Spring is here—whether it’s your annual tradition or simply time to say goodbye to the pieces that no longer serve you, this season is all about renewal. According to a recent Poshmark study* on spring cleaning habits, we found that 78% of people wear less than half of the clothes in their wardrobe on a regular basis. That’s an untapped opportunity to free up precious closet space and earn some extra cash—all while doing your part to help promote more sustainable shopping.
Your closet is a treasure trove and shoppers are looking for hot buys at great prices. We’re here to help our community members make the most of this season by turning their closet into cash.
We’ve pulled together some of our top findings about spring cleaners and what they plan to buy and sell, along with key insights to give you some inspiration on what to list.
Spring Cleaning Survey Highlights:
- Among the general population, about 3 in 4 consumers (74%) plan to participate in spring cleaning this year.
- Among those who plan to participate in spring cleaning, over half (56%) want to clean out their closets to get rid of ill-fitting clothing.
- Nearly two-thirds of spring cleaners (59%) claim to have experienced a weight change in the past year and want more comfortable-fitting clothing.
- Nearly a quarter of spring cleaners (24%) plan to refill their closets with at least some secondhand items.
- Vintage clothing appears to be popular among Gen Zers in particular, as they are more likely than other generations to refill their wardrobe with secondhand items (40%).
- About 1 in 4 spring cleaners (27%) say they are extremely or very likely to resell the items they clear out of their closet.
- The younger generation of spring cleaners—namely Gen Zers (44%) and Millennials (35%)—and those with higher incomes of $100K+ (34%) are more likely to resell their items, highlighting key reseller audiences to keep an eye on.
- About 1 in 4 Gen Zers (24%) who plan to resell their items want to clean out their closet for bolder and brighter clothing, showing how this generation is still experimenting with their style to find what suits them best.
- Among all spring cleaners, only 5% plan to clean out the outfits they wore for Zoom meetings (mix of business on top and casual on the bottom) and only 10% plan to clean out the staples that got them through the pandemic.
Keep reading for a few helpful tips for Poshers looking for how to get the most cash out of their closet this spring cleaning season.
Tip 1: Get Ahead of Popular Trends
With a new season comes new trends. For the 2022 spring cleaning season, vacation wear, dopamine dressing (bold and vibrant colors), occasion wear (bridesmaid dresses, prom dresses), and homeware are the top trends you’ll see consumers looking to shop secondhand this year. We made a few predictions for spring trends in 2022 based on top trending brands and categories to spark inspiration on what to list ahead of spring cleaning.
- With summer and swimsuit season just around the corner, it’s no surprise that ‘Swim’ was the second top-trending category in February based on year-over-year order volume growth. Not only are shoppers gearing up for long-awaited vacays, but they’re also preparing for the return of live events with more interest in festival wear and occasion wear.
- In terms of color palette, consumers are getting bolder and brighter than ever with ‘dopamine dressing‘. Think the brighter the color, the better. We predict that saffron and marigold among other warm hues will be the trending colors of spring.
- Textures are at the forefront of our spring 2022 trend predictions with fabrics, specifically terry cloth and padded pieces, increasing in popularity.
- We’re also seeing the return of two unique styles: modern preppy (gingham, pearls, sweater sets, ultra-high platform shoes, etc.) and new bohemian (crochet tops, maxi skirts, espadrilles, etc.).
We also expect Home, Art, and Design to be some of the most popular spring cleaning categories again this year. As people begin returning to the IRL office, it’s a great time to reevaluate your home office setup and declutter your space.
If you need further inspiration, here are the top-trending brands and categories that have historically driven year-over-year order volume on Poshmark:
Tip 2: Maximize Sales
There are a few key steps you can take to optimize your Poshmark closet and maximize sales, including taking quality photos and providing detailed item descriptions. Attractive photos will help capture buyers’ attention. Check out the guides below for helpful tips on listing photos and merchandising:
Tip 3: Connect with the Community
The Poshmark community helps make selling and shopping simple, social, and sustainable. Being active within the community is the best way to make more sales this spring season.
Don’t shy away from joining Posh Parties, too! During these real-time virtual shopping events, Poshers meet up in the Poshmark app to shop, share, and sell clothing and accessories. This is a great way to build your network, followers, and ultimately your sales. You might even make a new PFF (Posh Friend Forever). Check out more information on Posh Parties and connecting with your community:
We hope these survey highlights and tips help you have the most successful spring clean yet!
*Survey conducted by Morning Consult and commissioned by Poshmark