Welcome back to the second issue of The Poshmark Trend Report, your go-to guide for seasonal data and insights. This report is based on order volume featuring trending brands and categories, department highlights, #PoshStyle straight from you (our community), and so much more. In Issue 02, we’re highlighting fall and winter trends and data from September 2020.
The Trend Report was designed to help you make informative business decisions while sourcing inventory for your closet and broaden your knowledge of trending items and styles. It has everything you need to know and more!
Popular & Trending Categories
POPULAR CATEGORIES Top-selling categories in September 2020 are defined by order volume.
TRENDING CATEGORIES High-growth categories in September 2020 are defined by the percentage growth in order volume compared to the previous month.
Popular & Trending Brands
POPULAR BRANDS Top-selling brands in September 2020 are defined by order volume.
TRENDING BRANDS High-growth brands in September 2020 is defined by the percentage growth in order volume compared to the previous month.
The Snuggle is Real The snuggle is most definitely real this season as bundling up and staying warm is a top priority. Whether you’re staying indoors or facing the cold weather head on, keep cozy from head to toe in soft and comfy styles made from sherpa, wool, and faux fur that your future self will thank you for.
Hosting for the Holidays Say a toast for the host this holiday season (yes, it’s okay to toast to yourself if you’re hosting—you deserve it!). Whatever your plans look like this year, turn your house into a home with some holiday decor and table linens that are sure to get you into the festive spirit.
See what other trends you need to know about this holiday season—check out the full report now!
While Halloween 2020 may look a little different this year, that doesn’t mean you can’t still dress up and get in the spooky spirit at home! We’ve compiled 10 Posh-approved costumes that anyone can recreate—from your favorite Netflix characters to classic costumes for the whole family! Keep reading to discover iconic costumes you can find right on Poshmark.
1. A Couple of Cool Cats: Tiger King’s Joe Exotic and Carole Baskin
Netflix’s Tiger King hit screens in early March 2020, and boy did it cause an uproar. Viewers went wild binge-watching the docuseries that sparked major controversy, making headlines left and right. We had a feeling this wouldn’t be the last time we would hear from the big-cat loving rivals, Carole Baskin and Joe Exotic. Now you can create Carole Baskin’s signature, hippie look featuring a flower crown headpiece, either an animal print top or a tie dye blouse, and some loose fitted jeans. Or opt for Joe’s sequin top, reflective sporty sunnies, and some extra tight skinny jeans.
2. Here for the Boo’s: Ghosts of TikTok
Boo! The classic ghost costume is back and just as easy as before, but this time it’s taking TikTok by storm with the #GhostPhotoshoot challenge. Don’t believe us? Just ask any Gen Z-er or check it out for yourself here. Here’s what you’ll need: a white sheet and a pair of sunglasses, that’s it! And if you want to take the challenge, just grab a camera, snap some spooky pictures, and tag us @poshmark.
3. The Last Dance: Michael Jordan’s Legacy
Michael Jordan is a house-hold name for those who love the game of basketball and even for those who don’t, which is why his new docuseries, The Last Dance, was a slam dunk for many. This Halloween, you can rep #23 with a pair of Air Jordan sneakers, the classic Chicago bulls NBA jersey, and top it off with some Air Jordan Basketball shorts.
4. A Loaf Story: Banana Bread
If you haven’t tried baking banana bread at some point this year are you even doing 2020 right? Whether you consider yourself a master baker or still need to perfect your recipe, this banana bread-inspired costume with banana accessories (skirt, earrings, sandals) and bread apparel galore, like this epic Wonder logo t-shirt, is sure to work up an appetite. Maybe it’ll even inspire someone else to get in the kitchen and start baking!
5. Self-Care Season: Be You. Do You. For You.
If there’s one thing 2020 has taught us, it’s that self-care is truly the best care. So get comfy, put on a cute robe for you and your mini (here), add some furry slippers, and throw a towel wrap around your hair to prep for the last finishing touch, a luxe face mask. There’s nothing a little TLC can’t fix this spooky season!
6. US(P.S.) We Love You: Postal Workers
What would we do without our amazing USPS workers? They work tirelessly all year, and what better way to show your appreciation than by dressing up as your favorite mail carrier! You know what they say, imitation is the sincerest form of flattery so put on some navy cargo shorts, a blue button-up shirt, a bucket hat, and a crossbody duffle. Bonus points if you carry around a (free) USPS package or customize your look with a “PoshMail Thank You” sticker. Be sure to snap a photo with your local USPS heroes.
7. Go Beyond the Reef: Moana
No matter your age, Disney’s Moana has become a feel-good classic practically overnight. So channel your inner Moana, dream about sailing the sea, and see how far you’ll go to dress the part. Shop Moana Costumes Here.
8. One in a Minion: Despicable Me
What’s small, blue, and yellow all over? You guessed it. In case you need costumes that will suit the whole family, the adorable minion gang is here to save the day! Dressing the part is easy, especially when you can shop the endless Minion costumes right here on Poshmark.
Enter the comedy that took the world AND the Emmy’s by storm this year: Schitt’s Creek. Steal the dramatic look of the incredibly fabulous, ex-soap star, Moira Rose. How, you ask? Stick to black and white and turn the drama and accessories way up. Create your very own Moira Rose inspired look with a black patent leather jacket, cat-eye sunnies, a bold statement necklace, and a chic pair of fingerless gloves. Bonus points for adding her signature dark lip, unplaceable accent, and a bébé of your own: a wig!
PoshFest 2020 was one for the books. For the first time ever, our annual conference went virtual, allowing Poshers to tune in and join the festivities right at home! From learning how to utilize your Instagram to learning SEO strategies, there were plenty of notable moments throughout the weekend. Better yet, we’re recapping all the major highlights from the 2-day event right here.
