Our Poshers have made their closets into full-blown businesses and with the recent release of PoshMatch, business is booming, especially for Alexandra! Known as @alvictoria on Poshmark, you will find her shopping, sharing and making tons of sales (on sales on sales) using some very savvy strategies.
So just how does she do it? Thankfully, she’s spilling her secrets so you can start making some serious cash by selling your closet on Poshmark.
What is your favorite feature of the new release and why?
I have started making more consistent sales because of the new update, thanks to how easy it is to explore the brands you love as well as shop the shares of other stylish women! Because I focus mostly on designer items in my closet, the new brand search adjustments have been very helpful in directing new attention to my closet.
What strategies have brought you success in selling?
Even with all of the fantastic new updates with PoshMatch, I’ve always noticed that the more you share and the more active you are on the app, the more sales you make. After 2 years on Poshmark, I now use it as a small business and it works in my favor to be as active as possible and share other stylish closets as well. I also have to add how much I LOVE the new Price Drop Notifications! I have sold up to 12 higher priced designer items in one day because women who liked the item were notified (with a lower shipping rate) about the new lower price!
How has following brands changed the way you shop and sell on PM?
I have to admit that along with selling, I also do a TON of shopping on Poshmark. I spend a crazy amount of time looking for new steals and sharing new closets with my Poshmark pals! I also love being able to pass on deals I find that aren’t in my size or price point to my friends who I know would love them. The new brand follow feature and the “just in” addition has been tremendously helpful in introducing me to fab new closets and letting me be the FIRST to find items for up to 90% off of retail. Crazy, right?
Now that sharing is styling, how do you utilize this feature?
One of the most noticeable features of sharing with PoshMatch is the log of your own shares “kept on file” in your closet. I have always tried to keep my shares to only things that I think are super stylish, a great deal, or something I would love to wear myself. By having a way to keep track of my previous shares, it shows all of my followers what I think is stylish, and hopefully inspires them to follow along with my favorites!
What are some notable deals that you’ve gotten recently?
Okay, need I say more than “Chanel Espadrilles for over 50% off”? On my most recent trip to NYC, I was dying for a pair of them but obviously they’ve been sold out everywhere for months and are selling for up to $800 on eBay and other sites! Well, as I was doing my usual brand stalking with the “Just In” feature, I saw a glorious black and white pair in my size that had been listed within an hour of me discovering them. Of course I had to snatch them up as quickly as possible!
What advice would you give to someone wanting to make the most of Poshmark?
I talked about this a little bit at PoshFest 2013, but I honestly feel that Poshmark can be anything that you want it to be! The app definitely works for you based on the way YOU want to use it. For me, I recently decided to leave my corporate job in pursuit of other ventures, and Poshmark is now, more than ever, used as a small business! In addition to wonderful support from the Poshmark team, I honestly credit my success on the app to being active, honest, and fashion educated. I think the easiest way to maximize your sales within the app is to make sure to have beautiful cover photos, have at least 15 items listed in your closet, and to share, share, share as much as possible! Reality TV and cleaning have taken a backseat since my start on Poshmark. ;)
What types of items do you see as best sellers?
For me, I think that the most important thing to remember when selling on Poshmark is that women LOVE a good deal! And if it’s designer and over 60% off then you’re doing even better! I try to remember to keep my items as far away from retail as I can possibly stand in order to maximize my sales. Also, cute, styled items for under the $40 price point are always great sellers for me. As far as brands go, Michael Kors, Rebecca Minkoff, Vince Camuto, and Sam Edelman have always been big sellers in my closet. And I promise you, if you don’t know if it will sell, stick a cute styled cover photo on it and give some styling suggestions for different seasons and it will sell in no time!