PoshFest 2017: Key Marketing & Branding Takeaways

Want to know how to take your Poshmark business to the next level? Marketing and branding are the keys to success! We had some marketing mavens and branding all-stars share their tips and tricks at PoshFest, read on to learn more!

Think of marketing in three areas to help your business hit different goals:

Growth Marketing:
How to attract new customers and grow your current business

  • New arrivals lists: create a listing in your closet as a place to tag and let your customers know when you’ve uploaded new merchandise.
  • Build relationships with repeat customers: Notice someone has been repeat-buying from your closet? Reach out and build a stronger connection!
  • Outbound communication: Get your closet name out there! Not only in the app, but out there in the world of social media as well! *stay tuned for an upcoming blog post on this*|
    #PoshTip: “I share my sold listings to catch eyes of new customers and reassure them I’m a great seller!” –@theamandaweiss

Product Marketing:
How to use the marketing tools built into Poshmark to leverage the existing community

  • Sharing to Posh Parties: Take note of when our daily Posh Parties are happening. Sharing to these parties will gain increased exposure for your listings.
  • Utilizing the Dressing Room: Take our shiny new feature, the Dressing Room, for a spin! There you can style your buyers, offer them private bundle discounts, and more.
  • Price Drop Notification Strategy: Wait until your listing hits critical mass aka you’ve built up your likes, then drop the price at strategic times to trigger a price drop notification.

Brand & Content Marketing:
How to find your niche and building a brand that people recognize & love (As @katjo says, “marketing is the push, branding is the pull!”)

  • Social Media: Find your niche and start promoting your brand on social media to that audience.
  • Creative Marketing: Get creative in your marketing approach! Try using videos to showcase your listings on social media. Offer styling tips in your descriptions. Get the creativity flowing!
  • Visual Branding: Find your style and stick to it.
    You know your branding is strong when a Posher can look at a Covershot and instantly tell it’s yours. “Don’t get overwhelmed thinking you need a special camera or lighting kit to take killer Covershots. Just focus on clear photos and good lighting.” -@everydeystyle 

    Stay tuned for more key insights from PoshFest 2017!

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