We’re excited to announce the launch of Poshmark’s Brand Closet program—helping brands and retailers embrace social commerce and sell directly to our community.
What does this mean for you, a valued member of our community? With the addition of our Brand Closet program, Poshmark will continue to:
Support Sellers of All Sizes
We’re continuing to innovate our platform to provide you with efficient and cutting-edge tools, programs, and resources to drive success at every stage of your business.
Create a One-Stop Shop for Buyers
More merchandise has the potential to attract more customers, which in turn leads to more sales overall.*
Provide Benefits to Our Growing List of Community Brands
Many features offered to large-scale brands and retailers are also available to our 140+ community brands, including Brand Discovery Pages, an Official Closet button, and more.
With the launch of the Brand Closet program, our goal remains the same—to empower each and every one of you to be successful members of the community, all while fueling a more sustainable, circular shopping engine—making this a win-win for all.
*In piloting the program with a large-scale brand, we saw no impact to other sellers of that brand when comparing data over a two-year period.
Spooky season is BACK and whether you’re celebrating at home or out and about, it’s time to get into the Halloween spirit! This year, more than ever before, people are turning to Poshmark to source their Halloween costumes—searchers are up 75% compared to last year! Not only can you score those hard-to-find pieces to complete your look, but you’re also softening your environmental footprint by shopping secondhand—a win-win. To top it off, we’re rounding up 12 Posh-approved costumes that anyone can recreate easily and affordably from group costumes for the whole family to last-minute getups! Keep scrolling to discover iconic costumes you can find right on Poshmark.
P.S. Sellers, we’ve hidden some fun data treats throughout the blog for you for insight and inspo on what items are most in demand.
Group Costumes
Harry Potter
Halloween is truly made for Harry Potter fans (I mean, when else is it acceptable to dress up like witches and wizards? Ok always? Cool.) and not only that, but this year marks the 20th anniversary of the Harry Potter and the Philosopher’s Stone! While HP fandom is forever, we’re seeing shoppers turn up the dial this year, especially–searchers for Harry Potter costumes are up 123% compared to last year! Gather a group of your favorite friends and take a walk down Diagon Alley to celebrate. There are so many different costumes to choose from and these styles below will have you all dressed up with just a flick of the wand.
The grungy, glamorous ’90s and nostalgia-inducing Y2K styles thas been taking up shoppers’ brain space of late, and it’s not slowing down for Halloween—searchers for “Clueless costumes” on Poshmark are up 71% compared to last year. We’re seeing demand surge for “Clueless costumes,” there’s no better group trio costume to bring you back to the ‘90s valley rich girls than Cher Horowitz, Dionne Davenport, and Tai Frasier! From power suits to plaid, there are endless Beverly Hills babe pieces that’ll have everyone totally buggin’ over your Clueless costume.
If you haven’t heard of Squid Game, where have you been (we hope not playing Red or Blue with a man in a suit)? This Korean drama is Netflix’s most-watched series of all time and has become a cultural phenomenon, leaving everyone wanting more. Dress up as your favorite player or guard by shopping for a blue tracksuit or red zip-up hoodie and matching pants or sweats. Added bonus if you bring along a dalgona candy or a bag of marbles as an accessory.
Prepare for a very “Free Britney” Halloween. Poshers are taking to Poshmark to show their support for the pop idol a la Halloween costumes—searchers for Britney costumes are up 110% compared to last year. Britney Spears has delivered so many iconic looks that are still influencing today’s generations. From her iconic Baby One More Time outfit to her all-denim Justin and Britney look, we’ve got everything you need to pull off a one-of-kind Britney Spears costume.
Pop star Olivia Rodrigo is taking Gen Z and Poshmark by storm, being named by Women’s Wear Dailyas the “first Poshmark Pop Star.” It’s only right that we help you tap into Olivia’s iconic “Sour” album cover outfit. This costume will have you wanting to take a drive to your ex’s house to show them exactly what they’re missing.
With the anticipation of The Matrix Resurrection release later this year, there is no better time to try on this duo costume. Whether it’s Trinity’s all-black leather ensemble or Neo’s long trench coat and black sunglasses, these costumes are easy yet fashionable to rock this Halloween.
