Success Story: She Sold Over 400 Items in Just Three Months

Poshmark’s community is full of inspiring stories and we couldn’t wait to share this one with you. We recently caught up with Shawna, a.k.a. @sfconway, who has turned her closet into a booming business.

A former fashion buyer, Shawna knows style and now she’s honing her entrepreneurial skills with Poshmark. She’s gone from selling her own items to going “treasure hunting” to fill her Poshmark closet with amazing items from Free People, Alice + Olivia and more – and most items are brand new with tags! Success in selling has been life changing as she is now able to stay at home with her darling daughter and earn extra income on Poshmark.

How does she do it? Read on for how to take your selling game to the next level.

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How long have you been on Poshmark and what drew you to selling your closet?

I’ve been on Poshmark for almost a year. I was about to go to a consignment store with a ton of clothes (name brand and with tags!) and then donate the rest. I decided to Google any other options for selling for myself – that wasn’t eBay – and found a few. After downloading a couple, Poshmark was the most streamlined and user friendly, and I loved the social aspect of it!

How have you used your retail buying background to become an all-star seller on Poshmark?

I have always had an eye for fashion! I treat selling stuff in my closet the same way I would buying for a store. I stay on top of trends and research price points, but above all, I help style pieces! What’s the point of buying an item if you don’t know how to wear it? Being able to communicate with women on the app is definitely what sets selling on Poshmark apart. I love hearing how a seller wore an item because it gives me styling tips, too!

You sell a lot of bundles in your closet. What’s your secret?

I give AMAZING bundle discounts – In just three months I’ve sold 438 items! My stuff goes quickly! I also have a ton of items listed and a lot of sell full outfits. I love selling complete looks! It’s such a compliment when I get tagged in a listing where a girl is showing off how much she loves her purchase. I try to maintain at least 100 items for sale in my closet. This increases your sales as well as opportunities for bundling. I also give returning customer discounts. You’ve gotta give back to the girls shopping your closet frequently! (Also, be on the look out for a sale! I have something special planned for the readers of this blog post.)

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How has selling on Poshmark impacted your life? What has it allowed you to do?

I get to do what I love again! Leaving the fashion industry was a huge decision my husband and I made when I became pregnant. As much as I love working, I wanted to be home with my little one more. Now, I get the best of both worlds and I have the best buying assistant I could ever ask for. She’s a little fashionista – at 16 months she’s already picking out her own outfits!

What advice would you give to someone who wants to take their Poshmark closet to the next level?

Interact! I have met so many amazing women on this app that truly want you to succeed. We share each others’ products. If someone is looking for something in my closet but I don’t have their size, I’ll tag them in someone else’s listing who does have it. You’re not losing a sale, you’re gaining a new friend! She’ll remember you and return the favor.

As for power selling, gain a following of women who trust you AND your style. You have to go out there and find your inventory! It takes time, but it pays off. Sample sales are an amazing resource! If you don’t have any near you, consignment stores are a gold mine. I call it treasure hunting. Get to know your sales girls at these stores, they can let you in on new inventory and huge sales. People get rid of a lot of good stuff that’s still brand new! It really is a full time job, but the hard work pays off.

Wish List Wednesday: Favorite Brands to Follow

With the new PoshMatch app update, shopping has never been more personal. We are loving all the new features, and glad to hear you are, too! One of our favorites is being able to follow our favorite brands. Plus, head to each brand page and hit “Just In” to shop the latest listings! Below are swoon worthy items from a few best-loved brands we’re eager to follow!

kate spade

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Kate Spade ‘The Great Gatsby’ Clutch $200 (Retail $394)

Free People

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Free People Diamond in the Sky Dress $138

Christian Louboutin

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Christian Louboutin Manon 120 $550 (Retail $1245)

Michael Kors

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Michael Kors Dylan Chronograph Oversize Watch $210 (Retail $275)

Zara

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Zara Dress $69 

Closet Feature: @randilyn

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We have fallen in love with everything ethereal, relaxed and outdoor festival-chic these days. What’s not to love about distressed fabrics, flowy lines and laid-back glam? Randi gives us an array of pieces that we already want to mix and match for ourselves, but check out her closet for yourself and see if you can leave with just one piece. Happy Shopping! 

1. Feather Necklace – $10 retail $0
2. Zara Suede Short Boots – $38 retail $0

3. 7FAM Cut-Off Embellished Shorts – $50 retail $0
4. Free People Layered Tutu Dress – $60 retail $148
5. Hudson Bleached Zipper Jeans – $85 retail $325
6. Kate Spade ‘Daisy Chain’ Drop Earrings – $38 retail $75 
7. Lucky Brand Leather Cross Body – $60 retail $148
8. 7FAM Buckle Sandal – $60 retail $198

Posh Parties This Week

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Who says that shopping is just for the weekends? Get some retail therapy all week long at our daily Posh Parties! If you want your shopping experience to be curated by fashion influencers in our Posh community, be sure to stop by the parties of Naty of A Love Affair with Fashion, Paulina of Lil Bits of Chic, and Cris of My Fashion Juice. Also, don’t miss out on the Posh Parties of our other fabulous community hosts.

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Shop these listings now: 1 / 2 / 3

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Shop these listings now: 1 / 2 / 3

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Shop these listings now: 1 / 2 / 3

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Shop these listings now: 1 / 2 / 3

Shop these listings now: 1 / 2 / 3

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Shop these listings now: 1 / 2 / 3

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Shop these listings now: 1 / 2 / 3

Host Feature: Eva of @mylifeaseva

YouTube darling and power Posher – Eva of @mylifeaseva – took a few minutes out of her busy back-to-school schedule to chat with us about her passions and a little style advice for her fellow fashionistas.

If you love her closet as much as you love her haul videos, be sure to check out her host picks at our “Fresh Fashion” Posh Party tomorrow night! Don’t forget to stop by her closet and browse her ahh-mazing boho chic style.

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My style would definitely be Bohemian Girly! I love mixing really unique pieces from Free People, American Gold and LF with more relaxed, comfy and girly pieces from stores like Brandy Melville.

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Finds! Remember that adorable skirt you wanted that was sold out two years ago? Somebody is probably selling it right now! You just have to go find it!

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I’m definitely wearing my mini dresses and crop tops! Add some tights, boots and a chunky knit sweater and you look instantly adorable! As for my crop tops, I cannot wait to bust out my leather high waisted circle skirts with them!

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Don’t be afraid to take risks. Which sounds super cliche, but when we read Lucky and Elle, we always want to look like the pretty girl in the photo. But – when we wake up in the morning to go to work and school, we chicken out and play it safe. Wear that trench coat this Fall and rock the berry lipstick with a black pump! It’s just one bold move in the morning and instantly you’re not only more fabulous, but more confident and radiant too. So don’t be afraid!

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I chose a lot of pieces that I could see would be great instigators to starting fresh in your wardrobe. Pieces that can instantly take an outfit to the next level! Not every girl or woman is ready to burst through the doors in a runway status ensemble, so I think starting small and purchasing a “feel good” piece that makes your confidence radiate like a million dollars is the way to go!

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I started Youtube to get used to talking to myself in front of a camera! I eventually want to make it into News Broadcasting and take that further into TV shows, hosting and public speaking, so I thought I might as well practice as soon as possible! Plus, we can’t forget about how much love I have for fashion and beauty. It all just came together perfectly!

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