Name a More Iconic Duo: Mister Rogers & the Cardigan, a Report by Poshmark

Ahead of the highly anticipated release of A Beautiful Day in the Neighborhood on November 22 — the new Mister Rogers movie — we took a look at the rise to fame of the men’s cardigan, including the most iconic cardigan looks throughout pop culture, and how to shop for and style this closet staple on Poshmark.

Few items in fashion have as much staying power or mass appeal as the cardigan.
With fans from President Jimmy Carter to rock phenomenon Kurt Cobain to everyone’s favorite
neighbor Fred Rogers—the cardigan is a menswear classic.

Like many fashion staples, the cardigan of today originated out of necessity.
The cardigan emerged as a variation of a military jacket in the 1850s and is now considered
a must-have item.

1854

James Thomas Brudenell, the 7th Earl of Cardigan, was considered a war hero and popularized his signature style: a knitted waistcoat, the original cardigan.

1968

Mister Rogers’ Neighborhood debuted in the U.S. In the series, Fred Rogers started each episode by changing out of his work clothes and into his casual attire, including his signature cardigans and sneakers.

1977

President Jimmy Carter famously wore a cardigan for his televised speech about the energy crisis in the U.S.

1993

Kurt Cobain, the Nirvana frontman, wore a vintage green cardigan for his world-famous performance on the MTV series Unplugged in New York.

2016

Ryan Reynolds, who helped popularize wearing a cardigan beneath a blazer, was named GQ’s Man of the Year.

2019

Tyler, the Creator, known for his style and cardigan collection, headlined his first performance at Madison Square Garden for a cardigan-clad audience.

FRED ROGERS

Fred Rogers, everyone’s favorite neighbor, in his signature red cardigan. Mister Rogers started each episode by changing into a cardigan that was knitted by his mother specifically for the show. After his mother could no longer knit his cardigans, the low-cost production team procured zip-up cardigans from the same company that supplied them to the USPS and dyed them vivid colors in a soup pot.

JIMMY CARTER

President Jimmy Carter famously addressed the nation about an ongoing energy crisis in a tan cardigan. This cardigan is now on display at the Jimmy Carter Presidential Library in Atlanta, Georgia.

KURT COBAIN

Kurt Cobain, whose style is the epitome of ‘90s grunge, wore a vintage green cardigan for his acoustic performance on MTV’s show Unplugged. The item is now a collector’s piece and in 2015, was sold for over $137,000. The cardigan was recently auctioned a second time and sold for $334,000, which set a record for the most expensive sweater ever sold at an auction. 

RYAN REYNOLDS

Ryan Reynolds, 2016’s biggest superhero who’s known as much for his style and charisma as he is for his award-winning acting, was spotted in one of his favorite knitwear staples while promoting Deadpool: a blue button-down cardigan.

TYLER, THE CREATOR

Tyler, the Creator, a top artist from music to fashion, developed his iconic style as part of LA’s skater culture in the Fairfax District. In July 2019, he introduced the capsule collection Lacoste x GOLF le FLEUR* including a signature fuzzy pink cardigan that he wore to the French Open.

We took a look at how male shoppers have been finding their signature cardigan looks on Poshmark across the U.S. and Canada, just in time for the film’s release.
Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival on September 7, 2019, cardigan searches increased, which led to a spike in purchases.¹

Red cardigans, a favorite of Mister Rogers, have been particularly in-demand,
with purchases jumping since the premiere of the film.¹

Lacoste, Rag & Bone, Polo By Ralph Lauren, and All Saints were some of the top-selling men’s cardigan brands on Poshmark across the States.²

Finding your own signature cardigan isn’t as intimidating as it may seem. The cardigan is a versatile menswear staple that can be worn under a blazer for a winter work look or over a T-shirt for an afternoon at the park.

Find one to suit your own personal style by checking out these
Poshmark-approved pieces now:

And, if you’re looking for styling inspiration, consider pairing your new cardigan with one of the most popular accompanying purchases. People who purchased cardigans often also purchased the following items. ³


1. Data represents U.S. and Canada searches and purchases on Poshmark from July 13, 2019 – Nov. 1, 2019.
2. Data represents U.S. top-selling cardigan brands from Nov. 1, 2018 – Oct. 31, 2019.
3. Data represents U.S. and Canada weekly purchases on Poshmark when buying cardigans from Nov. 1, 2018 – Oct. 31, 2019.

