PoshFest is just around the corner and we couldn’t be more excited! You’ve been hearing us talk about how this PoshFest will be the biggest and best one yet – it’s time for you to see for yourself as we reveal the full agenda.
Ready, set, get PUMPED:
AGENDA
Saturday, October 1st, 2016
California Market Center
8:00 – 9:30 a.m. Registration and Breakfast
9:30 – 10:00 a.m. Ready, Set, Let’s Net-WERK!
Now that you’ve fueled up on coffee and positivi-tea, let’s kick off PoshFest and get your morning started with a fun networking activity. Don’t forget your business cards!
10:10 a.m. Welcome
10:15 – 10:45 a.m. State of the Posh Union: Manish Chandra, Founder and CEO of Poshmark
You’ll want to listen up as the mastermind behind it all, Manish Chandra, founder and CEO of Poshmark, takes the stage. He’ll cover all the bases: where we’ve been, where we are and where we’re going. This is going to be major so brace yourselves for all its epicness.
10:45 – 11:00 a.m. We are Poshmark: Meet the Posher Series
We’re in LA and Poshmark would be nothing without our shining stars, the incredible cast of characters that make our community so vibrant. We’re introducing you to inspiring Poshers and their stories all PoshFest long! Hear from community members Rebecca Pennington @violettestudios, Sharon Grigore @gemmas_treasure, Kim Brannon @poshmishmosh, women who are building businesses, friendships and oh so much more.
11:00 a.m. – 12:00 p.m. I Dream It, I Work Hard, I Grind ’til I Own It: The Deets on Doubling Your Sales
Taking your dreams from inside your head and turning them into a reality is something that happens everyday on Poshmark. Get ready to hear from a panel of Power Poshers who are going to spill all their secrets, outline their sales and marketing strategies and share exactly what it takes to double (or even triple!) your sales on the app.
Moderator: Adiel Nuesmeyer, (@triplyksis), Poshmark
Panelists:
- Natalie Gomez @costumebaldor
- Jenna Naschek @emptyhanger
- Jadie Loveland @jadie
- Elaine Kim @itselaine
- Nineve Donovan @nineve
What you’ll learn:
- How to level up your closet/boutique and turn it into a full-blown business
- How to identify and promote your own specific niche on the app
- Where (and when) to source inventory and how to stock styles that are sure to resonate with your customers
- Creative marketing techniques to amplify your sales
12:00 – 1:00 p.m. Lunch
1:00 – 3:15 p.m. Workshops
| “Newbie” Track 1:00 – 1:45 p.m. The Secrets to Resale Success 1:45 – 2:30 p.m. This is Serious Business 2:30 – 3:15 p.m. Sales and Marketing Magic |
“On the Cusp” Track 1:00 – 1:45 p.m. Power Poshers 1:45 – 2:30 p.m. Sales and Marketing Magic 2:30 – 3:15 p.m. This is Serious Business |
“Power Posher” Track 1:00 – 1:45 p.m. Becoming a Boutique 1:45 – 2:30 p.m. Ready for Expansion? 2:30 – 3:15 p.m. Power Poshers |
Workshops
The Secrets to Resale Success
All hail, resale! If you have sold everything from your personal inventory (you go, girl!) and are ready to take the next step to keep your Poshmark closet stocked, this workshop is for you. Learn from the pros the best places to go treasure hunting for resale inventory, get top notch thrifting tips, secrets to scouring sample sales and more!
Leader: Olivia Tam, (@puraolivida), Poshmark
Panelists:
- Breezy Fabian @breezyvonbreezy
- Mireya Gonzalez @myramyramyra
What you’ll learn:
- Tips for when to sell what from your personal closet
- What brands/items resell best on Poshmark
- How to spot insane deals and how to approach buying with profit in mind
- The importance of relationship building with personal clients, consignment shops and local thrift stores
- How to build a legitimate consignment business (or just resell for friends!)
This is Serious Business
Highly requested topic alert! A gang of girl bosses will lead this interactive session covering everything from when to get a business license to inventory management techniques to record keeping – and even advice from a tax expert! For those who are hungry to build more solid business practices into their Poshing, get ready to take some serious notes.
Leader: Ashlee Gomes, (@ashleedawn), Poshmark
Panelists:
- Kreithchele Barnard @krangele
- Sarah Lim @herparallax
What you’ll learn:
- When should you get a business license or seller’s permit (…and what’s the difference?)
- Accounting 101: What are the top financial facts to keep track of
- Tips and techniques for inventory storage, organization, tracking and management
- Example templates and take-aways to help with record keeping
Sales and Marketing Magic: How to Cast Your Spell on Customers
We all know that you can’t effectively make sales unless people actually know about you! And once they find you, how do you keep them coming back time and time again? This session will be led by persuasive Poshers focusing on how to create an out-of-this-world customer experience on Poshmark that will drive consistent traffic (and sales!) in your closet / boutique.
