5 Ways to Increase Your Closet’s Visibility This Season

Looking for ways to get your listings in front of potential buyers? Follow these tips to create more opportunities to match your items with buyers’ searches and improve your placement in Poshmark search results.

1. The proof is in the listing details.

Make sure to enrich your listing details to maximize your closet’s exposure. How exactly does one “enrich”? It’s simple: 

  • Make sure your titles are descriptive. Instead of “leather handbag,” boost your title with more details such as brand name, material, style name, etc. A title like, “Black Leather Gucci Marmont Crossbody Bag” is more descriptive, and more importantly, more searchable. Did you know including 4-5 words in your title increases your chances of a sale by 60%?
  • Put your best photo forward (and take advantage of the multiple photo options by showing off all angles). Covershots, or the main photo of your listing, are the first thing a potential buyer sees as they’re browsing Poshmark search results. Capture your item in multiple angles and include those photos as well. Listings with more than 4 photos are 70% more likely to sell! 
  • Include the Brand Name. Letting your potential buyers know what brand your item is increases the likelihood of its sale by a whopping 110%.

2. Participate in promo days.

Joining in on promo days means offering discounted or free shipping to buyers and gaining closet exposure. What does that equal? More sales. Plus an added benefit, for every Make a Deal Days and Love or List Challenge, you’re entered to win awesome prizes just for participating. Get the details on the three types of promo days we offer:

  • Closet Clear Out: Offer (and market!) free and fast shipping to put your buyers at ease. During Closet Clear Out, lower your prices by at least 10%, and Likers get an email with the price drop notification AND discounted shipping (on us!). 
  • Make a Deal Days: Make sales and be entered to win BIG when you use Offer to Likers. Drop your price by at least 10% and choose a shipping discount. We’ll send your offer to everyone who has liked the listing—plus, you’ll be automatically entered to win hourly prizes!
  • Love or List Challenge: If you don’t love it, it’s time to list it! From last season’s looks to giftable finds, take part in this challenge and automatically be entered to win big.

Posh Tip: Using the Price Drop feature on a promo day increases your chance of making a sale by 80-90%. 

3. Source your inventory with holiday buyers in mind.

Think about what you’d shop for during the holidays. Stocking your closet with unique, one-of-a-kind items or non-sized items makes it instantly shoppable for gifts (the 2021 Holiday Trend Report is your go-to guide on how to turn your closet into the ultimate gifting destination this season!) Adding seasonal items to your closet helps you appear in relevant searches (both on Poshmark and search engines) thus increasing your visibility and shoppability.  

4. Tell your Story.

Use the Stories feature on Poshmark and Instagram to drive traffic to your closet!

  • Anyone can now add a direct link to their Poshmark business on Instagram Stories using the new Link Sticker feature. Head over to our Instagram for a step-by-step guide.
  • Use Posh Stories to bring your listings to life. Posher, @evolvingalways, mentioned she takes advantage of Posh Stories to advertise what’s for sale in her closet and further drive potential buyers there.

Our teams at Poshmark are always looking for ways to make your listings more discoverable! We partner with different platforms to bring new eyes to your listings, here’s how to optimize on this. 

  • Turn on your search visibility for Google and Facebook. Go to Sharing Settings > Search Visibility > and toggle on to enable this feature. By opting into search visibility, your products are featured in Google and Facebook ads targeting new and returning Poshmark customers.
  • Use relevant keywords that paint the picture to describe your in the listing title and description to optimize your listings’ discoverability on search engines. Note: It’s not a best practice to just throw in buzzy keywords; creating a successful listing and description is about providing real value for your potential customer. Use the title to describe the basics of your item (the brand name, the style) and the description to get into the nitty-gritty (the condition, measurements, style code, etc.) Bonus Tip: Don’t include special characters like emoji.
  • If your item is New With Tags (NWT) don’t forget to snap a photo of the price tag itself and include it in your listing. Posh Tip: Make sure all 4 corners of the barcode are captured.

Keep these tips in mind this holiday season to make sure your closet gets the most visibility possible!

<< Back to the 2021 Holiday Toolkit

One thought on “5 Ways to Increase Your Closet’s Visibility This Season

  1. I agree! I’ve been doing more of the promo days for the past couple months and I almost always get a sale—MORE than one sale if I drop the price of 100+ items/make 100+ offers. I also started adding even more relevant keywords & longer descriptive titles now that the character limits have increased. Also recently started taking photos with measurement tape showing measurements. All of these things have led to a double in sales!!! Note: once you drop prices too low, take some time to relist. Then repeat the promo days—it works!

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