How to Get Started on Social Media to Drive Poshmark Sales

Social media is a powerful marketing tool at your fingertips and is a great way to amplify your Poshmark listings to reach more people and drive even more sales. Wondering how and where to start? We’re breaking down social media channel by channel to help you hone in on which channel is right for you and your social media marketing efforts. Let’s get to it.

What channel is right for you?

With Instagram, Twitter, YouTube, TikTok and more in the game, it might seem daunting to figure out where to start. To help shape your focus, here’s a quick breakdown of each channel: 

  • Instagram is a platform built on visuals and storytelling. It’s one of the easiest places to build your brand and grow your following outside of Poshmark. 
    • Tell your story through behind-the-scenes action via Instagram Stories. 
    • Use IGTV to share short-form video content you want to live on.
  • YouTube is your go-to if you’re comfortable being on camera and you have the desire to create valuable content (think: how-to style videos). The Poshmark community is filled with creators so if you’re stuck on what you’d even talk about, head over to YouTube and search “Poshmark” to get some inspiration! 
  • Facebook is a massive social platform with a broad audience that prioritizes video content and allows you to share your listings to the masses. There’s also the opportunity to join private groups and communities dedicated to Poshmark knowledge sharing. 
  • Twitter is great for casual conversations, easily sharing your listings, and targeting a broader audience. Are you great at writing and love to engage with others? Twitter is the right platform for you!
  • Pinterest is particularly useful when it comes to finding visual inspiration but also doubles as a SEO powerhouse. What does that mean? When you share your Poshmark listings directly to Pinterest, your photos and keywords will be picked up by Pinterest search and other search engines giving your listings more exposure. Did you know over 20% more sales are made when you connect your Poshmark account to Pinterest? Keep reading to learn how! 
  • TikTok is an emerging channel that is gaining worldwide traction and is the source for many of the trends and memes found on the internet today. TikTok’s biggest draw? It can help you tap into a new audience: Gen Z. 

It may be overwhelming thinking you have to start an account on every channel but that’s for you to decide. Maybe you don’t see the need for YouTube or Twitter but want to build your following on Instagram. That’s okay! There’s no rulebook when it comes to this so do what’s best for you.

How does social media drive traffic to your Poshmark closet? 
Connecting your social media accounts to Poshmark is a great way to drive traffic to your closet from different sites. These social media sites have highly engaged users who use the site frequently. Facebook alone has 1.62 million daily active users and 2.45 billion monthly active users. By linking your social media accounts, you can easily share your listings to all your platforms with a tap.

Connect your social media channels on Poshmark to share your listings directly to Pinterest, Twitter, and Facebook through the app. Tap the Account tab, then scroll down to Sharing Settings to connect and let the sharing begin. 

Helpful Tips to Keep in Mind

So you got your accounts set up, great! Now what? Once you’ve connected your accounts to your account (as mentioned above), go one step further and link your closet wherever possible on your social media accounts. 

Link in Bio
For the majority of these platforms, they’ll allow you to link to a specific page while setting up your profile. Use this to your advantage and copy your Poshmark closet’s link to use anywhere and everywhere. 

Do you have multiple links you want to share? Consider signing up for Linktree or Milkshake which will allow you to build a landing page for all your links to live on. This is useful for when you want to direct someone to your Poshmark page and your latest YouTube video at the same time.   

Hashtags
Hashtags are the perfect tool to help you boost your discoverability. When posting an image, tweet, video, etc. keep relevant hashtags in mind. To put it in perspective, hashtags are a bit like an organizational tool. People will search certain hashtags to find posts that are similar to their interests which may allow them to run across your post. Later has a great resource all about hashtags.

Be sure to use our official brand hashtags and to tag @poshmark for a chance to be featured on our feed:

  • #MeetthePosher—Use this to introduce yourself and your journey to the Poshmark community. 
  • #PoshPackages—Made a sale? Snap a picture of you with your Posh Packages!
  • #FromWhereIPosh—From your photo setup to shipping areas, show us where you Posh!
  • #PoshmarkCanada—For all things Poshmark Canada! 
  • #PoshMan—Poshmark’s official men’s hashtag.
  • #ThePoshLife—Capture your day-to-day Poshmark lifestyle.

