday Fashion Take the Lead

As the holidays approach, shoppers are gearing up to spend on both themselves and their loved ones—so what’s trending this season? We’ve gathered the top searched terms that are currently making waves. 

Shoppers are on the hunt for versatile, cool-weather staples like sweater dresses and suede boots, which have seen a +184% and +196% growth increase YoY (year-over-year). These styles seamlessly shift from casual afternoons to dressed up holiday gatherings, and have quickly become the ultimate transitional pieces, offering both comfort and style. 

Barn jackets are trending in a big way, with searches climbing 147% YoY. Considered this season’s “it” jacket, they combine rustic charm with cozy practicality. Embracing the English countryside aesthetic, barn jackets are part of a larger equestrian-inspired trend that highlights horse-themed sweaters and brown suede jackets—perfect for crisp autumn days.

Dark cherry red hues have dominated recent fashion runways. It comes as no surprise that demand is up 145% for burgundy bags, solidifying its status as the must-have color of the season and proving that bold colors are just as essential as neutrals.

Women’s Top Categories + Brands: Viral Beauty, Personalized Accessories, & Comfort-First Shines

Charming, meaningful, and personalized accessories are having a major moment. Charm adorned bracelets from designers like Alex and Ani (+174%) are on the rise, and Longchamp’s (+57%) Le Pliage mini tote has gone viral. With a new generation reinventing the heritage bag by adding charms and keychains, this era of personalization blends tradition with trend. Proving that vintage-inspired accessories will always remain relevant, brooches (+31%) are officially making a comeback as statement pieces, elevating oversized button-ups and replacing buttons on vests.

Tennis-core fashion is taking center stage this season. Style-first activewear from Alo Yoga (+49%) and FP Movement by Free People (+44%) are blending athletic function with everyday style. The release of The Challengers movie has further fueled this trend, driving interest in tennis-inspired outfits and boosting sales of skorts (+26%). This sporty-chic aesthetic reflects the growing demand for comfort without sacrificing style. 

The makeup industry is thriving, led by beauty mogul and YouTube star Jeffree Star, whose products are dominating the market with astounding growth: Jeffree Star Lip Balm & Gloss surged +2375%, while his eyeshadows increased by +232%. TikTok’s influence continues to shape beauty trends, elevating lip products to new heights—evident in the +82% rise in lip balm and gloss sales, with brands like Rhode and Summer Fridays turning them into coveted accessories. Meanwhile, the nail care space is booming with Color Street Press-On Nails up +35%, signaling a shift toward easy, at-home beauty solutions. As powder blush fades in popularity, liquid and cream formulations, like Rare Beauty’s and Rhode’s blushes, are now in the limelight, driving a 17% increase in overall blush sales.

Men’s Top Brands + Categories: Elevated Basics, Edgy Luxury, & Travel-Ready Styles

The outdoor aesthetic and athleisure are dominating men’s fashion, as shoppers gravitate toward multifunctional, comfortable pieces. Brands like Kuhl (+208%) and Outdoor Research (+143%) are driving this trend by blending style with practicality, perfect for both city streets and weekend adventures. The popularity of hybrid shorts (+32%) and cargo pants (+19%) highlights the demand for adaptable, adventure-ready styles.

Elevated basics and quality fabrications are top priority when it comes to building a capsule wardrobe. Todd Snyder and Buck Mason (+66%) are at the forefront, delivering high-quality and stylish essentials crafted to last. Wardrobe staples like trench coats (+27%) and cardigan sweaters (+17%) are driving the demand, catering to consumers seeking both function and timeless style.

Dare to be edgy? Luxury designers like Chrome Hearts (+114%) and Balenciaga (+57%) are surging in popularity, appealing to shoppers looking for bold fashion statements. High-end hoodies priced upwards of $500 from Chrome Hearts are at the top of wishlists, with shoppers flocking to Poshmark in search of luxury styles at a fraction of the retail price. 

From holiday getaways to stocking stuffers, shoppers are upgrading their travel gear with duffel bags (+15%), and giving the gift of elevating everyday convenience with key and card holders (+34%)

Kid’s Top Brands + Categories: Top Toys & Durable Styles

This year, parents are focusing on shopping secondhand to invest in well-made and durable styles for their little ones without sacrificing their wallet. Demand for high-quality children’s clothing is on the rise, with brands like The Beaufort Bonnet Company (+50%) offering timeless holiday outfits, while Baby Boden (+37%) delivers playful yet practical designs for everyday wear. 

When it comes to playtime, toys are at the top of every child’s list, with action figures and playsets (+35%) soaring in demand. Leading the surge are highly-collectible Marvel superheroes and Wookiee warriors from Star Wars, who’s fandoms attract shoppers from every generation. Plus, Funko’s (+36%) homerun stars have found a place at the top of the charts, fueled by the world series. Nostalgic favorites from Fisher-Price (+28%) are on the rise as parents shop for timeless, well-crafted toys that offer both fun and developmental benefits.

Family gatherings mean gametime, from brain busters to board game classics, puzzles and games (+32%) are keeping families entertained throughout the holiday season.

Home Top Brands + Categories: Sustainable Comfort Meets Creative Home Decor

Home is where the heart is, and shoppers are favoring both comfort and quality by not only turning to Quince (+1108%) for sustainable, high-quality clothing but also embracing the brand’s eco-friendly home essentials. Quince is delighting homebodies everywhere with organic bedding, cashmere throws, and linen curtains. With bedding (+27%) among the fastest-growing categories, the trend toward intentional shopping shows how consumers are blending sustainable style with comfortable living.

