January 2026 BOLO Guide

What to List in January

A new year brings fresh energy, and January is one of the best months to set your closet up for success. Shoppers arrive with events on the calendar, gift cards to spend, and a strong mindset around refreshing their wardrobes. Based on what we’re seeing on Poshmark, here’s what’s trending in January and how you can take advantage.


January Shopping Mindsets to Know

As you decide what to list, keep these shopper behaviors in mind:

  • Event dressing, including winter formals, school dances, charity galas, and early prom shopping
  • New Year resets focused on fitness goals, routines, and lifestyle refreshes
  • Wardrobe refresh, replacing staples after the holidays
  • Treat-yourself shopping driven by gift card redemptions and post-holiday splurges

Prom Dresses, Eveningwear, and Occasion Pieces

Formal dresses and eveningwear are some of the top-performing categories throughout the month.

Premium brands shoppers are searching for: 

These brands tend to attract high-intent buyers and can be great anchor listings for your closet.

Mid-tier brands that drive quick conversions:

These labels offer more accessible price points and are great for building momentum.

Don’t forget occasion jewelry
Brands like Kendra Scott, David Yurman, and Swarovski often complement formal outfits. Think of jewelry as an easy add-on that helps complete the look.

Footwear that performs well:

Clear photos, accurate details, and competitive pricing go a long way in these categories.

Western Footwear and Denim

Brands like Ariat, Tecovas, and Kimes Ranch can see short bursts of interest mid-to-late January.

Nostalgia-Inspired Bags

Vintage and throwback styles from Betsey Johnson, Coach, and Dooney and Bourke often trend in brief windows. Strong photos and storytelling help these stand out.

Men’s Vintage and Streetwear

Quick spikes often appear for Nike shoes, Patagonia jackets and fleeces, and Carhartt jackets.

These styles are great for engagement and trend-driven moments.

  • Anchor your closet with formalwear – lead with premium dress brands and use mid-tier labels to drive conversions.
  • Lean into the New Year reset – refresh activewear listings and highlight versatile, easy-to-style pieces.
  • Use trends thoughtfully – trendy items are great for storytelling and engagement. Avoid overstocking.

Trending Now

Need more inspiration on what to list? Here’s what shoppers are searching for on Poshmark.

  • Bag charms & Customization +55%
    • Personalizing luxury and everyday bags with trinkets, ribbons, and assorted charms
  • Boho-Chic Revival +38%
    • Chiffon ruffles, lace inserts, and flowing silhouettes inspired by recent runway collections
  • Barn Jackets +34%
    • Rugged, utilitarian waxed cotton or canvas coats with corduroy collars, shifting from rural workwear to urban high-fashion staples
  • Corduroy Trousers +31%
    • Wide-leg and straight-cut pants in textured courduroy, replacing traditional denim
  • Moto Jackets +23%
    • Distressed leather racing jackets with paneling and bold hardware
  • Suede Hobo Bags +22%
    • Slouchy, oversized handbags in rich suede textures, particularly in earth tones and deep jewel colors.

Core January Keyword Themes

1. Occasion & Event Keywords

Naturally include these when relevant in titles or descriptions:

  • formal
  • evening
  • prom
  • gala
  • cocktail
  • wedding guest
  • black tie
  • homecoming
  • winter formal

Example:
“Mac Duggal Evening Gown, Formal Prom Dress, Size 6”

2. Fit, Silhouette & Style Keywords

Shoppers often search by how something fits or looks, not just brand:

  • maxi
  • midi
  • mini
  • fitted
  • A-line
  • strapless
  • long sleeve
  • sleeveless
  • wrap
  • bodycon

3. Material & Fabric Keywords

Especially helpful for dresses, activewear, and premium items:

  • satin
  • silk
  • chiffon
  • velvet
  • lace
  • sequined
  • leather
  • suede
  • knit
  • stretch

4. Activewear & New Year Reset Keywords

Strong for January fitness-driven demand:

  • activewear
  • workout
  • performance
  • training
  • gym
  • yoga
  • athleisure
  • breathable
  • moisture-wicking

Example:
“Lululemon Performance Tank, Activewear Top, Size M”

5. Occasion + Jewelry Keywords

Good for basket-completion categories:

  • statement
  • dainty
  • layered
  • gold tone
  • silver tone
  • crystal
  • cocktail ring
  • drop earrings

Here’s to a successful start to 2026!

Welcome to Seller Updates—a new place to stay informed about what’s happening at Poshmark. We’ve heard your feedback and want to provide an easy one-stop shop to find out the latest updates as they relate to managing your closet and sales. This page will be updated regularly as new updates roll out.

