The 2021 Holiday Trend Report

Welcome back to the Poshmark Trend Report, holiday edition! This festive time of year is not just filled with family, food, and cozy days at home, but it brings massive opportunity to you as a seller. Gift shopping and prepping for holiday festivities have officially started, and this season is bigger and better than ever with total holiday sales projected to be upwards of $1.3 trillion…and you can have a slice of that pumpkin (apple, pecan, whatever you prefer) pie! 

The Trend Report features exclusive data from Poshmark, charting shopping behaviors across the platform, and is designed to help you make informative business decisions while sourcing inventory for your closet and broadening your knowledge of trending items and styles. These trending brands, categories, and department highlights are based on growth rates in order volume—it has everything you need to know and more! 

Read on and get ready to have the best holiday season yet! 

The Trillion Dollar Holiday Marketing Opportunity

From pillow-like plush toys to next-generation “It” bags, Poshmark shoppers are hunting for a diverse swath of goodies this holiday season. For women’s and men’s shoppers alike, nostalgia- and value-driven items are increasingly in demand, while kids, home, and luxury categories are taking on TikTok inspiration—and the Gen Z audience—in a whole new way. In fact, 50% of shoppers aged 18-34 plan to spend more this season compared to last year. 

Search Demand: From the Slopes to the Soirees

Get ready to ride that ski lift and watch your sales soar when you list these in-demand, top-searched items. Whether it’s an intimate holiday dinner at home with loved ones or attending a sparkling soiree, dressing to impress is definitely top of mind as we all start venturing out again. It’s also clear that the seasonal shift to colder weather is here and influencing purchases as searches skyrocketed for winter wonderland staples—from the oh-so-popular puffer vests to slopeworthy ski pants and a longtime fave, North Face jackets, up over 50%. 

Women’s Top Brands + Categories That are on the High Rise: Celebrity Brands, Sustainable Standouts & Cozy Outerwear

In a post-loungewear world, women’s styles aren’t taking leggings, Love is Blind, and fluffy slippers for an answer any longer (jk, long live Bach nights with wine and sheet masks). This holiday, you can count on seeing all the Reformation dresses, wide-leg denim and trousers, and daring bodysuits—they are here, more stylish and welcomed than ever. 

The “Kardashian Effect” always makes its way to Poshmark with appearances from Khloe and Kim’s booming brands. Since Keeping Up with the Kardashians premiered in 2007, the Kardashian sisters have grown into bona fide business moguls, with empires spanning fashion, beauty, and even alcohol. They’re as big on Poshmark as you might expect: year-over-year order volume for SKIMS, Kim’s shapewear line, is up 65%, while Khloe’s size-inclusive clothing company Good American saw even bigger numbers, with 75% year-over-year order volume. 

Men’s Top Brands + Categories: Casual Cool Carhartt meets Sophisticated Jackets + Sporty Soles

This holiday’s menswear of the moment is a cocktail of casual-cool and sporty sophistication, with sports coats and blazers from classic brands like Ralph Lauren trending alongside activewear brands and streetwear staples with appearances from Converse, Wrangler, and Lululemon. 

Sneaker culture is also as strong as ever and clearly not going anywhere. Jordan topped the charts with 53% and 25% year-over-year order volume growth for women and men, respectively. It’s safe to say when it comes to Jordan sneakers, the true classics never go out of style.  

Kids’ Top Brands + Categories: The Stuffed Animals that Broke the Internet

The Posh Minis are following suit and dressing up just like their parents leaning into holiday party wear—from formal dresses to button downs and Vineyard Vines topping the list. But, taking the cake are the perfect giftables from all things Disney, dolls and accessories, and the viral TikTok stuffed animals, Squishmallows. 

The enormous interest in Squishmallows stuffed animals rose to popularity last year and hasn’t slowed down since showing a whopping +3,517% increase in order volume. The squeezable, pillow-like toy has grown into an international phenomenon thanks in no small part to one of TikTok’s biggest stars, Charli D’Amelio, who has been known to take to the app to post her own collection of 30 rare squishies.