P.S. Didn’t get a chance to tune into the live broadcast? You can rewatch them here!
On Learning to Building Your Brand
Whether you’re working on building your brand presence within Poshmark or on your other social platforms, this year’s lineup of social media experts were ready to give you all the pointers you need to grow your online brand.
Don’t be afraid to put yourself out there. @shopfoxburrow explained it best during her breakout session, Creating a Brand That Stands Out: “I found that once I started to put my face with my brand and in my photos, not only did they get way more Likes on Poshmark where once I was doing a dressform, it also gave my brand a new face.”
Be consistent. Be yourself. Keep learning. Just before speaking during the Thriving and Subscribing on YouTube breakout session, @beckypark shared her 3 top tips on successfully building your YouTube presence. Although this breakout session focused solely on YouTube, these tips can easily be translated into any other social platform.
The 3 P’s. @bysimonedennis broke down 3 main ideas that helped her build her business. Purpose: What do you want your business to achieve? Pizzazz: What makes you stand out? Project: Where do you want your business to go?
Time to Get Serious
We can’t make money moves without understanding the nitty gritty. This year, we dove into everything from bookkeeping to creating spreadsheets that make sense for YOU.
Establish a routine. Determine how often you run your reports and pivot your business when you start noticing different trends and accommodate according to what’s happening in the world.
Know your desired outcome. Come up with a plan of action and create attainable goals for your closet.
Set your business up for success. If you’re serious about moving your business from part-time to full-time, @shopnccloset breaks down the top 3 things you need before you start: business registration and licensing, determine your tax structure, and open a business bank account.
Utilize all the Tools Poshmark Offers
Our team is always working to create the best tools to help your business succeed. While this year’s Hackathon Reveal announced a few NEW features coming soon, our speakers remind us of the current available tools that are just as beneficial.
Fifteen seconds is all you need. @evolvingalways takes advantage of Posh Stories to advertise what’s for sale and drive potential buyers to her closet.
Communicate with your buyer. Use the Bundle feature to spark a conversation and open a line of communication so that you can help style your shopper.
Price Drop + Closet Clear Outwork hand in hand. Drop your prices once Closet Clear Out rolls around so potential buyers will get notified about a lower price PLUS score discounted shipping! Win-win.
The More You Know, The More You Grow
Want to improve your sales? This year’s speakers were FULL of #PoshTips on how to move merchandise and push those sales out the door!
Improve your listing details for SEO. This is perfect real estate to inform anyone about your item and will not only help your buyer know exactly what they’ll be receiving but will also allow Google to learn and optimize for SEO.
Know your keywords. Always use descriptive keywords to accurately describe the item. Use unique words to differentiate your product. #PoshTip:Include the style code!
The Dos and Don’ts for Covershots:
DO have a clear view of the main product being sold
DO accurately display the entire product.
DO use a solid white or transparent background color.
DON’T use props that cover the product.
DON’T use a generic image, graphic, or illustration.
DON’T use an image with a border or watermark.
We asked Poshers to describe the Poshmark community in one word. Here is what they had to say!
Want more? Head to our YouTube channel to access all of the main sessions or check out our Instagram Highlights (Day 1 & Day 2) from the event.
With PoshFest 2020 just around the corner, we’re getting you prepped so you don’t miss a thing. Our annual conference looks a little different this year, and whether it’s your 1st time attending PoshFest or your 8th, we want to make sure you’re set.
Create your space You’ll want to be comfortable for 2 days worth of networking, attending sessions, and all the Posh Love! Get creative and set up your own PoshFest corner. Whether it’s decorating your Posh Office or creating a sign to let the people you live with know you’ll be busy (i.e. Do Not Disturb, Currently Poshing), create your ideal setup so you can tune in easily and comfortably.
Pick your style You know we love a good #PoshStyle! Put on your party shoes—the best part about our annual conference being virtual is that you get to choose between PJs or wearing your latest Posh find. Better yet, why not wear the PoshFest shirt that was specially delivered in your swag box?
Prep your tech Make sure you have your tools READY.
Keep your charger on hand so you’re fueled up the entire day
Make sure you have a strong WiFi connection
Install the latest version of Zoom ahead of time
Download your background Show your devices some Posh love—download official Poshmark mobile, desktop, and Zoom backgrounds!
Fuel up It’s going to be a long morning! Make sure to keep your favorite snacks (or brunch!), drinks, and goodies on hand while you listen to our stellar lineup of community and guest speakers. We recommend a cup of coffee so you can Posh and sip your morning away.
Plan ahead Don’t wait until the last minute! Make sure you map out your PoshFest and choose your breakouts ahead of time so you know exactly where to go. Note: All items are listed in Pacific Time. (Here’s a time zone converter just in case!)
Get social While we wish we could see you IRL, we still want to see where you’re tuning in from! Here’s just a few ways to stay in the loop:
CONNECT: with your fellow Poshers on Instagram to see how they’re preparing for our virtual event. Don’t forget to tag us @poshmark and use the official hashtag, #PoshFest2020, for the chance to be featured in our Instagram Stories throughout the day.
SHARE: a photo of your setup, your #PoshStyle, or however you’re celebrating the weekend and share it on social media.
PLUS, stay tuned for exciting announcements and giveaways.
First time attending PoshFest? We are so excited for you to experience PoshFest for the first time! Get ready to soak up the Posh knowledge, learn tips and tricks to level up your business, and meet new PFFs. Need some #PoshTips for prepping? Think about any questions you have and areas of your business you want to grow. Grab a notebook and take lots of notes! We recommend connecting with other Poshers during and after PoshFest to keep the conversations going.