Level Up LIVE: How to Grow Your Poshmark Business Through Social Media & Content

We’re back with another panel for our series Level Up LIVE on YouTube! Join us as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses. 

This week, we went live with @memyselfdonuts, @girlygrrlstyle, and @stylishbear to chat about ways to market your Poshmark business and how to use social media to make sales. Check out the highlights below:

Poshmark Closet: @memyselfdonuts 
Instagram: @memyselfdonuts 
Location: Massachusetts   
Posher since: 2018

Q: How did you decide to double down on your marketing strategy?
A: I started on Instagram a couple of years ago and I really wanted to find my place in the Poshmark community there. Once I figured out my following and which posts worked for me, it helped shape what I was going to do. 

Q: What’s your hashtag strategy?
A: Take some time to look up which hashtags are trending and use hashtags that other Poshers in the community are using. There are plenty of sites that help you generate sets of hashtags for you. 

Q: How do you decide whether to separate your personal and business Instagram account?
A: I started off as a personal account and switched over to a business account. I noticed that my following changed, especially when I stopped posting more personal posts. That’s where trial and error comes into play. Figure out what works best for you. I use my feed for more Poshmark-related items and utilize IG Stories for more personal posts. 

Q: How do you approach your content and do you have a strategy?
A: I used to schedule my posts, but curating so much brought me a lot of anxiety. It’s important to not post sporadically and some structure is good to have. There are certain posts that my followers enjoy a lot, so I make sure to include those in a balanced way such as tips, packages, and posts about my parents because my audience loves those. 

Q: How did you develop your personal brand?
A: Everyone knows me as donuts, so I wanted to focus on something that I love that is also relatable. I’ve played with color theory, fonts, and different design elements.

Poshmark Closet: @girlygrrlstyle
Instagram: @girlygrrlstyle 
Location: Washington 
Posher since: 2018

Q: How do you pick a social media channel for your business?
A: You have to pick a social media platform you’re excited about. Don’t be afraid to try something new. If it doesn’t work, try something new and find what excites you. Instagram is an easy way to market yourself if you don’t want your face out there. YouTube is great if you do want your face out there. TikTok is on the come up so I’m very excited to try it. Do what you love!

Q: How do you market your videos on YouTube?
A: Make sure you have a title that has great information, and have a clear description. Make sure your hashtag is searchable. There’s a tool called TubeBuddy. See how different hashtags are performing with other videos that use the same hashtag you do. Try not to use hashtags that are overused.

Q: How do you leverage different content for different platforms?
A: That was a question I had when I was first figuring out the different platforms. I keep the content separate. I find that on Instagram, I have a different audience than YouTube. On YouTube, they’re willing to sit through a 30-minute video, but Instagram is more geared for photos. I utilize the tool based on what the audience is there for. For example, I did a video for the copy feature on YouTube, but did a post for it on Instagram. 

Q: How do you structure your content on YouTube?
A: Know who you are as a brand, and what you’re representing. On YouTube, we have a weekly live and we talk about reselling. We do a lot of thrift hauls, as well as ‘what sold’ videos because that’s what our subscribers want to see. I also do a lot of videos on money because that’s what I was interested in when I first joined. As things come up, I can be more flexible with the content I put out in-between, like with the copy-feature video. Just make sure it’s on brand.

Poshmark Closet: @stylishbear 
Instagram: @stylishbearcloset
Location: Oregon
Posher since: 2019

Q: How do you pick what channels work for you?
A: It’s all about what makes you comfortable. If you’re a writer, think about starting a blog. If you want to show humor, maybe consider TikTok because you can really excel there. If you enjoy teaching, think about using YouTube and explain things there. Start with something familiar and then consider branching out later.

Q: Have there been things that you’ve tried that didn’t work?
A: It’s trial and error for myself. For TikTok, you really have to batch check. My first 3 videos were very structured that didn’t get much traction. On my 4th video, I was zooming up and down my background and explained my setup quickly. This video almost has a million views and 70k likes! I had no idea this was going to happen but I gave it a shot and it worked out.