What’s New

  • Bulk Sharing: Bulk Sharing returned last month and is now available to help with closet organization.
  • People / Find New Poshers: This area has been removed to create a simpler experience for new community members. As a result, the related “Follow New People” Posh Ambassador requirement will no longer be required to achieve the status. 
  • Seller Cancellation Policy: Reliable order fulfillment and fast shipping help build buyer trust. We’re introducing a new policy to encourage timely order fulfillment. Sellers who cancel more than 3% of orders within a rolling 90-day period may see their accounts placed in a restricted state. This excludes buyer-requested cancellations and cancellations for bundling with another order.
  • Combined Orders: Sellers now have the option to combine multiple purchases from the same buyer made within a 24-hour window. This feature was requested by Posh Show sellers with repeat buyers in mind, but it’s available to all sellers across both Posh Shows and catalog listings.
    • Combining orders is entirely at the seller’s discretion. Sellers are not required to wait 24 hours to ship in order to accommodate potential combined orders. We continue to encourage fast shipping, and shipping labels are sent immediately after each purchase.
    • Once an order has been shipped, it is no longer eligible to be combined. How and whether you use this feature or market it to your buyers is up to you.**Updated 1/15/2026.
  • Streamlined In-App Notifications: We’ve heard your feedback that too many in-app notifications can feel overwhelming. We’re decluttering the News tab so important, actionable updates are easier to find. Share and Follow updates will move to their own sections, keeping the All tab focused on what matters most for managing your closet.
  • Bulk Upload Improvements: Smart Sell is now available in the Bulk Upload tool, making it easier for you to automate selling actions across listings. With this update, .csv files must be used as they reduce errors.
  • Hot Deals Label: You may have noticed a new “Hot Deals” label appearing on select categories and price points. After seeing strong early results for both sellers and buyers, we’ve expanded this feature to all users.
  • Order Shipping Supplies in App: We want to make ordering shipping supplies as easy as possible. Sellers can now order Ground Advantage packaging directly in the app. This feature will gradually roll out to all sellers this month. Keep an eye out for an email when you receive access.*

What We’re Testing

We’re continuously experimenting to improve both the seller and buyer experience on Poshmark. We’re excited to share early visibility into some of our feature tests. These may roll out gradually, be available to a limited group, evolve over time, or not launch based on what we learn from community feedback.

  • Search Photo Layout Updates: To make it easier for sellers to take photos and create listings, we’ll be testing portrait (tall, vertical) images in search results. If a broader change to photo orientation is planned, additional details and lead time will be shared.
  • Shipping Reminders: Sellers have asked for easier ways to manage their sales. In response, we will be testing new shipping reminders, including SMS* (if you opt in) and closet banners, to help sellers stay on track and fulfill orders more quickly. 
  • Addressing Inactive Listings: We’ve heard buyers’ frustration when they make an offer and receive no response, or purchase an item that is never shipped. To improve the buyer experience, we’ll be testing ways to address inactive listings on the platform while benefiting sellers who keep their listings active and up to date.
  • Closet Personalization: We’re testing a more personalized closet browsing experience to help buyers discover relevant listings more easily. With this test, the order of listings may vary based on what a shopper is looking for. All available listings will remain visible.

*These updates are currently available to U.S. sellers.

Posh Tip: How To Make Your First Sale

So you downloaded Poshmark, now what? Here are some easy ways to get your new listings marked with a SOLD banner and fast!

1. Style Your Covershot

Your Covershot is the very first photo of your listing and remember, first impressions count! Make sure your Covershot is well-lit and clear. Experiment between flatlays and modeled photos to give your potential buyers a clear idea of what they’re buying.

 

2. Describe Your Items Accurately

Take time to accurately describe the item you are listing. Include info such as the condition the item is in, if it runs true to size, and tips on what to pair it with. Answering your potential buyers’ questions up front will help them decide to hit that “Buy” button quicker.

3. Attend Posh Parties

Posh Parties are real-time virtual shopping events where fashion lovers (like you!) meet up in the Poshmark app to shop, share, and sell clothing and accessories.  Posh Parties

4. Be Responsive & Engage with Others

When someone posts a question about your listing, respond promptly. If you wait too long,  your potential buyer could lose interest. Remember, your Newsfeed is your friend!

Also, Poshmark is very much a social marketplace. Find others with the same shoe size and follow them. Share others’ listings that you think are fantastic. Trust us when we say that the love you help spread will get returned…and could result in a sale!

 

 

What is a Posh Party?

Posh Parties are real-time virtual shopping events where fashion lovers (like you!) meet up in the Poshmark app to shop, share, and sell clothing and accessories. This is a great way to find new Poshers, listings, and to gain more followers by sharing your own listings.

You can share any of your theme-related listings to an ongoing party by following these steps:

  1. Go to your listing when the party starts
  2. Press the Share button and you will see the current party as an option to share
  3. Press the Share to Party button and it will be added to the party if your listing matches the party theme criteria

We currently host 4 parties per day within the app with varying party themes. After the parties are over, check out the different showrooms within each party to shop for curated selections of items shared to that party.

9am PT – We choose our community’s favorite brands and feature them in a brand-focused party. These parties include brands like Louis Vuitton, Gucci, Michael Kors, Tory Burch, Nike, and more.
12pm PT – Browse parties centered around fashion categories like “Best in Handbags”, “Best in Jeans” and “Best in Jewelry and Accessories.”
4pm PT – Department parties are where we highlight departments such as Mens, Kids, Plus Size, and Boutiques!
7pm PT – Typically themed around styles and trends, such as “Street Style”, “Fashion Favorites” and “Total Trendsetter”.

Happy Poshing!

Posh Tip: How to Find Your Friends on Poshmark

This week the community team brings you a Posh Tip for navigating your way through the app and finding other Poshers. With fabulous members constantly joining Poshmark, we know how important it is to be sure you’re finding and following your friends – new and old!
There are a couple of ways to land on the “Search” page:
1. Click on the “Search” tap on the bottom of the feed.
2. Select “People”
3. Type in the username of the Posher you are looking for!

Don’t be shy about using the search toolbar to look for someone by their username or their first or last name if you know it. Fun little tip: The search bar will save your last 100 searches. Handy!

We hope this opens up a whole new community of closets to you!