The Trend Report

The 2024 Holiday Trend Report

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Welcome to the 2024 Holiday Trend Report—a deep dive into this year’s data and insights on Poshmark, designed to keep you on the pulse of what’s trending this holiday season. From viral fashion moments and products, to sustainable shopping and the rise of influencer-owned brands, this report is packed with tips to help you curate your closet so that you can connect with your buyers, and make the most of the busiest shopping time of the year.

Holiday gift buying is already in full swing and with ecommerce sales expected to grow from 7% to 9% this year, shoppers are balancing smart budgeting with thoughtful choices—prioritizing gifts that reflect their values, like supporting small businesses and embracing sustainability.

With so many opportunities on the horizon, staying ahead of trends is key. That’s where we come in! This guide is your holiday game plan—packed with insights to help you stock your closet with must-have items, maximize your profits, and create memorable connections, all season long.

Throughout the report, be on the lookout for expert insights and tips from Poshmark’s Merchandising Expert, Chloe, who’ll drop fun facts along the way to help you turn insights into action!

Holiday Market Opportunities: Early Sales, Secondhand Scores, & Luxury for Less

Shoppers are preparing to spend big—this year’s total holiday sales are projected to reach $1.78 trillion, marking an 8% increase YoY, according to Deloitte’s 2024 holiday retail survey1. However, shoppers are looking for more budget-friendly alternatives, with 75% planning to shop promotional events, shoppers are prioritizing value over brand loyalty.

Sustainable gifting is becoming a standout trend this holiday season, with 69% of shoppers saying they are very open to receiving secondhand gifts from friends and loved ones. For those seeking unique and meaningful options, secondhand items like clothing, vintage finds, and designer bags are at the top of wishlists. Additionally, 36% of shoppers are very likely to buy secondhand gifts, as they look for special items with added character and value2.

Search Demand: Sweater Weather & Holiday Fashion Take the Lead

As the holidays approach, shoppers are gearing up to spend on both themselves and their loved ones—so what’s trending this season? We’ve gathered the top searched terms that are currently making waves. 

Shoppers are on the hunt for versatile, cool-weather staples like sweater dresses and suede boots, which have seen a +184% and +196% growth increase YoY (year-over-year). These styles seamlessly shift from casual afternoons to dressed up holiday gatherings, and have quickly become the ultimate transitional pieces, offering both comfort and style. 

Barn jackets are trending in a big way, with searches climbing 147% YoY. Considered this season’s “it” jacket, they combine rustic charm with cozy practicality. Embracing the English countryside aesthetic, barn jackets are part of a larger equestrian-inspired trend that highlights horse-themed sweaters and brown suede jackets—perfect for crisp autumn days.

Dark cherry red hues have dominated recent fashion runways. It comes as no surprise that demand is up 145% for burgundy bags, solidifying its status as the must-have color of the season and proving that bold colors are just as essential as neutrals.

Women’s Top Categories + Brands: Viral Beauty, Personalized Accessories, & Comfort-First Shines

Charming, meaningful, and personalized accessories are having a major moment. Charm adorned bracelets from designers like Alex and Ani (+174%) are on the rise, and Longchamp’s (+57%) Le Pliage mini tote has gone viral. With a new generation reinventing the heritage bag by adding charms and keychains, this era of personalization blends tradition with trend. Proving that vintage-inspired accessories will always remain relevant, brooches (+31%) are officially making a comeback as statement pieces, elevating oversized button-ups and replacing buttons on vests.

Tennis-core fashion is taking center stage this season. Style-first activewear from Alo Yoga (+49%) and FP Movement by Free People (+44%) are blending athletic function with everyday style. The release of The Challengers movie has further fueled this trend, driving interest in tennis-inspired outfits and boosting sales of skorts (+26%). This sporty-chic aesthetic reflects the growing demand for comfort without sacrificing style. 

The makeup industry is thriving, led by beauty mogul and YouTube star Jeffree Star, whose products are dominating the market with astounding growth: Jeffree Star Lip Balm & Gloss surged +2375%, while his eyeshadows increased by +232%. TikTok’s influence continues to shape beauty trends, elevating lip products to new heights—evident in the +82% rise in lip balm and gloss sales, with brands like Rhode and Summer Fridays turning them into coveted accessories. Meanwhile, the nail care space is booming with Color Street Press-On Nails up +35%, signaling a shift toward easy, at-home beauty solutions. As powder blush fades in popularity, liquid and cream formulations, like Rare Beauty’s and Rhode’s blushes, are now in the limelight, driving a 17% increase in overall blush sales.