If you’re ready to leave everyone swooning over your costume, Lady Whistledown is suggesting a Bridgerton-inspired costume. Bring yourself back in time to the early 1800’s in these traditional looks with some vintage dresses, pearl necklaces, and dainty accessories that you can find only on Poshmark—they’ll have you looking flawless.
Keep it chic and classic whether you’re a Blair or Serena this Halloween with an original Gossip Girl-inspired costume. A decade ago Gossip Girl made a fashion impact, and now with the reboot, we’ve seen this popular TV show leave its mark on pop culture. If you’re ready to live out your inner upper east side gal, this costume is for you. Xoxo, Gossip Girl
If you’re looking for an easy costume that is sure to make people laugh, then look no further! These dinosaur inflatable costumes have been a hit every year and continue to trend every Halloween (we even see them worn after Halloween!). This year, the dinosaur inflatable has been a top-searched costume on Poshmark with searchers up 174% compared to last year. Talk about RAWR!
Halloween costumes tend to fall into one of two categories: all out, show-stopping effort, and last-minute, on-the-fly low effort. If you’re looking to keep it cool and casual, then it’s time to embrace your inner Adam Sandler, the king of comfy casual. Keep it low-key with his classic oversized t-shirt and basketball shorts. Bonus points if you add his iconic sunglasses and a cup of coffee.
There is nothing more magical than transforming yourself into a princess. Be the beauty of the ball in a classic yet easy costume. The best part? This costume is perfect for all ages (yes, even that little princess inside of you).
In the famous words of Bob Ross, “There are no mistakes, just happy accidents.” With that in mind, there’s no way that you can mess up this casual yet simple costume. Two words: Denim. Everything. Dress up the look with a curly brown wig and beard and a DIY artist’s palette. Now that’s what we call a work of art
Did you hear? We just announced an exciting suite of brand NEW seller tools at PoshFest’s Hackathon! Each of these powerful tools was carefully developed and designed to give our power seller community even more resources to drive business growth.
My Closet Insights is one of the three major features in this suite of tools. It provides a comprehensive breakdown of sales and inventory data from a seller’s closet in a format that is easily digestible and highly actionable.
HOW IT WORKS
Poshmark will generate sales and inventory data for your closet in real-time. This includes sales and inventory summaries and insights, so you can dig deeper into data on orders, brands, listings, and more. Each of these will be created in a visual chart format, and you can filter your charts based on time period and other specific criteria.
To access Closet Insights, go to Your Profile > tap on My Closet > Tap on Seller Tools > Select Closet Insights.
SALES CHARTS
Sales Summary & Comparison Chart
An overview of sold listings and earnings. Data can be filtered by a specific time range, and compared to the prior period.
Brand Insights Chart
An overview of sold listings and earnings. Data can be filtered by a specific time range, and compared to the prior period.
Sales Insights Chart
Top-selling categories according to sales, average sales price, and listings sold. You can also filter your sales by item condition to get even more information.
Order Insights Chart
Determine how buyers typically purchase items in your closet: Buy Now, Bundle, Bundle Offer, or Bundle Buy Now.
INVENTORY CHARTS
Inventory Summary Chart
Similar to the Sales Summary Chart, this is an overview of your current and past inventory counts.
Brand Insights Chart
Brands that make up your inventory. You can filter these brands by value, average item price, or available listings.
Listing Insights Chart
Categories that make up your inventory. You can filter by value, average item price, or available listings.
HOW YOU CAN USE MY CLOSET INSIGHTS
Focus Area
Leverage My Closet Insights to…
Pricing
Understand average order value by brand or category to optimize pricing strategies. (Sales – Brand Insights chart)
Merchandising
Determine which trends, brands, and inventory are relevant based on time period comparisons. (Sales – Brand Insights chart, Sales Insights chart, Inventory – Brand & Listing Insights charts)
Track the highest performing brands by GMV and volume. (Sales – Brand Insights chart)
Understand the most impactful composition of brands, categories, sizes, colors in your closet. (Sales Insights chart)
Marketing &Promotions
Review sales trends on days that you run promos such as Offer to Likers, Price Drops, or Seller Discounted Shipping. (Order Insights chart)
Understand which strategies positively impacted traffic and sales. (Sales Summary & Comparison chart)
Did you hear? We just announced an exciting suite of brand NEW seller tools at PoshFest’s Hackathon! Each of these powerful tools was carefully developed and designed to give our seller community even more resources to drive business growth.
