It’s that time of the year again to celebrate love and friendships. We’re talking about Galentine’s Day, of course! Whether you’re keeping it low-key or making a day of it, we’ve put together a list of five ways to celebrate the day in the comfort of your own home. We got you covered to be the hostess with the mostest.
Movie Marathon
Who doesn’t love a good movie marathon? Text all your gal pals and ask for their recommendations of which guilty pleasure rom-coms you should all tune into. Then, turn your home into the ultimate mini-movie theater by hanging string lights, scattering accent pillows around and of course, keep it cozy with blankets! No expensive movie ticket required.
Outfit + food suggestion: Your favorite pair of PJs and popcorn! (Extra butter, please)
Remember when you were a kid and how happy you were to create something so artistic? Let your creative flag fly with a day of arts and crafts. Capture your memories and put together that scrapbook you’ve put off for so long or better yet, test out your green thumb and create your own terrarium.
Outfit + food suggestion: Let your outfit be as colorful as the work you’re about to create. From the neon green to the radiant pink, no color is ever too much.
We all know how important self-care is. Rally up the girls and pamper yourselves, you deserve it! While a good face mask is important, a good scented candle can set the relaxing mood. Whatever self-care means to you, today is that day to do it with friends!
Outfit + food suggestion: Sweats, slips, robes, you name it. Think of anything that makes you say, “Ah” and feeling the most relaxed to help you kick off self-care night! As for food, might we suggest a good charcuterie board? Yes, please.
Save money by skipping the restaurant and host a brunch at home instead! Enjoy good food with good company while pouring the bottomless mimosas. Guaranteed always a good time.
Outfit + food suggestion: Don’t save that amazing #OOTD you would’ve worn outdoors! Rock your best #PoshStyle and create your own photoshoot at home. Top it off with all the best brunch dishes, eggs benedict and mimosas anyone?
Being a #PoshBoss is great but now it’s time to find the next Cake Boss. Whether you’re a fan of baking or you just love sweets, host a friendly competition in your kitchen to find the winner of the Great Posher Bake Off. But let’s be honest, we’re all winners here.
Outfit suggestion: Channel your inner baker but make sure to wear clothing that you won’t have a hard time moving around in. You need to make sure you can get easily make your way to the oven to the sink in less than a few seconds! It is a bake off, remember?
We felt the #PoshLove in Houston and Sacramento! ❤️️ Thank you to all the Seller Stylists who joined us for the first Posh Party LIVE of 2020! Couldn’t make it this time around? Check out all the highlights below.
Highlights from Houston
On sourcing tips: “I source on Poshmark because it’s open 24/7. I can shop at 11am or at 2am to see what’s out there that I can pick up. Sourcing on Poshmark will save you a lot of time, which I value most in my life. I would rather spend the money so that I can save time.” – @al4everal
On brands that sell: “Torrid sells in 5 minutes when you list it! I noticed that any plus size brands like Lane Bryant and ASOS will also sell fast. You just have to price them at the right price, and they will flip really fast.” – @poshingwithmona
On listing: “It’s so easy to have a couple of days where you don’t list, and then you get kind of down. But I noticed that when I have consistent sales it’s because I’m consistently listing. The bottom line is that you have to put in the work.” – @lastquartershop
Highlights from Sacramento
On what feature has been a game changer. “Drafts! I save my drafts for the next morning and submit the next day to space out in-between.” – @jacklag
On one #PoshTip people need to know: “I take advantage of leaving notes in bundles. I shoot them a friendly message like “Hi, I’ve seen you like these two options, thought I’d send you a free shipping offer along with a bundle discount.” – @poppyandvine
On how to increase your closet’s visibility: “I search for items that are like mine and following the likers of those products then share directly to them.” – @sole_obsession
Music’s biggest night is right around the corner and the nominees for the 62nd Grammy Awards are artists we know and love. We broke down the iconic artists nominated for Record of The Year and their killer style, which you can shop on Poshmark.
At just 18 years old, Billie is the youngest artist in Grammy’s history to be nominated in four major categories. She pushes the boundaries when it comes to her music and personal style— unapologetically bold and not afraid to take risks. Throughout her career, she’s been recognized for her comfy, oversized style and neon color scheme. When it comes to the red carpet, Billie stays true to her roots but always adds a personal touch that feels daring yet totally inventive and trendy. Some of her most iconic looks to date have been her ostentatious head-to-toe designer logo outfits from Gucci, Louis Vuitton, and Burberry.