Men’s Top Brands + Categories: Elevated Basics, Edgy Luxury, & Travel-Ready Styles

The outdoor aesthetic and athleisure are dominating men’s fashion, as shoppers gravitate toward multifunctional, comfortable pieces. Brands like Kuhl (+208%) and Outdoor Research (+143%) are driving this trend by blending style with practicality, perfect for both city streets and weekend adventures. The popularity of hybrid shorts (+32%) and cargo pants (+19%) highlights the demand for adaptable, adventure-ready styles.

Elevated basics and quality fabrications are top priority when it comes to building a capsule wardrobe. Todd Snyder and Buck Mason (+66%) are at the forefront, delivering high-quality and stylish essentials crafted to last. Wardrobe staples like trench coats (+27%) and cardigan sweaters (+17%) are driving the demand, catering to consumers seeking both function and timeless style.

Dare to be edgy? Luxury designers like Chrome Hearts (+114%) and Balenciaga (+57%) are surging in popularity, appealing to shoppers looking for bold fashion statements. High-end hoodies priced upwards of $500 from Chrome Hearts are at the top of wishlists, with shoppers flocking to Poshmark in search of luxury styles at a fraction of the retail price. 

From holiday getaways to stocking stuffers, shoppers are upgrading their travel gear with duffel bags (+15%), and giving the gift of elevating everyday convenience with key and card holders (+34%)

Kid’s Top Brands + Categories: Top Toys & Durable Styles

This year, parents are focusing on shopping secondhand to invest in well-made and durable styles for their little ones without sacrificing their wallet. Demand for high-quality children’s clothing is on the rise, with brands like The Beaufort Bonnet Company (+50%) offering timeless holiday outfits, while Baby Boden (+37%) delivers playful yet practical designs for everyday wear. 

When it comes to playtime, toys are at the top of every child’s list, with action figures and playsets (+35%) soaring in demand. Leading the surge are highly-collectible Marvel superheroes and Wookiee warriors from Star Wars, who’s fandoms attract shoppers from every generation. Plus, Funko’s (+36%) homerun stars have found a place at the top of the charts, fueled by the world series. Nostalgic favorites from Fisher-Price (+28%) are on the rise as parents shop for timeless, well-crafted toys that offer both fun and developmental benefits.

Family gatherings mean gametime, from brain busters to board game classics, puzzles and games (+32%) are keeping families entertained throughout the holiday season.

Home Top Brands + Categories: Sustainable Comfort Meets Creative Home Decor

Home is where the heart is, and shoppers are favoring both comfort and quality by not only turning to Quince (+1108%) for sustainable, high-quality clothing but also embracing the brand’s eco-friendly home essentials. Quince is delighting homebodies everywhere with organic bedding, cashmere throws, and linen curtains. With bedding (+27%) among the fastest-growing categories, the trend toward intentional shopping shows how consumers are blending sustainable style with comfortable living.

Betsey Johnson (+312%) is bringing bold, playful energy to home décor with patterned quilts and whimsical wallpapers. Her eclectic designs resonate with those seeking self-expression through unique home accents, making playful sheet sets and cozy throw blankets for fans of kitsch and creativity.

Electronics Top-Selling Brands: Retro Tech Returns

Shoppers on Poshmark are embracing both modern and nostalgic tech. Nintendo remains a top pick for gaming consoles, while Sony is seeing renewed interest, stemming from the popularity of retro camcorders and digital cameras. Gen Z and content creators are leading the charge in the vintage tech revival, swapping smartphones for Y2K-era gadgets. This trend reflects a desire for the classic, grainy aesthetic dominating social media.