Leader: Leah Sung, (@happyyleah), Poshmark
Panelists:
- Jessica Chang @cubiclechic
- Louise Grasmehr @cursinballerina
What you’ll learn:
- How to define and communicate your personal brand on Poshmark
- Sales and marketing strategies to get you noticed in the app
- The best ways to use Poshmark’s marketing tools to your advantage
- External marketing 411: business cards, utilizing meetups and events, etc.
- Creative customer service techniques that will drive your shoppers wild
The Building Blocks to Become a Boutique
Now everyone on Poshmark has the opportunity to have both a closet and a boutique on the app! Haven’t gotten your boutique stocked and open for business yet? Don’t worry, we got you. This workshop dives into what you need to consider beforehand, how to approach becoming a fashion “buyer” in this new retail world and ways to market yourself in an entirely new fashion.
Leader: Adiel Nuesmeyer, (@triplyksis), Poshmark
Panelists:
- Monika Rose @itsmonikarose
What you’ll learn:
- What’s the difference between a closet and a boutique?
- How to find your own niche and understand your customer
- Strategies for buying inventory / wholesale
- Techniques for planning around your boutique
Three Power Poshers Share Their Journeys from Sellers to Fashion Brands
Talk about #PoshBoss status! Listen as three six-figure sellers come together to share their unique Poshmark experience and give you a sneak peek behind the curtains of their show-stopping successes.
Leader: Joanna Riedl, (@jojoloves), Poshmark
Panelists:
- Evelyne Teman @missaisha555
- Suzanne Canon @scanon
- Tiffany Kroeger @tdgrable24
What you’ll learn:
- Strategies for growing your business beyond yourself to become a brand
- The turning point when they knew they were heading in the right direction
- What a day in the life looks like for them running their business
- When is the right time to invest more (hire your first employee, start manufacturing items, etc.)
- Their personal challenges on the way up and how they overcame them
Ready for Expansion? Here’s How to Grow Your Business Beyond Women’s Fashion
Just selling women’s fashion? Great! Want to capitalize on the entire fashion market? Let’s do it! With the launch of kid’s, men’s and beauty on the platform, there are endless ways to scale your business to meet the needs of the evolving Poshmark customer base. Listen to an annual PoshFest fave, John McDonald, Poshmark’s VP of Operations, as he shares how expanding your business could be a major opportunity (aka more moolah in your pocket!)
Everything You Need to Know about Buying Wholesale on Poshmark
To help Poshers level up to become full-blown boutiques, we’ve brought new inventory options right into the source. Over 80 fashion brands are currently selling directly to Poshmark sellers inside the app! If you haven’t gotten involved in buying Wholesale on Poshmark yet, stop in and talk to Lauren Haber (@thepearshape), Poshmark’s retail guru who will be on hand to provide more information and answer all your burning questions.
What you’ll learn:
- What exactly is Poshmark’s Wholesale Marketplace?
- Is wholesale right for you?
- How to get started buying wholesale on Poshmark
- How to build meaningful relationships with fashion brands
3:30 – 3:45 p.m. Trend Report LIVE
Lights, camera, action! In true Hollywood style, of course we’re bringing our in-house TV show to PoshFest for a live recording of the uber popular Poshmark Trend Report. Sit back and watch Amanda Weiss (@fashionableeme) and Kate Franco (@katef) as they take the stage to dish about what’s hot on Posh, current trends you need to know about and exclusive merchandising tips, straight from the source herself!
3:45 – 4:30 p.m. Data is the New Black
At the mothership (also known as PMHQ), we are constantly crunching massive amounts of data to help drive business results (and make sure you are matched up with the right people and products, at the right time!) In the last session of the day, we’re going to leave you with some serious data nuggets to help inform your business decisions and help you make even more sales. Want to know when the most popular times of the day are on Poshmark? How about Poshers’ favorite brands? Well, class is definitely in session as Poshmark’s data team schools you in all of this and so much more.
Speakers: Kate Franco, (@katef), Poshmark and Emily Nilson (@emmalee6003)
What you’ll learn:
- Data-driven sales strategies straight from the source
- The best times to share, the more popular brands, and the best selling price points
- How seasonality can bring in sales FAST
- Learn how to apply a data mentality to your own business
The Ultimate Posh Party
8:00 p.m. Red carpet arrivals
8:30 – 9:00 p.m. Fashion Show
9:00 – 11:30 p.m. Drinks, DJ, dancing, and fun!
Sunday, October 2nd, 2016
California Market Center
9:00 – 10:00 a.m. Breakfast and Networking
10:00 a.m. – 4:00 p.m. PoshMARKET
10:00 – 10:45 a.m. Welcoming Brands to the Poshmark Community
In this year’s theme of PoshFest, “We are Poshmark” we are taking a moment to meet and greet with an entirely new segment of the community, fashion brands! Kick off the day hearing from Poshmark’s co-founder Tracy Sun (@tracy) as she talks with a few fashion brands for their perspective on the changing fashion industry and why they love connecting with Poshmark sellers (here’s a hint: you guys are the future!)