Lil Nas X’s rise to fame is incredible to watch. His undeniably catchy hit “Old Town Road” rose to the top of charts which eventually scored him six Grammy nominations. Not only does he make moves in the music industry by infusing Country Rap with a mainstream audience, but he also makes moves as a certified style star. More often than not, you’ll catch Lil Nas X sporting a flashy cowboy suit complete with a cowboy hat. Needless to say, he’s not shy of the spotlight when it comes to stepping out of fashion norms. Can’t nobody tell him nothin’.
Just when you thought Ariana Grande was at the peak of her success, she recently added another career milestone: face of the house of Givenchy. Creative Director, Clare Waight Keller, referred to Ariana as a “modern muse and the voice of a generation” and we couldn’t agree more. Her go-to look is a mini dress paired with over the knee boots, topped off by her iconic high ponytail are a part of her identity, which was the focal point that couldn’t be missed in her debut Givenchy campaign, #ARIVENCHY.
Khalid is quite literally a free spirit when it comes to his sense of style. The twice-Grammy-nominated artist is all about the bright colors and comfort. Slim-fitting clothes are his go-to when he’s performing inside massive stadiums for his dedicated fans. He once told GQ, “This is why I wear more fitting, not too tight, not too big clothing items. Because I’m gonna jump, I’m gonna rip my pants, and everyone’s gonna see.” His style is something we can definitely get behind. Khalid, can we just talk?
As one of the leading nominees for this year’s awards, 2019 was Lizzo’s year to say the least. The queen of confidence and glamour made her way to the top of the charts and made her mark in fashion, one outfit at a time. In a recent interview with Billboard, Lizzo’s stylist Marko Monroe, says his favorite red carpet look to date has either been her VMA’s red “Siren” Moschino gown with the matching feather boa or the Valentino mini dress and “tiny bag” moment from the AMA’s which practically broke the internet. No matter the outfit Lizzo brings her A game all while looking good as hell.
When it comes to being unique, you can always count on Post Malone to bring it. He’s known for his musical style that draws inspiration from across genres, effectively intertwining hip-hop, rap, pop, rock, and R&B. He brings the same spirit to the red carpet. Catch Post Malone rocking a blinged up Dickies jacket or a pair of his namesake Crocs.
R&B singer and songwriter Gabi Wilson, known best as her stage name, H.E.R., already has a few Grammy Awards under her belt. The Bay Area native is dedicated to keeping her identity subtle and low-key and is adamant that the less conventional approach she takes as an artist allows her music and lyrics to speak for themselves. Her mysterious persona as a musician is of course, also reflected in her style. H.E.R. has fully nailed the “cool girl” look and is all about accessorizing; she’s practically trademarked her must-have accessory which are a pair of chic sunglasses and her red carpet appearances always show her wearing the coolest wide legged pants.
Wisconsin indie-folk band, Bon Iver, was nominated four times this year including Record and Album of the Year. Behind this band is the front man, Justin Vernon, who founded the band back in 2007. Known for his lyrical and melodic music, we can expect the same with his sense of style, often seen at music festivals sporting a band tee and bandana.
Learning the ins and outs of merchandising will help you maximize your closet to its fullest potential. In this guide, we’ll cover how trend forecasting can take your closet to the next level, how to price your items for sales, and how to attract more shoppers to your listings on Poshmark.
Look Ahead with Trend Forecasting
Listing items that you already own in your personal closet is the perfect way to get started on Poshmark. If you are looking to take things a step further, start thinking about what your shoppers might be on the hunt for and apply that knowledge to your closets. Here are some ways to do so:
Get ideas for sourcing new products
Brainstorm content ideas for your social media
Update your photos with on-trend styling
Include relevant, top-searched terms in your titles, Style Tags, and descriptions
List new items ahead of inline with upcoming seasons or key shopping moments
Today’s Trends
One great way to keep up with what’s trending is by checking out Today’s Trends found in the Feed or Shop tab. These are curated daily, so you can stay up to date on what shoppers are looking for (a.k.a. what you should be listing right this moment!). Posh Tip: Turn on Trends push notifications in the Account tab to get the scoop on new trends every morning—this can help you forecast and source for next season’s must-have items.
Once you land on a trend, tap on View Details to be taken to its Trend Guidelines. These tell you what details make up that trend like recently-trending brands, categories, subcategories, and departments to help you list. It also highlights the trend’s keywords so you can easily stay on top of what shoppers are looking for or add the relevant keywords to your listings.