Whether you’re starting up on Instagram, Twitter, or all of the above, you can always connect with us! You can find Poshmark on the following social media channels, see you there!

Instagram | Twitter | Facebook | YouTube | LinkedIn | Pinterest | TikTok

Friday Five: It’s a Good Friday!

1. Hey, Seattle Poshers! Poshmark is coming to town next week for a fun community meet up! Join us Thursday, 4/24 for a night of mingling with fellow Poshers and the Poshmark team, sipping on yummy cocktails and tons of fashion fun! Rsvp HERE

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2. Poshmark has been nominated for a Best Mobile App Award-WOO! Show us your PoshLove by taking 5 seconds (literally) to vote for us, find out how on this post

3. Twitter, InstagramPinterest, Google+…our addiction to social media is real and the best part is getting to interact with our amazing community everyday. Be sure to follow us for behind the scenes, inspiration, the best deals on Poshmark and more!

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4. What a week! Our friends over at Pop Sugar wrote this amazing guide to buying and selling on Poshmark and it brought the biggest smile to our face. 

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5. The holiday weekend is here! Enjoy some festive treats, family time and of course, shopping on Poshmark! See you on the app! 

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Network with Style: Tips for PoshFest 2013

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PoshFest is not only a great opportunity to learn how to take your closet to the next level, meet Team Posh and Posh Party the night away – it’s the perfect event to build your professional and social networks and make connections that will last you beyond the weekend.

We definitely believe that building relationships matter when it comes to your closet (and life in general). Here are a few tricks and tips for networking with style:

1. Come prepared. In networking events, you meet so many faces that it’s hard to remember everyone you meet, and business cards are the perfect way to leave an impression that lasts. Don’t have your own personalized business card? Poshmark and Moo.com have teamed up to offer you 100 FREE (yes, that beautiful word) mini business cards – available for pick-up at PoshFest! The only thing you have to pay for is $3 shipping! Hurry – this offer only lasts until October 13 11:50PM EST!

2. Share your Posh story. Don’t know what to say at networking events? At PoshFest, women from across the country and all walks of life are coming together to share their common love for Poshmark, and they want to know your Posh story! It’ll definitely spark tons of other conversations!

3. Follow up, ladies! The only way to build lasting connections beyond Vegas is to follow up with your new friends. Shoot them an email, say hi on Instagram, or of course send a nice little comment on Poshmark! 

With a little patience and a lot of Posh love, these connections might last you a lifetime. If you want to make new Posh BFFs in Vegas, get your ticket for PoshFest 2013 on our Eventbrite page.

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Friday Five: Work Hard, Party Hard!

1. The SF Chronicle recently did an article on fashion in the tech industry, and Poshmark was featured in the column’s lookbook. The photos highlighted the styles of our engineers, our co-founders, and some of our Posh Ladies in their bright and bold outfits. Check us out in this week’s SF Unzipped!

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2. This past Wednesday we held our first Community Meetup in our newly designed office. The entire evening was one fashionably good time, filled with photo booths, signature Poshmark cocktails (yum!), and an amazing community of current and future Poshers in the area.

If you’re interested in checking out the rest of the photos from the night, browse through the Facebook album!

As you can tell, we’re excited for the next one!

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3. Get ready, glamour gals! Next Monday, we’re launching a special giveaway for our community members who love showing off their “Posh Style”. If you love winning shopping sprees, stay tuned to the blog for the details!

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4. We recently dolled up our Pinterest with new boards and a cleaner layout! If you’re sweet and stylish, you might love our new dessert board with some couture cupcakes and other fashionable desserts. We also added a new board featuring some Pinterest-worthy Poshmark covershots that we just had to share. Check them both out on Pinterest!

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5. Since we’re mad about social media and the fashion industry, we can’t help but share our favorite internet list of the week from Buzzfeed: 10 Male Models You Must Follow On Twitter and Instagram Immediately! WIth this list and the poolside, be sure to have a happy weekend!

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Posh Tip: Increase Your Followers, Increase Your Sales

Poshmark connects people from across the country (and now Canada!). The more followers you have, the higher the chances are that you will sell items from your closet. That’s why growing your following count is important. Here are some of our simple tips on how you can grow your Poshmark network:

 1. Search to find others like you

Use Poshmark’s search functionality and ‘My Size’ feature to find listings that are exactly your size. When you spot something you like, click through and check out the rest of the closet. You’ll come across plenty of people with a similar style who will also love to shop your closet, so follow and begin engaging with them!

