The Poshmark Merchandising Guide

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Learning the ins-and-outs of merchandising will help you maximize your closet to its fullest potential. Not to mention, help you get those sales rolling in. In this guide, we’ll cover why trend forecasting is important when it comes to listing including how to strategically price your items to guarantee you’re profiting off your #PoshFinds!

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Look ahead with trend forecasting

Listing items that you already own in your personal closet is the perfect way to get familiar with Poshmark. If you are looking to take things one step further, think about what’s trending in the fashion world that potential buyers would love to get their hands on. One great way to do this is by subscribing to The Trend Report on YouTube, (shameless plug!) the perfect resource to learn everything about what’s trending on Poshmark aka what you should be listing right this moment. Give your buyers incentive to head to your closet to buy what they’re actively looking for. 

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Seasonality is everything

Knowing what to list is a great start, but keeping in mind when you’re listing certain items is even better! The best way to look at it is to ask yourself, “Would you wear shorts in the middle of winter?” Probably not. During summer, you might want to think about listing sandals, tanks, and everything or anything that’ll be perfect for the summer heat! Updating your listings regularly not only keeps your closet fresh but will have your customers coming back for more.

Titles and Descriptions are key

Photos can only tell so much so make your descriptions a good one! When drafting your description, think about how you would describe your item to someone who can’t see or touch the item. Providing measurements, exact colors, and noting flaws allows for full transparency for the buyer. Fewer questions they have to ask = more likely they are to hit Buy Now quickly. Does your item have a boat neckline or do the shoes you’re listing run a bit wide? Add that in! Don’t forget to include more keywords for a better chance for your items to appear in Poshmark search. Posh Tip: when your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%! 

Yes: NWT Madewell long sleeve top. Women’s size medium. Turtleneck, dolman long sleeves. 100% wool. Looks great paired with skinny jeans and booties.

No: Size small from Madewell.

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The price is right with a pricing strategy

Photos, check. Descriptions, check. Now it’s time to think about getting your pricing strategy right. You’re free to price your items at you discretion but here are two strategies to put to the test:  

  • Check out the comps (short for comparables). Simply put, do a bit of research on the similar previously sold items on Poshmark to see how much they were sold for and base your price off their listings. Overall, pricing is up to you but this strategy is smart and will help you to move your merchandise more quickly.
  • List your item higher than the lowest price you’re comfortable selling at. Once listed, share your item and watch those Likes come in! After a few people have expressed interest in your item by Liking it, lower the price and we’ll send a notification to all Likers, incentivizing them to hop in on the deal! 

One more thing… Take advantage of the My Inventory Report feature! It’s the perfect tool to keep track of all your listings in one place. Pay special attention to the Number of Days Listed column. This may signal that it might be time to relist your item with fresh new Covershots to entice anyone browsing. 

Get noticed within the app

Party with your PFFs in-app and participate in Posh Party, which happens 4 times per day (also are the times of day with the most traffic in the app)! Parties are the best time to shop and share items to a bigger audience. Not to mention, this is a perfect opportunity to potentially list your items to cater to each party theme: 

  • 9am PST–Brand Party: The community’s favorite brands such as Madewell, Gucci, Patagonia, and more. 
  • 12pm PST–Category Party: Centered around different categories such as “Best in Dresses, Skirts & Suits”
  • 4pm PST–Department Party: These parties are specifically geared towards different departments (i.e. Everything Petite, Men’s, Kid’s)
  • 7pm PST–Style Party: Focus on sharing your items around different styles and trends

Another great strategy is to look to the Shop Tab for our top trending Showrooms. Shop, explore and discover new listings that buyers have searching for. These rotate daily so don’t forget to refresh to know what’s in!

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Keep your merchandise moving 

Keep the sales momentum going by taking advantage of special promotions right in the app and also market any promotions you may be running outside of Poshmark!

  • Make a Deal & Closet Clear Out (limited time events)
    Closet Clear Out: Head to your Poshmark closet and drop the price of your items by at least 10% of the lowest historical price. This will send a six-hour-long shipping discount to all your Likers!

    Make a Deal Day: To participate, tap the Price Drop button on any listing and select Offer to Likers. Next, drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. Plus, you’ll be automatically entered to win prizes! (U.S. Only)

  • Offer to Likers
    Notice a lot of likes on a particular item? Send them a deal they can’t refuse. Tap the Offer / Price Drop button on any listing and select Offer to Likers (private). You’ll need to drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. All offers expire in 24 hours! To be successfully sent, the offer must be at least 10% below your lowest offer in the last 90 days.
  • Social Media
    Connect your social media accounts to Poshmark to easily share your listings to all your platforms with the tap of a button. Tap the Account tab > Sharing Settings to adjust your settings. Add your Pinterest, Twitter, and Tumblr accounts and let the sharing begin. 