Luxury Top-Selling Brands: Vintage Prada, Tiffany Jewels, and the Neverfull Comeback

Luxury fashion continues to thrive, driven by both classic and trending designers. Louis Vuitton is leading the charge as of late with the launch of the reimagined Neverfull Inside Out Tote, a reversible take on its iconic design. This updated version, embraced by modern shoppers for its versatility and dynamic look, reflects the brand’s ability to stay relevant through reinvention. Additionally, Gucci’s timeless horsebit and modern marmont styles are next in line for luxury aficionados, lusting for classic pieces like iconic loafers to swoon-worthy bags. 

When it comes to trending jewelry, Tiffany & Co. continues to ‘wow’ with timeless new and vintage designs like Elsa Peretti’s Bean Necklace back in the spotlight, and the covetable and intriguing Bone Cuff on the wrist of every it-girl. The brand’s recent marketing efforts have solidified its comeback, prompting many shoppers to turn to Poshmark in search of previously-owned Tiffany jewelry.

From Chanel’s timeless elegance to bold prints from Versace (+40%), Poshmark shoppers are embracing both vintage and current luxury gems, capturing the intersection of tradition and trend.

Dior’s ladylike and feminine designs are in high demand, steered by interest in Apple’s TV’s “The New Look” which chronicles Christian Dior’s rise, and the La Galerie Dior exhibit in Paris that debuted earlier this year. Dior tote bags (+355%) are also all the rage, with the Lady Dior and the Book Tote having become the must-have styles, capturing the true elegant and carefree Parisian spirit. 

Proving to be a favorite, Hermès scarves (98%) are renowned for their luxurious silk and intricate designs, featuring bold colors and unique artistic patterns. The most popular are the iconic Twillies—slim and versatile scarves that can be worn around the neck, wrist, or as an accessory to handbags. Many fashion enthusiasts opt to frame the scarves, serving as art pieces. 

Shoppers are gravitating toward expressive styles from YSL, with a particular focus on vintage styles under the Yves Saint Laurent label, like YSL crossbody bags (+93%) favoring statements over minimalist trends.

Sustainability-Driven, Top-Selling Brands: Where Style Meets Responsibility

Sustainability-driven brands are thriving, tapping into specific aesthetics that align with conscious consumerism and intentional style. Sezane (+56%) and Cleobella (+38%) are championing the Parisian Chic and Bohemian Luxe aesthetics, offering shoppers timeless pieces with sustainable sourcing and ethical craftsmanship—perfect for those curating capsule wardrobes. The rise of techwear and Gorpcore in men’s fashion has boosted Arc’Teryx (+16%) as a leader in performance-based, adventure-ready clothing that is designed with durability and longevity in mind. 

Everyday essential footwear brands like Rothy’s (+27%) and Allbirds (+10%) are flourishing by offering sustainable, timeless basics that have become wardrobe staples. Both brands prioritize comfort and versatility, appealing to consumers seeking well-made, eco-conscious shoes. These shoes exemplify a broader trend toward practical yet thoughtful fashion—items that are easy to integrate into any wardrobe and built to last.

Outside Influences: The Rise of Influencer-Owned Brands & Pop Icons

This year, the cultural zeitgeist was driven by bold statements and musician-led viral moments, with Chappell Roan, Sabrina Carpenter, and Charlie XCX’s Brat Summer aesthetic taking center stage. Roan’s meteoric rise mirrors a broader trend of musicians influencing fashion, as her eclectic style and unapologetic persona resonate with fans seeking individuality. Meanwhile, Sabrina Carpenter’s soaring search interest reflects her dual impact as a pop star and style icon, seamlessly blending nostalgic 90s/2000s vibes with modern trends. Brat Summer captured imaginations as a playful, rebellious mood—signaling the growing influence of aesthetics rooted in carefree, Gen Z attitudes.

Influencer-led fashion continued to evolve, with brands like Parke, proving that influencers are no longer just tastemakers but serious players in the fashion space. Daily Drills, Dairy Boy, and Strawberry Milk Mob also saw impressive gains, showing that fans are eager to buy directly from their favorite creators. These brands thrive by focusing on sweatshirts, loungewear, and athleisure, tapping into the post-pandemic demand for comfort that doubles as streetwear. With versatile pieces that feel as good on the couch as they do running errands, influencer-led collections perfectly capture today’s blend of practicality, style, and personal expression.

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TREND REPORT METHODOLOGY

All data is based on the shopping behavior of Poshmark’s 80M+ members.

