Promoted Closet Beta

Introducing Promoted Closet, a new beta feature for US sellers to increase the visibility of their listings to millions of shoppers on Poshmark. This beta program is a part of our ongoing efforts to empower sellers with more tools to make sales and grow their businesses. With Promoted Closet, your listings will become eligible for promotion in prominent locations across search results and brand pages and you’ll be able to see how well your promoted listings are doing with access to performance insights.

Participating sellers will have an opportunity to try the tool for free and provide feedback to help us create a valuable seller tool for the Poshmark community. Throughout the beta, we will be listening to feedback and improving the experience iteratively so we can roll out Promoted Closet to every seller in the US.

Poshmark has been, and will continue to be, a place where anyone can thrive and we are excited to bring you another tool to help promote your listings. During this beta period, we will be testing to see if increased visibility ultimately leads to a positive impact on sales.

FAQ’s

How can sellers participate in the beta program?

To test this new feature, we are initially reaching out to Posh Ambassador IIs located in the US who use Poshmark on desktop to manage their closet. We will be granting access on a rolling basis, starting with the largest closets with the most available listings. This will help ensure that we have enough listings to thoroughly test the performance of Promoted Closet. As we continue to learn and refine the beta experience, the criteria is subject to change. Interested sellers can join the waitlist by filling out this form.

Update: As of May 3rd, we have updated the criteria to include PA II closets of varying sizes. While we are still maintaining smaller beta testing groups, our intention is to continuously improve the experience and let in more sellers.

How will Poshmark determine when to let more sellers into the beta program?

As our team monitors feedback, addresses bugs and issues, and improves the product experience, we will open up access for more sellers to join on a rolling basis. We are testing with a diverse set of closets and capturing feedback from different types of sellers to build the most successful experience for the broader community.

How will selected sellers be notified?

Our team will contact sellers via email with instructions to access Promoted Closet and start their free trial. We encourage sellers to confirm the email address associated with their Poshmark account is current. In addition, sellers must be opted in to receive announcement email notifications.

When can sellers expect Promoted Closet to be available to everyone?

Our goal is to make this available to as many sellers as quickly as possible; however, we will not sacrifice quality for speed. It is our intention to build a tool that every seller can benefit from and we recognize that it will take time to test and improve.

How can I learn more or share general feedback about Promoted Closet?

We welcome any questions and feedback to support@poshmark.com. A member of Team Posh will respond as soon as possible.

A message from our COO regarding Silicon Valley Bank

To our Poshmark community:

Some of you may have seen the news regarding Silicon Valley Bank (SVB) and its impact on some marketplaces’ ability to issue customer redemptions. I want to assure everyone in our seller community that all accounts on Poshmark continue to be safe and secure. We do not use SVB to store customer or marketplace funds, and your ability to process payments and redemptions is not affected. 

Sincerely,
John McDonald
Chief Operating Officer, Poshmark

Your Guide to Posh Shows

Experience the newest way to shop and sell LIVE on Poshmark. Posh Shows is currently available in the U.S. and Canada. With Posh Shows, you can connect with your shoppers, reach a wider audience, and accelerate your sales.

Preview Show Listings:

  • Preview the listings a seller will be featuring during their show by selecting the upcoming show and heading to the waiting room. Then, tap the featured listings icon in the bottom-right corner. 
  • Tap the heart icon to like a listing and get notified when the item is about to be auctioned! 
  • Tap to preview the listings in the show and then search for a specific brand or item to see if that will be featured in the show! 
  • Get a sneak peek of an upcoming show by tapping into a show’s waiting room and the preview (if the seller chose to add one) will automatically play.

Discover Show Tags:

  • View Show Tags on the All Posh Shows page to find shows with the theme, styles, or brands that you’re interested in.
  • NEW! In addition to being able to view Show Tags beneath each show’s Covershot, you can now explore even more shows by tapping on tags at the top of the All Posh Shows page.

View & Save Upcoming Posh Shows: 

  • NEW! Tap the dotted icon in a show’s waiting room to view all of the host’s upcoming shows in one location.
  • Tap the bookmark icon next to a show’s title or in the show waiting room to be notified when it starts. Never miss out on shows you’re interested in watching! 
  • View your saved shows in one area by tapping on the bookmark icon in the top right-hand corner of the All Posh Shows page, which will take you to the My Saved Shows page.

Explore Different Show Types:

  • NEW! Discover the types of shows that interest you most with live and silent shows in their own designated areas. 

Receive Show Notifications: 

  • Get notified when sellers you follow go LIVE. Make sure your push notifications are turned on by going to Settings > Notifications > Posh Shows.
  • Get notified when your liked items are in a show, so you never miss out on a chance to bid on items you like. 
    • #POSHTIP: Check out the number of likes a listing has to get a sense of buyer demand and how quickly the item may sell. 

Add a Show to your Calendar: 

  • Add a Posh Show as an event on your calendar to make sure you never miss out. Head to the show waiting room and tap Add to Calendar to get started!

