It’s the most wonderful time of the year and we’ve rounded up all of your favorites to help make your secondhand shopping easy. Find gifts for everyone on your list (or for yourself) while supporting sellers, circular fashion, and the planet.
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‘Tis the season for family, friends, festivity—and, of course, features! Check out the newest resources available on the blog to help get your closet ready for a successful season of sales.
Poshmark’s Holiday Trend Report gives you data and insights to the hottest trends of the season so that you can source and cash in for the holidays. Check out the Trend Reports available in the US and Canada below!
Break out your best party outfit, we’re celebrating another year of seller magic with YOU, the community who made it possible. Join us for Poshmark Turns 11, as we connect and celebrate another amazing year of accomplishments and milestones.
Welcome to the 2022 Poshmark Trend Report: Holiday Edition! ‘Tis the season for family, friends, festivity—and, of course, so much shopping. Secondhand is playing a bigger role than ever in holiday gifting this year, and that makes this season a huge opportunity (think $1.5 trillion—that’s right, trillion) for our sellers. You’ve got plenty on your plate getting ready to celebrate with the ones you love, so we want to make it as easy as possible to bring that holiday magic to your Poshmark closet this year.
We’ve sifted through consumer surveys, industry reports and exclusive data from Poshmark to deliver this report charting shopping behaviors across the platform, designed to help you make informative business decisions while sourcing inventory for your closet and broadening your knowledge of trending items and styles. It has everything you need to know and more!
Read on and get ready to make your shoppers’ holiday wishes come true!
Secondhand Shines Bright This Holiday Season
Shoppers are showing increasing enthusiasm for giving and receiving secondhand items—bringing glad tidings to both your holiday sales outlook and the future of the planet. Consumers say they’re planning to spend more this holiday season, but ongoing concerns about the rising costs of everything from groceries to gas are likely to drive more value-conscious buying choices as they look for the best deals and discounts.
Search Demand: From Puffers to PJs, Cozy is Key
The winter weather may be unpredictable (thanks, climate change), but you don’t have to guess what’s topping shopping lists this season. We’ve got you covered with the most in-demand, top-searched items.
The ever-popular puffer continues to be a staple, but shoppers are looking for a range of options in the stylish warmth category—from the luxury outerwear of Canadian brand Moose Knuckles and jackets that do double duty with built-in scarves, to ‘70s-inspired Penny Lane coats and shearling-lined aviator jackets (think Top Gun without the flight suits).
Shoppers are also gearing up for those brisk winter days by stocking up on accessories like the fleece version of Lululemon’s viral belt bag and the elevated comfort of an Ugg Platform Boot. Pair them with a sweater dress (+49%) and scrunched socks for extra style points.
Women’s Top Brands + Categories: Pantsuits to the Rescue, and a New Face for Fast Fashion
Travel bags and pantsuits are climbing in the ranks, more evidence that people are ready to venture out more these days. With a range of neutral monochromatic hues to bold colors, pantsuits offer an easy, polished solution to the challenge of dressing for the office once again. Now, they’re embracing the oversized trend, making it an even more flexible wardrobe addition (try pairing an oversized suit jacket with a maxi dress for a casual cool look).
Nobody’s going to miss those Zoom holiday parties, but neither are we letting go of the comfort-driven styles of the pandemic. Just look at the exponential growth of On Running shoes, the popularity of loungewear brand Aviator Nation, and the viral success of Abercrombie’s rebrand, featuring comfy and flattering denim styles (see: Ultra High Rise 90s Straight Jean and Curve Love) that are sure to be worn on repeat this winter.
Amazon continues to make its mark as the new face of fast fashion, especially popular with Gen Z shoppers for ultra-trendy styles at affordable price points. Plus, the savvy shopper is making resale part of the equation with Amazon sales up more than 700% on Poshmark this year, and #amazonhaul dominating TikTok with more than a billion views and counting.
Men’s Top Brands + Categories: The Softer Side + a Little Western Flair
Stylish comfort is the key to menswear this holiday season, with footwear from Hey Dude trending alongside super-soft apparel from Marine Layer and athleisure newcomers Vuori and HOKA. Nothing embodies that trend quite like the dadcore aesthetic, which gets a boost from staples like the highly-coveted New Balance 550 sneakers and ever-so-classic relaxed fit jeans.
