PoshFest 2019 was one for the books. From hearing your inspiring stories to learning about all the NEW features coming out, there were so many exciting and notable moments during our biggest PoshFest ever. Couldn’t make it? No problem! We’re breaking down all the key takeaways from each session right here.
State of the Posh Union
Wondering what’s next for Poshmark? We got the inside scoop from our fearless leader, Manish Chandra, during the annual State of the Posh Union. “In the last seven years, not only have we changed retail but each one of you has gone out and re-invented retail in a big way…and the world is starting to recognize it.” Manish also touched on some major accomplishments from the past year including the launch of Canada and the Home Market. To top it off, there was a special (virtual) appearance from our very own Poshmark board member, Serena Williams.
We’re constantly striving to create technology to help you make more sales and shop smarter. This year, we announced a couple of NEW features that will be coming out soon including:
Posh Stories.Soon, you’ll be able to film and post short videos right on Poshmark. This feature will help showcase your brand and style in a fresh new way.
My Inventory Report. This seller tool will help you to take a closer look at your current inventory and manage it more closely. You’ll be able to see the cost price, days listed, and more for each of your listings.
There were also tons of tips and tricks shared around existing features:
Posh Markets. Markets are a great way to reach new shoppers and grow your business. Simply share your listings and the product will surface them to the most relevant, high-intent buyers in each respective Market.
Posh Bundle. Bundles are now social, making it easier than ever to chat with your shoppers. Bundles are 2 times more likely to sell when you leave a comment.
My Sales Report.This report provides you with endless insights into your business. For example, you can use the data to figure out where the majority of your shoppers are located and develop a strategy around the ideal time to send offers.
Showrooms. Whether you’re a pro at sourcing inventory or just starting out, showrooms are a great way to get an idea of what brands and items are trending.
Build Your Brand Outside of Poshmark
In today’s ever-changing digital world, the power of building a cohesive brand and perfecting your content strategy can completely change the way you run your business. We heard from multiple Poshers who have taken their digital footprint to the next level. Learn more by checking out session recaps below.
Discoverability. It’s important to have relevant YouTube titles, descriptions, thumbnails, keywords, and Instagram hashtags to make sure that you’re reaching the right audience.
Content Marketing. Whether your content is educational, inspirational, or entertaining, make sure your message resonates with your audience.
Consistency. Do your best to post at a regular time and day. If you’re finding it hard to stay consistent, using a scheduling platform and figuring out a cadence that works for you is a good start.
Easy Ways to Level Up Your Business
Want to take your Poshmark business to the next level? We learned firsthand from Posh Bosses on what strategies they use to grow their businesses.
Covershots. Take the time to edit the brightness, contrast, and clarity of your photos, so that your listings stand out.
Listing Description. When your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%.
Retention. Always focus on giving your customers the best experience possible so they’ll want to purchase from you again. It’s worth taking a few extra minutes to package things nicely and write a personalized thank you card.
Goals. Set a sales goal and break it down by month, week, and day. This gives you a clear idea of how your business is growing and keeps you on track.
Connect. Put yourself out there and connect with the community. You’ll learn tons of tips and different strategies that you can incorporate into your business. It also helps you feel like you are working with other people towards a common goal.
Ever thought to yourself, “I wish the app had __________”? Well now’s your chance to make your wish come true. We’re bringing the Hackathon back to our 7th annual conference, PoshFest, and we want to know what feature ideas you have!
Today through July 18th submit your ideasandour rockstar engineering team will take the most popular suggestion, build it, and reveal it at PoshFest!
In the past, we’ve built some awesome things like the Price Drop Tool, ability to save listings as drafts, and more! So be sure to share your ideas for a chance to see them LIVE in the app.
Calling all creatives—we’re searching for our next thank you card design and we need your help!
Today through July 3rd, submit your thank you card design for a chance to win $100, a pack of your own very own cards, and be featured at PoshFest. But wait there’s more—your design will be made available to the entire community through the Posh Fixings closet.
