App Update Alert: Engage and Close Customer Leads with My Shoppers

Did you hear? We just announced an exciting suite of brand NEW seller tools at PoshFest’s Hackathon! Each of these powerful tools was carefully developed and designed to give our seller community even more resources to drive business growth.

My Shoppers is one of the three major features in this suite of tools. My Shoppers is a first-of-its-kind, customer-focused tool that enables sellers to identify, engage, and close the sale—including both potential shoppers and past buyers. 

HOW IT WORKS

Poshmark will generate a personalized list of past and potential shoppers based on who have liked, commented, or bundled within your closet. 

You can filter and sort this list to target shoppers with certain characteristics. For example, you can filter this list based on if you want to see only past likers, past bundlers, or even past buyers. You can also sort based on things like most recent activity, most likes, or most items in Bundle. 

With these insights on who your shoppers are, you can then perform mass actions on the personalized list to drive those shoppers down the purchase pipeline. These mass actions include:

Adding shoppers’ likes to Bundle

Create personalized Bundles for all shoppers at once based on their past likes.

Sending offers to those Bundles

Sweeten the deal by offering your shoppers a discount on the personalized Bundles.

Sending comments to those Bundles

Close the sale by reaching out to your shoppers directly and giving them great customer service.

HOW YOU CAN USE MY SHOPPERS

Understand your customers.
You can leverage information about who engages and purchases from your closet to develop marketing strategies, promotions, and inventory planning. Use your personalize My Shoppers list to:

  1. Dive into customer details: With this list, you can quickly and easily tap through to buyers’ profiles to better understand how long they’ve been on Poshmark, where they live, and more.
  2. See what shoppers are interested in what inventory: Use the customer list and likes information to see what types of shoppers are drawn to what inventory in your closet. For example, new shoppers may shop for certain brands while veteran shoppers focus on others.

Supercharge your customer acquisition strategy.
Customer acquisition is the process of bringing new shoppers to your closet and converting them to buyers. You can use My Shoppers to do this by:

  1. Welcoming first time shoppers: You can make your customer service stand out by using Send Comment to Bundle to greet new likers at once and provide information about your closet.
  2. Simplifying the shopping process: Consolidate shoppers’ likes in one place with Add Likes to Bundle, so that you can streamline their shopping experience. Then, use Send Comment to Bundle to initiate conversations with these shoppers.
  3. Providing private discounts: Quickly and easily Send Offers to Bundles to show shoppers that you’re serious about closing the sale.
  4. Follow up to drive urgency: After creating Bundles, use Send Comment to Bundle to let shoppers know that you will be sending exclusive offers with reduced pricing.

Turn past buyers into repeat buyers.
Re-engage previous customers with personalized offers and communications. My Shoppers can help you do this through:

  1. Running a win-back campaign: Filter your shopper list according to past buyers, and then use Send Comment to Bundle to give them a compelling offer, such as “I know you’ve purchased from my closet before. As a thanks, I can offer you 30% off of your next purchase!”
  2. Giving special access to promotions: Offer exclusive closet-wide sales for past buyers by reaching out to them via Send Comment to Bundle, such as “I’m running a weekend sale! Add any two items to this Bundle and I’ll give you a private 50% discount.”

Ceeze x Poshmark Raffle Giveaway

Originality is at the heart of fashion, which is why we teamed up with luxury bespoke designer Ceeze, to raffle off a custom pair of Poshmark-inspired Jordan 1s and a handcrafted, Poshmark-inspired Broadway Bag.

Purchase a $10 digital raffle ticket between 9/15 – 9/22 to enter. 

The best part? Proceeds from this raffle will go directly to The Fashion Scholarship Fund, a non-profit dedicated to supporting and nurturing the careers of the fashion industry’s most up-and-coming students from all backgrounds.

Here’s how to enter:

  1. Head over to Ceeze’s closet.
  2. Purchase a raffle ticket (or two)—each ticket is an additional entry.
  3. Winners will be announced here on the blog, so stay tuned! 