Q: Throughout all of the years of social media, there are different channels that have risen in popularity, like TikTok. How would you summarize what TikTok is?
A: Amazing. I love it so much and it’s a lifestyle. You can learn anything there. The thing I love the most is you can be what you want to be and not what you think you have to be. The more authentic you are, the more followers you get which is why I think it escalated so quickly.

Q: Social media burnout is real. How do you avoid that?
A: I honestly just took a burnout break. It sounds really cliche but if you’re not feeling it? Cancel. Don’t worry about it. Having multiple platforms is great. If you’re burned out with taking photos, go on TikTok and watch some dog videos. Step back and be yourself. Chill out and relax. Social media will still be there when you’re ready to come back.

Check out the full panel below: 

Join us for the next Level Up LIVE. Want to be a participant in an upcoming Level Up Live? Sign up here!

The Posh Life: Posh Friends Forever (PFF) in Canada Edition

To celebrate Poshmark Canada’s 1st Birthday, we chatted with a few sets of PFFs (Posh Friends Forever) who met this past year. Whether it was an in-person instant connection at a Poshmark event or a silly mistake when purchasing an item—these PFFs showcase the unique ways to make friendships and connections on Poshmark. Read on as they discuss ways they support each other’s businesses and encouraging tips to make a PFF of your own! We love this community! 

Martha @shopstylefinity (Brampton, ON) & Ashley @ashleydtl (Toronto, ON)

How did you become PFFs?
We met during Posh Party Live in Toronto as panelists and again at a Posh n Sip. We hit it off instantly and found out we had more in common, including a shared sense of humour, and kept in touch ever since.

How have you been supporting one and other throughout your Poshmark journey?
Aside from closet shares, we support each other while co-hosting in-app Posh Parties, while we are out sourcing inventory, and proudly sharing related efforts such as Ashley’s YouTube channel. We support each other outside of Poshmark too. We are one another’s hype woman!

What are some of the ways you stay connected?
We text almost every day, have occasional Zoom/video calls and connect on social media. We’ve also thrifted together virtually and look forward to planning a real thrift outing when the time is right! 

How would you describe your PFF in one sentence? 
Ashley is caring, genuine and witty AF. She’s my kindred Posh spirit! Everyday we find something new in common. 

Martha is ambitious, savvy, thoughtful, hilarious and resourceful.

How would you encourage others to meet a PFF? 
Take advantage of Poshmark events in your area (live or virtual). Social media interaction can be helpful too. Ask questions, share tips, show support and you just may find someone you click with!

Kandyce @valtkids (Ottawa, ON) & Jenny @peacehunter18 (Saskatoon, SK)

How did you become PFFs? 
We met when Jenny made a purchase from my closet. I mixed up 3 orders that day (still a green seller), and it was the best mistake ever made! We struck up a friendship over Posh that has grown with our closets!

How have you been supporting one and other throughout your Poshmark journey? 
Our daily convos are everything! Sourcing, learning, venting and encouragement. We source for each other, trade pieces that aren’t working in our closets, and send customer’s each other’s way. It’s a match made in heaven!

What are some of the ways you stay connected?
We chat daily on Facebook, send each other listings we might be interested in, and chat via our Bundles.

How would you describe your PFF in one sentence?
We live through each other’s closets – she’s my boho country chic side, and I’m her leather city side.

How would you encourage others to meet a PFF?
Make an epic mistake, lol. But seriously, just reach out to someone when you get a good convo going on a purchase or sale, and see where it goes from there!

Lauren @southswell (Comox Valley, BC) & Lorel @yvrposhmama (Vancouver, BC)

How did you become PFFs?
We met in person at a Poshmark event in Vancouver in December 2019, but we connected through Instagram. I think we are very similar in a lot of ways (Lauren & Lorel, we are the same age, we both talk a lot, people pronounce our names funny), so it’s just easy to chat. We are both highly motivated (and competitive), we both have young families and we like the same wine so…

How have you been supporting one and other through your Poshmark journey?
We discuss different strategies and check in with each other often. Lorel recently bought a bundle from me so I could meet my financial goal, so sweet and thoughtful. Lauren has encouraging entrepreneurial strategies, ways to make optimum sales while still hustling and being an epic mama. 