  1. Deloitte, “Holiday Sales Expected to Increase 8%” ↩︎
  2. Independent research commissioned by Poshmark ↩︎

The 2023 Holiday Trend Report

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Welcome to the latest edition of the Holiday Trend Report, a guide where we break down the data on Poshmark to give you what’s trending among shoppers so that you can be well-informed when sourcing for your closet during the holiday season. From the crazy pop culture moments that defined 2023, to sustainable brands that have dominated the market, we’re covering all the hottest brands and styles across each department. 

Get ready to deck your closets, holiday spending and gift shopping has already begun. With budgets tighter than ever this year (thanks inflation), shoppers are looking for more convenient and meaningful ways to spend their money by shopping smarter, shopping smaller, and shopping more sustainable. 

We know the holidays can be stressful, so we’ve done the hard work for you! Use this guide to stock your closets and cash in on the biggest shopping season of the year.

Holiday Market Opportunities: Ecommerce, Secondhand Steals, & Luxury Deals

It’s the most wonderful time of the year, and shoppers are gearing up to shop big, spending a projected estimated total of $1.3 trillion worth of gifts for loved ones and themselves this holiday season1. As we get back to pre-pandemic normalcy, many people don’t have time to head to stores to shop. This results in an estimated 10.3%-12.8% increase in ecommerce sales as shoppers look to online retailers for their shopping needs. 

More and more shoppers are embracing sustainable gifts, as secondhand continues to be a promising option for their loved ones2. Legacy designer brands are also on the top of everyone’s wishlist this year, with consumers turning to secondhand to snag the best deals on luxury items.

Search Demand: On the Up & Up: Cozy and Luxury are on the Rise

As the holidays and a new season approaches, shoppers are looking to shop for themselves, and their loved ones—so what’s trending right now? We’ve compiled the top-searched terms that have been popping up this past month.

Quiet luxury has taken 2023 by storm, with an increased interest in more deluxe materials such as 100% cashmere and 14K gold jewelry, who have seen a +151% and +142% growth YoY (year-over-year). Luxury and legacy brand, Coach, continues to stay on the pulse of trends. Their hobo bag rose to popularity, propelling the more-practical, sack-like bag into in-demand status with a +65% increase in growth. But the desire for “stealth wealth” doesn’t stop there—preppy is back and has reinvented itself. The brand Rowing Blazers has attracted shoppers with their colorful and playful take on classic Americana styles. Shoppers are turning to Poshmark to keep up with these trends and snag a good deal on luxe styles.

Winter is coming, and shoppers are looking to keep warm without sacrificing style. Merino wool sweaters, Acne Studio scarves, and Hunter rain and snow boots have seen a spike in searches as shoppers hunt for their new-season wardrobe.

‘Tis the season for holiday cheer. The halls are being decked and houses are being filled with Christmas village sets and advent calendars galore.

Women’s Top Categories + Brands: Sustainable Minimalism & Easy Dressing Blossoms 

Sustainable brands are top-of-mind for most shoppers as the effects of climate change become more and more apparent each year. Minimalistic and eco-conscious brand Quince, who’s mission is to provide high-quality products at affordable prices, dominated the charts this year with a staggering +1100% increase in YoY growth. 

Athleisure continues to be a staple for most women, with brands like FP Movement by Free People (+1056%), Halara (+335%), Hoka (+148%), and Vuori (+145%) all showing impressive YoY growths. In fact, the line between athleisure and casual has officially been blurred, with women across the country mixing their casual pieces with athletic wear for a more easy and comfortable take on fashion. Gone are the days of suffering through hours wearing heels—women are now pairing their dresses with sneakers thanks to brands like Veja (+47%) that offer stylish yet comfortable shoe options. Additionally, form-fitting pants are no longer the top dog, as shoppers opt for a more relaxed silhouette like flared, wide-legged, and straight-legged denim (growing +24% and +19%) for a more vintage-inspired look.

What’s more merry and bright than unwrapping something that’s glistening this holiday season. Jewelry is always a crowd-pleaser and comes at no surprise that it’s at the top of everyone’s wishlist this year, showing the most growth at +30% YoY.