Cowboy boots and Pendleton also make an appearance, another iteration of the enduringly durable appeal of workwear as a style statement. This is the perfect season to lean into that look, with extra layers and iconic pieces like shearling-lined trucker jackets.
Kids’ Top Brands + Categories: Sleep Sacks, Stuffies, and Nostalgia
Cute, cozy, and comfy are top priority for Poshmark’s littlest members, with those soft and sustainable bamboo sleep sacks from Kyte Baby (the new Harry Potter-themed line is a must-have) trending alongside stuffed animals and pajama sets.
We’re seeing grown-up tastes reflected here as well, as Posh parents look to put their tykes in the organic cotton and prairie bohemian styles from Rylee + Cru, and tap into ‘90s nostalgia with a surge of renewed interest in Pokemon and Funko. But while shoppers may be willing to throw down for a good throwback, they’re also keeping up with today’s changing times when shopping for kids’ clothing, as eco-conscious fabrics gain prevalence, and more muted and gender-neutral tones take the place of traditional pinks and blues.
Home Top Brands + Categories: Decking the Halls, and the Table
Poshmark is the go-to place to keep your holiday decorating game fresh, whether it’s something new to top the tree or that sold-out Keepsake ornament from Hallmark (+140% YoY). In fact, we’re seeing Hallmark ornaments up +53% in Q3 alone, confirming that it’s never too early to get a jump on decking those halls. This year, shoppers are looking for a little style at the dinner table, with interest peaking around classy Le Creuset and the iconic checkered serveware from Mackenzie Childs.
The incredible popularity of the Stanley Tumblr, another TikTok phenomenon, and the Yeti Rambler is good news for the planet, not to mention the perfect gift for practically anyone.
Top-Selling Electronic Brands + Categories:Wearable Tech for Work and for Life
With many shoppers still remote or hybrid, interest is high in accessories that make working from home easier, healthier and just more fun. Smart watches from Apple and Fitbit are on every wrist these days, reminding us to take a moment out to get unstuck from our chairs and move around. Headphones are also a crucial component of our everyday lives, proving necessary with everything from conference calls to exercise. The endless churn of new models and incremental updates help make these gadgets a hot resale item for the price conscious.
Top-Selling Luxury + Trending Brands: Star Power Shakes Up the List
Some classics never go out of style. Louis Vuitton, Gucci, and Chanel have long topped our list of best-selling luxury brands, and this year is no exception. From the Louis Vuitton bum bag to Chanel ballet flats, demand for these legendary European fashion houses has never been higher. The enduring demand for the chunky lug sole Prada loafers and flats (with sales up 129% YOY) helped secure Prada’s place on the list once again.
But there were some shifts to the luxury market status quo this year, as Balenciaga surged thanks to the star power of brand ambassador Kim Kardashian and the Le Cagole bag that rode the resurgence of the Y2K city bag onto every Gen Z wishlist. And, you can’t mention Balenciaga without a nod to the iconic Hourglass Bag, as we saw a 121% increase in orders for Balenciaga crossbody bags. The Dior Saddle Bag wasn’t far behind, with an 80% increase in sales YoY for Dior shoulder bags, as shoppers turned to Poshmark to score both vintage and new iterations of the timeless piece. Also topping the charts is the Dior Book Tote—a gem of both practicality and beauty—which helped push the sales of Dior totes up 119% YoY.
Speaking of bags, there have been exciting developments in these stylish carryalls from some fresh and some familiar names on the luxury scene. The architectural shape and bright, bold colors of Le Chiquito bag that is suddenly on the shoulder of fashionistas everywhere have helped make French newcomer Jacqumues a household name, with sales on Poshmark up 152% YoY.
Bottega Veneta handbags reached new heights last year following their rebrand, and their popularity continues to rise (sales on shoulder bags are up 123% YoY) as the luxe Italian brand known for soft leathers and woven styles release new options in trend-forward colorways and styles.
