Personalizing Shopping & Discovery on Poshmark

Categories Poshmark, Seller Updates

May 20th, 2025 Update: We’re expanding the For You Feed to the entire Poshmark community! This new, personalized feed is designed to make it easier for shoppers to discover styles they love—while helping your listings get in front of the right buyers. After a successful test, we’re excited to bring this experience to more people and continue evolving the way we connect our community through style.

At Poshmark, we believe shopping should be effortless, exciting, and uniquely you. That’s why we’re reimagining the Feed as a space that reflects your style, introduces you to fresh finds, and, as a seller, connects your listings with the shoppers who will love them most—making discovery more personal and engaging.

To start, we’re beginning small-scale tests in the coming weeks that you may start to see in your Feed, offering both the experience you know today and a new For You Feed with more personalized recommendations based on how you shop and browse. Over time, we’ll continue to make optimizations to ensure sellers’ closets are well positioned in this new experience—spotlighting you to shoppers who are most likely to resonate with your style and inventory.

This is just the beginning, and we’ll be listening closely to make sure these updates bring a meaningful impact to the Poshmark experience. We’re excited to explore new ways to enhance discovery and will keep you updated along the way!

FAQ

How will I know if I’m part of the test?

We aren’t able to share specific details about who is included in a test, as selection is completely random. Testing with a small, randomized group helps us gather insights that lead to meaningful improvements for the broader Poshmark community. If you are part of the test, you will see a new For You Feed experience when tapping on the Feed tab.

Is this test truly random?

Yes! All of our initial small scale A/B tests follow a randomized approach to ensure fair visibility while exploring ways to make shopping more engaging.

I have feedback about ways to enhance the Poshmark shopping experience. How can I share that?

We would love to hear your feedback! We invite the community to share more about your Poshmark shopping experience, feedback about today’s Feed, and any ideas you may have. Please share your feedback here.

How will this new Feed experience impact me as a seller?

Shopping today is becoming more personalized than ever, and buyers expect an experience tailored to their interests. As we slowly begin to test this new experience, our goal is to enhance how shoppers discover listings by prioritizing content that best resonates with their past behaviors and preferences. We aim to connect your listings with high-intent shoppers who are more likely to engage and buy.

How to Get Started on Social Media to Drive Poshmark Sales

Categories Posh TipsLeave a Comment on How to Get Started on Social Media to Drive Poshmark Sales

Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.

What channel is right for you?

With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel: 

  • Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark.
    • Tell your story through behind-the-scenes action via Instagram Stories. 
    • Use IGTV to share short-form video content you want to live on.
  • YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration! 
  • Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing. 
  • X is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? X is the right platform for you!
  • Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how! 
  • TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z. 

It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.

How does social media drive traffic to your Poshmark closet? 
Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.

Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin. 

Helpful Tips to Keep in Mind

So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts. 

Link in Bio
For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere. 

Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.   

Hashtags
Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.

Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:

  • #MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community. 
  • #PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
  • #FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
  • #PoshmarkCanada—For all things Poshmark Canada! 
  • #PoshMan—Poshmark’s official men’s hashtag.
  • #ThePoshLife—Capture your day-to-day Poshmark lifestyle.

Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!

Instagram | X | Facebook | YouTube | LinkedIn | Pinterest | TikTok

 Introducing Smart List AI

Categories Seller UpdatesLeave a Comment on  Introducing Smart List AI

The future of selling on Poshmark is here with Smart List AI—a smarter, faster, and easier way to create listings.

What is Smart List AI?

Smart List AI uses AI technology to simplify and streamline your listing process. With just a few photos, it detects and generates listing details—saving you time and effort, so you can spend less time on listing and more time cashing in.

*Available on the latest versions of iOS and Android. Web version coming soon.

Why You’ll Love Smart List AI

  • It Saves You Time: It auto-generates listing details from your photos, helping you create high-quality listings in just a few clicks.
  • It’s Easy: Smart List AI will guide you through the process step by step making listing simple for every seller.
  • It’s Smart: AI technology will create listing details with search-friendly content, helping boost your listings’ visibility and grab shoppers’ attention.

How to Get Started

  1. Update your Poshmark app to access Smart List AI in your Sell tab.
  2. Take or upload photos of your item and Smart List AI will do the rest.
  3. Review and customize your listing before publishing.

This Is Just the Beginning

Smart List AI is the first step in making your Poshmark experience even easier. Stay tuned for even more innovative features to help transform the way you shop and sell.

Did you know? 82% of beta testers said Smart List AI saved them time compared to Classic List.

Ready to try Smart List AI? Update your app and start listing today!

Start Listing Now

Questions? Visit the Support Center for tips, FAQs, and more.

From Slopes to Après-Ski: Top Winter Ski & Snow Wear Trends for 2024

Categories TrendsLeave a Comment on From Slopes to Après-Ski: Top Winter Ski & Snow Wear Trends for 2024

Hit the slopes in style this winter with must-have ski and snow gear that combines function with fashion. Here’s why these trending snow fashion essentials are taking over the slopes—and your après-ski plans.

The North Face Puffer Jackets

Known for their warmth and iconic design, The North Face puffer jackets have become a go-to for both performance and style. Whether you choose the iconic retro Nuptse design or a sleek cropped style, these jackets provide superior insulation while keeping you on-trend.

UGG Boots

Classic and cozy, UGG boots are the ultimate après-ski staple. With plush shearling linings and weather-resistant styles, they keep your feet warm while pairing effortlessly with leggings or snow pants. Modern updates, like platform soles, add a trendy edge.