What are some of the ways you stay connected? 
Mostly through Instagram. I also keep an eye on her closet in case there is anything I NEED to have. Lauren posts “Posh Deal alerts” which keep me checking on her accounts often. I am looking forward to reuniting for a sourcing trip and a visit soon!

How would you describe your PFF in one sentence? 
Lorel is so positive – she really lifts up everyone around her. She is also extremely hard working.  She sets goals for herself and crushes them. 

Lauren is a fierce, determined woman, who is so encouraging and wonderful to lean on for support and laughs.

How would you encourage others to meet a PFF?
I think starting a separate Instagram account for your Posh journey is the best way to meet a PFF. It will come naturally! Additionally – staying positive, helping one another out, and naturally you will find that soul PFF who just gets you, your strategies and uplifts you. 

We love the support these PFFs provide each other throughout their Poshmark journeys, can’t wait to see all the more friendships formed in year two of #PoshmarkCanada

Poshmark Canada Turns One, a Report by Poshmark

Since launching in May 2019, Poshmark has built a vibrant community of over one million Canadians across the country who’ve collectively listed over C$100M worth of inventory. The Poshmark Canada community is creating inspiring side-hustles and full-fledged businesses, while also helping to accelerate the circular economy.

Meet some of the Seller Stylists powering Poshmark Canada.

Meet Lora, a fashion-lover since a young teen, who has made her passion her everyday by dabbling in luxury resale. After getting her start the day Poshmark launched in Canada, Lora has maintained a closet filled with new and pre-loved luxury handbags—most notably, her favourite sale of a black YSL Large College bag. 

Lora’s #PoshTip for reselling designer items: 
Photos! Clear images that accurately display the item say a thousand words, so you don’t have to! This leads to less questions, and buyers are able to make more confident purchase decisions.”

Goal for year two:
“As we adapt and navigate through 2020, I hope to inspire others to use the Poshmark platform as an opportunity to generate supplemental income from home.” 

Side-hustling on Poshmark since August 2019, Vivian loves the creative process of styling and shooting outfits for her listings and giving people that “gotta have it” moment when shopping her closet. 

Vivian’s #PoshTip for turning Poshmark into a side hustle: 
Great communication! Include as much info as possible regarding size, quality, and feel of the garment (measurements are the BEST thing you can include)! This will save you plenty of time later by not having to go back into your inventory to reinspect or measure an item.” 

Goal for year two:
“Connect with more Canadian Poshers and inspire more people to shop second hand. Also, to hit 1,000 listings!”

Selling on Poshmark since the Canada launch, Mayette has taken her business from a fun side-hustle to a full-time job. She has learned to stay organized by “establishing a routine that is easy and comfortable for me to follow.” 

Mayette’s #PoshTips for taking the plunge into full-time Poshing: 
“Keep yourself updated on the current fashion trends. Know what sells, when it sells,  how much it sells for, and where to get this inventory at the lowest possible costs so you can get the best margins.” 

Goal for year two:
“Double my sales and add more luxury items to my closet!” 

Meet Sanela, an avid-thrifter who’s constantly on the hunt for unique vintage pieces. Whether she’s on the lookout for “romantic pieces with an edgy touch” or “detail and authenticity,” Sanela has been reselling vintage clothing on Poshmark since day one. Her favourite flip this year? A vintage Celine cross-body bag.

Sanela’s #PoshTip for navigating a thrift store:
Use your time wisely. When thrifting, I first quickly make my way through the store and see if there are any gems that will catch my eye. I’m looking for unique patterns, prints, and colours. After that, if I have the time, I will go back through the aisles one more time.”

Goal for year two:
“Grow and refine the style of my closet to be more curated with unique vintage items and modern basics.”

Data represents purchases, listings, and engagement on Poshmark Canada from May 29, 2019 – April 24, 2020

How to Get Started on Social Media to Drive Poshmark Sales

Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.

What channel is right for you?