3 Holiday Tablescapes That Will Wow Your Guests This Season

With the holiday season approaching fast, we know everyone is gearing up for prime hosting time, from Thanksgiving to festive dinners to gift exchanges and more! With hosting, whether a large group or small, comes putting together an amazing tablescape which we have shared three styles below that will wow all of your guests. Added bonus: you can shop for all the featured Seasonal Decor items right on Poshmark! Read on to get all your holiday entertaining inspiration…

Natural

When it comes to having a natural tablescape, it’s all about bringing in those outdoor elements into your home. Some essentials for your table are pine cones, garlands, leaves, and crystals. If you’re looking to keep your holiday table simple yet festive, going for a natural tablescape is your best bet!

Modern Glam

Dial up the glamour with a modern glam tablescape. The key to a glam aesthetic starts with gold details, metallics, and elegant accessories. Style your table with statement pieces such as gold flatware, brass napkin rings and champagne flutes

Winter White

Dreaming of a white holiday tablescape? Create an elegant and merry table by keeping it crisp and clean with antique silverware, white pillar candles, and porcelain plates. A white tablescape will genuinely make your guests feel  the holiday spirit.

Posh Tip: How to Ship with Ease During the Holidays

All your hard work has paid off and now it’s time to send out your Posh Packages! Here’s everything you need to know to get those packages out on time.

Make sure you have all the tools you need. 

Boxes labeled “Priority” from the post office are free and a great option if you don’t have packaging materials on hand. There are a variety of sizes available—perfect whether you’re shipping out a pair of boots or sweater. Too busy to stop by the post office? No worries! You can request them online and have them delivered straight to your door.

Did you know? A standard brown box works too! Just make sure that it’s the appropriate size for what you’re shipping out and ensure the label is secured on the box.

Please note: Don’t use boxes labeled “Express Mail.” Double-check before heading out the door at USPS or ordering online because they look very similar to “Priority Mail” boxes.

Don’t forget that details matter. 

There’s nothing better than opening mail that’s packed special, just for you. Before you pack up your item, here are a few steps you might want to include: 

  • Neatly fold and wrap the item up in tissue paper to ensure the item stays put during transit. Throwing in festive decor doesn’t hurt either!
  • Double-check to make sure you’re sending your item to the correct person if you’re shipping out multiple packages!
  • Protect your packages with extra padding when necessary (looking at you, fragile home items). 
  • Include a handwritten thank you note! There’s nothing better than a handwritten thank you. It’s all in the details and your seller will appreciate you going the extra mile. P.S. download free Posh Holiday thank you card designs here.

Ship, ship, hooray!

Now that your package is ready for delivery, let’s ship it out to its new home! If your parcel is small enough, feel free to slip it in the nearest blue USPS mailbox. Otherwise, you can drop off your package directly at the post office or schedule for a pick up via USPS’ site.

Want to follow your package on its new journey? Take note of the USPS tracking number on the label that was originally emailed to you by Poshmark and plug it in here

Posh Tip: The last day to ship items to arrive in time for the holidays is Thursday, December 19th, 2019. 

(Shipping in Canada? The last day for Canada Post is December 13th)

But wait, I’m shipping in Canada!

Same rules apply as above but things are a bit different. You can purchase a box or packing slip from any Canada Post office (Note: you cannot use boxes labeled “Priority” or “Xpresspost”) or you can package your items using any standard box you have around your house already!

Once ready, simply drop off your packages at any Canada Post Office location or Canada Post mailbox (if applicable). Can’t make it to a Canada Post Office? You can request a pick up of your packages at home!

Track your packages as they go⁠—enter your Canada Post tracking number on the shipping label here to see the shipping status.

And that’s it! Hopefully, these tips and tricks will help you get those #PoshPackages to their new homes during the holiday season.

Most In-Demand Gifts of the 2019 Holiday Season

Most-InDemand-Gifts-of-the-Season

Stuck on what to add to your closet? We know exactly what you need! Turn your closet into a gifting destination by listing these trending items. There’s something for everyone that’ll fulfill someone’s shopping list. 