ALO Yoga Leggings & Lululemon Activewear

Both brands are dominating the layering game this winter. ALO Yoga leggings provide sleek, flexible warmth, while Lululemon base layers wick moisture and regulate body temperature—ideal for active days in the snow.

Salomon XT-6 Sneakers

Salomon XT-6 all-terrain sneakers are the unexpected après-ski hit. Praised for their traction and comfort, they’re perfect for icy streets and mountain lodges alike. Their tech-forward aesthetic attracts those who appreciate both fashion and functionality.

Perfect Moment Clothing

Add a chic, après-ski vibe to your winter wardrobe with Perfect Moment Clothing. Known for their bold, retro-inspired designs and cozy knits, these statement pieces are perfect for lounging fireside or strolling through snowy villages. Pair them with sleek ski pants or your favorite jeans for a look that’s equal parts luxurious and laid-back—the ultimate in cold-weather style.

Snowboarding & Ski Goggles

Snowboarding and ski goggles are a blend of form and function. They protect your eyes from glare and snow while serving as a bold accessory to complete your ski outfit. Popular mirrored styles add a futuristic edge.

Puffer Jackets

Puffer jackets combine rugged durability with modern style. From bold color-blocked designs to classic earth tones, these jackets are perfect for layering for extra warmth. Lightweight yet highly insulated, they’re a go-to for outdoor adventures or casual winter gatherings.

Arc’teryx Jackets & Coats

Arc’teryx jackets and coats are the ultimate choice for outdoor enthusiasts and style-savvy skiers alike. Designed for maximum performance, these lightweight, windproof, and insulated jackets are ideal for harsh winter conditions. Praised for their sleek, minimalist designs and unmatched durability, Arc’teryx outerwear ensures you stay warm and stylish, whether you’re out on the slopes or hanging by the lodge. 

Carhartt Beanies

These rugged, affordable Carhartt beanies are winter’s hottest accessory. Praised for their timeless appeal, they transition easily from mountain hikes to casual city wear, making them a versatile cold-weather must-have.

Patagonia Synchilla Pullovers

Soft, warm, and effortlessly cool, Patagonia Synchilla pullovers are a vintage-inspired favorite. Featuring bold retro prints or classic solid colors, these pullovers are a versatile winter essential. Pair them with Arc’teryx jackets for added warmth on the slopes or wear them solo for a relaxed, eco-conscious après-ski vibe.

Each of these pieces embodies the perfect balance of style and practicality. Ready to refresh your winter wardrobe? Shop pre-loved and trending snow essentials on Poshmark to score deals while keeping your look on-point!

Enhancing Search & Discovery

Categories Poshmark

11/26/24 Update

In September, we announced the start of testing search enhancements—a vital step in our mission to deliver more relevant results and better connect shoppers with sellers on Poshmark. Since then, your feedback and conversations have been invaluable in helping us refine the search experience.

Your feedback is shaping the future of search, and we’re pleased to share an update on our progress.  Our first phase of testing has delivered strong results, with a notable increase in shoppers successfully finding what they’re looking for. We’re beginning to roll out our first enhancement—an initial step in a series of improvements to come.

Explore the key enhancements we’re prioritizing as we move forward, and stay tuned for more updates to come.

  • Improved Search Accuracy: By using enhanced keyword and image matching technology, we’ll be able to better align listings with your search intent for more relevant results.
  • Automatic Spell Correction: Ensures you never miss relevant listings by automatically correcting common spelling errors or typos in your search.
  • Reducing Impact of Irrelevant Listing Details: Optimizing how we weigh overly broad or misused keywords in listing descriptions to deliver results that better match your specific search intent.

We’ve reviewed the incredible ideas you’ve shared, connected through research calls, and want to keep the conversation going. Please continue to share more about your experience and ideas here, as we continue enhancing search to bring you the best of Poshmark.

9/23/24 Update

Every day, buyers come to Poshmark to discover something special—whether it’s a vintage jacket, a trendy new brand, or a statement handbag. Our sellers make this possible by filling their closets with unique finds, creating a marketplace where everyone can discover what they love.

We’re committed to making it easier for shoppers to find their favorite items and generating opportunities for sellers to succeed across the community. We’ve listened closely to feedback from both sellers and shoppers on how we can improve the search experience, and we’re eager to begin testing improvements in the coming weeks to elevate your experience.

Our primary focus is on delivering more relevant results. This includes refining our understanding of search terms, better handling of misspellings, and recognizing common synonyms to ensure the best results are always surfaced. As we begin testing, we’re committed to keeping you updated on our progress every step of the way.

FAQ

How can I continue to optimize my listings during testing and beyond?

Listing details are crucial for how your items appear in search results. We recommend that all sellers follow the best practices outlined in Poshmark’s Community Toolkit. Here are a few key tips:

  • Take clear, detailed photos: Include at least 3 high-quality photos, and consider adding images of the item being worn.
  • Write accurate titles and descriptions: Use relevant keywords to make your items more searchable.
  • Fill out all fields with relevant details: Mention the brand, size, condition, and style of the item.
How will I know if I’m part of the test?

We aren’t able to share specific details about who is included in a test, as selection is completely random. Testing with a small, randomized group helps us gather insights that lead to meaningful improvements for the broader Poshmark community. If you’re part of a test, your participation is invaluable in building better tools for the community!

I would like to share feedback to help optimize search. How can I share that?

We invite the community to share more about your search experience, feedback, and ideas! Please share feedback here.