Don’t miss your chance to score custom Ceeze merch!


Winners are in!

Updated 9/29/2021 | Sneakers @houstonexchange / Bag @mand0lyn


Open to residents of the 50 United States, Washington D.C. and Canada (excluding Quebec) who are at least 18 years old.  Begins 12:00 AM PT 9/15/2021 and ends 11:59 PM PT 9/22/2021.  To enter, purchase a raffle ticket on the App or the Site. 2 winners will receive either Air Jordan 1’s or a Broadway Bag customized by Ceeze. The aggregate approximate retail value is $5,350. Winners will be announced on the blog following the sweepstakes end date.  Chances of winning a prize depend on the number of eligible entries received.  To enter without making a purchase, see Official Rules. For full Official Rules, visit https://bit.ly/3eRmEc6. For our full Privacy Policy, visit https://poshmark.com/privacy. VOID WHERE PROHIBITED. No purchase necessary.  Sponsor: Poshmark, Inc.  Canadian residents must also answer a mathematical skill-testing question to win a prize.  You do not have to be a Poshmark user to win.

Ebony Beckwith Joins Poshmark’s Board of Directors

We’re excited to announce that we’ve appointed Ebony Beckwith, Chief Philanthropy Officer at Salesforce and CEO of the Salesforce Foundation, to Poshmark’s board of directors. 

Ebony brings over two decades of experience in technology, operations and philanthropy. At Salesforce, she’s responsible for the company’s philanthropic investment strategy and leads Salesforce’s community response to pressing issues, including co-leading a task force committed to racial equality and justice. Ebony also has a strong connection to the brand — she is an avid Posher and has been a part of the Poshmark community since 2014. 

We asked Ebony a few questions about why she’s joining our board, here’s what she had to say:

Q: What drew you to joining Poshmark’s board of directors? 

A: I’ve been a loyal Posher since 2014 so I’ve experienced firsthand how special this community is. I love that there’s a strong emphasis on sharing and community building. Even the most successful Poshers take the time to be part of the community. And that’s because they recognize the value to both their business and their relationships with other Poshers. I also admire what Manish has built, alongside an incredible team and board. I believe in their vision and could not be more excited to define the future of shopping together.

Q: A majority of Poshmark users are women. How do you see Poshmark supporting women’s empowerment and economic opportunity more broadly?

A: I read a recent report that women’s participation in the workforce is the lowest it’s been in 30 years, which is really scary to think about. COVID placed extraordinary demands on women, particularly mothers, and what they need most is flexibility. This is a huge opportunity for Poshmark. Women can build a successful business on their terms, allowing them to prioritize whatever they need to…whether that’s helping their kid with online learning, or caring for a family member, or attending to their mental health. The future of work is all about balance and that’s exactly what Poshmark can offer.

Q: What elements of your experience are you excited to bring to Poshmark?

The world of work is changing quickly, and we’re realizing that areas like philanthropy, CSR, and ESG are no longer “nice to haves” for companies…they are non-negotiable. Employees and consumers expect the companies they work for and the brands they love to step up and help address the challenges we face as a global community. My expertise is in applying a data-driven, business mindset to these areas to drive real, meaningful, and measurable impact for all stakeholders. And those can include our employees, our customers, our communities, our shareholders, and our planet. Poshmark has been community-first from Day 1 so I’m excited to partner with the team to drive its next phase of growth and impact.

You can hear more about Ebony’s experience with the community from her #MeetthePosher video here.

Poshmark’s Heart & Hustle Community Fund Winners | Spring 2021

We’re excited to announce the winners for the spring cycle of Poshmark’s Heart & Hustle Community Fund—providing our seller community with the funds and fundamentals to support their business goals this year and beyond.

Head to our United States or Canada website to learn more and check back here for quarterly updates to our winner’s list—you could be next!


SPRING 2021 GRANTEES

Poshmark’s Heart & Hustle Community Fund Advisory Council considered hundreds of inspired submissions from 40 U.S. states and 8 Canadian provinces and territories prior to handpicking final winners. Selected recipients represent a wide range of sellers—from a daughter balancing a full-time business while taking care of her sick mother to a college student paying for tuition with their Poshmark earnings.