Seasonality is Everything
Knowing when to list is key when thinking about how to grow your closet. While some items can be considered year-round staples, most people shop based on season. They typically look for specific items (like shorts) during certain seasons of the year (like summer). For example, during summer, you might want to think about listing sandals, tanks, and other warm-weather styles that are perfect for the summer heat! Updating your listings regularly not only keeps your closet fresh but will have your customers coming back for more.
The Price is Right with the Right Pricing Strategy
Now it’s time to think about getting your pricing strategy right. You’re free to price your items at your discretion but here are a few tips to stay competitive:
Check out comps (short for comparables). Do some research on similar, previously-sold items on Poshmark to see how much they sold for and think about pricing inline with those sold items. You can also check out similar ‘For Sale’ listings to stay competitive.
List your item higher than the lowest price you’re comfortable selling at. After a few people have liked your item, drop the price and we’ll send a notification to all Likers, incentivizing them to hop in on the deal! Posh Tip: Try dropping your prices in bulk by tapping on the tool icon on the top-right corner of your closet and selecting Bulk Listing Actions > Edit Listing Price.
When searching, shoppers can filter by any price, but the preset filters are mostly used. Try matching your prices to the range of the search filter preset prices so they show up when shoppers use these preset filters. For example, instead of pricing an item at $55, try pricing it at $50 so that it shows up in the $25 – $50 filter.
Take advantage of My Inventory Report! It’s the perfect tool to keep track of all your listings in one place. Pay special attention to the ‘Number of Days Listed’ column. This may signal that it might be time to refresh your item Covershots to entice anyone browsing.
Attract More Shoppers to Your Listings
Titles and Descriptions are key
Include key components like brand, style number, and official name, if available. You can find this by locating the style number from the back of a tag and typing it into a search engine. The search engine will surface the correct name for the item, and you can use that to amplify your description more universally.
When drafting your description, think about how you would describe your item to someone who can’t see or touch the item. Providing measurements, exact colors, and noting flaws gives the shoppers more information that they can use to make their purchasing decision.
Yes:NWT Madewell long sleeve top. Women’s size medium. Turtleneck, dolman long sleeves. 100% wool. Looks great paired with skinny jeans and booties.
No:Size small from Madewell.
The more helpful keywords you add to your description, the better the chance for your items to appear in Poshmark search. These can be popular style terms, like patterns, materials, and trends that shoppers may be searching for. Posh Tip: Check out Today’s Trends in the Shop tab to see what shoppers are searching for, and add those keywords and Style Tags to your relevant listings. This gives them more visibility and a chance to be featured in Poshmark’s marketing channels, such as email and social media!
Party with your PFFs by participating in Posh Parties—these happen 4 times per day (at times of the day with the most traffic in the app)! Parties are a great opportunity to list and share your items directly to a wide audience of interested shoppers, a.k.a. shoppers who are already looking for what you’re selling.
Check out daily party themes below, and our Posh Party Lineup for a weekly schedule of parties.
9am PST Brand Party: From luxury to athleisure, find the community’s favorite brands such as Madewell, Gucci, Patagonia, and more
12pm PST Category Party: Centered around different categories such as “Best in Dresses, Skirts & Suits”
4pm PST Department Party: These parties are specifically geared towards different departments (e.g. Petite, Men’s, Kid’s)
7pm PST Style Party: Focus on sharing your items around different styles and trends
Posh Tip: Check out Sharing on Poshmark to read more about how sharing can lead to more sales.
Keep Your Merchandise Moving
Getting likes, comments, bundles, and offers on your listings? Awesome! These are signs that shoppers are interested in what you’re selling, and now is the time to show them some #PoshLove and close the sale. Here are the basics:
Offer great customer experience from the start. First impressions matter!
Respond quickly when shoppers ask a question or make an offer.
If you have multiple listings, use My Shoppers or Bulk Listing Actions to engage with and respond to your customers in bulk. You can also use My Shoppers to re-engage with past and potential repeat customers with comments, bundles, and price drops.
Keep the sales momentum going by marketing your listings to expand your reach—check out some ways to promote yourself below:
Limited-Time Events
Closet Clear Out: During a CCO day, head to your Poshmark closet and drop the price of your items by at least 10% of the lowest historical price. This will send a 6-hour-long shipping discount to all your Likers!