Brand Panelists:
- Tiffany Ish, t + j Designs
- Eva Spitzer, Peony and Moss
- Patricia Dassios, La Mienne
What you’ll learn:
- Insights into the broader fashion industry and how it’s evolving
- What brands are looking for in the age of the mobile, social shopper
- Why brands love selling on Poshmark and how it compares to other traditional sales and distribution channels
- What’s next for fashion brands on Poshmark
10:45 a.m. – 1:30 p.m. Breakout + Mentor Sessions and Interactive Activities
Breakouts
11:00 – 11:30 a.m. Social Media 411: How to Build An Engaged Audience and a Powerful Presence
It’s no secret that social media is where we (and our customers) spend a considerable amount of time – when they are not Poshing, obviously. With so many channels to attend to – Instagram, Snapchat, Twitter, oh hi! – selecting where to spend our valuable time can feel daunting. That’s why we’re sending in the big guns, Poshmark’s resident social media guru Amanda Weiss (@fashionableeme) and community member Abby Hamer @abbyhamer, who will be helping attendees get a social media strategy locked down while also providing tips and tricks on creating powerful content that will help drive sales back to your Poshmark business.
What you’ll learn:
- How to build a social media strategy
- What to consider when choosing a channel to spend time on
- How to find and communicate in your authentic voice
- How to thoughtfully promote your Poshmark business on social media (and vice versa)
- How to adapt your strategy and shift your marketing resources when needed
- Dos and don’ts when it comes to social media
11:00 – 11:30 a.m. Fireside Chat: What REALLY Happens When a Feature is Launched at Poshmark?
In this intimate discussion, listen to a conversation between Poshmark’s Director of Product Vanessa Wong (@vanessa) and the company’s technical co-founders Gautam Golwala and Chetan Pungaliya as they talk about how features get made and give you a behind the scene look at how a few new key additions came to be. Take the opportunity to give your feedback and suggestions directly to the source in an extended live Q&A with the people who actually create them!
Posh Mentor Sessions
Mentorship is ingrained in the Poshmark culture because we know that together we are stronger than we are alone. No matter what path you’re on in Poshmark, there is someone who has already done it before you – and is ready to help! Whether you’re ready to finally start your boutique, are looking for guidance on where to go next in your Poshmark journey or just need a little support keeping everything in check – these sessions will are designed to provide support from other Poshers just like you.
- 11:30 a.m. – 12:00 p.m. (Repeats once) Lessons in Leveling Up: Whether you’re building a Poshmark boutique from scratch or adding in merchandise alongside your closet inventory, Posh mentors Kyle Hallmark (@khallmark9) and Cierra Motley (@cierramotley) will discuss the top things you need to think about as you take this next step.
- 11:30 a.m. – 12:00 p.m. (Repeats once) Posh/Life Balance: Because Poshmark is always with you, you can literally run your business from anywhere! Chat with Posh mentors Lyn Cromar (@lynemma) and Jessica Craddock (@jcradd) on how they balance the demands of work, life, family and more to create and maintain a grounded and full life.
- The Key to Creating Eye-Catching Covershots: Poshmark photo-masters will be popping up in the PoshFest Covershot Studio teaching attendees how to create and edit jaw-dropping Covershots that will stop customers in their tracks. You’ll learn how to style a flat lay, editing tips for maximum impact and how to master the three C’s of great photos: consistency, clarity and composition
- Ongoing – Closet Consultations: Head over to Poshmark’s version of the “Genius Bar” and get your closet evaluated by a Poshmark pro. These 10 minute one-on-one sessions will arm you with personalized feedback on everything from photos to descriptions to inventory that will take your closet game from 0 to 100 – real quick.
12:30 – 1:45 p.m. Lunch
1:45 p.m. Hackathon Results Demo
1:50 – 2:30 p.m. How to Become #PoshmarkFamous
The opportunities to build your influence on Poshmark are endless. This final session will be all about utilizing Poshmark’s various tools (both online and off, live events anyone?) to make a name for yourself in the community. We want you to leave LA knowing that anyone can make it big on Poshmark, all you need to do is let your true self shine.
Moderator: LyAnn Chhay, (@lyann), Poshmark
Panelists:
- Karis Renee @karisrenee
- Denise Otico @dasrozo
- Shiela DeForest ex_globetrotter
What you’ll learn:
- Strategies for growing your following on the app (and the secret to turning followers into customers)
- How to become a must-follow Poshmark stylist known for curating the very best items
- Why being an early adopter has a huge payoff
- Visual merchandising techniques that ensure sharing success
- How to be the queen of throwing your own Poshmark events
2:30 – 2:45 p.m. Closing remarks from Manish Chandra, Founder and CEO of Poshmark
2:45 – 4:00 p.m. Networking and goodbyes
As you’ve just read, PoshFest is a MAJOR opportunity to grow your business. Don’t suffer from FOMO. Purchase your ticket here.