Looking for photo tips? Check out the Poshmark Listing Photography Guide.

19 thoughts on “The Poshmark Merchandising Guide

  1. I’m considering selling on Postmark, but I have some questions. How large can an item be for sale? You say you send a label for $7.95. What if the post office says that is not enough postage? Are we required to make up the difference for the shipping costs? For example, it would cost more to send a leather jacket than a sheer blouse. What about “home goods”? What can and cannot be sold? Is it only small items items such as a pillow, blanket, etc.? It seems to me that shipping could be a real problem in terms of cost.

  2. Regarding Closet Clear Out: Do I have to change the shipping price on the listing, one by one, and then change it back 6 hours later? This is very time consuming for an offer that MAY attract a buyer during those 6 hours.

    1. Hi Olga! You don’t need to change the shipping price at all. During Closet Clear Out, you just need to publicly lower the price of your item by at least 10% of the lowest historical price, and Poshmark will offer a shipping discount to all of the people that have liked your item. That discount will remain in effect for the next six hours. Happy Poshing!

      1. Thank you for clarifying, that makes it much easier. Unfortunately, I don’t remember the ‘lowest ‘historical price’ of each item so when I bulk discount 10%, the offer probably only applies to a few items. I don’t know a way around that.

      2. The problem is that Poshmark does not offer the discount on all of your closet clear outs! For some reason they randomly choose here and there to not offer the discount! The buyer gets a notice that you’ve lowered the price but no shipping discount. It’s happened to me many times. It’s very frustrating. And not fair. Especially because their information says they will offer it. I emailed Poshmark support about it and they said they just do it randomly based on an algorithm!!!! Meanwhile I’ve lowered my price!

    2. No, during closet clear out events, you just drop the price by at least 10% and Poshmark automatically offers the discounted shipping at Poshmark expense, not yours.

  3. ok, ive given up on searching for “how i get paid” in here!! lol..i’m new here so its probably right in my face…so my question is.. HOW do i get paid? Wheres the info on this?

    I sold my 1st item (wasnt expecting to so soon), yeah for me….BUT, wheres information on HOW we get paid from selling an item/items?? thanks for any help!

    1. Hi, you need to wait until the buyer accepts the item. They have 3 days to so after its been delivered. At such time the funds are deposited into you Posh account. You need to cash out those funds (into direct deposit) in order to actually get the money.

    1. Hi, No items cannot be returned if they don’t fit. It’s up to the buyer to ensure fit prior to purchase. A good way to do this is ask for all measurements if they aren’t provided. If the Sellers misrepresents measurements, example claims it’s a size 5 and really it’s a 2 then you can contact Posh (within 3 days of receiving the order) to return.

  4. on your posh online catalog , dept. womens, third page, bottom line. third item listed, should say something more like “brown or camel brown BOMBER JACKET.” WARM JACKET” does it no justice. Just a creative suggestion.

  5. In regards to closet clear out, all the info from Poshmark including this blog post says that Poshmark will offer discounted shipping to your Likers if you reduce by minimum 10% and the price is at least $10. But this is not true!!! Poshmark will randomly NOT offer discounted shipping on an item through some kind of algorithm. This is not right since all the information says they will. I end up lowering my price permanently. My average price is $15 so I strategically use CCO. I have no clue which item they will decide to not offer the discount. They should offer it on all as they said they do!!

  6. It would be helpful if Poshmark dropped the limit on when and how often you can offer a particular discount. I have never understood why Poshmark cares if I want to offer the same Posher the same discount every day.

    1. I think it has something to do with ‘spam’. PISH Does want to sellers the endlessly offer potential buyers discounts which they ultimately will never take. I agree, 90 days is a but to long to wait in between, I think a month would be better.

    1. I would also like to be clarified on this. The article above says it has to be 100+ in the DESCRIPTION but then it looks like the example they give is of a TITLE. I know for sure to use keywords in the TITLE, even if it doesn’t sound right like: “ARITZIA wool long black fall winter jacket coat peacoat Small”
      I find that brand names are what attracts buyers to the listing first so my titles all include the brand in caps at the start of the listing. Because in the thumbnail listing, the title gets cut off so the.ost important info goes first. If you click on my name, it should take you to my closet to see how I do it.

  7. I would like to purchase a man’s medium size Nike players shirt #7. Authentic Nike Ronaldo Portugal away Jersey

  8. I honestly don’t understand what you mean? I always message back. Please help me to understand WHAT I’m doing incorrectly. I’d truly appreciate it. I always leave comments back. I thank them for looking at my closet also. Thank you

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