PoshFest Day Two: so good, yet bittersweet! The last day of PoshFest 2016 was
jam-packed with fun, mentoring, and of course, what we do best — shopping!
Check out the full PoshMARKET recap here.
Welcoming Brands to the Poshmark Community
Our very own co-founder and VP of Merchandising, Tracy Sun (@tracy), led a panel full of founders of their own respective brands: Tiffany Ish of T + J Designs, Eva Spitzer of Peony and Moss, Patricia Dassios of La Mienne, and Joanna of Sadie + Sage.
These boss women discussed what bringing their brands to the Poshmark Wholesale Marketplace has done for them, and how our community has helped shaped their businesses. #GOALS
Social Media 411: How to Build An Engaged Audience and a Powerful Presence
- Have your content fall into one of three buckets: helpful, relevant or entertaining.
- If you’re just getting started pick no more than three channels to focus on to see what works best for you.
- When it comes to Instagram, use hashtags and always tag relevant brands and accounts in your photos for more exposure.
- People connect with people – don’t be afraid to infuse your personality into your social media!
Fireside Chat: What REALLY Happens When a Feature is Launched at Poshmark?
Poshmark’s Director of Product Vanessa (@vanessa) and the company’s technical co-founders Gautam (@gautam) and Chetan (@cpungaliya) weighed in on the process of bringing new features to the app. Check out the team’s Hackathon recap here to see what four new features are headed your way soon!
Lessons in Leveling Up
#PoshBoss Kyle Hallmark (@khallmark9) led her session and gave some major insights on how she leveled up her business and how you can do the same:
- Form a relationship with the brands you carry in your boutique
- Her business really started to take off when she found her niche after realizing her brand should be true to her personal #momstrong lifestyle
- She found that investing 50% of her earnings back into her business was a good way to support her family while leveling up
- Strategize your time on the app to get the most out of it
- Share, share, share!
The Key to Creating Eye-Catching Covershots
Our fabulous Closet Consultants gave Poshers their advice, with each specializing in areas such as merchandising, analytics, shipping, packaging, and the list goes on!
How to Become #Poshmark Famous
- “There are no such thing as competitors [on Poshmark], it’s a community. They’re not competition, they’re a business opportunity.” – Karis
- Don’t buy anything you can’t photograph. Visuals are everything.
- Hosting and attending meet-ups and events will broaden your Posh horizon, just like it did for Shiela
- Being an early adopter of new additions pays off (like Denise with kidswear!)
Closing Remarks from Manish Chandra
And with that, our CEO and founder, Manish, gave his closing remarks. See you for 2017! *wink*