If you’re planning to brave the holiday travel scene this year, why not give the folks in TSA something nice to look at. Sales for Goyard totes—which are sold exclusively in person at their stores, making resale the only online purchasing option—were up 107% YoY. Their most recognizable silhouette, the Saint Louis tote, also makes a great return-to-office bag.
Top-Selling, Sustainability-Driven Brands:Clothes That Do Right By the Planet
Of course, anything you buy on Poshmark has the sustainable glow of secondhand, but some brands make it part of their purpose. Cuyana, known for clean and simple designs t, tops the list. Shoppers are also eager to put their best foot forward with sustainable footwear from trendy brands like Veja, a staple of the Scandi girl aesthetic, and Rothy’s, who are pioneers of those eco-conscious, ultra-comfy ballet flats.
The Gorpcore trend—putting an every-day spin on functional gear designed for the great outdoors—is driving demand for outdoor brands like Patagonia, Columbia, and The North Face (think Patagonia fleece paired with straight-leg jeans, kitten heels and a baguette bag). Shoppers like the familiarity of brands they know who pair quality with a sustainably-minded mission, and we expect to see that play out as shoppers purchase their winter sports gear this year.
Today’s Influencers Meet Yesterday’s Influences
Cultural powerhouse TikTok continues to shape what we watch, listen to, think about—and, of course, buy (que the popular “TikTok made me buy it” saying). We’ve seen the platform drive viral demand for products ranging from the Steve Madden tote to best-selling books (all hail Colleen Hoover, Queen of BookTok!). Whether consumers are looking for sold-out and hard-to-find styles, or closing the loop with more sustainable shopping, they’re turning to Poshmark to find the things that everyone’s talking about.
Another trend with staying power, Y2K, continues to hold sway. This year, we saw miniskirts take center stage, from vintage-style sequined minis to the more modern micro mini from Miu Miu— the Y2K influence is in full effect on Poshmark.
Last week, as we celebrated our 10th annual PoshFest, I watched this phenomenal community come together to inspire and support one another, embrace new ideas and build your businesses together. As I connected with many of you, I felt deeply energized and confident in our shared future. That’s why I’m thrilled to share our next step as a business, and what it means for you, the millions of Poshers who are the heart of this company.
Today, we announced that Poshmark has entered into an agreement to be acquired by Naver, Korea’s largest internet company. This is a tremendously exciting point in Poshmark’s journey. I believe this step will provide us with more resources and the flexibility of being a private company, strengthen our ability to serve our sellers and shoppers with new technology and world-class search capabilities, accelerate our live selling efforts, and leverage Naver’s significant resources and expertise to scale our community as it expands globally.
Our mission has always been to put people at the heart of commerce, empowering everyone to thrive. We envisioned a vibrant community, equipped with leading-edge technology, that could share their style and create the largest network of shoppable closets across the world. By joining forces with Naver, we can build a more sustainable, more social future of shopping—on a much bigger scale.
Once the transaction closes, Poshmark shareholders will realize significant and immediate value – Poshmark will no longer trade on the public markets, and for those of you who own Poshmark stock, you will receive $17.90 in cash per share. We will continue to operate independently, as a standalone subsidiary of Naver. Our current management team, brand, mission, values and—above all—our focus on our community, will remain the same. What will change is our capacity to invest in the areas that will enable our community to thrive for the next decade and beyond.
The future of fashion is in your closet, and I believe that this future is brighter than ever.
Manish Chandra Founder and CEO, Poshmark
Additional Information and Where to Find It
In connection with the proposed transaction between Poshmark (the “Company”) and Naver (“Naver”), the Company will file with the SEC a Proxy Statement, the definitive version of which will be sent or provided to Company stockholders. The Company may also file other documents with the SEC regarding the proposed transaction. This document is not a substitute for the Proxy Statement or any other document which the Company may file with the SEC. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT ARE FILED OR WILL BE FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS AND DOCUMENTS INCORPORATED BY REFERENCE THEREIN, CAREFULLY AND IN THEIR ENTIRETY BECAUSE THEY CONTAIN OR WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND RELATED MATTERS. Investors and security holders may obtain free copies of the Proxy Statement (when it is available) and other documents that are filed or will be filed with the SEC by the Company through the website maintained by the SEC at http://www.sec.gov, the Company’s investor relations website at investors.poshmark.com or by contacting the Company’s investor relations department at the following: IR@Poshmark.com.
