We’re back with another panel for our series Level Up LIVE on YouTube! Join us as we connect with fellow Posh entrepreneurs and have them share their personal experiences and the unique ways they’ve grown their Poshmark businesses.
This week, we went live with @memyselfdonuts, @girlygrrlstyle, and @stylishbear to chat about ways to market your Poshmark business and how to use social media to make sales. Check out the highlights below:
Q: How did you decide to double down on your marketing strategy?
A: I started on Instagram a couple of years ago and I really wanted to find my place in the Poshmark community there. Once I figured out my following and which posts worked for me, it helped shape what I was going to do.
Q: What’s your hashtag strategy?
A: Take some time to look up which hashtags are trending and use hashtags that other Poshers in the community are using. There are plenty of sites that help you generate sets of hashtags for you.
Q: How do you decide whether to separate your personal and business Instagram account?
A: I started off as a personal account and switched over to a business account. I noticed that my following changed, especially when I stopped posting more personal posts. That’s where trial and error comes into play. Figure out what works best for you. I use my feed for more Poshmark-related items and utilize IG Stories for more personal posts.
Q: How do you approach your content and do you have a strategy?
A: I used to schedule my posts, but curating so much brought me a lot of anxiety. It’s important to not post sporadically and some structure is good to have. There are certain posts that my followers enjoy a lot, so I make sure to include those in a balanced way such as tips, packages, and posts about my parents because my audience loves those.
Q: How did you develop your personal brand?
A: Everyone knows me as donuts, so I wanted to focus on something that I love that is also relatable. I’ve played with color theory, fonts, and different design elements.
Q: How do you pick a social media channel for your business?
A: You have to pick a social media platform you’re excited about. Don’t be afraid to try something new. If it doesn’t work, try something new and find what excites you. Instagram is an easy way to market yourself if you don’t want your face out there. YouTube is great if you do want your face out there. TikTok is on the come up so I’m very excited to try it. Do what you love!
Q: How do you market your videos on YouTube?
A: Make sure you have a title that has great information, and have a clear description. Make sure your hashtag is searchable. There’s a tool called TubeBuddy. See how different hashtags are performing with other videos that use the same hashtag you do. Try not to use hashtags that are overused.
Q: How do you leverage different content for different platforms?
A: That was a question I had when I was first figuring out the different platforms. I keep the content separate. I find that on Instagram, I have a different audience than YouTube. On YouTube, they’re willing to sit through a 30-minute video, but Instagram is more geared for photos. I utilize the tool based on what the audience is there for. For example, I did a video for the copy feature on YouTube, but did a post for it on Instagram.
Q: How do you structure your content on YouTube?
A: Know who you are as a brand, and what you’re representing. On YouTube, we have a weekly live and we talk about reselling. We do a lot of thrift hauls, as well as ‘what sold’ videos because that’s what our subscribers want to see. I also do a lot of videos on money because that’s what I was interested in when I first joined. As things come up, I can be more flexible with the content I put out in-between, like with the copy-feature video. Just make sure it’s on brand.
Q: How do you pick what channels work for you?
A: It’s all about what makes you comfortable. If you’re a writer, think about starting a blog. If you want to show humor, maybe consider TikTok because you can really excel there. If you enjoy teaching, think about using YouTube and explain things there. Start with something familiar and then consider branching out later.
Q: Have there been things that you’ve tried that didn’t work?
A: It’s trial and error for myself. For TikTok, you really have to batch check. My first 3 videos were very structured that didn’t get much traction. On my 4th video, I was zooming up and down my background and explained my setup quickly. This video almost has a million views and 70k likes! I had no idea this was going to happen but I gave it a shot and it worked out.
Q: Throughout all of the years of social media, there are different channels that have risen in popularity, like TikTok. How would you summarize what TikTok is?
A: Amazing. I love it so much and it’s a lifestyle. You can learn anything there. The thing I love the most is you can be what you want to be and not what you think you have to be. The more authentic you are, the more followers you get which is why I think it escalated so quickly.
Q: Social media burnout is real. How do you avoid that?
A: I honestly just took a burnout break. It sounds really cliche but if you’re not feeling it? Cancel. Don’t worry about it. Having multiple platforms is great. If you’re burned out with taking photos, go on TikTok and watch some dog videos. Step back and be yourself. Chill out and relax. Social media will still be there when you’re ready to come back.
Check out the full panel below:
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