With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel: 

  • Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark. 
    • Tell your story through behind-the-scenes action via Instagram Stories. 
    • Use IGTV to share short-form video content you want to live on.
  • YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration! 
  • Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing. 
  • Twitter is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? Twitter is the right platform for you!
  • Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how! 
  • TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z. 

It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.

How does social media drive traffic to your Poshmark closet? 
Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.

Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin. 

Helpful Tips to Keep in Mind

So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts. 

Link in Bio
For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere. 

Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.   

Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.

Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:

  • #MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community. 
  • #PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
  • #FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
  • #PoshmarkCanada—For all things Poshmark Canada! 
  • #PoshMan—Poshmark’s official men’s hashtag.
  • #ThePoshLife—Capture your day-to-day Poshmark lifestyle.

Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!

Instagram | Twitter | Facebook | YouTube | LinkedIn | Pinterest | TikTok

Seller Spotlight: @mrsalliexo, @charmingcee, @olchkv & @sewls

Welcome to Seller Spotlight where you will learn more about  awesome sellers from different stages in the Poshmark journey. Our community is made up of sellers who Posh full-time, do this as a side hustle, those who are just getting started and so many other ways that fit different lifestyles and goals. 

This week, we’re highlighting four amazing Poshers with diverse backgrounds from running a successful boutique to starting selling in Canada. Let’s meet @mrsalliexo, @charmingcee, @olchkv and @sewls

Closet: @mrsalliexo / Instagram: @shopmrsalliexo
Hi everyone nice to meet you, I’m Allie! My boutique name is @mrsalliexo. I am from Los Angeles, California and I’ve been a proud member of the Poshmark community since 2014. 

Where do you find inspiration when sourcing for your boutique?
I’d say my inspiration originates from me loving trends I am personally drawn to. I select my items and curate my closet based on my style, what I love, and what I desire to own. I turn to Pinterest and Instagram to keep up with current trends and to get a little extra boost to explore my creativity. My closet reflects this and has been a wonderful opportunity to connect with other Poshinistas who are drawn to the same vibe.

An item you’re currently selling that you’d want to keep for yourself.
My whole boutique! Ha ha! Honestly, I only sell items I would genuinely wear and keep for myself. That’s how I stay true to my style and gain repeat customers. So, I’d like one of everything, please! Repeating the mantra, “Don’t keep the stock,” is sometimes a very real sentiment!

Who is your business role model?
I have a few, but if I have to narrow it down to one, my business role model would be Arielle Charnas, known best for her blog and fashion line Something Navy. I admire her in so many ways. She is a hard-working mom of two daughters, the same ages as mine. She started her business from the ground up remaining true to herself and style. Through lots of hard work she has successfully turned her vision into a thriving business while remaining humble, maintaining the importance of family time, and looking stylish while doing it. If that isn’t the definition of the modern woman and goals, I don’t know what is! 

Advice for aspiring entrepreneurs?
Building genuine relationships with your customers is number one. It’s more than just selling clothes for me, as I’ve made some of my best friends on Poshmark. It is key to build a one-on-one experience for each customer. The strategy around my business is very straightforward and simple to be honest.. I’m not here to make a quick buck. It’s quite the opposite. I want you to love what you buy, feel beautiful, and come back as a repeat customer. That’s why I take such detailed personal photos and thoroughly take the time with the information in all my item descriptions. I want to build trust with anyone  purchasing from me. I cannot stress the importance of being as honest and detailed as possible as an integral recipe for success. Lastly, focus on having an authentic page. Style is based on your personality; sell items you love and work hard on building your customer base. People shop with you because you’re you!

What are some of the adjustments you’ve made at home and to your daily schedule/routine?
I keep my schedule open 24/7 for my boutique. I work all hours to give the best customer service possible. My husband is supportive and helpful in making that happen, so I am very lucky. I also plan every aspect of my business around my two daughters, Gia, 4, and Pailey, 1 1/2. Naptime is my saving grace! Running a 7-day business by myself, while being a full-time mom is hard and challenging. With all that being said… I love what I do, so I don’t look at it as “work”. I approach it as a fun girl club that is easily accessible. I log on, have meaningful conversations with my girlfriends, style them, and then help them curate their custom bundles… all while cutting fruit for my toddler! 