Participants in the Solicitation
NAVER and certain of its directors and executive officers may be deemed to be participants in the solicitation of proxies from Poshmark’s stockholders in respect of the proposed transaction and any other matters to be voted on at the special meeting. Information regarding Poshmark’s directors and executive officers, including a description of their direct interests, by security holdings or otherwise, will be included in the Proxy Statement (when available). Poshmark stockholders may obtain additional information regarding the direct and indirect interests of the participants in the solicitation of proxies in connection with the proposed transaction, including the interests of Poshmark directors and executive officers in the proposed transaction, which may be different than those of Poshmark’s stockholders generally, by reading the Proxy Statement and any other relevant documents that are filed or will be filed with the SEC relating to the proposed transaction. You may obtain free copies of these documents using the sources indicated above.
This communication contains “forward-looking statements” within the meaning of the federal securities laws, including Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act. These forward-looking statements are based on NAVER’s current expectations, estimates and projections about the expected date of closing of the proposed transaction and the potential benefits thereof, its business and industry, management’s beliefs and certain assumptions made by NAVER and Poshmark, all of which are subject to change. In this context, forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as “expect,” “anticipate,” “intend,” “plan,” “believe,” “could,” “seek,” “see,” “will,” “may,” “would,” “might,” “potentially,” “estimate,” “continue,” “expect,” “target,” similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. All forward-looking statements by their nature address matters that involve risks and uncertainties, many of which are beyond our control, and are not guarantees of future results, such as statements about the consummation of the proposed transaction and the anticipated benefits thereof. These and other forward-looking statements, including the failure to consummate the proposed transaction or to make or take any filing or other action required to consummate the proposed transaction on a timely matter or at all, are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, there are or will be important factors that could cause actual results to differ materially from those indicated in such statements and, therefore, you should not place undue reliance on any such statements and caution must be exercised in relying on forward-looking statements. Important risk factors that may cause such a difference include, but are not limited to: (i) the ability of the parties to consummate the proposed transaction in a timely manner or at all; (ii) the satisfaction (or waiver) of closing conditions to the consummation of the proposed transaction; (iii) potential delays in consummation the proposed transaction; (iv) the ability of NAVER to timely and successfully achieve the anticipated benefits of the proposed transaction; (v) the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the merger agreement; (vi) the impact of the COVID-19 pandemic and the current conflict between the Russian Federation and Ukraine on NAVER’s business and general economic conditions; (vii) NAVER’s ability to implement its business strategy; (viii) significant transaction costs associated with the proposed transaction; (ix) potential litigation relating to the proposed transaction; (x) the risk that disruptions from the proposed transaction will harm NAVER’s business, including current plans and operations; (xi) the ability of NAVER to retain and hire key personnel; (xii) potential adverse reactions or changes to business relationships resulting from the announcement or completion of the proposed transaction; (xiii) legislative, regulatory and economic developments affecting NAVER’s business; (xiv) general economic and market developments and conditions; (xv) the evolving legal, regulatory and tax regimes under which NAVER operates; (xvi) potential business uncertainty, including changes to existing business relationships, during the pendency of the merger that could affect NAVER’s financial performance; and (xviii) unpredictability and severity of catastrophic events, including, but not limited to, acts of terrorism or outbreak of war or hostilities, as well as NAVER’s response to any of the aforementioned factors. These risks, as well as other risks associated with the proposed transaction, will be more fully discussed in the Proxy Statement to be filed with the SEC in connection with the proposed transaction. While the list of factors presented here is, and the list of factors presented in the Proxy Statement will be, considered representative, no such list should be considered to be a complete statement of all potential risks and uncertainties. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Consequences of material differences in results as compared with those anticipated in the forward-looking statements could include, among other things, business disruption, operational problems, financial loss, legal liability and similar risks. The forward-looking statements included herein are made only as of the date hereof. NAVER does not assume any obligation to publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.