Men’s Top Categories + Brands: Tailored Ease for Indoors & Out

2020 may be behind us, but dressing in comfort is still a top priority for most shoppers. Work from home shifted the way many people dress and view office attire, and it’s not something that shoppers want to give up. Enter brands like Cuts Clothing, who provide clothing that helps bridge the gap between comfort and professionalism, grew +130% YoY.

Tailored outdoor-inspired looks really made a statement this year, with the function-meets-style aesthetic ruling runways and social media feeds. Brands like Johnnie-O (+55%) and Barbour (+61%) blend high-quality heritage and utilitarian styles, while brands like Faherty (+83%) and Taylor Stitch (+96%) give options for those looking for conscious and well-constructed clothing that’ll stand the test of time.

2023 was the year of traveling and we saw considerable growth in luggage, travel bags, and duffle bags as shoppers become more comfortable traveling again, with growth up +35% and +19% YoY.

With budgets tighter than ever, finding gifts that don’t break the bank are on everyone’s mind. Grooming tools, casual socks, and key and card holders are small everyday essentials that can make a big difference in your loved ones’ lives.

Kid’s Top Brands + Categories: Stuffies + Pajamas for an Oh So Silent Night

Bedtime can be difficult, just ask any parent, which is why bedtime-made-easy styles are at the top of parents’ lists. Brands like Little Sleepies and Kyte Baby have seen significant growth (growing +124% and +89% YoY), offering thoughtfully designed pajama sets and sleep sacks that feature fun and festive prints. Comfy nightgowns (+22%) and stuffed animals (+44%) are sure to keep your kids cozy during bedtime while putting a smile on their face. Cult favorite stuffed animal brand, Squishmallows, continue to top the charts year after year with a growth of +145%, remaining a highly collectable plush toy for kids and adults alike. 

Parents are more conscious than ever, stressing the importance of safe fabrications and quality garments. Magnetic and Me focuses on providing all-organic cotton and natural fiber clothing for babies, giving parents a peace of mind. The Beaufort Bonnet Company offers a selection of upscale classic and holiday styles for parents looking for timeless outfits for the season, and has seen a +134% in growth compared to last year.

Home Top Brands + Categories: From Nostalgic Decor to One-of-a-Kind Finds

Fandoms took over this year, where brands like Hello Kitty and Peanuts leaned into the growing nostalgia of Gen X and Millennials and collaborated with homegoods retailers. This resulted in a boom of sold-out Hello Kitty and Snoopy home decor that shoppers were eager to get their hands on, and a +235% and +69% increase in growth on Poshmark.

Water bottles are one way many people chose to be sustainable, and it’s become a unique way shoppers can show their self-expression. From Stanley to Hydro Flask to the rapidly-growing Owala, water bottles remain as the must-have item of the year with a +34% increase in orders.

Home is where the handcraft is—not to mention where it can shine the best. One-of-a-kind finds from local artisans and craft makers are up +43% compared to last year, and serve as the perfect conversation starter for all your holiday hosting engagements.

Electronics Top-Selling Brands: The Age of Throwback Digital Cameras

Shoppers are turning to Poshmark for the best deals on modern electronics like Apple and Nintendo gadgets, and on the hunt for classic throwback products like Y2K digital cameras. Gen Z is a huge consumer of secondhand goods, and also at the heart of what’s trending. Gen Z and content creators alike are setting aside their smartphones in exchange for vintage digital cameras and camcorders from brands like Canon, Sony, and Samsung.

Luxury Top-Selling Brands: Classic Luxury Never Fades & TikTok Takes it Viral

Legacy luxury brands are here to stay—from Louis Vuitton and their Neverfull Tote to Chanel’s Classic Flap Bag and Slingback Heels. We can’t talk about luxury and not talk about Dior’s Lady Dior Bag, a Princess Diana staple and recently dubbed as one of the best investment bags to buy.

Tiffany & Co.’s new and old items have propelled them back into popularity. Their new lock bracelet followed the footsteps of Cartier, while vintage Elsa Peretti pendant necklaces have gained the attention of younger generations.

