The Poshmark Merchandising Guide

LLDC_MerchGuide

Learning the ins-and-outs of merchandising will help you maximize your closet to its fullest potential. Not to mention, help you get those sales rolling in. In this guide, we’ll cover why trend forecasting is important when it comes to listing including how to strategically price your items to guarantee you’re profiting off your #PoshFinds!

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Look ahead with trend forecasting

Listing items that you already own in your personal closet is the perfect way to get familiar with Poshmark. If you are looking to take things one step further, think about what’s trending in the fashion world that potential buyers would love to get their hands on. One great way to do this is by subscribing to The Trend Report on YouTube, (shameless plug!) the perfect resource to learn everything about what’s trending on Poshmark aka what you should be listing right this moment. Give your buyers incentive to head to your closet to buy what they’re actively looking for. 

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Seasonality is everything

Knowing what to list is a great start, but keeping in mind when you’re listing certain items is even better! The best way to look at it is to ask yourself, “Would you wear shorts in the middle of winter?” Probably not. During summer, you might want to think about listing sandals, tanks, and everything or anything that’ll be perfect for the summer heat! Updating your listings regularly not only keeps your closet fresh but will have your customers coming back for more.

Titles and Descriptions are key

Photos can only tell so much so make your descriptions a good one! When drafting your description, think about how you would describe your item to someone who can’t see or touch the item. Providing measurements, exact colors, and noting flaws allows for full transparency for the buyer. Fewer questions they have to ask = more likely they are to hit Buy Now quickly. Does your item have a boat neckline or do the shoes you’re listing run a bit wide? Add that in! Don’t forget to include more keywords for a better chance for your items to appear in Poshmark search. Posh Tip: when your listing’s description contains more than 100 words, the likelihood of a sale increases by 40%! 

Yes: NWT Madewell long sleeve top. Women’s size medium. Turtleneck, dolman long sleeves. 100% wool. Looks great paired with skinny jeans and booties.

No: Size small from Madewell.

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The price is right with a pricing strategy

Photos, check. Descriptions, check. Now it’s time to think about getting your pricing strategy right. You’re free to price your items at you discretion but here are two strategies to put to the test:  

  • Check out the comps (short for comparables). Simply put, do a bit of research on the similar previously sold items on Poshmark to see how much they were sold for and base your price off their listings. Overall, pricing is up to you but this strategy is smart and will help you to move your merchandise more quickly.
  • List your item higher than the lowest price you’re comfortable selling at. Once listed, share your item and watch those Likes come in! After a few people have expressed interest in your item by Liking it, lower the price and we’ll send a notification to all Likers, incentivizing them to hop in on the deal! 

One more thing… Take advantage of the My Inventory Report feature! It’s the perfect tool to keep track of all your listings in one place. Pay special attention to the Number of Days Listed column. This may signal that it might be time to relist your item with fresh new Covershots to entice anyone browsing. 

Get noticed within the app

Party with your PFFs in-app and participate in Posh Party, which happens 4 times per day (also are the times of day with the most traffic in the app)! Parties are the best time to shop and share items to a bigger audience. Not to mention, this is a perfect opportunity to potentially list your items to cater to each party theme: 

  • 9am PST–Brand Party: The community’s favorite brands such as Madewell, Gucci, Patagonia, and more. 
  • 12pm PST–Category Party: Centered around different categories such as “Best in Dresses, Skirts & Suits”
  • 4pm PST–Department Party: These parties are specifically geared towards different departments (i.e. Everything Petite, Men’s, Kid’s)
  • 7pm PST–Style Party: Focus on sharing your items around different styles and trends

Another great strategy is to look to the Shop Tab for our top trending Showrooms. Shop, explore and discover new listings that buyers have searching for. These rotate daily so don’t forget to refresh to know what’s in!

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Keep your merchandise moving 

Keep the sales momentum going by taking advantage of special promotions right in the app and also market any promotions you may be running outside of Poshmark!

  • Make a Deal & Closet Clear Out (limited time events)
    Closet Clear Out: Head to your Poshmark closet and drop the price of your items by at least 10% of the lowest historical price. This will send a six-hour-long shipping discount to all your Likers!

    Make a Deal Day: To participate, tap the Price Drop button on any listing and select Offer to Likers. Next, drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. Plus, you’ll be automatically entered to win prizes! (U.S. Only)

  • Offer to Likers
    Notice a lot of likes on a particular item? Send them a deal they can’t refuse. Tap the Offer / Price Drop button on any listing and select Offer to Likers (private). You’ll need to drop the price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing. All offers expire in 24 hours! To be successfully sent, the offer must be at least 10% below your lowest offer in the last 90 days.
  • Social Media
    Connect your social media accounts to Poshmark to easily share your listings to all your platforms with the tap of a button. Tap the Account tab > Sharing Settings to adjust your settings. Add your Pinterest, Twitter, and Tumblr accounts and let the sharing begin. 

Looking for photo tips? Check out the Poshmark Listing Photography Guide.

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