Home Top Brands + Categories: Entertaining Essentials and Delightful Decorations

Holiday ornaments are as good as gold. As more and more shoppers head to Poshmark to shop for the latest holiday decor, one brand—Lenox—has emerged as the hottest place for delightful ornaments and festive flatware alike. The houseware company has been around since 1889, but according to our data, it’s just as relevant today as it was 13 decades ago. Year-over-year order volume for Lenox is up 44% this holiday, with its opulent holiday ornaments in particular interest for shoppers. Year-over-year order volume for “Lenox holiday ornaments” is up a stellar 183%. We’ll be honest: the precious Disney collection is, admittedly, hard to resist!

Of Poshmark’s most in-demand luxury brands, legacy fashion houses Louis Vuitton, Chanel, and especially Gucci, have long maintained stable positions in the top 3.

But what about the rest of our top 10? In year-over-year order volume, Burberry (+22%), Prada (+22%), YSL (+36%), Tiffany & Co. (+13%), and Dior (+8%) are creeping up on the aforementioned mainstays, with one demographic to thank: Gen Z. Poshmark’s new top luxury brands have landed big-name Gen Z influencers as ambassadors, including Elle Fanning for Tiffany & Co., Yara Shadidi for Dior, and Blackpink’s Rosé for YSL. Plus, shoppers—roughly 72% of them, according to our own internal data—are increasingly considering an item’s resale value before purchasing. 

“It” bags are back, and they’ve hit the resale marketplace. In the early 2000s, you couldn’t flip through an Us Weekly without clocking a Balenciaga Moto or Marc Jacobs Stam bag on the arm of the latest PYT. And while status bags have never really left (Hermès Birkin, anyone?),they’ve taken up less residency in shoppers’ closets for the last 2 decades. Now, they’re back in a big way.

This holiday, Telfar’s iconic shoulder bag is seeing a 1,107% spike in year-over-year order volume because let’s not forget when the style icon Beyonce herself was seen toting a Telfar Bushwick Birkin. Poshmark instantly saw an over 8x increase in order volume of the brand’s bags. All hail Queen B.

The newly-reinvented Bottega Veneta is up, too: year-over-year order volume for its “shoulder bags” have grown 29%. But it’s not just “It” bags that are amidst a renaissance: year-over-year order volume for Rolex watches,  the ultimate stealth-wealth accessory, are up 94% this holiday.

Now more than ever, luxury pieces are accessible this season for you or as a perfect gift for someone special thanks to Poshmark.

Top Selling Sustainability-Driven Brands: Poshing to Preserve the Planet

Shoppers are increasingly gravitating toward brands that share similar values—inclusivity, transparency, and sustainability among them. And, not only is Poshmark helping build a more sustainable world with every sale of a secondhand item, but we’re also seeing that evolution happen through the rapid growth in sales of sustainability-driven brands. Rothy’s and Reformation make another appearance on this list and are joined alongside chart toppers like Pact, Ganni, and the whimsy and nostalgic Doen showing a +97% increase in orders year-over-year.

Many of us have experienced one or many “TikTok made me buy it” moments and the power of the platform is proving time and time again to fall at the center of the zeitgeist, with trends continuing to quickly and directly populate on Poshmark. 

The numbers don’t lie: People searching for “TikTok” increased a whopping 1,556% over the past two years! It’s no surprise, then, that TikTok’s impact is making a mark on all things holiday.

Everything old is new again. Over the past two years, we’ve seen search demand for “vintage” increase 53%, and we don’t expect it to let up anytime soon. To date, orders for “vintage” have seen a significant 31% year-over-year sales growth in the men’s category, with nostalgic heritage brands drumming up interest all across Poshmark inventory.

Trend Report Methodology

All data is based on the shopping behavior of Poshmark’s 80M+ members

Additional Data Sources:
1  Deloitte, “Holiday Retail Sales Expected to Increase 7-9%
2 Deloitte, “Holiday Retail Sales Expected to Increase 7-9%
3 Ipsos, “2021 Holiday Shopping Expectations
4 Ipsos, “2021 Holiday Shopping Expectations
5 Statista, “When consumers are most likely to begin holiday shopping in the United States as of September 2020
6 Deloitte, “2020 Deloitte holiday retail survey

One thought on “The 2021 Holiday Trend Report

  1. What a great report! Thank you, Poshmark, for providing us with such invaluable insights! Wishing everyone amazing Q4 sales! xoxo Marina @standoutstaples

Leave a Reply to Marina H Cancel reply