Thanks to the world of TikTok, luxury shopping has reached new heights. A scroll on #luxurytok will make it feel like you’re the only one without a Hermès Birkin Bag or the viral Celine Triomphe Sunnies. Shoppers paid homage to the late Jane Birkin, who passed this year, by snapping up the namesake bag. Rather than lining up in front of luxury brick and mortar stores, shoppers are turning to Poshmark to get their hands on these must-have and hard-to-find styles, with sales for Hermès up +75% and Celine +52% YoY.

It’s not all Classic Flaps and Lady Dior’s. Chanel Tote Bags reigned supreme this year, seeing an impressive growth of +1010% YoY in sales, with trendier tote styles like the Chanel 22 Bag topping shopper demand. It’s no surprise that the controversial bag (some critics have said it looks like a chic trash bag) took some warming up to, as shoppers took their time to pull the trigger on purchasing.
On the opposite end of the spectrum, there are some bag styles that are here to stay, whether it’s a Louis Vuitton Key + Card Holder, or a Fendi bag perfect for your essentials. Made famous in the mid-to-late nineties, the Fendi Baguette Bag, which saw a +97% YoY growth , has seen a resurgence in popularity over the past 3 years as younger generations adopt Y2K style. Afterall, who doesn’t want to channel Carrie Bradshaw?

Sustainability-Driven Top-Selling Brands: Shopping With a Purpose

In 2023, the rise of sustainability-driven brands has proven that shoppers aren’t messing around when it comes to supporting companies with a purpose. This year, Baggu saw a +241% YoY growth, thanks to their top-selling product, The Baggu Reusable Tote, which has become a symbol of conscious consumerism. This eco-friendly tote is not just a bag—it’s a statement of environmental responsibility, showcasing that your grocery bags can be both sustainable and playfully designed.

Minimalist brands like Pact (+73%), Veja (+47%), and Everlane (+30%) all had significant year-over-year growth due to the intersection of Gen Z and Millennial loyalty to sustainability-driven brands and to the increase in popularity of the “Plain Girl Chic” aesthetic, where consciously less is more.

Outside Influences: The Year of Girl Power

This year, one movement made waves bigger than the rest, and that was girl power. In 2023 Swifties rejoiced as the Era’s Tour kicked off and securing an outfit for the tour reached viral heights. From sequin jackets to glitter cowboy boots and lavender haze dresses, concert goers were on the hunt for the perfect ‘fit, where searches for “Taylor Swift concert outfit” saw a  +1556% increase YoY. Fans that didn’t secure a ticket turned to Poshmark to scoop up the highly-covetable merch, resulting in searches +1279% for “Taylor Swift poster” and +554% for ”Taylor Swift Eras tour hoodie.” 

However, Taylor’s not the only blonde megastar to take over 2023. The highly-anticipated premiere of the Barbie movie in July sparked a shopping frenzy. Not only did the Mattel brand manage to do a collab with every brand in the book, but shoppers also wanted to dress in the hottest pink styles, which was dubbed “Barbiecore” and had a +628% YoY increase in searches. Barbie undoubtedly had the biggest comeback of the year (dare we say decade), resulting in a +197% YoY increase in “vintage barbie” and +172% in “barbie doll” searches.

LIST NOW ON POSHMARK

TREND REPORT METHODOLOGY

All data is based on the shopping behavior of Poshmark’s 80M+ members.

  1. Deloitte, “Holiday Retail Sales Expected to Increase 3.5-4.6%” ↩︎
  2. Independent research commissioned by Poshmark and conducted by Morning Consult ↩︎

The Poshmark Trend Report – Issue #3 | Winter 2021

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The Poshmark Trend Report is back and better than ever! Your go-to guide for seasonal data and insights includes a NEW section, ‘Trending Search Terms’ that will further inform you into what buyers are actively searching for on Poshmark. Use this and the rest of the report data to help make informed business decisions when it comes to sourcing inventory and trend knowledge. 

The Trend Report is based on order volume featuring trending brands and categories, department highlights, trending search terms, #PoshStyle straight from you (our community), and so much more. In Issue #3, we’re highlighting winter trends and data from December 2020. Click the download button below to access the full report.

Trending Categories & Brands

TRENDING CATEGORIES
High-growth categories in December 2020 are defined by the percentage growth in order volume compared to the previous month.