Make a Deal Day: To participate, tap Price Drop on any listing and select Offer to Likers. Next, drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. Plus, you’ll be automatically entered to win prizes! (US Only)
Always-On Promotional Opportunities
Offer to Likers Notice a lot of likes on a particular item? Send them a deal they can’t refuse. Tap Offer / Price Drop on any listing and select Offer to Likers (private). You’ll need to drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. All offers expire in 24 hours! To be successfully sent, the offer must be at least 10% below your lowest offer in the last 90 days.
Social Media Connect your social media accounts to Poshmark to easily share your listings to all your platforms with the tap of a button. Tap the Account tab > Sharing Settings to add your Pinterest, Twitter, and Tumblr accounts and let the sharing begin.
Your listing photos on Poshmark are arguably the most important deciding factor for potential shoppers who click on your listing to hit that ‘Buy Now’ or ‘Offer’ button. In this guide, we’ll cover how to photograph your listings with focus on the basics such as style, composition, lighting, equipment and editing. In addition, we’ll walk through what photos to include in your listing to make sure you’re stepping in the right direction (towards a sale!).
Types of Photos in a Poshmark Listing
A Covershot is the first photo in a listing and serves as the first impression of the item you’re selling. Like any first impression, you want to have your item stand out to potential shoppers and entice them to click and buy. Posh Tip: Keep your Covershot product focused by using a white or simple background. Whether you choose to style your item via a flat-lay, mannequin, hanging, or modeling method, stay consistent as you start to create new listings—this will give your closet that branded feel when shoppers browse it.
Detail photos are what we call all of the other photos in your listing (you can add up to 16 photos and 1 video!) that come after the Covershot. Detail photos are a great way to show shoppers your item from all angles, helping them have a better understanding of what they’re buying. Take a photo and represent your item from all sorts of different angles—the back, the front, laid full out. You should also include photos of any possible rips, stains, or signs of wear, the tag so the buyer can reference the sizing, your item next to something else for scale, a close up of the texture or cool details, etc. Posh Tip: Bring your listing to life by adding a Listing Video to help your listing stand out.
Composition Whether you’re an experienced photographer or just beginning, one Posh Tip is to learn how to effectively compose your shot. One simple way to get started is to get a plain background to shoot your items on. We recommend you use a plain white sheet or you can pick up some white posterboard or even a roll out backdrop. Your product should be the main focus on the photo, but you can help it pop by incorporating your own personal style. Doing so can help set you apart and make your personal brand come to life. All you need is any additional props or backdrops that fit your personal brand’s aesthetic.
Listing photography is the perfect medium to incorporate your own personal style. Doing so can help set you apart and make your personal brand come to life. All you need is any additional props or backdrops that fit your personal brand’s aesthetic. Here are a few amazing closets that are already doing this!
Lighting Lighting is essential to listing photography, and it’s the first thing a shopper will notice when looking at your photo. When you photograph your items with proper lighting, it allows buyers to see clear details of your listings. Take advantage of the natural light in your home! Open up all the curtains or blinds, set up near a window and let that natural light shine through. Lacking the natural light? Try out a ring light to get that light just right.
Did you know? Most household light bulbs cast a warm yellow light, which may result in an off-color image, especially when photographing denim. If you aren’t looking to spend any money on your photo setup, take your photo by natural light or window light using your phone—most phones will adjust for exposure before taking the photo.
The beauty about listing on Poshmark is that the only equipment you truly need is a smartphone, but you can definitely level up your shots with the following equipment:
A smartphone or camera: both are great to capture your listing photos.
A backdrop: great for making your photos look very clean.
Artificial lighting: does the trick in case you’re in a space with low natural light. These come in many forms such as ring lights and box lights.
A tripod: super helpful if you’re shooting multiple listings in one session.
Editing
Editing in-app is easy—play with one of our out-of-the-box photo filters or fine tune your adjustments. When editing, consider these tips:
Brightness When editing your photos the first thing you want to edit is the brightness. There are various ways to edit the lighting but the simplest way is experiment by increasing or decreasing the brightness until desired. Posh Tip: don’t overdo it on lighting or your photos will appear grainy or overexposed.
Crop The crop tool is the easiest tool that can make a real difference. If you’re shooting your own photos on your phone or camera it’s important to note that you will need to edit and crop your photos to square size upon uploading them to Poshmark. Therefore, when shooting on your phone, shoot in square (1:1) mode. This emulates how Poshmark listing photos appear in search and in closets. If you shoot the photo as a square, you can fill the screen without running into any cropping issues later. Posh Tip: If you’re uploading images that aren’t square, you can now pinch to zoom out so your whole item is in the frame!