All grant recipients will receive an economic boost alongside the resources to take their businesses to new levels. 

Cheers to our spring grantees! 

Watch their live reactions to the announcement and check out the full list of winners below:

Winners of the Spring 2021 $5,000 Grants

Winners of the Spring 2021 $500 Grants

Desiree Allen, @bopjandg

Grace Alonsabe, @gracealonsabe 

Ayara Anouchka Amani, @girlsanouchka 

Jamie Amos, @shop_sonder 

Katelyn Anderson, @ktanderson88 

Samantha Andrews, @funruntights 

Angel Arriaza, @retrend11 

Christine Beauchaine, @flamingopurple  

Ashleigh Bell, @abel6583 

Jamie Blakely, @lunaticklecycles  

Alisyn Blank, @thequalityshop 

Mariah Bliss, @ryfearless 

Kimberly Bolles, @migirlsells  

Tracy Boutot, @a_la_mode96  

Donna Boyle, @lilstyle23  

Nadine Brookes, @vintagebloom712 

Tene Brown, @tencb 

Lakeidra Buchanan, @simplyladieeb 

Macy Burke, @macyburke15  

Nancy Burns, @cookinginheels 

Jason Butler, @jbutler_7 

Crystal Campanella, @crystal_finds  

Amanda Carner @mandamantis 

Gloria Cervera-Torres, @fromtexaswl0ve 

Kaitlyn Chan, @shopwithkait 

Irma Chavez-Ramirez, @mirror8mirror 

Chantelle Chenard, @chantelle_1992 

Rose Chery, @armoireshop 

Rachel Chin, @rachelachin 

Amanda Cuffie, @mimiardelle78 

Mariah Dalton, @mariahcherish

Jessica Davis, @sashababyandco 

Kristina DeVesty, @neutralstripes 

Brittany Dodds, @bybrittanydawn 

Jennifer Dombrowski, @imjenchen

Ariane Dusome, @arianedusome 

Susan Eberhardt, @sueylove 

Melissa Elkins, @primsnpropers 

Kymm Ernst, @kymmernst 

Emma Faris, @emmalynnnnnn 

Maria Fery, @urban_morena 

Ceci Finney, @curatedbyceci 

Erin Flynn, @nopishposhmama 

Lily Frampton, @capitalposher 

Bailey Gent, @cobai 

Christina George, @steeniescloset 

Briana Gerdeman, @magpie_resale 

Jenn German, @happysharkie 

Christian Goodwin, @rebjorn 

Sari Gordon Zimberg, @xoxosbg 

Carolyn Grad, @poshmima 

Shelleigh Harris, @shellbellposh 

Karen Hawes, @triscuithawes 

Shelbie Hoddle, @shellemenopee 

Neva Howell, @abigdealhere 

Demitria Hubbard, @textilesandhues 

Maggie Ilicheva, @whataboutmaggie 

Marianne Irish, @marianne1367 

Jennifer Ivey, @jennyviv 

Courtnye Jackson, @ohshethrifts 

Marie Jean Baptiste, @maisonfleurant 

Diva Jefferson, @divascloset13 

Jennifer Johnston, @jenmcgillis_808 

Audry Kim, @prettyforpetite 

Emma Kirks, @preppytrendy 

Nicole Knicker, @nicoleknicker 

Shellie Kozbial, @beautyloungeca 

Allison Kroeker, @threadjourney 

Walter Kruse, @dogbert000 

Amy Lagotte, @alagotte 

Bianca Lee, @reutilizzo 

Sara Leibold, @bungalowapparel 

David Lichter, @fabfashion123 

Stacey Lowe, @lowecinco 

Danielle Mallett, @thedemeffect 

Jane Marcinkiewicz, @janeannm 

Tabatha McCaffrety, @theurbangoddess 

Dolores Montalvo, @lola791 

Rosalyn Moore, @rmoore_26 

Annamarie Moot, @annamanoodle 

Nadia Niazi, @fitrah 

Carly Oishi, @ohisshe 

Marianne Oleson, @wifeoferic 

Shannon Olivera, @shannjposh 

Diamond Orso, @sereneminence_ 

Anna Owenby, @abeth2015 

Haley Page, @thetealshelf 

Kera Panni, @keracap 

Amy Peters, @fabulousfinn 

Jae Pezzullo, @jaepea17 