TRENDING BRANDS
High-growth brands in December 2020 are defined by the percentage growth in order volume compared to the previous month

Trending Search Terms

Have you ever wondered what other people are searching for when shopping on Poshmark? Well you’ve come to the right place. These trending search terms are here to help you get one step closer to identifying what new trends are on the rise and which products are in demand. 

SEARCH DATA
Trending search terms from December 9th, 2020 to January 9th, 2021 are defined by the percentage growth MoM.

Trendspotting

Coat Check!
Winter is in full swing, which means it’s time to bundle up with our favorite staple piece of the season—coats! We definitely have major coat envy after seeing different styles appear on celebs like Hailey Bieber with her collection of North Face puffers, or Nicole Kidman’s variety of iconic trench coats that made a notable appearance on the cult-favorite TV series, The Undoing. From winter must-haves like snow jackets and trench coats, to trendy cold-weather styles like varsity jackets and puffers, coats are definitely on every shopper’s mind.

Accessorize Your Life
The best things come in small packages, but this next trend is sure to make a big statement. Small leather goods including wallets and belts and jewelry accessories like rings and bracelets are bound to elevate any outfit.

See what other trends you need to know about this winter season—check out the full report now!

The Poshmark Trend Report – Issue 02 | Fall Winter 2020

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Welcome back to the second issue of The Poshmark Trend Report, your go-to guide for seasonal data and insights. This report is based on order volume featuring trending brands and categories, department highlights, #PoshStyle straight from you (our community), and so much more. In Issue 02, we’re highlighting fall and winter trends and data from September 2020.

The Trend Report was designed to help you make informative business decisions while sourcing inventory for your closet and broaden your knowledge of trending items and styles. It has everything you need to know and more!

Popular & Trending Categories

POPULAR CATEGORIES
Top-selling categories in September 2020 are defined by order volume.

TRENDING CATEGORIES
High-growth categories in September 2020 are defined by the percentage growth in order volume compared to the previous month.

Popular & Trending Brands

POPULAR BRANDS
Top-selling brands in September 2020 are defined by order volume.

TRENDING BRANDS
High-growth brands in September 2020 is defined by the percentage growth in order volume compared to the previous month.

Trendspotting

The Snuggle is Real
The snuggle is most definitely real this season as bundling up and staying warm is a top priority. Whether you’re staying indoors or facing the cold weather head on, keep cozy from head to toe in soft and comfy styles made from sherpa, wool, and faux fur that your future self will thank you for.

Hosting for the Holidays
Say a toast for the host this holiday season (yes, it’s okay to toast to yourself if you’re hosting—you deserve it!). Whatever your plans look like this year, turn your house into a home with some holiday decor and table linens that are sure to get you into the festive spirit.

See what other trends you need to know about this holiday season—check out the full report now!

The Poshmark Trend Report – Issue 1 | September 2020

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Welcome to The Poshmark Trend Report, your go-to guide for seasonal data and insights. This report is based on order volume featuring trending brands and categories, department highlights, #PoshStyle straight from you (our community), and so much more. In Issue 1, we’re highlighting summer trends and data from August 2020.

The Trend Report was designed to help you make informative business decisions while sourcing inventory for your closet and broaden your knowledge of trending items and styles. It has everything you need to know and more!

Popular & Trending Categories

POPULAR CATEGORIES
Top-selling categories in August 2020. Top sellers are defined by order volume.

TRENDING CATEGORIES
High-growth categories in August 2020 is defined by the percentage growth in order volume compared to the previous year.

Popular & Trending Brands

POPULAR BRANDS
Top-selling brands in August 2020 is defined by order volume.

TRENDING BRANDS 
High-growth brands in August 2020 is defined by the percentage growth in order volume compared to the previous year.

Trendspotting

Home-Court Advantage
With the much anticipated return of sports, we are seeing a rise of popular fan apparel across basketball, baseball, and football. Fans can’t wait to rep their favorite teams in apparel like shirts, shorts, and hats, even if they’re cheering on their teams from home.

’90s Nostalgia

‘90s Nostalgia takes us back to the days of music television and watching TRL after school. From staples like track pants, cargo shorts, and overalls, we’re living for this throwback…someone tag us in your Dior Saddlebags on Poshmark, we love them!

See what other trends you need to know about—check out the full report now!