MENWOMENKIDSHOME

Jordan Sneakers
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Lululemon Athletic Pants
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Carter’s Pajamas
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Blankets & Throws
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Rolex Watches
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Louis Vuitton Bags
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Vans Sneakers
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Candles & Holders
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The North Face Jackets & Coats
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Ugg Boots
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Gap Jackets & Coats
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Art & Decals

Posh Tip: 5 Merchandising Ideas To Make This Holiday Season Your Best Yet

5-Merchandising-Ideas-to-Make-This-Holiday-Season-Your-Best-Yet

It’s time to spread that holiday cheer to buyers everywhere with these seasonal tips. Keep this in mind to help you make those sales and get your items out the door! 

1. Spice up your closet with a holiday themed banner and Covershots.

Give buyers something to smile about when they’re shopping your closet—add a holiday themed banner for some flair. If you’re feeling a little extra (in the best way, of course) switch up those Covershots by adding some ribbon, ornaments, or other festive props around your items.

2. Feature the most relevant and gift-worthy items at the top of your closet.

Lock in those holiday sales by merchandising the items at the top of your closet (what potential buyers will see first!) To do this, share the items you want to appear at the top!

3. Package your sales as presents! Provide gift wrapping as an added incentive for buyers.

Make your closet your one-stop shop for gifting! Give your #PoshPackages a seasonal makeover by adding in tissue paper, bows or gift tags. Adding personal touches can truly make the shopping experience memorable. P.S. Download some free Posh Holiday printables here.

4. Stock your closet with top selling brands.

If you got them, list them! Turn your closet into a gifting destination by listing top selling brands like Ugg, The North Face and more. Head to our Most In-Demand Gifts of the Season blog post to get the scoop.

5. Be as descriptive as possible

Give shoppers a clear description of the listing. When crafting a description, think about how you would describe the item if shoppers couldn’t see it. Posh Tip: when your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%.

Posh Tip: 3 Ways to Increase Your Closet’s Visibility This Holiday Season

3-Ways-to-Increase-Your-Closet-Visibility-This-Holiday-Season

Looking for ways to get your listings in front of potential buyers? Follow these tips to create more opportunities to match your items with buyers’ searches and improve your placement in Poshmark search results.

1. The proof is in the listing details.

Make sure to enrich your listing details to maximize your closet’s exposure. How exactly does one “enrich?” It’s simple: 

  • Make sure your titles are descriptive. Instead of “leather handbag,” boost your title with more details such as brand name, material, style name, etc. A title like, “Black Leather Gucci Marmont Crossbody Bag” is more descriptive, and more importantly more searchable. Did you know including 4-5 words in your title increases your chances of a sale by 60%?
  • Put your best photo forward (and include at least three more). Covershots, or the main photo of your listing, are the first thing a potential buyer sees as they’re browsing Poshmark search results. Capture your item in multiple angles and include those photos as well. Listings with more than 4 photos are 70% more likely to sell! 
  • Mention the brand name. Don’t skip on dropping the brand name. Letting your potential buyers know what brand your item is increases the likelihood of its sale by a whopping 110%.

2. Participate in promo days.

Joining in on promo days means offering discounted or free shipping to buyers and gaining closet exposure. What does that equal? More sales. Plus an added benefit, for Make a Deal Days and Love or List Challenge you’re entered to win awesome prizes just for participating. Get the details on the three types of promo days we offer:

  • Closet Clear Out: Offer (and market!) free and fast shipping to put your buyers at ease. During Closet Clear Out, lower your prices by at least 10%, and Likers get an email with the price drop notification AND discounted shipping (on us!). 
  • Make a Deal Days (US only): Make sales and be entered to win BIG when you use Offer to Likers. Drop your price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing—plus, you’ll be automatically entered to win hourly prizes!
  • Love or List Challenge (US only): If you don’t love it, it’s time to list it! From last season’s looks to giftable finds, take part in this challenge and automatically be entered to win big.

Posh Tip: Using the Price Drop feature on a promo day increases your chance of making a sale by 80-90%. 

3. Source your inventory with holiday buyers in mind.

Think about what you’d shop for during the holidays. Stocking your closet with NWT items makes it instantly shoppable for gifts. Adding seasonal items to your closet helps you appear in relevant searches (both on Poshmark and search engines) and Markets thus increasing your visibility and shoppability.