My Shoppers is one of the three major features in this suite of tools. My Shoppers is a first-of-its-kind, customer-focused tool that enables sellers to identify, engage, and close the sale—including both potential shoppers and past buyers.
HOW IT WORKS
Poshmark will generate a personalized list of past and potential shoppers based on who have liked, commented,or bundled within your closet.
You can filter and sort this list to target shoppers with certain characteristics. For example, you can filter this list based on if you want to see only past likers, past bundlers, or even past buyers. You can also sort based on things like most recent activity, most likes, or most items in Bundle.
With these insights on who your shoppers are, you can then perform mass actions on the personalized list to drive those shoppers down the purchase pipeline. These mass actions include:
Adding a shoppers’ likes to Bundle
Create personalized Bundles for all shoppers at once based on their past likes.
Sending offers to those Bundles
Sweeten the deal by offering your shoppers a discount on the personalized Bundles.
Sending comments to those Bundles
Close the sale by reaching out to your shoppers directly and giving them great customer service.
Understand your customers. You can leverage information about who engages and purchases from your closet to develop marketing strategies, promotions, and inventory planning. Use your personalize My Shoppers list to:
Dive into customer details: With this list, you can quickly and easily tap through to buyers’ profiles to better understand how long they’ve been on Poshmark, where they live, and more.
See what shoppers are interested in what inventory: Use the customer list and likes information to see what types of shoppers are drawn to what inventory in your closet. For example, new shoppers may shop for certain brands while veteran shoppers focus on others.
Supercharge your customer acquisition strategy. Customer acquisition is the process of bringing new shoppers to your closet and converting them to buyers. You can use My Shoppers to do this by:
Welcoming first time shoppers: You can make your customer service stand out by using Send Comment to Bundle to greet new likers at once and provide information about your closet.
Simplifying the shopping process: Consolidate shoppers’ likes in one place with Add Likes to Bundle, so that you can streamline their shopping experience. Then, use Send Comment to Bundle to initiate conversations with these shoppers.
Providing private discounts: Quickly and easily Send Offers to Bundles to show shoppers that you’re serious about closing the sale.
Follow up to drive urgency: After creating Bundles, use Send Comment to Bundle to let shoppers know that you will be sending exclusive offers with reduced pricing.
Turn past buyers into repeat buyers. Re-engage previous customers with personalized offers and communications. My Shoppers can help you do this through:
Running a win-back campaign: Filter your shopper list according to past buyers, and then use Send Comment to Bundle to give them a compelling offer, such as “I know you’ve purchased from my closet before. As a thanks, I can offer you 30% off of your next purchase!”
Giving special access to promotions: Offer exclusive closet-wide sales for past buyers by reaching out to them via Send Comment to Bundle, such as “I’m running a weekend sale! Add any two items to this Bundle and I’ll give you a private 50% discount.”
Originality is at the heart of fashion, which is why we teamed up with luxury bespoke designer Ceeze, to raffle off a custom pair of Poshmark-inspired Jordan 1s and a handcrafted, Poshmark-inspired Broadway Bag.
Purchase a $10 digital raffle ticket between 9/15 – 9/22 to enter.
The best part? Proceeds from this raffle will go directly to The Fashion Scholarship Fund, a non-profit dedicated to supporting and nurturing the careers of the fashion industry’s most up-and-coming students from all backgrounds.
Updated 9/29/2021 | Sneakers @houstonexchange / Bag @mand0lyn
Open to residents of the 50 United States, Washington D.C. and Canada (excluding Quebec) who are at least 18 years old. Begins 12:00 AM PT 9/15/2021 and ends 11:59 PM PT 9/22/2021. To enter, purchase a raffle ticket on the App or the Site. 2 winners will receive either Air Jordan 1’s or a Broadway Bag customized by Ceeze. The aggregate approximate retail value is $5,350. Winners will be announced on the blog following the sweepstakes end date. Chances of winning a prize depend on the number of eligible entries received. To enter without making a purchase, see Official Rules. For full Official Rules, visit https://bit.ly/3eRmEc6. For our full Privacy Policy, visit https://poshmark.com/privacy. VOID WHERE PROHIBITED. No purchase necessary. Sponsor: Poshmark, Inc. Canadian residents must also answer a mathematical skill-testing question to win a prize. You do not have to be a Poshmark user to win.