Closet: @charmingcee / Instagram: @charmingcee_posh
My name is Charmaine and I go by Char or ChaCha. My closet name is @charmingcee. I’m from Virginia and I’ve been on Poshmark since 2015 but I made this closet in 2018!

If you could meet any PFF in real life who would it be and why?
I would love to meet Christina aka @style_luxe! She has a lot of great tips for resellers and she is also a NICU nurse,wife, and mom. She’s very inspiring to me, more than I think she knows. ❤️

What’s your favorite thing about selling on Poshmark?
My favorite thing about selling on Poshmark is giving clothing a new home!

Describe yourself in three words.
Caring, passionate and determined.

Where do you find inspiration?
I find a lot of inspiration from my big brother. We’re 22 months and he’s special needs with cerebral palsy and epilepsy. Right now I’m working as his caregiver so that my parents can go to work and have a little break! He likes to source with me sometimes as well.

What’s your listing goal for this month?
This month I would like to have 200 active listings!

Tell us about your favorite sale you made on Poshmark!
My favorite sale was a Pink Blush maternity Maxi dress with pink and blue flowers. I sold it to an expecting mother who wore it to her baby shower. I also included a little onesie for her baby. I felt really special knowing I was able to contribute to such an important event in her life!

Closet: @olchkv / Instagram: @olga_g32
My name is Olga Grinchuk, closet name @olchkv. I’m from Ukraine originally. I currently live in Cleveland, OH and I’ve been on Poshmark since February 2018.

If you could provide one #PoshTip for new Poshers, what would it be?
My best tip is to share your closet every 2 hours, take good photos and try to list at least once a day.

If you could meet any PFF in real life who would it be?
It would be @jeannyrs, she seems like a very nice person.

What’s an item you’re currently selling that you wish you could keep for yourself.
This beautiful pair of Lilly Pulitzer Pants.

Tell us about your favorite sale you made on Poshmark and why?
My favorite sale was a Madras plaid Burberry skirt.

Describe yourself in three words.Outgoing, loving and kind. And also a happy mom to 4 beautiful kids.

If you could only have one designer bag for the rest of your life which one would you choose?
My designer dream bag would be anything Louis Vuitton. I wish!

Closet: @sewls / Instagram: @sewls
Hello! My name is Solange and my closet name is @sewls. I’m from a small town on the East Coast of Canada and I created my account on the very day of Posh Canada’s launch last year back in May. I had been awaiting the platform’s arrival in Canada for so long!

Tell us about your favorite sale you made on Poshmark!
I always enjoy any sale where I have the opportunity to interact with the buyer beforehand, whether that’s through answering their questions or assisting them with a technical aspect of the platform. I had a new buyer asking about shipping discounts so I thought I’d walk her through the Closet Clear Out promotion. This allowed me to offer her a great deal on a brand new pair of shoes – she was thrilled and left me a kind love note!

What’s your number one #PoshTip?
Always find ways to improve your closet and stay on top of things. Update pictures and descriptions, find and list new brands, do some research on what items are trending at the moment, share your closet often and provide great customer service by communicating with your buyers.

What’s your favorite brand to sell on Poshmark and why?
I love having pieces by Tory Burch to list. This is one of my higher-end brands and it always flies out of my closet very quickly at win-win prices for both myself and my buyers.

What’s your favorite thing about selling on Poshmark?
I love that Posh makes it EASY and FUN for me to earn a little extra income on the side while I keep doing what I enjoy at my regular day job as a graphic designer. I’m currently saving up for my first house and every sale helps me get closer to my goal – all while keeping things sustainable by finding new homes for preloved items as well as being part of this amazing community of people who share similar interests!

If you have a few words of advice for other Poshers, what are they?
If you want to get more serious about selling, never stop researching and get involved with the Poshmark community online (social media, etc). Many of them are sharing valuable tips everyday and it’s also a great way to get inspired. Also, just have fun!