When it comes to growing and developing a business through your Posh closet, do you ever wonder about trademark infringement and copyright issues? Okay, these might not be the most glamorous topics, but they’re important ones. So let’s get down to the nitty gritty. The legal nitty gritty, that is.
We know that it’s not always clear how to describe the beautiful item you have for sale, and sometimes, pulling inspiration from others seems to be the best way. But let’s talk about best practices when borrowing from other people – be it a fellow blogger, another website, or even a brand name!
Avoid ‘Inspired’ Brand Names in Descriptions
When describing a listing, be sure to reference only the brand that manufactured the item. We know it’s tempting to describe your boucle jacket as “Chanel like,” “similar to Chanel style” or “inspired by Chanel,” but that’s actually a violation of trademark law, even if that item isn’t explicitly counterfeit. The clear and simple rule is: if it’s not made by that brand, leave it out of your listing description.
Have Permission to Use Photos
For photos, we recommend using original photos. If you’re borrowing an image that you didn’t create, however, be sure you have permission from the copyright owners – that means the website, brand or user who took the photo. These owners have the rights to those pictures, even if it seems like the photo is widely available with one easy Google image search. Most people will be a-okay with the use of their image, as long as you cite the source, but getting permission is always best. If an image is used without permission and the owner of that image reaches out to us, we are legally obligated to remove the listing.
Whew! We hope that was pretty painless and chock full of helpful information for you. Now go forth, list items, and be on your way to growing a business through your Posh closet!