Betsey Johnson (+312%) is bringing bold, playful energy to home décor with patterned quilts and whimsical wallpapers. Her eclectic designs resonate with those seeking self-expression through unique home accents, making playful sheet sets and cozy throw blankets for fans of kitsch and creativity.

Electronics Top-Selling Brands: Retro Tech Returns

Shoppers on Poshmark are embracing both modern and nostalgic tech. Nintendo remains a top pick for gaming consoles, while Sony is seeing renewed interest, stemming from the popularity of retro camcorders and digital cameras. Gen Z and content creators are leading the charge in the vintage tech revival, swapping smartphones for Y2K-era gadgets. This trend reflects a desire for the classic, grainy aesthetic dominating social media.

Luxury Top-Selling Brands: Vintage Prada, Tiffany Jewels, and the Neverfull Comeback

Luxury fashion continues to thrive, driven by both classic and trending designers. Louis Vuitton is leading the charge as of late with the launch of the reimagined Neverfull Inside Out Tote, a reversible take on its iconic design. This updated version, embraced by modern shoppers for its versatility and dynamic look, reflects the brand’s ability to stay relevant through reinvention. Additionally, Gucci’s timeless horsebit and modern marmont styles are next in line for luxury aficionados, lusting for classic pieces like iconic loafers to swoon-worthy bags. 

When it comes to trending jewelry, Tiffany & Co. continues to ‘wow’ with timeless new and vintage designs like Elsa Peretti’s Bean Necklace back in the spotlight, and the covetable and intriguing Bone Cuff on the wrist of every it-girl. The brand’s recent marketing efforts have solidified its comeback, prompting many shoppers to turn to Poshmark in search of previously-owned Tiffany jewelry.

From Chanel’s timeless elegance to bold prints from Versace (+40%), Poshmark shoppers are embracing both vintage and current luxury gems, capturing the intersection of tradition and trend.

Dior’s ladylike and feminine designs are in high demand, steered by interest in Apple’s TV’s “The New Look” which chronicles Christian Dior’s rise, and the La Galerie Dior exhibit in Paris that debuted earlier this year. Dior tote bags (+355%) are also all the rage, with the Lady Dior and the Book Tote having become the must-have styles, capturing the true elegant and carefree Parisian spirit. 

Proving to be a favorite, Hermès scarves (98%) are renowned for their luxurious silk and intricate designs, featuring bold colors and unique artistic patterns. The most popular are the iconic Twillies—slim and versatile scarves that can be worn around the neck, wrist, or as an accessory to handbags. Many fashion enthusiasts opt to frame the scarves, serving as art pieces. 

Shoppers are gravitating toward expressive styles from YSL, with a particular focus on vintage styles under the Yves Saint Laurent label, like YSL crossbody bags (+93%) favoring statements over minimalist trends.

Sustainability-Driven, Top-Selling Brands: Where Style Meets Responsibility

Sustainability-driven brands are thriving, tapping into specific aesthetics that align with conscious consumerism and intentional style. Sezane (+56%) and Cleobella (+38%) are championing the Parisian Chic and Bohemian Luxe aesthetics, offering shoppers timeless pieces with sustainable sourcing and ethical craftsmanship—perfect for those curating capsule wardrobes. The rise of techwear and Gorpcore in men’s fashion has boosted Arc’Teryx (+16%) as a leader in performance-based, adventure-ready clothing that is designed with durability and longevity in mind. 

Everyday essential footwear brands like Rothy’s (+27%) and Allbirds (+10%) are flourishing by offering sustainable, timeless basics that have become wardrobe staples. Both brands prioritize comfort and versatility, appealing to consumers seeking well-made, eco-conscious shoes. These shoes exemplify a broader trend toward practical yet thoughtful fashion—items that are easy to integrate into any wardrobe and built to last.

Outside Influences: The Rise of Influencer-Owned Brands & Pop Icons

This year, the cultural zeitgeist was driven by bold statements and musician-led viral moments, with Chappell Roan, Sabrina Carpenter, and Charlie XCX’s Brat Summer aesthetic taking center stage. Roan’s meteoric rise mirrors a broader trend of musicians influencing fashion, as her eclectic style and unapologetic persona resonate with fans seeking individuality. Meanwhile, Sabrina Carpenter’s soaring search interest reflects her dual impact as a pop star and style icon, seamlessly blending nostalgic 90s/2000s vibes with modern trends. Brat Summer captured imaginations as a playful, rebellious mood—signaling the growing influence of aesthetics rooted in carefree, Gen Z attitudes.

Influencer-led fashion continued to evolve, with brands like Parke, proving that influencers are no longer just tastemakers but serious players in the fashion space. Daily Drills, Dairy Boy, and Strawberry Milk Mob also saw impressive gains, showing that fans are eager to buy directly from their favorite creators. These brands thrive by focusing on sweatshirts, loungewear, and athleisure, tapping into the post-pandemic demand for comfort that doubles as streetwear. With versatile pieces that feel as good on the couch as they do running errands, influencer-led collections perfectly capture today’s blend of practicality, style, and personal expression.

TREND REPORT METHODOLOGY

All data is based on the shopping behavior of Poshmark’s 80M+ members.

1. Deloitte, “Holiday Sales Expected to Increase 8%” ↩︎
2. Independent research commissioned by Poshmark ↩︎