Amelia Piercy, @mimister 

Hannah Preston, @hannahjpreston 

Kaitlyn Raitz, @mythrifthabit 

Natalie Ramsey, @naturally5star 

Regina Ricci, @reggiethrifts 

Megan Riddell, @chrissy52 

Salene Riggins, @sriggins12 

Angela Ringhand, @afaith555 

Paige Salvato, @twistedpr1ncess 

Gladys Sandoval, @posh_n_thecity 

Stephanie Santana, @sunny32120 

Ella Seet, @aronditevintage 

Elizabeth Shaw, @lizshaw1974 

Baylie Sheppard, @bayliesheppard 

Dana Skalin, @danaskalin

Anastasia Socolnicova, @nlandfillydeal 

Lauren Stafford, @twins19380 

Annika Stahre, @inabluemoonco 

Sophia Sun, @missliteracy 

Jessica Svensson, @broomsticked 

Christine Tankersley, @realmuddytruck 

Sunny Taylor, @sunbun33 

Shaelagh Thurston, @shae2424 

Amy To, @cupcakes016 

Andes Toruno, @andes_t 

Natalie Turner, @isellformycats 

Monica Vasquez, @green_eyes_fit 

Tamara Verdejo, @notesoflavender 

Jessica Waddell, @moxieapparel 

Maggie Weber, @maggieandripley 

Arielle West, @wishuponastyle 

Friendship Committee of West Penn Hospital, @wphfriendship 

Cheryl Wheeler, @cheewhee 

Ariel Williams, @elisea2001 

Lauren Williams, @naturegirlfinds 

Alanna Winder, @poshing_owl 

Sarah Winton, @poutineandprada 

Lorraine Yashin, @mile_luxe 

Karen Yim, @5econdhome 

Alyzon Zavestoski, @alyzavo 

App Update Alert: Promoting your listings just got easier with Bulk Listing Actions

Promoting your listings just got easier with Bulk Listing Actions! Now you have the ability to multi-select the listings you want to share, send offers, and edit the price—saving time, increasing visibility, and helping drive sales.

Bulk Share to Followers & Parties

With Bulk Share to Followers & Parties, sharing your listings is a breeze. By sharing in bulk you will:

  • Save time. Sharing your items in bulk is over 2x FASTER than sharing each listing individually (that’s cutting your time by over 50%!).
  • Increase visibility. Bulk sharing to followers keeps your listings at the top of search results, brand pages, feeds, and more.
  • Reach more shoppers. Bulk sharing to Parties allows you to reach a large number of motivated buyers all at once.

Bulk Offer to Likers

Hold your own flash sale even faster by using Bulk Offer to Likers. Send offers in bulk to:

  • Save time. Send multiple offers in just a few clicks.
  • Speed up sales. Holding your own flash sale is now easier than ever.
  • Easily enter giveaways. Sending Offers to Likers in bulk comes in handy during events like Make a Deal Days, where you could win big!

Bulk Edit Listing Price

Use Bulk Edit Listing Price to  adjust your listing prices all at once. This can help you:

  • Save time. Edit multiple prices in a snap—helping reduce your time spent editing individually by over 90%.
  • Attract potential buyers. When you drop prices in bulk, each listing’s Likers will be notified of the price drop.
  • Easily enter giveaways. Dropping your prices for days like Closet Clear Out is now quick and simple.

P.S. Don’t see this feature yet? Stay tuned and be sure to keep your app updated—Bulk Listing Actions will be rolling out to everyone soon!