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2. Share the #PoshLove

Come across something that you like and you think others will like as well? Share it! Trust us when we say that the shares you help spread will get returned, which can result in new followers and sales!

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3. Be active in Posh Parties

Make your presence known during a time when a high number of women are on Poshmark at the same time by joining, sharing, and engaging in Posh Parties! Everyone, not just your followers, can view your items and those you share in a Posh Party, so use this as an opportunity to recruit new closet followers. Just remember to stay in-theme when listing and sharing to the parties!

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4. Recruit your real world friends to join Poshmark

Encourage your friends to join Poshmark so they can list their own items, follow you, and shop your closet! Your closet name is your invite code.

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5. Take advantage of social media

Make Poshmark a part of your regular social media routine to help build viral buzz for your Poshmark closet and activity. Added a new listing? See a pair of shoes you think one of your social media friends would like? Shipping out sales with extra-cute packaging? Use Twitter, Facebook, Instagram, Pinterest, and YouTube to spread the word and connect.

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Friday Five: All About Love

Now that NY Fashion Week is over, let’s get right to our highlights from this fun-filled, amazing week!

1. NYFW & IFBCon: New York was filled with inspiration this last week (and plenty of snow)! The week was jam-packed with fashion and Poshmark love: from snapping Street Style pictures in Lincoln Center, hearing panelists speak at the Independent Fashion Bloggers Conference, to meeting up with some rockstar Poshmarkers.

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2. Posh Guide: Ever wanted tips on how to make your first sale, reserving an item, or just how to get started using Poshmark? Check out this new Posh Guide which has all these answers and more for you!

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3. InstaLove: This week we hit a huge milestone of 6,000 lovely followers on Instagram and we want to say thank you to each and every one of you! How fast can we get to 10K? 😉

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4. Posh Package: Yesterday (and everyday for us here at PMHQ, to be honest) was the “official” day of love. While searching through Instagram, we came across one Posh Package that was just bursting with hearts and smiles. How cute is the card and packaging? The thought behind putting this Poshmark package together just blew us away, so we had to share!

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5. Party Time. Excellent: Is anyone else excited for a long holiday weekend? Whatever you have planned, whether it be lunch with friends, a nice hike, or date night out, don’t miss out on all the Posh Parties happening three times daily! 

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PS: #PoshmarkNYFW Instagram Contest Winner Announcement! Thank you to everyone who entered our Instagram Street Style giveaway! We had so many fabulous entries…but a HUGE congrats to Deidre Casey who re-posted this picture!

Friday Five: Holiday Cheer

Hope everyone had a fab week! We have been feeling so festive and hope to spread the holiday cheer to you all in today’s Friday Five roundup!

1. #PoshmarkTurns1 Recap: Our birthday party may have come and gone, but the amazing photos are still living on! If you haven’t had the chance to peek at the album from the event you can do so on our Facebook Page! Thanks again to our amazing Poshmarkers who have made this first year so successful! Feel free to tag yourself, like, and share! Can’t wait to see what year 2 will bring!

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2. Gift Giving Parties: Have a fashionista best friend, super-stylish sister, or just looking to treat yourself to something special this holiday season? Don’t forget to join our afternoon Gift Giving Posh Parties happening everyday at 12pm PST! 

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3. #StyleChat: Fashion questions, style tips, and new fashionable friends? Yes, please! Every Wednesday from 12pm-1pm PST you are invited to join us and a great group of fashion lovers alike in StyleCaster‘s weekly #StyleChats on Twitter! We’re having so much fun and would love for you to join in!

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4. Winter Pinterest Inspiration: With the temperatures really starting to drop (yes, even for California standards), it’s finally starting to feel like winter around here at PMHQ. What does this weather change mean for us? New outfit ideas on Pinterest, of course! Check out what we have been Pinning on our ‘Get Cozy‘ and ‘Keep Calm and Sparkle On‘ boards.

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5. Holiday Cheer: We are taking the number five spot today to send you sparkles, smiles, and love during this very festive time of year! 

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Have a great weekend! XO!