Access a Posh Show: 

  • Tune in to a show by heading to the All Posh Shows page on the Shop and Feed tabs. A banner will also display in a seller’s closet when they are hosting a show, and on specific listings when they’re being auctioned.

View Available Listings: 

  • Once you’re in a show, tap the featured listings icon to check out the items for sale. Tap on a listing to get quick access to its detail page for more info. 
    • #POSHTIP: Ask the seller any outstanding questions LIVE and get real-time answers!
  • Tap the seller icon to view their closet and browse other available listings.

Connect with the Community: 

  • Ask questions or share comments about an item you’re interested in by typing in the show chat.
  • Show the seller how much you love an item by tapping the heart eyes emoji.
  • See an item that a fellow Posher would love? Mention them in the chat by typing @ and then searching their name so they’ll be notified. 

Watch Shows and Browse: 

  • Tap the minimize icon in the top-right corner to watch Posh Shows while you browse.

Place a Bid and Purchase: 

  • Auctions make it fun and easy to purchase items during a show. You can use the suggested bid price or tap Custom Bid to enter your own.
  • Pay for your Posh Show purchases using all accepted payment types except Affirm.
  • Once you’ve made a purchase, you’ll automatically be eligible for bundled shipping. Keep shopping to get bundled shipping for all additional purchases from the same seller in the show! 

Receive Order Support:

  • In the event of payment failure, you can update your payment details from the Order Details page.
    • #POSHTIP: The seller can reauction this listing to another shopper, so be sure to update this information as soon as possible.

Swipe to Watch More Shows:

  • Interested in easily switching between shows? Once you’re in a show, swipe up to easily tune in to the next!

Ready to try it out? Head to the All Posh Shows page to shop LIVE now!

For any issues with your purchases, please contact support@poshmark.com.

If you have questions about Posh Shows, please reach out to us at poshshows@poshmark.com.

Listing Tips for More Poshmark Sales

One of the biggest questions we get is: How can I make more sales on Poshmark? We dug into some seller data and created the following guide to share key insights for seller success.

  • Timing matters. Stock up for seasons ahead of time to capitalize on peak sales.
    • Shoppers look for seasonal items before that season starts—don’t miss a key opportunity to have what they’re looking for, when they’re looking for it. 
    • #POSHTIP: Turn on Trends push notifications in the Account tab to get the scoop on new trends every morning—this can help you forecast for next season’s must-have items. 
  • Stock up on a variety of trending brands. Capture shopper interest by adding trending brands to your closet. Here are some signs you should keep an eye out for to know when a brand is trending:
    • Brands that gain momentum slowly and surely over time are usually safe bets to source for your closet. 
    • When brands have collabs or a major cultural moment, their sales peak and slow fast—catch them right before the spike! 
    • Social media trends translate into Poshmark sales—stay ahead of the game by keeping your eye out for the next big thing. 

  • List fresh inventory. New listings that shoppers have not yet seen are 2X more likely to sell in a given period over copied and relisted listings. They also show up when shoppers filter their search by ‘Just In,’ and may be featured in Poshmark marketing emails or posts!
  • Rotate your closet with Reposh. Reposhed listings sell 30% faster than fresh listings! 
    • #POSHTIP: Review your past purchases and use the Reposh feature to cycle through items with proven shopper interest. 
  • Give copied or relisted listings a refresh. Increase your copied or relisted listing’s visibility with new shoppers by optimizing your listings. The more detail you provide, the more information a shopper has to make their purchasing decision. Here are some #POSHTIPS to help your listings stand out: 
    • Add photos with a white or simple background so shoppers can accurately visualize your item. Check out our Photography Guide for inspo! 
    • Add relevant, descriptive keywords like style terms, trends, patterns, and materials that shoppers may be searching for.
    • Add up to 3 applicable Style Tags so it has a chance to show up in Poshmark marketing and social media. 
    • Check out Today’s Trends on the Shop tab to see what shoppers are searching for, and add those keywords and Style Tags to your relevant listings! 

  • List consistently. In a given week, 94% of Poshmark sales go to sellers who have listed that week! 
  • Embrace your offers. Shoppers love deals. 
    • 67% of all sales on Poshmark happen through offers. Send Offer To Likers to engage shoppers with a can’t-miss discount.
    • 50% of daily Poshmark sales are from listings that a shopper sees for the first time that day. Act swiftly and send offers when shoppers are most interested! 
    • 30% of all lowball offers (50% less below listing price) result in a sale when countered. Respond to all buyer offers.  
  • Price competitively. Do competitive pricing research and price within the ranges that shoppers can filter by when they search. 
  • Share your listings at least 3x a day. Shopper searches default to ‘Just Shared,’ so sharing your listings consistently bumps them in your follower’s feeds. 

Want even more? Watch a recording of Metrics that Move the Needle: Insights for Seller Success and read more about growth strategies in the Community Toolkit.  

*Based on seller data reported from the first 6 months of 2022.