Submit a design by 11:59 PM PT on July 3, 2019 to be considered.
P.S. Winners will be announced on our blog, so be sure to follow along!
NO PURCHASE NECESSARY. Open to residents of 50 United States and Washington D.C. who are at least 18 years old. Begins 8:00 a.m. PT 6/20/19 and ends 11:59 p.m. PT 7/3/19. To enter, create a thank you card design and submit such design at https://forms.gle/sj2MknWYXxkaVkW56. 10 winners will each receive $100 in Poshmark store credit and a pack of thank you cards, with an aggregate approximate retail value of $1,400. For full Official Rules, visit http://bit.ly/2MZ2VuN. VOID WHERE PROHIBITED. Sponsor: Poshmark, Inc.
Our annual fashion conference, PoshFest, brings hundreds of people together to network, hear Poshmark success stories, gain insider tips, and SO much more! Every year, PoshFest takes place in a different location.
Want to be the first to figure out the state it’s going down in this year? We’re dropping a clue a day, so be sure to tune in.
Looking for an easy way to keep track of your answers to the clues? Look no further. Our fill-in-the-blank guide has your back. Check it out below:
Want to grow your Poshmark business into a six-figure empire? Marketing pros at PoshFest shared some strategies to help you build your brand and reach more buyers:
Marketing is how you build awareness; branding is WHO YOU ARE. Branding should be at the core of your marketing strategy—it builds loyalty and trust and is a big part of the end-to-end customer experience. Decide how you want your buyers to feel when they shop your closet (think inspired, delighted, excited) and bake that into everything from your Covershots to your packaging to your customer service strategy.
Build relationships to turn new buyers into repeat customers.Stock your closet with your buyers in mind. Every time you list new inventory, check out what buyers have purchased from you in the past and share items that fit their style and ask for feedback on your suggestions.
Add your buyer’s likes to a Posh Bundle. Immediately after someone likes and item, add it to a Bundle and send them your best offer. Even if your buyer doesn’t accept, your styling activity is shared to the Feed, so the more you style, the more your closet will be featured to potential buyers.
Expand your reach with Posh Markets. Shoppers can tailor their shopping experience to what they’re looking for with this amazing feature. The more Markets you list in, the bigger your reach.
Turn your likes into sales with Offer to Likers. Remember the more offers you send out, the more sales you’ll make—especially on Make a Deal Days. Keep in mind Make a Deal Days, Closet Clear Out, and Love or List Challenge are made to help you sell more, so take advantage of them.
Dive into the data. Use My Sales Report to understand what brands, categories, and trends are popular in different areas of the U.S. What might not be popular where you live, maybe very popular somewhere else and vice versa.
Pass out goodies with your branding on them. Create pens, stickers, notebooks, and/or flyers with your branding on it and pass them out at college campuses or other public spaces to increase brand awareness.
Share your knowledge on social media. From sourcing to sharing strategies, there’s tons of opportunities for content creation. Love trying out new features? Tips on new Poshmark tools are also incredibly popular.
Want more? Check out our Facebook page for more exclusive content.
Did you catch our CEO, Manish Chandra, live at PoshFest? He shared some serious mic-drop-worthy moments at our annual conference this year:
We’re in service of YOU! Another core value that guides our company is the mindset of service. We choose to serve you—our community is key to where we are today and where we’re going in the future.
We’re growing like crazy. Our community of Seller Stylists has grown to 5 million in the past year! And you’re a part of a growing network of over 40 million Poshers, uploading $100 million worth of inventory to Poshmark every week.
Poshers have earned over $1 billion on Poshmark. This year, our community of Seller Stylists hit this MAJOR milestone together!
Canada here we come. We’ve set our eyes on our first international expansion—stay tuned for details.
New Posh Markets. Keep an eye out for exciting NEW Markets coming soon!