Posh Tip: Seasonal Selling

Bohemian Bib Necklace $65 (Retail $90)

Have you ever wondered why some listings sell like a hotcakes and others sit in your closet longer? Today’s Posh Tip explores marketing your closet for the right time of year.

We think it’s valuable to keep in mind the current season, the upcoming season and the overall seasonality of your garments. When listing items in your closet, take into account what the Community may be shopping for in the coming weeks.

Special Edition Ray-Bans $72 (Retail $150)

A helpful hint: ask yourself what you’ve been shopping for lately. Your thin, lightweight tops, silky shorts and strappy sandals will likely get more interest during the warmer months. When you consider that people are looking to buy in advance of the upcoming season (about six to eight weeks), in- and pre-season items can call for a higher price as they’re more in demand.

At the same time, if you’d really like to move your inventory of thick, chunky sweaters and knee-high leather boots in those same warmer months, consider lowering your price to attract buyers. Nothing is more drool-worthy than a gorgeous, warm coat or jacket with an equally enticing price tag.

Lovers + Friends dress $65 (Retail $154)

In the end, an AH-MAZING deal is an amazing deal regardless of season, but after surveying the PMHQ team, we find our listings get swooped up quicker when we’re catering to the season.

Happy Poshing!

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